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Instagram Impressions: What Are They and How to Get More of Them

Do you ever get confused by Instagram jargon? Impressions are one of the most common terms used on social media, but they’re also one of the most difficult to understand. What are impressions? How do they relate to your account? And how can you boost your Instagram impressions from home? In this article, we’ll answer all these questions and more so that you’ll be able to use impressions in your everyday Instagram life!If you’re trying to grow your Instagram account, one of the most important things you can do is to track your Instagram impressions. This refers to the number of times your Instagram posts were shown in someone’s feed, regardless of whether they scrolled past it. This article will go over the different types of Instagram impressions and show you how to get more of these impressions on your profile page. We’ll also provide an overview of some of the key Instagram terms and how they’re used. Understanding Impressions You may ask: what are Instagram impressions? As mentioned earlier, Instagram impressions are the number of times your posts appear in people’s feeds. If you have a public account, anyone who scrolls through their feed will see your posts. The more followers you have, the more likely it is that your posts will be seen by others. But even if you have a small following, you can still get a lot of impressions by using hashtags and posting during peak times. Posts with higher impressions are more likely to be seen by more people and, therefore, have a greater potential to reach your target audience.  How Do You Get an Impression on Instagram? To get an impression on Instagram, it’s important to know how to use the features of the platform. A few things you can do to increase your Instagram impressions include: Establishing a reputable Instagram account To get an impression on Instagram, you first need to establish a reputable account. This means filling out your profile completely and accurately—from your profile photo to your Instagram bio and links. Once you've built up a following, you can start using the platform to its full potential by sharing your photos and videos. Keep in mind that it takes time and effort to grow an engaged and successful Instagram account, but the results can be worth it! Using high-quality images When uploading an image, make sure that it’s clear and in focus. This will ensure that your followers can see the photo properly and that it will stand out in their feed.In addition, be mindful of the composition of your photo. Try to use interesting angles or focal points to create a visually appealing post. And lastly, pay attention to the lighting. Bright photos tend to look better on Instagram than dark ones.By following these simple tips, you can create beautiful and engaging posts that will capture your followers’ attention and increase your Instagram impressions.  Use Catchy Captions If you want to grab the attention of users, then you should start focusing on writing perfect and eye-catching captions for your Instagram post. This can also help you increase your Instagram impressions and persuade readers to follow the account. To make your captions eye-catching, try using stylish fonts other than Instagram's default font.This is the best way to grab the attention of other followers on Instagram. If you also want to create attractive captions for your Instagram posts, you can use an online weird text generator. Such an online tool will provide you with hundreds of different stylish fonts and text designs, which you can copy and paste into Instagram posts. Utilizing relevant hashtags Hashtags are a great way to get an impression on Instagram. By using relevant hashtags, you can see all the posts that have been shared with that hashtag. This can be a great way to see what people are talking about, what events are happening, or just to get ideas for your own posts.To find relevant hashtags, do a little research online. There are many websites and tools (like the one in this Facelift Cloud review) that can help you find the right hashtags for your posts. Once you have a list of relevant hashtags, be sure to use them in your posts! This will help you to reach more people and get more engagement with your content. Posting at the right time There’s no definitive answer to the question of when to post on Instagram to get the most impressions, but there are a few things you can keep in mind. For one, posts that appear on people's feeds between 9 am and 3 pm receive the most impressions, so try to schedule your posts accordingly. You can also experiment with different posting times and see what works best for you. You may find that posting at different times of day results in more or fewer impressions. Liking, sharing, and commenting on posts [caption id="attachment_7445" align="aligncenter" width="1024"] Engaging on Instagram can help you grow your following, and it can also lead to influencer marketing opportunities.[/caption]When you like, share, and comment on posts, you not only help the post owner, but you also increase your own Instagram impressions. Likes show that people are interested in a post, which can lead to more followers and potential customers. Sharing a post also exposes your followers to new content and encourages them to like or comment on the post. Comments start conversations and help build relationships with other users. And all of these actions help increase your Instagram impressions. Using ads If you want to increase the impressions for your Instagram account, you should use ads. They can help you reach a larger audience and get your account in front of more people. When creating your ad, be sure to target your ideal audience and use relevant keywords. You should also create an effective caption that will encourage people to click on your ad. By using ads, you can increase the number of impressions for your Instagram account and boost your business. Adding geotags Geotagging locations allow users to see where your post was taken, and this can increase the number of people who see your post. In addition, adding a location to your post can help you to discover new and interesting accounts to follow. So, try adding geotags to your next few posts and see how it impacts your impressions. How Much Impressions is Good on Instagram? Impressions on Instagram are a key way to measure the success of your posts. But, how many impressions are good? And what does that even mean? Impressions are how often your post is seen. So, if you have 1,000 followers and your post is seen by five people, you have 5,000 impressions. While there's no perfect answer to how many impressions you should aim for, it's generally agreed that anything over 1,000 is good. That means your post has been seen by more than half of your followers at least once. However, if you're looking to get more engagement (likes and comments), you'll want to shoot for around 3,000-5,000 impressions. What's the Difference Between Impressions and Views on Instagram? [caption id="attachment_7447" align="aligncenter" width="1024"] On Instagram, people are more likely to follow accounts that post images and videos that are interesting or inspiring to them.[/caption]When you're posting a photo or video on Instagram, you may be wondering how many people are seeing it. You may have also heard the terms "impressions" and "views." But what's the difference?Impressions are the number of times people have seen your post, regardless of whether they interacted with it. Meanwhile, views are the number of times people has clicked on your post.So if someone scrolls past your post without clicking on it, that will still count as an impression, but not a view. If someone clicks on the link in your bio, that will also count as a view.Impressions are generally a better metric to use for measuring reach because views can be easily inflated by bots or other automated means. Instagram Impressions vs Reach You may be wondering: what is difference between reach and impressions? Reach and impressions are two different metrics that are often confused with each other. Again, impressions refer to the number of times your post has been seen, while reach refers to the number of unique people who have seen your post. For example, if you have a post that has been seen by five people and then reposted by another account that reaches 10 people, your impression count would be 15 but your reach would be only 10. Other Instagram Terms and Lingo You Need to Know Instagram has its own language, with lots of terms and acronyms that you might not be familiar with. Here are some of the most common terms you should know about if you want to help your Instagram account reach its full potential. Follow When you follow someone on Instagram, their posts will show up on your feed. You can also choose to receive notifications from them when they post new content. Like A like is a way of showing your approval of a photo or video. When you “like” something, the person who posted it will see it in their notifications. Comment Comments are like mini-essays about a photo or video. They allow you to share your thoughts with the person who posted the content, as well as other people who have viewed it. If you want to monitor your Instagram posts’ comments and other engagements with ease, try using the tool in this Orlo review.  Repost When you repost a photo or video, it’ll show up on your profile as if you had taken the picture or recorded the video yourself. You can also add your own commentary before sharing it with your followers.Reposting is a great way to share content that you think your followers will find interesting or useful. It's also a great way to give credit to the original poster. DM DM on Instagram is a term used to describe the process of sending a “direct message” to another user on the app. This can be done by selecting the user's name from one of your recent posts or from your followers list, and then tapping the "Send Message" button. Messages can be text-only, or you can also include photos and videos. Collab [caption id="attachment_7448" align="aligncenter" width="1024"] Collaboration on Instagram helps you build relationships with other professionals in your industry or niche.