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Accelerated Mobile Pages (AMP) and SEO: A Basic Guide


Did you know that mobile devices account for over 80% of web browsing today? This change has made quick-loading and mobile-friendly websites very important. That's where Accelerated Mobile Pages (AMP) come in. They are crucial for modern SEO. AMP is an open-source project for creating fast webpages that work great on phones. Google started AMP to rival Facebook Instant Articles and Apple News. These allowed for easy-to-read, quick-loading content on mobiles. AMP was first meant for news but is now used for many other types of sites too. The basics of AMP include AMP HTML, AMP JavaScript, and AMP Cache. AMP HTML is like regular HTML but with changes that make pages load faster. AMP JavaScript lets developers use custom scripts without slowing down sites. And the AMP Cache is like a helper. It stores copies of webpages in a way that makes them load super fast for users.

Key Takeaways

  • AMP is an open-source HTML framework that creates fast-loading, mobile-optimized webpages.
  • The AMP framework consists of AMP HTML, AMP JavaScript, and AMP Cache, each optimizing for speed and performance.
  • AMP was initially designed for news publishers but has since expanded to include all types of webpages.
  • AMP pages are displayed prominently in Google search results, suggesting they are viewed favorably by the search engine.
  • Using AMP on a website involves creating specific AMP HTML pages or using CMS plugins. Validation and testing the AMP setup are important steps.

What Are Accelerated Mobile Pages?

Accelerated Mobile Pages (AMP) is a way to make webpages load quickly on mobile devices. It's open-source and started by Google. It's a response to Facebook Instant Articles and Apple News, aiming to offer a quick and user-friendly content experience.

Introduction to AMP

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Crucial AMP statistics. Source: instapage
Google began showing AMP pages in mobile search results in 2016. They first appeared in the "Top Stories" section. Now, you can see AMP pages in various search results, giving benefits to those who use them or publish them.

AMP Components: HTML, JavaScript, and Cache

Three key parts make up the AMP framework. There's AMP HTML, AMP JavaScript, and AMP Cache. AMP HTML is structured HTML that makes webpages load fast. It removes some things that can make pages slow to open. AMP JavaScript lets you use custom scripts without adding too much weight to the page. The AMP Cache helps by storing and preparing pages to load quickly. This makes parts of the page load from different servers at the same time, speeding up the whole process.

Benefits of Accelerated Mobile Pages

Accelerated Mobile Pages (AMP) really speed up how fast pages load. They do this by making webpages simpler, cutting out things like complex HTML and Javascript. The AMP Cache takes this further by getting pages ready before you even ask for them. This lets parts of a website load from different places at once. So, visitors see pages much quicker. You don't have to wait long anymore.

Improved Mobile User Experience

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Most users visit websites using their mobile phones.
AMP makes websites load faster, but it's more than that. It makes sites easier to use on phones. Pages open immediately, you can scroll without issues, and finding what you want is easy. All of this makes people stay on the site longer and really look around. That's good for websites looking to show up more in search results. You can also improve your users' overall experience by providing them with high quality content, like videos and images. Do this by investing in an editing tool like this HitFilm Pro review.

Search Engine Optimization Advantages

Even though Google doesn't directly rank AMP pages higher, they do help indirectly. Fast pages keep people on your site longer and they engage more. These are important to Google's new rules about fast and phone-friendly websites. Plus, since AMP pages often show up at the very top of Google searches, more people might click on them. This can bring in extra visitors. Don't forget to visit this SEMrush review because the tool can help you with your SEO efforts.

Accelerated Mobile Pages

Accelerated Mobile Pages (AMP) are part of Google's search universe. Starting in 2016, Google used AMP for the "Top Stories" section of search results. Even though now AMP content shows up in more places, it still gets preferential treatment from Google. Yet, Google says AMP does not directly boost your search rank, and having AMP doesn't guarantee you'll rank higher.

AMP and Google Search

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Google offers different tools for your marketing needs.
Google and Accelerated Mobile Pages (AMP) have a deep connection. In 2016, AMP was just for the "Top Stories" part of search. They've now made AMP appear in more areas. Google's actions show they like AMP pages. But, remember, using AMP won't by itself help you rank better on Google.

