image of87 YouTube Marketing Statistics: 2021 Data, Market Share and Facts

87 YouTube Marketing Statistics: 2021 Data, Market Share and Facts

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Like most brands, you must be interested in upgrading your YouTube marketing strategy 2021. With many viewers from various age and gender groups spending so much time on YouTube, it’s best to leverage the platform to boost your brand. But how do you jumpstart your strategies? It’s vital to take note of some 2021 YouTube marketing statistics. 

YouTube was launched in 2005, and it quickly became a top-performing platform for watching and sharing videos, such as tutorials, music videos, vlogs, and even original drama series. A year after it was launched, YouTube gained 100 million views and 65,000 uploads daily. With that figure, we can’t deny that it’s the most popular video platform that has ever been developed. 

To help you decide whether YouTube is best for your business, we’ve gathered the following various YouTube statistics 2021. 

Key Takeaways

  • YouTube’s massive audience includes over 2 billion monthly active users, offering a broad market for brands to target.
  • Daily, users watch over a billion hours of video, demonstrating the platform’s strong user engagement.
  • YouTube reaches a wide range of demographics, making it a versatile platform for targeted marketing campaigns.
  • Over 70% of YouTube watch time comes from mobile devices, highlighting the importance of mobile-optimized content.
  • Many brands see substantial returns on investment from YouTube ads, with many users purchasing products after viewing related content.

YouTube Users Statistics

87 YouTube Marketing Statistics: 2021 Data, Market Share and Facts
They say you never get bored of YouTube, and it’s proven true with the rapid increase of users on the platform yearly.

Have you ever wondered how much of the world constantly spend time on YouTube? And who among them is willing to pay to get more? Let these YouTube marketing statistics 2021 answer your queries:

  • As of July 30, 2021, the total number of active users on YouTube every month is more than 2 billion. On the other hand, the total number of active users every day is at least 122 million. 
  • The number of paying subscribers on YouTube TV is 3 million. 
  • Meanwhile, YouTube Premium has 30 million paying subscribers. 
  • The estimated number of videos watched per day is more than 1 billion.
  • For every minute, there are 500 hours of videos uploaded to the platform. 
  • There are 1 billion total daily hours of video watched on YouTube.
  • Meanwhile, there are 6.5 billion views of daily YouTube shorts. 
  • Eighteen minutes is the average time spent daily on the platform. 
  • In 2020, the total number of YouTube users reached 2.3 billion. 
  • 80% of parents in the United States say that their kids aged 11 and under spend too much time on YouTube. 
  • On the other hand, the male-female ratio of YouTube viewers is 11:9.

Since users are rapidly increasing on YouTube, it’s best to take advantage of it and grow your channel on the platform. Learn how by reading this Wizdeo Analytics review. 

YouTube Usage Statistics

You may wonder, “how do I get more views on YouTube 2021?” If you desire to understand how hooked people are on YouTube and how much of their time is spent watching one video after the other, these YouTube usage statistics could help you out: 

  • About 15.5% of YouTube traffic comes from the United States. 
  • Meanwhile, users can go through YouTube in 80 different languages. 
  • Mobile-device watching comprises more than 70% of YouTube watch time. 
  • On average, a visitor checks out 8.89 YouTube pages per day. 
  • The second most-visited site and most-used platform in the world is YouTube. 
  • In 2020, the most-watched YouTube videos were gaming videos, and users spent 100 billion watch hours on that genre alone. 
  • India has the highest number of users, with more than 225 million. It’s succeeded by the US, with more than 197 million users. 
  • You may ask, “what YouTube video gets the most views 2021?” The top video genres that get the most views are comedy by 77%, followed by thriller, crime, or mystery at 60%.
  • The percentage of people who use YouTube as an entertainment source is 82%.
  • Meanwhile, 18% of users utilize the platform to follow companies and brands. 
  • 7% of users say that YouTube is a great way to strengthen their professional works.
  • For every YouTube user, the average watch time amounts to 11 minutes and 24 seconds.
  • 1/3 of women watch beauty tutorial videos at least once a week. 
  • As of writing, the total number of videos being shared is more than 5 billion. 

YouTube User Demographics Statistics

87 YouTube Marketing Statistics: 2021 Data, Market Share and Facts
Different races, ages, genders, and cultures stream videos on YouTube. To hit the right audience, you need to do a careful market study.

To maximize your marketing efforts on YouTube, it’s essential to consider the demographic statistics of the platform. Keeping these YouTube marketing statistics 2021 is necessary because they’ll give you a better understanding of the users and their location. 