[/caption]Collaborating on Instagram is when two or more people work together to create a post. This could be a photo, video, or even a Boomerang. You can collaborate with anyone on Instagram, whether they're your best friend, your favorite artist, or a total stranger (like influencers).To collaborate on Instagram, open the app and go to the main screen. Then, tap the plus sign at the top left corner of the screen. This will take you to the camera screen, where you can take or select a photo or video to collaborate on. After that, tap the people icon in the bottom left corner of the screen.This will bring up your contacts list, where you can select who you want to collaborate with. Once you've chosen your collaborators, they'll be able to see your post and add their own content to it. IGTV IGTV, or Instagram TV, is a feature that lets you watch long-form, vertical videos from your favorite Instagram creators. With IGTV, you can enjoy videos from a creator's entire channel, not just the last few minutes.Since IGTV is built for smartphones, you can watch it anywhere—whether you're on your couch or out for a run. And unlike traditional television, IGTV doesn't have commercials. Reels [caption id="attachment_7446" align="aligncenter" width="1024"] Instagram reels are a great way to show off your work, daily life, or just have some fun with your followers.[/caption]Reels, a recently released feature on Instagram, allows users to share videos up to a minute long. The app splits the video into 10-second segments, and users can choose which segment they want to watch when they open the app. Reels is similar to Snapchat's Stories feature, which also splits videos into segments.  Instastory Instastory, or Instagram stories, is a way to share all the moments of your day with your followers in a slideshow format. The photos and videos that you share will disappear after 24 hours. To share a photo or video in your Instastory, just swipe up from the bottom of the screen to open the camera, and then tap the "Story" button. You can add filters, text, and drawings to your photos and videos before you share them with your followers. Video views Video views on Instagram are important because they’re one way to measure the success of your video content. If you want to know how many people have seen your video, you can check the number of video views. This metric can help you determine if you should continue producing video content and what type of content is most popular with your audience. Hashtag Hashtags are a popular way to group and find photos on Instagram. It’s a word or phrase (without spaces) preceded by the # symbol that’s used to identify messages on a specific topic. For example, if you wanted to see all the photos people have taken of their dogs, you could search for #dogs. You can also add hashtags to your own posts to help them show up in other people’s searches.  Get More Instagram Impressions for Your Business Now [caption id="attachment_7449" align="aligncenter" width="800"] Showing the correlation among Instagram profile sizes, impressions, and engagements. | Image Source: Sprout Social [/caption]Instagram impressions are a valuable way to measure the success of your Instagram account. They can help you to determine how many people are seeing your posts and can give you an idea of what content is most popular. If you want to get more impressions, make sure your posts are interesting, relevant, and timely. Also, use hashtags and tagging features to increase your reach. In addition to decoding impressions, you should be aware of the various Instagram lingo to effectively communicate with others on the platform. By understanding the different meanings of these terms, you can create more engaging and effective posts that will capture attention and inspire conversation. So, what are you waiting for? Start using Instagram like a pro and see the results for yourself!To better understand the platform, read our article: “How Instagram Algorithm Works: A Social Media Marketing Guide.”

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How to See Your Instagram Stories Effortlessly: A Step-by-Step Guide

How to see your Instagram stories? There are a ton of great stories being posted on Instagram every day, but what if you can’t see them? There are many different ways how to see your Instagram stories, so this guide will help you figure out the best option based on your needs. Let’s get started!Instagram has been continuously developing its app and adding new features to enhance your experience—one of the latest being Instagram stories. This feature allows you to share short photos or videos with your followers that disappear after 24 hours of being posted. Hence, you need this guide on how to see your Instagram stories.If you’re not sure how to see your Instagram stories or haven’t figured out how to view them as fast as your friends are sharing them, here’s a step-by-step guide that will help you keep up with your closest friends without getting left behind in their stories feed! Key Takeaways: Finding Instagram Stories: If you want to know how to see your Instagram stories, you can easily view your own stories or others' by tapping "Your Story" at the top of your home feed or tapping on any profile picture. Viewing Stories After 24 Hours: Stories are only available for 24 hours, but you can still view them through the "Stories" bar on profiles or by accessing the "Archive" feature for older posts. Offline Viewing: If you want to know how to see your Instagram stories offline, you can save stories to your phone's camera roll to view them offline by enabling the "Save to Camera Roll" feature. Engagement & Replies: Followers can reply to your stories, and you can interact with them by checking the "Replies" section under your story viewers. Downloading & Sharing: For those who already know how to see your Instagram stories, it is worth noting that one can download stories for future use or share them with specific followers, and even add them to "Highlights." Privacy & Anonymity: There are ways to view Instagram stories without the owner knowing, using third-party tools like Qoob Stories and Cocospy.Where Do I Find My Instagram Stories? [caption id="attachment_7394" align="aligncenter" width="1024"] To make the best stories, there should be less perfection and more authenticity.[/caption]If you're wondering where to find your Instagram stories, it's easy—they're just a couple of taps away! If you want to know how to see your Instagram stories, open the Instagram app and look for the bar at the top of the screen that says "Your Story." The stories at the top of this bar are the most recent ones you've posted. If you want to watch someone else's stories, just tap on their name or photo at the top of your IG home feed. How to See Your Instagram Stories After 24 Hours? When you post a story on Instagram, it only lasts for 24 hours. However, there are a few ways that you can still see them after they've disappeared. Here, we'll teach you how to see your Instagram stories after 24 hours.If you want to view your story, all you have to do is go to your profile and tap on the "Stories" bar. This is how to see your Instagram stories you've posted in the last 24 hours. If someone else has posted a story that you want to watch, just find their profile and click on the "Stories" bar. This will similarly show you all the stories they've posted in the last 24 hours. For those who want to know how to see your Instagram stories, tapping on the clock icon at the top of the main Instagram screen will also do the trick. This will take you to a page where all the stories from people that you follow are listed. What Happens If I Delete My Story Before It Ends? [caption id="attachment_7390" align="aligncenter" width="1024"] Though Instagram stories are built to be seen for 24 hours, some users would prefer displaying their content shorter than that time frame.[/caption]If you delete your story before it ends, it’ll disappear from all your followers. They won’t be able to see it even if they go back and check your profile. If you're not finished with your story yet, there are a couple of ways to make sure that it still appears on your profile. First, you can save your story as a draft. To do this, click the "Save" button at the top right corner of the screen. This will save your story as a draft, and it’ll stay on your profile until you delete it. Alternatively, you can share your story with just a few people. To do so, click the "Share" button at the top right corner of the screen. Then, select the people that you want to see your story. Can I View My InstaStory Offline? The quick answer is yes, you can! If you want to know how to see your Instagram stories offline, open the app and go to your profile. Tap the three lines in the top left corner, and select "Story Settings." Toggle "Save to Camera Roll," then exit out of the menu. Your stories will now be saved to your phone's camera roll, and you can view them offline. Can Others Reply To My Story? [caption id="attachment_7393" align="aligncenter" width="1024"] A single reply on your Instagram story can build a long-lasting relationship with your followers. So, engage consistently.[/caption]Engagement is key to growing your Instagram followers, and one of the best ways to interact with them is by allowing them to reply to your story. Knowing how to see your Instagram stories is one thing, but engaging with followers is another. So if you’re curious if people can reply to your Instagram stories, the answer is yes! Here's how you can see who has replied: Open your Instagram Stories camera screen. Swipe up from the bottom of the screen to view your Story viewers. Tap the "Reply" button at the bottom of a story to see replies from viewers. If someone has replied to your story, their username will be listed at the top of the "Reply" section with a little chat bubble next to it. Tap on a username to open a chat with that viewer. To send a reply back, tap on the chat bubble and type your message!To monitor your Instagram story replies effectively, you can use a social media management tool like the one in this Postfity review.  