TikTok, the most popular video app in the world, hosts millions of user-generated clips every day from different people all over the globe. But what makes this app so popular? And how can you use it to find new marketing channels for your business? It all comes down to using TikTok analytics tools correctly!
TikTok analytics tools are important to understand if you want to see how your content is performing. You need to know what kind of audience your TikTok videos and stories appeal to. You also need to determine the best way to reach them to grow your following and increase the number of views you get on each of your videos and posts.
In this article, we’re going to look at the 17 best TikTok analytics tools in the market and what they can tell you about your content that may help you improve your next video or post. Looking at these solutions will also help you get a full picture of your marketing efforts and make better decisions based on the information you have available to you.
What are Good TikTok Analytics?
Analyzing your performance is a great way to see what you’re doing right and what you need to fix. In that sense, analytics can be used for more than just measuring your performance—it can also be an educational tool.
When it comes to tracking your videos on TikTok, there are a lot of analytics tools out there—and they all work differently. But before choosing the best software for your brand, you should know what are some good metrics on TikTok first. These include:
- High engagement (likes, comments, shares)
- Positive click-through rates
- Total video views
- A good number of followers
- Number of plays
- Average watch time
How Do You Analyze Data on TikTok?
If you have an account on TikTok, you have a treasure trove of information available to help guide your decisions. To analyze your TikTok data, the first option is to look at your profile. In the Creator Tools section, you can find Analytics. Just make sure your profile is already switched to a business account to access the analytics tool.
On the other hand, if you want an in-depth analysis of your TikTok performance, you can always use TikTok analytics tools. However, finding the best for your business isn’t as easy as it sounds. It’s hard to just Google TikTok analytics tools because these platforms weren’t created equal. What may work for other businesses may not work for your brand.
Which is the Best Analytics Tool?
Considering how you want to use your analytics tools and what data you want to analyze will help determine which is best for you. Below are some top TikTok analytics tools you can choose from:
Brand24 is a social media management platform that provides real-time analytics. It offers a monitoring dashboard and detailed analytics not only on TikTok but also across Facebook, Twitter, YouTube, Instagram, Google+, and LinkedIn. The software also includes tools for publishing and scheduling posts to various channels.
Adstage is among our favorites since it’s a robust platform that gives you access to a host of analytics tools. For example, you can use this software to get real-time insights about your followers and your competitors’ following. You can also utilize it to create detailed reports about your social media performance. Additionally, you can optimize your ads easily and quickly with little effort with AdStage.
Socialinsider is a social media benchmarking tool that measures your brand’s performance on TikTok, Facebook, Twitter, Instagram, and Pinterest. The free version gives you access to in-depth reports on engagements, including reach, impressions, likes, and comments. The software also provides analytics on video views for TikTok and Instagram and Facebook Stories. In addition, you can use Socialinsider to compare your results with competitors or see how your page performs at certain times of the day.
This app will tell you which of your posts are performing best, when you should post, who’s following you, and how to get more likes. It’s also useful for unfollowing users who aren’t interacting with your content. When used correctly, Crowdfire can help grow your followers and engagement rate on TikTok. Read more about this tool in this Crowdfire review.
This tool is an easy way to manage and schedule social media updates. It’s a pretty effective app for both small and large businesses, with an array of useful features, including analytics, auto-scheduling, and a call-to-action button (which users can click to be redirected to your website). On top of that, it’s free—so it makes sense that Buffer is one of our favorite social media benchmarking tools.
Popsters is a free, cloud-based analytics tool that enables you to monitor all of your social media activity in one place. It helps you view and compare performance across different channels, uncover opportunities for growth, and get an overall understanding of how users interact with your brand.
A provider of social media benchmarking tools, Analisa has compiled a list of some of its most valuable information. The list includes data on top influencers and their performance, follower count distribution, and audience demographics.
The software also helps you understand your competition on social media. It tracks mentions of brand names, hashtags, and keywords on TikTok, Facebook, Twitter, Instagram, and YouTube. This tool features an easy-to-use dashboard for easy data analysis. The best part? All Analisa tools are free to use.
Hootsuite is a social media management dashboard that lets you monitor and manage your social media across multiple channels from one location. It also allows you to track and analyze your social media metrics, such as likes, comments, mentions, and video views from within their app.