  • The services of YouTube are available in more than a hundred countries. 
  • In the global landscape, 56% of users are male, while only 44% are female. 
  • In the US, 82% of YouTube users are male, while 80% are female. 
  • 95% of the United States users are aged 18-29. Meanwhile, 91% are aged 30-49.
  • Only 49% of the US YouTube users are aged 65 and above. 
  • From outside the United States, the average percentage of YouTube users is 89%.
  • On the other hand, the average percentage of users who confess to visiting the site daily is 51%.
  • The percentage of millennials (aged 18-34) who claim to binge-watch on YouTube daily is 37%.
  • There are over 100 countries around the world with localized versions of YouTube. 
  • Meanwhile, there are 80 languages available on the video-sharing platform.  

2021 YouTube Marketing Statistics

While YouTube is a big deal, not all marketers and brands automatically advertise and market on the platform. It’s alright for you to ask: Is YouTube effective for marketing? Is it worth investing in? To help you weigh your decisions, consider these relevant 2021 YouTube marketing statistics. You may also look at your YouTube analytics by checking this NoxInfluencer review. 

  • 55% of marketers utilize YouTube in their digital marketing efforts. 
  • After seeing a brand ad on the platform, 70% of viewers purchased a product or service. 
  • The biggest advertiser on YouTube in 2020 was Apple Inc., spending $237.15 million on ads. In return, the company received 2.23 billion impressions. 
  • Meanwhile, the second-biggest advertiser on the platform with 1.99 billion impressions was Turbotax.
  • Nike’s “Never Too Far Down | You Can’t Stop Us” ad campaign was the United States’ top YouTube ad in 2020. 
  • On the other hand, pre-roll skippable ads are considered by 29% of marketers as the most effective form of advertising on YouTube.
  • 7% of marketers found non-skippable ads the most effective. 
  • Moreover, 60% of marketers claimed to have increased their YouTube marketing budget in 2020. 
  • YouTube ads that are intent-targeted tend to obtain a 100% higher lift in purchase intent than ads targeted by demographics.
  • As reported by YouTube’s Partner Program, the platform’s ad revenue amounted to more than $5 billion. 
  • Influencer marketing on YouTube proved to have had the most growth in 2019. Every influencer post amounted to $1,600. 
  • Regarding posting, YouTube’s average video length is 12 minutes. 

YouTube Financial Statistics

87 YouTube Marketing Statistics: 2021 Data, Market Share and Facts
YouTube’s high revenue is solid proof that advertisements are working well on the platform.

To further prove how speedily the platform is growing every year, the following financial statistics are revealed: 

  • In 2006, Google acquired YouTube for $1.65 billion.
  • Four years after its acquisition, the total revenue of YouTube immediately rose to $19.7 billion. This shows a year-on-year increase of 30.4%.
  • During the Q1 of 2021, the platform generated a revenue of $6 billion. This figure shows a year-on-year increase of 49%. 
  • A growth of more than 50% was seen in the number of channels that earned five figures annually.
  • In 2020, the highest-paid YouTube star was Ryan Kaji, earning $29.5 million. 
  • Influencers on YouTube with 500-5,000 followers are paid $315 for every video. 
  • Meanwhile, YouTube influencers with over 500,000 followers are paid $3,857 for every video. 
  • Most of the channels on YouTube get paid $.5 for every 1,000 video views. 
  • On average, the platform pays $18 for every 1,000 ad views. 

YouTube Growth Statistics

If you’re interested in YouTube advertising, you must get a grip on the average YouTube channel growth rate, how big is the YouTube market, and other relevant statistics regarding the platform’s growth:                                     

  • The number of YouTube users in 2021 is approximately 1.86 billion. 
  • By estimate, in 2022, there would be 210 million viewers in the US alone. 
  • The number of streaming channels on YouTube Gaming Live last 2020 was 912,000, and the most viewed game on the platform was Minecraft. 
  • In 2019 alone, the reported number of daily log-ins on the platform was 2 billion, and the number of watch hours per day was 1 billion. 
  • The yearly growth rate of users between 2016-2021 is drastic. A 13% growth rate was experienced in 2016 but funneled down to 4.9% in 2021. 
  • YouTube Premium, despite its novelty, has more than 30 million subscribers as of writing. 

Removed Video Content Statistics

A wise move for brands and marketers is to check on the kinds of video content that YouTube removes. By doing so, they could produce quality content and avoid having their videos removed from the platform. 

  • In 2021, misleading content, scam, and spam comprise the 51.4% of comments that YouTube removed.
  • The reason for the removal of 31.7% of YouTube videos was child safety. 
  • In 2020, 42.6% of video content with zero views was removed from the platform, and 25.5% were counted as spam alone.
  • The US accounted for 1.14% of removed videos on YouTube, while India for the 1.46 million removed videos. 
  • Because of the widespread flagging of automated content, 33.8% of videos only had 10 views before their removal. 

Viral Content Statistics

87 YouTube Marketing Statistics: 2021 Data, Market Share and Facts
There are millions of viral content on the internet. To shine, you need to work on your niche and be authentic as much as possible.