Can I Download My Story To Watch Later? In addition to knowing how to see your Instagram stories, another great possibility with Instagram is you can download your Instagram story to watch it later. Amazing, right? Here’s how to do it: Open the Instagram app and go to your profile page. Tap on the three lines at the top left corner of the screen. Go to “Story Highlights.” Tap on the three lines at the top right corner of the screen. Click “Export Story.” Select which photos and videos you want to export and then tap on “Export.”How to View Old Stories on Instagram 2022 [caption id="attachment_7392" align="aligncenter" width="1024"] Just like polaroids, Instagram stories can be kept and recollected through the "Archive" section.[/caption]You may want to know how to see old stories on Instagram. Just recently, the platform has introduced a new feature that allows users to view old stories from 2015 onwards. This enables you to revisit past posts and see how your content has evolved over time.If you want to know how to see your Instagram stories you uploaded in the past, follow the four simple steps below: Open the Instagram app So, how to see past stories on Instagram? With any action, the first thing you’ll have to do is to open the Instagram app. The last story you posted will be at the top of the screen. If you scroll down, you'll see stories from people you follow in reverse chronological order. Tap on the Profile icon Tapping on the profile icon at the top left-hand corner of your Instagram screen will take you to your profile page. From there, you can see your account statistics, such as how many followers you have and how many posts you've shared. Most importantly, you can view your old stories by tapping on "Stories" at the top left corner of your profile page. Scroll down and tap on "Archived Posts" On Instagram, your stories last for 24 hours and then they disappear. But what if you want to revisit a story from a while back? Scroll down and tap on "Archived Posts." This will show you all the stories you've ever posted, in reverse chronological order. Now you know how to see your Instagram stories in the last 24 hours.Tapped on a story and want to share it again? Just swipe up on the screen and it will be added to your current story. You can even include the dates on your post for a more nostalgic feel. This is how to see your Instagram stories after 24 hours. Select the date range and tap on "Done" When you open Instagram, you'll see a bar at the top of your home screen with the current date range selected. Beneath that is a list of your recent stories. To view an old story, tap on the date range at the top of the screen and select “Done.” This will take you to a page with all your stories from that day. You can also swipe left and right to view your stories or tap on one to watch it. How to See Who Viewed Your Instagram Story Knowing how to see your Instagram stories is important but knowing who viewed your Instagram story is equally vital. Instagram is a great way to share photos and videos with friends and family. Some people use the platform to share updates about their lives, while others use it to show off their creative work. Whatever the purpose of your Instagram story, just like knowing how to see your Instagram stories, knowing who your Instagram story viewers are is important. Learn how with these two methods: Check the list of viewers manually It can be difficult to keep track of who’s viewing your Instagram stories, but the first option is to manually see a list of all the people who have viewed your story. To do this, just go to your stories page and tap on the three lines at the top left corner. Then, select "Story Viewers." From there, you can see a list of everyone who has viewed your story, as well as when they viewed it. If you see someone on this list that you don't want to see your story, just tap on the name and select “Hide Story.” Use a third-party app Aside from the methods on how to see your Instagram stories mentioned, there are a few third-party apps that you can use to see who's viewed your story, even the ones who have passed the 24-hour window. Two of the best options include: View Insights View Insights is a great tool for Instagram stories. It allows you to see how many people have viewed your story, what percentage of your followers have seen it, and where they’re from. This information can help you better understand which stories are most popular with your followers and how you can improve your storytelling skills.A close alternative to View Insights is Mish Guru. The app not only tracks your data analytics on Instagram but also on other social media platforms like Facebook and Twitter. Knowing how to see your Instagram stories with this tool is very helpful. Learn more by reading this Mish Guru review.  Vero App Since its launch in 2015, the Vero app has been a key tool in the Instagram story arsenal. The app allows users to post pictures and videos that disappear after 24 hours, just like on Instagram stories. But there are a few key differences.First is that on Vero, you can see who has seen your stories even after 24 hours of posting them. This is a great way to keep track of how well your content is performing. The second difference is that posts on Vero can be shared with specific people, as opposed to just all your followers on Instagram. This makes it a great tool for building closer relationships with a few of your IG followers, aside from knowing how to see your Instagram stories. How to View Instagram Stories Without Them Knowing Stories are a fun way to share short, daily updates with your followers. However, if you want to see Instagram stories anonymously, there are a few ways to do so. See our list of the best Instagram story viewer platforms below: Qoob Stories Qoob is a website that allows you to view and download anything from Instagram—whether it be public or private accounts. This can include stories, posts, images, and even videos. The website is easy to use—all you have to do is enter the Instagram username of the account you want to view or download from. The website will then display all the content from that account. You can either view the content on the website or download it to your computer. Cocospy Cocospy is a monitoring app that helps you track the activities of other people on Instagram. You can use it to spy on their stories, posts, and followers. The app is easy to use and provides a lot of useful information. It’s also a great tool for parents who want to keep track of their children's social media activities, or for business owners who want to monitor their competitors. The best part? Cocospy is affordable and has a user-friendly interface. Instalkr Instalkr allows you to view the deleted contents of any account, whether it's your own or someone else's. This means that you can see all the stories that have been deleted, as well as all the messages that have been removed.This app has already caused quite a stir among Instagram users, with many debating whether it’s ethical to be able to view someone's deleted content. Some people argue that it’s an invasion of privacy, while others claim that it’s simply a way to learn more about someone.No matter where you stand on the issue, there’s no doubt Instalkr is a powerful tool. It allows you to see things that were once hidden from view, and this can be both helpful and revealing. mSpy mSpy, an app that allows parents to spy on their children's phone activity, can be used to track Instagram stories. This means that parents can see not only the photos and videos that their children post but also the comments and messages that they receive. This can be a great way for parents to keep tabs on their children, but it can also be a cause for concern. So, use spy apps purposefully.  Hoverwatch Hoverwatch is another software that allows users to track what their kids are posting on their Instagram stories. It also enables them to see who’s contacting their kids online. This can be a great way to keep your kids safe online. FAQs Can I view Instagram stories after they disappear? Yes, you can view your own stories by going to your profile and checking the "Stories" section, or by using the "Archive" feature for older content. Can people reply to my Instagram stories? Yes, people can reply to your stories, and you can see these replies by swiping up from your story and tapping the "Reply" section. How can I download my Instagram story? You can download your story by going to your profile, selecting "Story Highlights," and tapping "Export Story" to save it to your phone. How can I view Instagram stories offline? To view stories offline, enable the "Save to Camera Roll" option in your Instagram settings, which will store them on your phone. Can I see who viewed my Instagram story? Yes, you can manually check who viewed your story by swiping up from your story and reviewing the list of viewers. How do I see old Instagram stories? Old stories can be accessed through the "Archive" section in your profile, where you can scroll through past stories and even repost them.Final Thoughts [caption id="attachment_7391" align="aligncenter" width="1200"] IG stories' retention rates may vary, depending on the type of content you share. | Source: RivalIQ[/caption]By following this handy guide, you’ll be able to know how to see your Instagram stories or someone else’s regardless of who has blocked you and not worry if can people see when you screenshot Instagram stories. Keep in mind also that some people may still be able to see your stories if they’re following you, even if you’ve blocked them. So, if you’re really concerned about privacy, make sure to adjust your story settings accordingly.Want to boost your Instagram account through stories? Check out this article for the best tips: “Top 10 Creative Instagram Story Ideas 2022.”

