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84 Mobile Marketing Statistics 2021

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We’re now mobile, living in an internet-powered world. This is one reason why every business owner must construct a mobile marketing strategy for one's brand to thrive. However, you can’t just develop and use any strategies without looking into relevant mobile marketing facts and insights. Look at these mobile marketing statistics 2021 to get started. The rise of mobile marketing continues to take place at a breakneck speed as people get more accustomed to using their mobile phones to function every day—whether for work, entertainment, or shopping. Additionally, this marketing form transformed the way consumers interact with brands. Mobile marketing opened doors to opportunities not available in traditional marketing. If you're looking for updated stats and facts, you’ve landed on the right page.

Mobile Usage Statistics

Mobile usage statistics
A mobile phone is a great tool for communication, but it should be used with responsibility and for a deeper purpose.
When doing mobile marketing, you should have adequate knowledge about how people use mobile phones. Statistics on usage tell you how users are responding to this kind of marketing.
  • In January 2021, 66.6% of the global population (equivalent to 5.22 billion people) owned a mobile device.
  • In the US, an average person uses their phone each day for 5.4 hours.
  • Meanwhile, 74% of users in the US admit to bringing their mobile devices in the toilet.
  • 40% of US adults are reported to have given their child a mobile phone at 10 years old.
  • What percentage of internet traffic is mobile 2021? Between 2016 and 2021, experts expect mobile data traffic to increase by 700%.
  • As revealed by mobile marketing statistics 2021, half of an average person's daily internet time is because of mobile usage accounts.
  • Moreover, 21% of millennial users claim to open mobile apps at least 50x in a day.
  • 80% of B2B buyers use their mobile phones to purchase online.
  • Meanwhile, 89% of mobile media time is spent on apps, and the remaining 11% is on websites.

Mobile User Statistics

How many people use mobile marketing? What percentage of internet surfers use their mobile phones in browsing? These are some questions that may help you further understand how many people are into mobile marketing. If you have a good grip on the user base, you can fully maximize this marketing form relative to the users' behaviors and demographics.
  • The average smartphone user checks his/her phone at least 150x every single day.
  • 3/4 of mobile users search for the most relevant information regardless of the company or site that provides the said information.
  • On the other hand, the percentage of users who see the importance of a seamless experience across devices is 83%.
  • 69% of users' media time is spent on their smartphones.

Mobile Advertising Statistics

Mobile Advertising Statistics
When people turn on their ad notifications, you know it's a good sign for your business.
Relevant advertising and marketing statistics show you the audience size of mobile marketing and how effective it is in generating sales and driving traffic to online and physical stores.
  • Experts predict that by 2022, 50% of ad spending will be accounted for mobile marketing, overtaking desktop advertising.
  • During the COVID-19 outbreak, Google ad conversions had decreased to over 30% in the evening, particularly when coronavirus search activity spiked.
  • Marketing and advertising professionals allot 51% of their marketing budgets to mobile marketing.
  • Meanwhile, the percentage of brands who believe that mobile marketing is core to their business is 71%.
  • Mobile video advertisements at least 6 seconds long are as effective as longer clips.
  • 53% of all paid-search clicks are from mobile devices.
  • Moreover, $9.16 billion, or 87% of the advertising revenue of Facebook, is from mobile advertising.
  • Approximately 59% of mobile users claim to be comfortable with mobile advertising and other advertising forms.
  • What is the mobile advertising market size? In 2025, experts predict that the global mobile advertising market size will reach at least $354.75 billion, representing an 18.24% of CAGR from 2019-2025.
  • According to mobile marketing statistics 2021, location-based marketing strategies are 20x more effective than regular banner ads.
  • In 2019, mobile advertising was expected to comprise 72% of all digital spending in the US.
  • 91% of users believe that content is essential to mobile marketing.
  • Moreover, 53% of users will leave a mobile page if it takes longer than 3 seconds to load.
  • Mobile marketing can speed up B2B transactions 20% of the time.
  • Over the past 60 years, 70% of B2B buyers increased their mobile phone usage, particularly Android phones.

Video Statistics

Almost every mobile-using person today loves to spend long hours on video content. These statistics could attest to that:
  • In a single day, users view over a billion hours of YouTube video content.
  • More than 70% of YouTube watch time is attributed to mobile devices.
  • According to mobile marketing statistics 2021, 74% of senior users utilize video calls to stay connected with their friends and families.
  • By 2022, the number of viewers who watch videos using their smartphones is expected to increase by 205 million. This figure is in the United States alone.
  • In general, video consumption on mobile phones is expected to multiply by two each year.
  • 71% of teens consume 3 hours of videos online daily.
  • Meanwhile, the average smartphone user in the US watches 323 minutes of video content every week.
  • 92% of users who watch video content are most likely to share it with other people.
  • What percentage of mobile traffic is video? According to mobile marketing statistics 2021, 63% of mobile traffic is accounted for by videos.
  • The watch time of “does it work” videos increased by 11x.
  • In a Facebook survey, 94% of respondents revealed that they hold a smartphone while watching TV.
  • Meanwhile, users aged 18 to 24 claim to look at their phones 60% of the time during TV ads.
  • In 2019-2020, videos with “review” in their title garnered more than 50,000 years' worth of watch time. This figure is exclusive to mobile.
  • Aside from YouTube and Facebook videos, users watch 93% of Twitter videos on their mobile phones.