Moreover, the software includes content management features, such as scheduling posts on TikTok, Facebook, and Twitter, as well as tracking your brand mentions. You can try Hootsuite for free through a 14-day trial. For more details about this tool, you can check this Hootsuite review.
Iconosquare is a solution that helps you gather data about your account and content performance on your social media pages. The idea behind it is to help you get a hold of what’s working, what isn’t, who your followers are, and where they live. You can download reports in CSV format, which is useful if you want to do further analysis using other tools.
Klout is a web and mobile service that ranks users’ online influence across various social media platforms, such as TikTok, Twitter, YouTube, Google+, Instagram, LinkedIn, and Foursquare. It also provides insights into how content can be optimized for sharing.
Moreover, the software measures real-time influence by tracking how users interact with others based on digital content creation, consumption, and social interaction. Users receive a Klout Score based on their reach, activity, and relevance across multiple social networks.
Pentos is a great analytics tool for learning how your content is performing on TikTok. It’s free to use and gives you an analysis of your most-viewed videos as well as a host of other insights into what people are responding to in your work.
Clout Meter is one of the most powerful free TikTok analytics tools in the market, boasting the capability to curate impressive metrics, such as likes, shares, and engagement rate. If you want to learn more about what makes a video take off on TikTok and how you can improve your content in that regard, this software should be at the top of your list. It’s actually much more than just an analytics tool—you can also check out your follower growth and see which countries are tuning in to your clips.
This tool analyzes everything, from your follower growth to popular hashtags. While it doesn’t provide in-depth analytics, it does give you a simple overview of where your channel is heading and how you can use that information to generate a larger following.
Quintly is an all-in-one application that allows you to track, manage, and analyze your content’s performance across all social media channels in one place. If you’re looking for a better understanding of your social media marketing efforts, this could be a good analytics tool for you. The platform offers in-depth audience insights, including information about gender, age, and location—which are usually missing from many other TikTok analytics tools.
TikBuddy is a popular option for iOS users. With it, you can collect data on downloads, streams, and other indicators of engagement on TikTok. The software also gives users an opportunity to earn rewards that they can use on other social media platforms. TikBuddy is free with some in-app purchases available for upgrading features.
If you’re looking for one of the best ways to discover new content and find great influencers on TikTok, check out TikRank. This app shows you what hashtags are trending based on your following. You can also compare other users in your niche and see how popular they are by checking out their hashtag analytics.
The platform even has a handy search feature that allows you to look up specific videos and filter them based on different criteria. Overall, it makes a powerful resource when it comes to finding great content on TikTok and other social media platforms.
Storyclash is a free app that offers a clear overview of your videos’ performance on TikTok, including stats on views, interactions, and follower growth. For instance, the software can tell you which kinds of videos are getting higher engagement rates and what percentage of your followers view your content within 24 hours. It also allows you to track and compare data across multiple accounts so you can see how your reach compares with similar users.
How Can I Improve My TikTok Analytics?
If you’re wondering how to improve your TikTok analytics, don’t fret. We’ve scoured our network of influencers and top brands that use TikTok and found a variety of valuable tips and tricks that can help you make sense of your data. But first, you need to determine which metric you want to improve—views, followers, engagements, or a combination of all. Then, you have to understand how each metric works.
For example, if you upload one video and it has 500 views, that would be a 5% engagement. On the other hand, you may have heard that only 2% of your followers see each post you upload on TikTok. This means you need to try harder on your video content creation and promotion.
To put it another way: if 100 people follow you on TikTok and one person engages with a post, 99 others will see nothing at all. So to make the most out of your TikTok experience, don’t just look at the data plainly. Understand them and formulate ways how to improve your analytics.
Choose the Best TikTok Analytics Tools for Your Business
When it comes to social media marketing, analytics are essential to figuring out what’s working and what isn’t. You also need to determine how you can make your social media marketing campaigns more effective in the future. However, with so many analytics tools out there, it can be hard to figure out which ones are worth your time and money.
To make the best choice, refer to the top TikTok analytics tools listed in this article and see which is the best fit for your business needs and goals. You can also discover more about TikTok marketing in this blog post: “TikTok Influencer Marketing Guide: Campaigns and Influencers.”