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How To Stand Out On TikTok And Make Money Out Of It

Are you ready to get on this social media platform but don't know how to stand out on TikTok? Or perhaps you've heard about all these TikTok influencers earning millions of dollars by promoting various brands and services? Does this sound too good to be true to you? Well, not really. They just have a very effective TikTok influencer marketing strategy.In this post, we'll give you all the juicy details so you can get a piece of this pie, too. If you're thinking, oh I bet only the Top 10 TikTokers like Charli D'Amelio can make it, not a newbie like me. Nope, because we will show you exactly how the TikTok algorithm works so you can get more views, likes, followers, and engagement, and be on your way to becoming a TikTok money-making machine!If you want to know how to stand out on TikTok, first things first. All your marketing strategies will be ineffective if you don’t have any idea how their algorithm works. Here’s what you can do to be in their favor.  Key TakeawaysSuccess on TikTok hinges on grasping its algorithm, which prioritizes content based on user interactions, video information, and device/account settings.​To stand out, produce high-quality, authentic videos that resonate with your target audience. Utilize trending sounds, hashtags, and challenges to increase visibility.​Regular posting keeps your audience engaged and signals to the algorithm that you're an active creator, potentially boosting your content's reach.​Utilize features like Duet, Stitch, and Live to interact with other users and expand your content's reach. TikTok offers various monetization avenues, including the Creator Fund, brand partnerships, merchandise sales, and live gifts. Establish a unique style and voice that sets you apart, making your content recognizable and fostering a loyal following.​How To Stand Out On Tiktok: TikTok Algorithm Hacks (Phases 1-4) [caption id="attachment_7380" align="alignnone" width="1024"] Understanding the TikTok algorithm is the first step to becoming a TikTok influencer[/caption]Do these easy hacks and make sure you implement these changes if you don't want the algorithm to work against you.  There are two main goals of TikTok. One is to attract people to the platform, and the second is to make people stay on the platform.  So that is your main role, and if you accomplish that, TikTok will reward you for it. Every time you post a video on TikTok it is first shown to a small number of people in the first phase. When they see that you meet their criteria, say for watch time and interactions, your video will be qualified for the second phase. Now in this next phase, a larger group of people will be shown and your video goes through the same process. If you meet the same criteria for interactions and watch time, your video will again be able to go to the third phase. And this will not be as daunting if you have a social media scheduler. Read our Mishu Guru review to know how to make life easier. The same process will take place in this phase but again, to a bigger group of people. Before it jumps to the fourth and final phase where it goes viral, something happens. It will not be an AI but a human being who will check your video to ensure your content adheres to the social media platform's policy. Only then will this turn into a viral video. So here’s what you do to get through phases 1-4.  Add Keywords Add keywords to your videos. Keep in mind that the algorithm understands what your content is all about. They can then share it with other users who are also in that niche. This is crucial because when the algorithm finds people who are truly interested in your niche content, the higher the chances they will watch it until the end. Thus, you need to add related keywords to your videos. This is how brands, influencers, and content creators grow on this platform because this is how you generate followers and boost your views.  Call To Action (CTA) How do you get a lot of attention on TikTok? You need to put a call to action in all of your videos if you intend to grow on TikTok. The algorithm tracks your video engagement, which means all its likes, follows, comments, shares, and saves. So the more interactions or engagements you have in your videos, the TikTok algorithm is more likely to pick up the message. The message that your content is worth sharing with a lot more people. If you keep doing this, the higher your chances of your video going viral. Your call to action may be directing users to your video's comment section where tons of info about your content can be found. You can also ask a question that is good news to TikTok's algorithm. Why? Because while viewers are reading the comments, the video is still in the background playing, which helps in boosting your video views. A better way however is to put your call to action at the start of your video. You may find it a bit weird but there's a good reason for it. If you're just starting and checking your analytics, you may notice that not everyone gets to the end of a video. Therefore, if you put your call to action at the end of the video, not everyone will be able to follow through.  Add Hashtags When you're adding TikTok hashtags you're telling the algorithm what your content is all about, and to share it with the right type of people who are most likely to watch them until the end. The platform will then reward you by showing your content to more and more people who are into your particular niche. You're also doing your viewers a favor by making it super easy for them to find your videos through your hashtags. Also, spend some time doing your research and finding out the hashtags being used by the top viral videos on TikTok. If it works for them, it can work for you.  Join The Community [caption id="attachment_7382" align="alignnone" width="1024"] No man is an island, so belong to a TikTok community to help you grow and flourish as an influencer[/caption]If your game plan merely consists of posting your video, doing some scrolling time, and then getting off TikTok, you ought to know—you're not going to make it. For those who wish to grow their brand, they must interact with other TikTok content creators apart from themselves. When TikTok sees this it will reward them for it. What you'd want to do is to follow profiles of those that are in your niche and even those who are not but are showing genuine interest in your videos. By doing this you'll be able to come up with more unique and out-of-the-box ideas. The more time you spend on TikTok, the more you get your creative juices flowing. Not only will you get inspiration to create something different outside your niche, but you will also be an active and valuable member of the community. So make it a habit to interact with other content creators and brands, and make sure your comments are sincere all the time. Phonies can be spotted a mile away. Don't like and share if you will never recommend or use the product, nor should you endorse anything that will jeopardize your brand. How To Stand Out On TikTok: Why Should You Want To? [caption id="attachment_7381" align="alignnone" width="1024"] Amazing TikTok traffic statistics according to Cloudflare[/caption]Up to this point, you may still be thinking, but how can I become TikTok famous quickly? Will these hacks work? Won't I be safer staying on my Instagram or YouTube social media platforms? The TikTok Marketing Statistics tell you otherwise. The thing is, something happens on TikTok where you only need a single video to go viral and your brand or business can explode at a snap of a finger. This may sound like a gross exaggeration, but this happens a thousand times a day, every day. You see it on posts, Facebook, or Instagram. This one person hits the perfect audience at the perfect time. All of a sudden they have generated 10,000 new customers. So from being a small pop-up store it turns into something massive overnight. TikTok managed to outpace Google in being the top 1 destination on the internet. There were more hits on TikTok compared to Google. This is according to a study by Cloudflare about the most popular domains in late 2021. This is the first time in history since Google’s launch. So if that doesn't prove anything, what does? How Much To Charge For TikTok Post [caption id="attachment_7379" align="alignnone" width="1024"] Value your brand and your efforts, but don't forget to give your clients their money's worth either[/caption]Alright, so in case you're now convinced that you should go on the TikTok bandwagon and be successful at it, how do you go about it? How do you make money via partnerships or sponsorships with brands and companies? Furthermore, is there such a thing as a TikTok money calculator to know how much to charge/earn? We’ll talk about all of that. But for now, we're going to discuss the different ways of reaching out to brands so you can start working with them. Regardless if you have a few hundred or thousands of followers, you can begin by learning a few important strategies.  Allow Brands To Reach Out To You Here you did not make a pitch, you did not promote your brand or tell them what you can do for their company. Nothing. You just wait for them to come to you because you know (by checking your analytics) that your videos are doing great on TikTok.  Be Part Of Influencer Platforms Another way to connect with brands is by becoming part of influencer marketing platforms. There are plenty of similar platforms to choose from. So find one that suits you, one you'll have successful collaborations with.  Send Emails This one is another straightforward approach. All you have to do is send an email to the brand you wish to partner with. Do your research and make sure you know how to sell yourself, make your convincing power work! Also, make sure your email is readily seen in your TikTok profile so brands can easily reach you when they find your profile. When doing this you will need a media kit. A media kit is a presentation that shows your potential client the number of followers you have, how much engagement you get, or the demographics your brand caters to. This will also feature your type of content. Your type of content will ultimately determine if you are suited to this particular collaboration.  On Charging Your Clients [caption id="attachment_7383" align="alignnone" width="1024"] Keep your client's loyalty by providing content that's worth their hard-earned money[/caption]Now for the exciting part, how much do you charge your client? Honestly, plenty of creators undercharge, when they ought to be charging more. It depends on how big the brand or the company you will be partnering with. Again, your analytics is your friend so don’t hesitate to use it. Also, conduct your research in your TikTok community so you have a good idea of how much to charge. Even if it’s just a ballpark figure. Some content creators who have over 45,000 followers charge around $800 for one TikTok video. Remember, however, that you should never be afraid to negotiate. You aim to have a higher quote because what usually happens is these brands come up with a lower offer. So in the end that's how you will decide on the entire cost of the collaboration.  Be Authentic Be careful when doing collaborations. Money should not be your only motivation. Choose brands whom you truly feel a connection with. What is your reason for creating content for them? Is their brand really good, and are their products reliable? Or is it all hype? As mentioned earlier, phonies can be detected a mile away. People will know if you are veering away from your brand, from your authentic self, or your beliefs, all for the sake of money. This will be your downfall. If their products prove to be major rip-offs, you too will be dragged through the mud. So, be careful.  FAQHow does the TikTok algorithm work? TikTok's algorithm recommends content based on factors like user interactions (likes, shares, comments), video information (captions, sounds, hashtags), and account/device settings. Understanding these can help tailor your content for better reach.​ What types of content perform well on TikTok? Content that is authentic, entertaining, and aligns with current trends tends to perform well. This includes participating in challenges, using trending sounds, and creating relatable or informative videos.​ How often should I post on TikTok? Consistency is key. Posting at least once a day can keep your audience engaged and increase your chances of being featured on the For You page.​ What are TikTok's monetization options? TikTok offers several monetization avenues:Creator Fund: Earn money based on video views and engagement. Brand Partnerships: Collaborate with brands for sponsored content. Merchandise Sales: Promote and sell your products directly to followers. Live Gifts: Receive virtual gifts from viewers during live streams, which can be converted into real money.How can I build a personal brand on TikTok? Identify your niche, maintain a consistent style and tone, and engage with your audience regularly. Authenticity and relatability are crucial in building trust and a loyal following.​ Is it necessary to use trending sounds and hashtags? While not mandatory, using trending sounds and hashtags can increase your content's visibility and likelihood of being featured on the For You page.​ Can I succeed on TikTok without prior video editing experience? Yes. TikTok's built-in editing tools are user-friendly, allowing creators to produce engaging content without extensive editing skills.​ How do I engage with my audience effectively? Respond to comments, participate in duets and stitches, and consider hosting live sessions to interact with your followers in real-time.​Leverage the best way on how to stand out on TikTok The first thing you need to understand, despite how massive and dominating TikTok is today, it is not evergreen. It’s not like posts on Google or YouTube that last. Years after they’ve posted their content, people can still look it up and find it. TikTok needs consistency and hard work. The good news, however,  is that everything you need is in the palm of your hand. Modern technology, apps, and tools like scheduling your TikTok and other social media posts can be conveniently achieved. Learn more about it in our  Lately review. But perhaps the most important thing for you to succeed in becoming an influencer on TikTok is not being afraid of failure. As a matter of fact, you should welcome it. Some of the most brilliant minds and inventors of our time did not succeed until hundreds, even thousands of tries. Had they given up so soon, we wouldn’t enjoy the conveniences we have today. So be strong, be brave, and have loads of fun along the way!Now that you know how to stand out on TikTok, you might be interested in knowing more on how to advertise on the platform. Read our detailed guide "TikTok Advertising: How to Much Does It Cost to Advertise on TikTok?"