AMP Display in Search Results

In Google, AMP results stand out with a lightning bolt or "AMP" label. This shows they're ready for phones. Even though Google doesn't show the AMP badge anymore, it still likes AMP for fast mobile experiences. This means they could pop up more in searches designed for phones.

Implementing AMP on Your Website

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Optimizing your website is a proven marketing strategy.
Adding Accelerated Mobile Pages (AMP) to your website involves two main methods. You can either make the pages from scratch or use a CMS that supports AMP.

Creating AMP HTML Pages

To start, you have to follow specific rules and guidelines for your AMP HTML page. This means using certain tags at the start, and including tags and scripts. AMP pages also limit some HTML elements to load quickly.

Using a CMS for AMP Integration

If your site uses a CMS, like WordPress, you can make AMP pages with special plugins. Take the AMP for WordPress plugin, for example. It turns your normal pages into AMP pages easily. It sorts out all the details, like the look and feel, and connects to AMP Cache. This way, you can make AMP pages even if you're not great at coding. Other CMS platforms like Drupal and Joomla also have ways to integrate AMP.

Validating and Testing AMP Pages

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Testing is crucial to avoid potential errors.
It's important to test your AMP pages before showing them to the world. AMP has rules in place to ensure the best speed and user experience. Use the AMP Test Tool to make sure your pages follow these rules. Also, linking your AMP pages correctly and using the same data markup as your regular pages helps your AMP pages do better.


Accelerated Mobile Pages (AMP) is now key for SEO. It's all about fast and mobile-friendly pages. Google and others like fast-loading and mobile-optimized sites. Even though it's not a direct ranking factor, AMP can boost your site. It improves bounce rate, user time on site, and engagement which search engines love. Adding AMP to your site can happen in two ways. You can build AMP HTML from zero. Or, use plugins like AMP for WordPress. Besides adding AMP, it’s important to check if your pages meet AMP guidelines. As mobile use grows, AMP remains crucial. It makes user experiences better and tools for SEO success. With options like accelerated mobile pages Wordpress or accelerated mobile pages Shopify, site owners can see perks. These perks include faster pages, a smoother mobile experience, and SEO uplifts.


  • What is Accelerated Mobile Pages (AMP)?
    AMP, or Accelerated Mobile Pages, is an HTML framework. It makes mobile webpages load quickly. Google started this project to challenge Facebook Instant Articles and Apple News.
  • What are the key components of the AMP framework? The AMP framework includes three parts: AMP HTML, AMP JavaScript, and AMP Cache. AMP HTML has limited features for fast loading. AMP JavaScript lets you use custom codes. The AMP Cache is a network that prepares and shows AMP pages quickly.
  • How do Accelerated Mobile Pages (AMP) improve website performance? AMP makes pages load faster by simplifying HTML and JavaScript. The AMP Cache also helps by getting pages ready before people ask for them.
  • What are the benefits of Accelerated Mobile Pages (AMP) for the user experience? AMP pages load quickly and are easy to read on mobiles. They have fast scrolling and show content instantly. This makes users stay on the page longer and enjoy their visit.
  • How do Accelerated Mobile Pages (AMP) impact search engine optimization (SEO)? AMP doesn't directly affect Google’s ranking. But it does make your site faster on mobiles. This can improve how long visitors stay and interact with your site. Plus, since AMP pages are shown at the top of Google's search, more people may click on your site.
  • How are Accelerated Mobile Pages (AMP) integrated with Google search? In 2016, Google added AMP to show news on mobile. Now, more AMP pages can be seen in search results. This shows Google likes AMP pages and puts them first in some searches.
  • How can I implement Accelerated Mobile Pages (AMP) on my website? You can add AMP by designing your own pages. Or use a CMS that supports AMP. For CMS, look for plugins or features that make the process easy.
  • What is the process for validating and testing Accelerated Mobile Pages (AMP)? To check if your AMP pages are good, use the AMP Test Tool. Google's Search Console helps to see and fix any problems with your AMP.
Discover more about SEO in this "Hosting Platforms and SEO: A Comprehensive Guide" article.
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