Naturally, you won’t always want to dwell on the statistics on removed content. Hence, take note of the data on viral content and record-breaking YouTube stars.

  • As mentioned above, the top-earning YouTuber with approximately 29.5 million earnings in June 2020 is nine-year-old Ryan Kaji of Ryan’s ToysReview. 
  • Meanwhile, the 7th top-earning YouTuber is another youngster with an earning of $18.5 million—Anastasia Radzinskaya, more commonly known as Nastya.
  • In 2020, BTS broke records for the fastest YouTube video to go viral and generated 101.1 million views within 24 hours. 
  • The other KPop artists who rank the highest viral videos aside from BTS are BlackPink, PSY, and Twice. 
  • In terms of lifetime views, the most popular YouTube video is “Despacito” by Luis Fonsi featuring Daddy Yankee. 
  • The fastest video to get 1 billion views is Adele’s “Hello.” It reached one billion views in 87 days. 

YouTube Mobile Statistics

As we know, thousands of people around the globe have smartphones. And what better and relaxing way to browse through YouTube than on your phone, right? Below are some interesting YouTube mobile facts:

  • More adults (aged 18-49) watch YouTube on their mobile devices during prime time compared to any cable network. 
  • The general percentage of adults who watch YouTube on their mobile devices is 75%.
  • Meanwhile, the percentage of YouTube watch time generated from mobile devices is more than 70%. 
  • Since 2017, more than 50,000 years of product reviews have been watched on mobile phones. 
  • 25% of mobile traffic is accounted for by YouTube. 
  • In 2018, the platform’s mobile application was installed in over five billion Android devices.  
  • On mobile viewing, the average session is more than 40 minutes. 

YouTube History Statistics

It’s always exciting to look back on history and gain some useful insights into your marketing strategies and efforts. Hence, here are some historical statistics of the famous video-sharing platform.

  • On February 14, 2005, ‘YouTube.com’ went online. 
  • For the first time in 2012, the platform streamed the US presidential debates.
  • The first video uploaded on YouTube was on April 23, 2005, titled “Me at the Zoo.”
  • The video that broke the view counter is the KPop song “Gangnam Style.” 
  • Meanwhile, the first-ever video that reached a million views back in 2005 was an ad from Nike that featured football star Ronaldhino. 
  • The most disliked video on YouTube is the platform’s very own YouTube Rewind 2018. It received 18 million dislikes averaging to 86.38% dislike percentage.

FAQ

  • What makes YouTube a significant platform for marketers?
    YouTube’s extensive reach and deep user engagement make it a crucial platform for digital marketing strategies.
  • How diverse is YouTube’s user base?
    YouTube’s user base spans various demographics, making it effective for targeted and broad marketing campaigns.
  • What percentage of YouTube traffic is mobile?
    Over 70% of YouTube’s traffic comes from mobile devices, emphasizing the shift towards mobile-first content consumption.
  • Can YouTube marketing drive actual product purchases?
    Yes, YouTube effectively drives sales, with many users reporting purchasing products after viewing YouTube ads or reviews.
  • How significant is video content on mobile devices?
    Given the high percentage of mobile usage, optimizing video content for mobile viewers is essential for effective YouTube marketing strategies.

Leverage These YouTube Statistics for Your Business

Is Video and Important Part of Your Marketing Strategy graph
Video is an effective form of communication that should be integrated into every marketing effort. | Source: Wyzowl

FAQ:

What makes YouTube a significant platform for marketers?
YouTube’s extensive reach and deep user engagement make it a crucial platform for digital marketing strategies.
How diverse is YouTube’s user base?
YouTube’s user base spans various demographics, making it effective for targeted and broad marketing campaigns.
What percentage of YouTube traffic is mobile?
Over 70% of YouTube’s traffic comes from mobile devices, emphasizing the shift towards mobile-first content consumption.
Can YouTube marketing drive actual product purchases?
Yes, YouTube effectively drives sales, with many users reporting purchasing products after viewing YouTube ads or reviews.
How significant is video content on mobile devices?
Given the high percentage of mobile usage, optimizing video content for mobile viewers is essential for effective YouTube marketing strategies.

YouTube is indeed the most popular and widely-used video-sharing platform in the world as the statistis show. It doesn’t come off as a surprise when marketers and brands invest or are desiring to venture into YouTube marketing. Understanding the platform’s various statistics and facts presented here will help you know where it fits into your marketing strategy and what techniques your business could use to thrive in the industry. 

YouTube may be considered the most useful platform for the retail, makeup, and products industry because these video types get higher engagement. However, you can still convert YouTube users into clients even when your video content isn’t similar to the mentioned niches. It rarely matters, as long as you produce engaging content and formulate solid strategies. 

Read “YouTube SEO: How to Optimize YouTube Videos for Search” to get started with YouTube marketing. 

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