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Your Own Space: A Guide to Twitter Spaces

How do you structure a space on Twitter? Don't you wish there was a way to simplify online social media marketing or growth? This will be especially helpful to content creators and small business owners. It would be great if you could focus more on doing your passion and stop wasting too much time and energy figuring out the perfect social media strategy. Like having the ultimate guide to Twitter spaces 2022 and beyond, for instance?Good news: today we will discuss  Twitter spaces best practices, crack into its algorithm and keep up with all the features of this social media platform. Let's get to it![caption id="attachment_7256" align="alignnone" width="1024"] Twitter is evolving, and so should you[/caption]I don't have Twitter spaces, so what do I do when I have those? There are several important things to remember so you don't end up wandering into an empty void.  Start Your Space All Spaces are public, therefore, your presence and activities in Space are also public. However, accounts having protected Tweets will not be able to create a Space. Being the host will allow everyone to see you in the Space. This will include people who follow you, those who peek without really entering, plus developers accessing info about the Space utilizing the Twitter API. STEP 1: Long press on Tweet compose and tap on the new Spaces icon located on the far left. You can also tap on your profile image found at the top of your timeline. STEP 2: Find the options to NAME YOUR SPACE and START YOUR SPACE. STEP 3: If you wish to schedule a Space, tap SCHEDULE FOR LATER. Pick the date and time you wish to go live on Space. STEP 4: The moment Space starts, you as the host, may send requests to your listeners to become speakers. They can do this by tapping on the PEOPLE icon. Or, by tapping on the person's profile photo within a Space and then adding them to be a speaker. STEP 5: Live captions will appear automatically. Your listeners can choose to view these automated live captions (but there may be a few seconds delay). STEP 6: The Space is live until you decide to end it. Or if you are found to violate some Twitter Rules, the platform itself can end it.  How Do I Get Invited to Twitter Spaces?  [caption id="attachment_7257" align="alignnone" width="1024"] Be an expert who gives valuable advice on your chosen niche[/caption]You can request to become a speaker and speak with the host. Ten different people can also be speakers in any room and anyone could listen in. These aren't recorded conversations—they are live audio conversations happening in real-time.  Promote Your Space Never forget to reach more people by Tweeting out the link of your Space once it begins. Tap on the SHARE icon to SHARE VIA A TWEET. You also have the option of pinning your Tweet announcement to your profile to boost your visibility.  Keep A Steady Momentum Keep a steady momentum and utilize Tweets for facilitating conversations. Both speakers and hosts can pin a Tweet at the top of the Space to give added context to the topic being discussed. Have created Tweets to keep the conversation flowing. They can be queued up and ready for sharing. Make use of your Twitter Bookmarks so you'll have all your fave Tweets found in one place. Share Tweets so you can address your audience before starting the voice chat. In this way, your audience can easily respond and react.  Recording and Playback Inevitably, some are not able to attend live Space. So you can simply record it and let them play it back anytime they want to. Toggle on RECORD SPACE. While you're recording, there will be a recording symbol that will pop up at the top, indicating that it is being recorded by the host. When it ends, you will be able to see how many people attended together with the link to share out through a Tweet.  Reporting Someone on Space If you are the host or co-host, you have the option to mute, remove, block or report others in a Space. Once you block that participant, know that you will also block the account on Twitter. Thus, he or she cannot join a Space if you're the one who is hosting. To remove a member of the audience, tap on the profile picture within the Space, then tap BLOCK AND REMOVE. You can just also mute or remove the mic from these speakers. If you wish to mute a speaker in a live Space, tap on his or her profile photo. It will then pull up the options menu. You can then MUTE his or her MIC. Afterward, you will get an in-app notification letting you know this person has been muted. Now, here are some additional tips to maintain relevance and boost visibility on Twitter.  Utilize Advanced Search [caption id="attachment_7258" align="alignnone" width="1024"] Know how to sell yourself in your niche on Twitter[/caption]This will help prevent information overload on your part because this will significantly cut down massive info coming the way that you don't need. Seasoned marketers know how to use this so they can come up with the best customer profile to fit their needs and specific niche.This works best for YouTubers or Twitch streamers. All you need to do is go over Twitter and do a basic search. After that, you can go over the right-hand side where you can find a link to start your advanced search. It's up to you now what criteria you will enter to find the specific info you're searching for.  Go Live Are Twitter spaces successful? For those brave enough to do this regularly—yes! Many creators have a greater following on Twitter compared to their streaming or YouTube channels for instance. But the smart ones know how to utilize these and find ways to connect with their audience live on Twitter itself!This is probably one of the best tips you'll get about the guide to Twitter spaces 2022. By doing this you no longer have to convince people about clicking links or jumping to another platform. Now there's no need to sit through a bunch of advertisements (which could be a real bummer). You can simply go live and pop up in their feed. Do this by tapping on the compose button on your Twitter app just like when doing a regular tweet. Search for that little photo icon then tap it. Afterward, you will see on the bottom right your option to go live. Now you can easily put your stream title, share your live status, and even ask others to co-stream with you. Everyone who sees this on Twitter has the option to join and hang out with you and your followers. Chat and start a conversation. Anyone who sees your tweet can just tap and connect with you. Note though that this is not well optimized on your desktop and it's best to do this on your mobile device instead. Building this type of powerful connection on Twitter will more likely make them click links about you being live on YouTube or Twitch. This will simply skyrocket your chances by three folds! Use the Moments Feature Many people still have no idea this Twitter feature exists. Those who do know it's an amazing way for cataloging your content. It's like having an entire library of your Twitter clips that people can scroll through right away. Go to your desktop and on the left side of the menu select moments. Then select create a new moment. Now you can add tweets to your Moments. Do this by going through your profile or putting the URL directly. You also have the option to put tweets from your favorite creators. Like a list of the best streamers or YouTubers out there.  The Media Studio Analytics Tool The next tip on our guide to Twitter spaces 2022 is the Media Studio. This will be beneficial to you, especially if you have already reached a thousand followers. It will open up an amazing analytics tool that a lot of people still don't know is available. On your desktop go to the left-hand side on the same menu you clicked on for creating moments. Then click insights and audience. The little chart will show you exactly when your followers are tuning in for videos on this social media platform. And we're not just referring to your video, but all kinds of videos, since they are typically peppered through user's timelines. This gives you a good idea when they're scrolling on their feeds.  