Mobile Marketing and Social Statistics

Mobile Marketing and Social Statistics
Social media is the greatest hub for connections—whether for business or personal purposes.
A handful percentage of users use their mobile phones to open and manage various social media accounts. The statistics below will reveal some relevant mobile marketing statistics related to social media.
  • Engagement rates on social media are higher by 18% on Thursdays and Fridays.
  • Meanwhile, the percentage of mobile users who are active in social media is 97%.
  • The world's top two most popular and dominant mobile apps are WhatsApp and Facebook Messenger. It's no wonder Facebook shops have been gaining traction.
  • Meanwhile, the most active social media network on mobile is Pinterest. 64% of the platform's traffic comes from mobile phone users.
  • More than 12.74% of all mobile data traffic is attributed to social network accounts.
  • Moreover, 99% out of the 4 billion social media active users visit sites on their mobile phones.
  • LinkedIn is 277% more effective for lead generation than other social networks, and 60% of the platform’s traffic comes from mobile users.
  • Aside from Facebook and Pinterest, users access Twitter on their mobile phones 85% of the time.
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Mobile Search Statistics

According to mobile marketing statistics 2021, people often use their phones to search Google and other search engines. To fully grasp how many people use their mobile devices for online searches, take a look at these statistics:
  • 93% of consumers utilize internet resources on their mobile phones to locate a local business.
  • In 2020, 211 million users searched the internet using their mobile phones.
  • 60% of Google searches are done through mobile devices. This data has nearly doubled in the last 5 years.
  • When performed from a mobile phone, a local search that would most likely result in an in-store visit increases by 35%.
  • Google is far ahead of Yahoo and Bing and accounts for 96% of all mobile search traffic.
  • Meanwhile, 27% of mobile phone owners use voice search.
  • Experts predict that in 2022, 69% of search ads’ growth will be from mobile devices.
  • 90% of smartphone owners claim that they haven’t yet selected a specific brand when conducting an internet search for a service or product. Hence, this is an opportunity for new brands to enhance their visibility and search rankings.
  • Since 2015, mobile searches related to “same-day shipping” have increased by over 120%.
  • Meanwhile, 150% of Google searches on phones ended with to avoidin the past 2 years.
  • 3/4 of smartphone owners primarily address their immediate needs through mobile phones, and it takes approximately 15.3 seconds for an average mobile webpage to load.

Mobile E-commerce Statistics

To achieve e-commerce success, you should engage with your customers effectively and be sensitive to their needs.
Mobile marketing is helpful to brands engaging in e-commerce. Discover how this marketing form has contributed to shoppers' experience and stores' overall success.

Shoppers' Experience

  • 90% of consumers say that a great mobile experience drives them to repeat purchases from the same company, especially when the app is mobile-friendly.
  • 59% of shoppers love to go back to stores that offer a mobile shopping option with primary features, including the ability to save a shopping cart, access to mobile-only coupons, and a shipping option to the buyer's address.
  • Meanwhile, 46% admit they won’t repurchase from a brand if they encounter an interruptive mobile experience.
  • 57% of consumers won't recommend businesses with poorly-made mobile sites.
  • On the other hand, 69% are most likely to purchase from companies with mobile sites, addressing customers' needs and concerns efficiently.
  • 2/3 of shoppers are most likely to purchase from a brand whose app gives them the ability to customize information to their location.
  • Meanwhile, 91% of online shoppers claim to purchase something after seeing an ad related to that product or service.

General E-commerce Statistics

  • While shopping inside a physical shop, 80% of shoppers use their mobile phones to look up prices and other relevant details.
  • Moreover, almost 80% of smartphone users shopped online using their mobile phones in the last 6 months.
  • In 2019, more than 50% of all website visits from major buyers were from smartphones.
  • Over the last 3 years, 88% of smartphone users increased their usage of mobile coupons.
  • 50% of shoppers are expected to push through with a purchase immediately while on their smartphone.
  • Meanwhile, 40% of transactions online are done over the phone.
  • Almost 50% of micro-businesses have mobile apps.
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General Mobile Marketing Statistics

Statistics won’t be complete without knowing the general facts and figures. Hence, don’t miss out on these mobile marketing statistics 2021.
  • Despite presenting all the facts, you may still wonder, “is mobile marketing growing?” In 2019, the market size of global mobile marketing was valued at $65.06 billion. This figure is expected to increase from 2020 to 2027 with a compound annual growth rate of 22.9%.
  • 20% of top websites aren’t optimized for mobile use. Hence, we could safely conclude that only 80% of web pages are mobile-friendly.
  • Mobile-optimized websites get more unique clicks by 15%.
  • Meanwhile, a website’s conversion rate decreases at an average of 4.42% with every additional load time of 0 to 5 seconds.
  • By 2023, the revenue of global mobile apps is expected to surpass $925 billion.
  • On the other hand, mobile searches with the word “best” have grown by 80% over the past 2 years.
  • More than 80% of Alexa websites may be accessed by mobile.
 
Knowing the activities of a regular smartphone user will help you strategize your mobile marketing campaigns. | Source: Digital School of Marketing

Invest in Mobile Marketing Now

It’s undeniable that more and more people spend time scrolling through their phones. Even kids as young as five years old already have access to smartphones. Hence, marketers should put this trend to good use by investing effort in developing a mobile marketing strategy and pushing their brands to success. You can start by leveraging these statistics to help grow your brand. Read this related article about mobile marketing: “Teching Up Influence: How Technology Boosts Your Influencer Marketing.”   Resources:
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