Use Lists Many people know about this feature but the majority are still not using this to leverage their social media presence. You can use the Lists to hack the Twitter algorithm. How? Every time you create a list, this transforms into its very own chronological feed of all the members. This lets you keep up with all the members and Twitter will not hide them away compared to what it does on your regular timeline. It's a nightmare when you're missing a few posts and don't have the time to engage consistently. What happens is you lose these people from your timeline and vice versa. You can only get back at them by searching their profiles manually and restart engaging via comments or DMs if you wish to bring them back to your circle. Lists save the day because you will no longer lose track of all these people. You also have the option to pin them on top of your feed. This way, once you log in, you can just go straight to your fave individuals and check out what they're up to. You also have the option of making your lists private if you don't want other people to have access to them. This will also prevent unnecessary drama within your inner circle.  Use Topics [caption id="attachment_7259" align="alignnone" width="1024"] Value people's feedback and opinions if you wish to stay relevant[/caption]Twitter shows suggested topics in people's timelines. So you can follow such topics and get them regularly. This will then show you what tweets are trending in your specific niche. This is such a powerful tool for content creators big and small. For those who are just starting, utilize this to kickstart engagement so people will check out your profile. Needless to say, you need to pair this with valuable content. Not only can you create a community of your own, but also keep abreast with the top trending content relevant to your niche. This gives you the perfect opportunity to participate in conversations and add helpful comments that will engage others. Admittedly, this is riding off of that popularity. But remember that for this to work, never try to upstage the person who created the original post. Join the conversation, don't take over it as this is such a big turn-off. You can also get your tweets to integrate into these trending topics by following them and noticing patterns. What subjects or keywords are often talked about? Then you can start working on this to make organic content. But try to make it as natural as possible and not feel forced or attention-hungry. You may also need to use content calendar apps for this. Not everyone can pull this off and if you fall flat on your face, it will not hurt only you but possibly your entire community as well. Want to boost your social media marketing? Check out this Postfity review. Vie To Be Most Followed [caption id="attachment_7260" align="alignnone" width="1024"] Aspire to be most followed not only on Twitter but on all social media platforms.[/caption]Who is the most followed person on Twitter 2022? Would you like to be one of them? As the saying goes, “Great things start from small beginnings,” and there is nothing wrong with aspiring to be the best among the rest, right? Right!As of May 2022 Portuguese footballer, Cristiano Ronaldo tops the list as the most-followed person on this social media platform. Having 455 million followers from 440 million last April 2022.  Choose To Thrive, Not Merely Survive On Twitter World Admittedly, following this guide to Twitter spaces 2022 is not enough to stay on top of your game. It takes discipline, consistency, patience, and a creative mind if you wish to become a successful influencer or entrepreneur on Twitter or any social media platform. Moreover, take all the help you can get, like utilizing the best social media managing apps and tools, such as the one in this Lately review. Make sure all your posts are queued and scheduled on time. In this way you can focus more on doing what you love, creating original and valuable content for your audience.Now, if you're interested in using Twitter hashtags to increase your reach and engagement on the platform, check out our article, "Twitter Hashtags: A Guide to Finding and Creating the Best Ones."theinfluencerforum.com/…warereview/lately

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The Ultimate List of the Most Followed TikTokers: Celebrating the Most Beloved Creators Dominating Your Feed

Since TikTok burst out into the scene initially for creating, discovering, and short videos, it has become more than just a social media platform used for entertainment. Gone are the days when this app was used only by young people for self-expression through dancing, singing, lip-syncing, or comedy. Today is it being used as an effective sales and marketing tool, just like the one in this Postfity review, for raking up massive revenues for brands. Are you curious what the most followed TikTokers are earning? In this post, we will learn how the impact of social media has transformed the landscape of advertising. We will also find out how the influencers most followed on Instagram, TikTok, YouTube, and other social media platforms became overnight sensations. Perhaps these tips and insights could inspire you to become a content creator and influencer in the future as well. If you want to know who has the most followers TikTok 2022, check out this list because we will rank them from number 10 to number one. This can still change by the end of 2022 since we're still in the first half of the year. However, these top 10 most followed TikTokers will give you a pretty good idea of who has set the tone for this year. What type of content do they put out and what makes them click. Let's get to it.  Key Takeaways: TikTok has evolved from a platform primarily for entertainment to a powerful tool for sales and marketing, with influencers leveraging their massive followings for brand partnerships and revenue generation. The rise of TikTok influencers has transformed the advertising landscape, demonstrating the impact of social media on consumer behavior and brand promotion. Influencers across various platforms, including Instagram, TikTok, and YouTube, have become overnight sensations, highlighting the potential for rapid growth and fame in the digital age. The article emphasizes that aspiring content creators can draw inspiration from the success stories of top influencers, suggesting that with creativity and dedication, becoming a prominent figure on TikTok is achievable. The dynamic nature of TikTok's popularity rankings indicates that the list of top influencers is subject to change, reflecting the platform's fast-paced and ever-evolving environment.Justmaiko [caption id="attachment_7195" align="alignnone" width="1024"] Justmaiko: Dancer, choreographer, social media sensation[/caption]Who is the top 1 TikTok star? Just because this guy is in the top 10 doesn't mean he doesn't have the potential to go higher or even hit the top spot by the end of this year. We still have a long way to go and with his charisma and talent, that's not far from happening!JustMaiko, whose real name is Michael Le is an American dancer, choreographer, and social media sensation. If you're wondering who has the most followers on TikTok 2021, he was one of them. His love for dancing and performing started at the tender age of four and joined TikTok the year it was launched back in 2016. Michael first earned his reputation as an amazing dancer and choreographer when he started his first YouTube channel in 2014. What used to be short dance videos soon morphed into dance challenges and tutorials. His estimated worth is set to be $4 million back in 2021. Because of his massive following on social media, the 22-year-old earns lots of money via partnerships and sponsorships with big brands like Twitch and Invisalign. Just like other influencers who turned into brand ambassadors, he became the face behind Bang drinks. Michael also has his merchandise on Shluv clothing.  Loren Gray [caption id="attachment_7196" align="alignnone" width="800"] Loren Gray: Actress, model, singer, and social media star[/caption]Loren Gray is a singer, model, actress, and social media star who became famous via her lorengray TikTok account, garnering a staggering 54 million followers. She is the voice behind the song My Story, which was released soon after she signed with Virgin Records in March 2018. Blessed with amazing genes, this young stunner has been featured by Seventeen Magazine and Teen Vogue. She also received nominations at the VMAs, the Teen Choice Awards, and the People's Choice Awards in 2016. She's not only a superstar on TikTok because she has over 22 million followers on Instagram and over 3.7 million YouTube subscribers.  Spencer X [caption id="attachment_7197" align="alignnone" width="1024"] Spencer X: Beatboxing TikTok superstar[/caption]Do you have an innate talent for beatboxing? Believe it or not, you can earn a massive following on social media just like Spencer "X" Polanco who has a solid fanbase of over 54 million on TikTok. He earned more than 1 billion likes on the platform using a combination of beatboxing videos, skits, and tutorials. According to Dexerto, the beatboxer is the 8th most followed celebrity on TikTok. In an interview with Forbes back in 2020, the TikToker said he started his love affair with beatboxing when he was a sophomore in high school. He was purely self-taught and relied mainly on the tutorials he found on YouTube. Now he has 2.68 million subscribers on his own YouTube channel, which he started back in 2012. Polanco has partnered with colossal brands like Nickelodeon, HBO, Skechers, Oreos, Chips Ahoy, Monster Energy, and Sony. He has also collaborated with music giants like Grammy Award winner Alicia Keys, Marshmello, and Sean Kingston. In March 2021, his earnings reached $1.5 million, and became the 5th wealthiest TikToker worldwide. Right now he's into creating his original music and his tracks can be heard on Spotify.  Kimberly Loaiza [caption id="attachment_7198" align="alignnone" width="1024"] Kimberly Loaiza: Mexican social media superstar[/caption]Twenty-four-year-old Kimberly Loiza is a Mexican social media superstar. Back in 2019, she debuted with her single 'Enamorate.' Her 'Me Perdiste' song became a big hit and generated 20 million plays on Spotify. She quickly rose to fame and has since released 11 songs from 2019- to 2021. Loaiza started her YouTube channel in 2016 and quickly won over the hearts of her fans through her vlogs, pranks, and challenges where she has over 35 million subscribers. This TikToker has also gained a staggering following of over 60 million. Loaiza has approximately $8 million in net worth. The social media sensation is married to Juan De Dios Pantoja with whom she has two children.  Dixie D'Amelio [caption id="attachment_7199" align="alignnone" width="1024"] Dixie D'Amelio: Big sister to fellow superstar TikToker Charli[/caption]Anyone who has a TikTok account probably knows superstar TikToker Charli D' Amelio, but how about her big sister Dixie? She's also big on TikTok and is equally deserving of praise and attention for her work. Back in June 2020, Dixie released "Be Happy," her first single which was a huge hit on the platform. It's a song that girls her age can easily relate to. No matter how grateful you are for the people and opportunities surrounding you, there will always be bad days, and it's okay not to feel okay sometimes. Right now she has over 50 million followers and her riches have reached around $3 million according to Celebrity Net Worth but is likely to increase in the coming months. And because of her work on TikTok, this model/actress has already closed brand deals as well as projects like the Brat TV series.  Zach King [caption id="attachment_7200" align="alignnone" width="1024"] Zach King: Master of visual illusions and special effects content[/caption]Zach King earned the fifth spot of the most followed TikToker 2022. The TikToker has earned 62.9 million followers and won the hearts of audiences through its comedic content created with visual illusions and special effects. His long-standing career stems from his viral success on Vine, YouTube, Musical.ly, and of course, TikTok. Back in 2015 during a documentary about him on YouTube by Zachary Fu, King recalled he was denied admittance into the Biola University film program. So in 2009 he started his YouTube channel "Final Cut King" as an outlet and posted tutorials for a video editing software named Final Cut Pro. King's videos constantly reach millions of views. However, there are viral instances where his posts explode on TikTok and reach billions in views. Over the years he has made partnerships with Hewlett-Packard, the "Fantastic Four" movie, and ad content for Universal Orlando. His net worth is estimated to be $6.5 million.  Bella Poarch [caption id="attachment_7201" align="alignnone" width="1024"] Bella Poarch: Viral TikToker and lipsyncer[/caption]This 24-year-old TikTok sensation has made waves on social media. She has over 14.3 million Instagram followers and over 87.3 million followers on TikTok. The proud Filipino-American was put into the spotlight when her TikTok lip-sync "M to the B' by Millie went viral back in August 2020. Bella has also collaborated with influencers like Larry, Bretman Rock, Rakhim, Mia Khalifa, Dina, ZHC, and Valkyrie. She has also launched her merch in November 2020 and her "Grim Hoodie" has become popular online. Her net worth is estimated at $12 million.  Addison Rae [caption id="attachment_7202" align="alignnone" width="1024"] Addison Rae: From influencer to mainstream Hollywood celebrity[/caption]Addison has become one of the most followed TikToker 2022 on our list, with an estimated 81 million solid fan base. She started posting back in 2019 and was known as a member of the Hype House. Not long after she switched from being an influencer to becoming a mainstream Hollywood celebrity. Addison Rae Easterling has since released her own music, has appeared on "Keeping Up With The Kardashians," and has also starred in "She's All That," a remake from Netflix. According to Cosmopolitan, the TikToker's net worth is reported to be $15 million.  Khabane Lame [caption id="attachment_7203" align="alignnone" width="800"] Khaby Lame: Master of sarcastic comedic skits[/caption]This superstar content creator is Senegalese-born from Italy. He rose to stardom via his social media account, with Instagram and TikTok being the most popular. Khaby's comedic skits have won the hearts of millions, making him one of the most recognizable personalities on social media. Back in 2020 at the height of the COVID-19 pandemic, Lame lost his factory job in Chivasso, Northern Italy. Just like the millions of people around the world, the pandemic took its toll on his life, but he made a conscious decision to use this time to explore his passion. He began to consistently create content and quickly gained fame with his sarcastic "life hack" videos that went viral on TikTok. Khaby's net worth is reported to be $2.7 million. His earnings mainly come from endorsements, sponsorships, and the TikTok fund for creators. However, it's hard to be 100% certain of the figure since some argue that it can go as high as $5 million. As of March 2022, he has 133.4 million followers on TikTok, under one million on Facebook, and around 71.5 million on Instagram.  Charli D' Amelio [caption id="attachment_7204" align="alignnone" width="1024"] Charli D' Amelio: Viral TikTok dancer and choreographer[/caption]So, who is the most-followed TikToker? You guessed it right—it's Charli D' Amelio. The TikToker superstar has a massive following of over 125 million and has become popular through her dancing and choreography videos. Just recently, Amelio starred in a Hulu show, which features her family and their life in LA, called "The D'Amelio Show."Aside from her viral dances and choreography, her song "Renegade" has also become very popular online. She is also one of the first TikTokers who ever starred in a Super Bowl commercial. The teenager has also created her clothing brand Hollister as her partner. Charlie's net worth is estimated to be around $12 million.  FAQ: How has TikTok's role changed in recent years?TikTok has transitioned from a platform for short-form entertainment to a significant player in sales and marketing, with influencers using it to promote brands and generate income. What impact have TikTok influencers had on advertising?Influencers have reshaped advertising by directly engaging with audiences, building trust, and influencing purchasing decisions through authentic content. Can new content creators still find success on TikTok?Yes, the platform's algorithm and user base allow for rapid growth, enabling new creators to gain visibility and build a following with compelling content. Is the list of top TikTok influencers fixed?No, the rankings are dynamic and can change as new creators rise in popularity and audience preferences evolve. What common traits do successful TikTok influencers share?They often exhibit creativity, consistency, authenticity, and the ability to connect with their audience, which contributes to their widespread appeal and influence.Want to Be One of the Most Followed TikTokers? Dreams Do Come True! Do you wish to become a famous TikToker just like these online sensations? Believe it or not, this is not a shot in the dark for dreams to come true! You just need to do some research first, and decide who will be your target audience. Analyzing your competitors is also part of the plan for building and strengthening your content strategy. And most importantly, you need the right social media tools and apps, like the one in this Lately review, to make your life simple and more manageable. Now you have one less thing to worry about so you can focus on creating engaging content that will surely set the internet on fire!

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How Instagram Algorithm Works: A Social Media Marketing Guide

Instagram updated its algorithm—again! And if you fail to adjust your current marketing strategy you will surely suffer a massive hit. We're talking about the number of people your content will reach as well as the number of new Instagram followers you will be attracting. People are complaining left and right, wondering why their reach, engagement, and followers are going down. This is because they don't have a solid understanding of the important steps we're going to share in this post. We are going to learn how Instagram algorithm works to make sure your marketing strategy works. [caption id="attachment_7114" align="alignnone" width="1024"] Instagram Reel is the future[/caption]Changes need to be made in your Instagram posts right now. You need to understand what triggers Instagram algorithm if you wish to have any success at all. In this post, we’ll show you how to do just that.  Key Takeaways: Instagram employs multiple algorithms tailored for different sections: Feed, Stories, Explore, and Reels, each prioritizing content based on user interactions and preferences. User engagement—likes, comments, shares, saves, and DMs—significantly influences content visibility across the platform. The platform values recency; newer posts are more likely to appear prominently in users' feeds. Strong relationships, indicated by frequent interactions with specific accounts, lead to higher content prioritization from those accounts. Reels and short-form videos are favored, offering greater reach and engagement opportunities. Utilizing features like Stories, polls, quizzes, and interactive stickers can boost engagement and algorithmic favor. Consistent posting schedules and varied content types (photos, videos, carousels) help maintain audience interest and algorithmic support.Reels and Carousels Right now all you need to be posting on Instagram are Reels and Carousels. Here's the hard truth about Instagram. It is after one very important goal, and that is to make money. Of course, it also wants to capture and share the world's most precious moments. To understand how Instagram algorithm works, you have to know that the platform's bottom line is more practical and capitalistic. This doesn't come as a surprise, and this is a known fact for content creators. It is a business after all, and what business doesn't want to make money? It does this through advertising. Therefore, Instagram needs two things to succeed. First, it needs advertisers. These are people who are willing to shell out, hundreds, even thousands of dollars to put their ads front and center to people. Next, it needs a target audience to watch these ads. This is paramount to making Instagram succeed. The longer periods you can keep people on the platform, the more ads to show, and the more money you can make. Precisely why Reels and Carousels should be your focus content right now. Reels and Carousels have, as of the moment, the highest engagement times, giving Instagram more time to show people more ads. On the contrary, this is the reason why single-image posts on feeds are having a difficult time succeeding. It's because it doesn't take long periods for viewers to consume. However, there is an exception to this, which we will get to in a bit. But if you're to choose between Reels and Carousels, the former wins, hands down. Not only because it has higher engagement, but because they are in the form of video.  And as Instagram has said repeatedly, it is no longer a photo-sharing app.  Video Is The Future Why is my Instagram reach so low, you ask? Because Instagram is no longer a photo-sharing app, according to Adam Mosseri himself, head of Instagram, we can now focus on ways of optimizing your Reels content to adapt to this updated algorithm. To do this you need to understand one of its most important metrics for Reels so you can ensure your content will go viral. We are talking about 100% watch time, as in your videos are being watched in their entirety. When analyzing video content, algorithms look at views, watch time, and AVD or average view duration. These sound similar, but they are not. It's important to know their differences not only to have huge success in this platform but also to know how to position yourself to capitalize on whatever new metric you need to optimize for.  Views Simply put, these are the number of views your video gets. Sometimes they come in as auto-play, just like with Reels, or when you swipe through them. Other times you need to click them to play just like the majority of YouTube videos found on their homepage.  Watch Time This pertains to the total amount of time people spend watching your video. It could be measured in minutes or seconds. Therefore, a 10-second Reel will never have over 10 seconds of watch time.  AVD (Average View Duration) Finally, you have AVD or the average view duration. This is the total watch time of your video which will then be divided by the total number of times it was played, including replays. It's trying to find out how much of your video a person watched before scrolling to the next one. What does 100% mean? It means they watched the whole thing, which is great. 10% means they skipped off almost immediately, which is a bad sign.  Loop and Get Watched Over and Over Again Knowing Instagram, this can change in the future. But for now, the platform is favoring shorter videos with AVDs being 100%. This is compared to longer videos that only have 20%-30% AVD. If you try and analyze it closely, this looks more like a hack instead of a long-term strategy, because again, based on experience, Instagram's algorithm can change entirely very quickly. For now, test Reels are shorter in length (not over 10 seconds). Your goal is to have them in a loop so that people watch them over and over again. You do that using a hook. This is a big idea that captures your audience's attention. Something that triggers a person's curiosity. So for your reels, it needs to be interesting, educational, entertaining, inspiring, or relevant to your target audience. The trick is putting your hook in the first line of the caption. The primary goal of your caption is to get people to spend enough time reading it for your video to play and loop in the background automatically. It may sound sneaky, but it's not, especially if you're giving great value and helping people. Thus, the more time they spend with you, the better. Instagram will now be able to see that your audience is looping your videos. Watching them over and over again. This is an amazing power signal indicating its need to be shared and shown to more people.  The Rate of Revelation Here's another trick you may also want to try. It's called the Rate of Revelation. You can push your social content limits a little bit. Try for longer Reels running from 20 to 60 seconds. You see, one of the most effective ways of hooking people quickly while keeping them engaged while watching your content (regardless if it's a podcast, video, or blog post), is by increasing the pace and overall speed by which you deliver insights. Content having a slow rate of revelation takes an eternity to get into. They seem to be dragging for hours on end without really presenting anything fresh, which makes the audience feel stuck. Consequently, a fast rate of revelation consists of nonstop value with a steady stream of fresh and exciting information. This is delivered at a rate too quick to keep up with, which entails the person to watch it repeatedly, to ensure they did not miss out on anything.  The Only Exception [caption id="attachment_7115" align="alignnone" width="1024"] The single-image post "exception"[/caption]Earlier we mentioned, "the exception" that's going to be announced about single-image posts. Instagram announced it will test a different way to display images on this platform, meaning they're going for tall images, as in 9x16 or vertical. Just like a reel, but this time, in the form of an image and not video. It's still in its early stages so we don't know whether or not this will stick around for long. The point is, that anytime a social platform like Instagram rolls out a new feature, they make sure to give it one big go. This is done to encourage new users to try them out and make sure enough people can see them for them to get significant and valid feedback. This is a great opportunity that you have to take advantage of. It's your chance to grab some market share from those who are still trying to figure things out or adapt to their strategy. But of course, another way to make sure you're taking advantage of this great opportunity is to make sure you have a solid Instagram marketing strategy set up. Here are some of them.  Instagram Marketing Strategies to Go with the Algorithm It's not enough knowing how Instagram algorithm works. You need to come up with the right strategy to take full advantage of the platform. The following are some strategies to help you get started. Optimize Your Bio Sounds basic, don't you think? The thing is, common knowledge isn't necessarily common practice. That's why you must take a look at your Instagram bio to ensure it clearly shows what you do, why you do it, and who you do it for. Prioritize clarity over creativity because first impressions are crucial. Make it crystal clear what you do for whom and why they should follow you. What do you have to offer? Remember to put your CTA or call to action, which is your link in your bio, guiding people on what you want them to do next.  Create A Plan for Your Brand [caption id="attachment_7117" align="alignnone" width="1024"] Create a crystal clear plan for the image of your brand on Instagram[/caption]Develop a plan for your brand by using consistency, clarity, and congruence. Consistency with your content and engagement. This means posting regularly and responding to DMs. Then there's clarity, which is making it very clear what you do and who you do it for. Tell them what kind of content you are into and what you provide. Also, make sure your brand guidelines and overall style have a consistent aesthetic or theme. Finally, is there congruence? This means what you say and do, and the posts you put out there work together and make sense. You can do this by having some simple yet established guidelines for your brand. This can be the colors you are going to use, the fonts, or the type of content. Your posting schedule, and frequency, among others.  Use Hashtags Properly Do your research to find out what hashtags are both relevant and applicable to your brand, business, or industry, and most especially, your target market. What are the terms they are searching for? Test out various hashtags for you to tap into different trends, sentiments, and market segments.  Micro-Influencer Marketing You can leverage this as people realize the impact of influencers. How they help drive revenue for the brands and businesses they promote. However, there is a smaller segment of the market you need to tap into and these are the micro-influencers. They are essentially those influencers with an audience you wish to tap into but on a smaller scale. These people are very niched and very specific in terms of the type of audience they have. And most probably, they have not been approached by big brands, meaning, you can get them at a lower price. Or you can strike a deal, an exchange deal. They may be willing to give you and your brand a shout-out in exchange for the products or services that you provide, and not necessarily monetary compensation Utilizing User-Generated Content [caption id="attachment_7116" align="alignnone" width="1024"] Keep your Instagram followers engaged, e.g., with interactive polls and surveys[/caption]For example, if you own a clothing company you can leverage images, stories, and videos of people wearing your clothes in various situations or scenic locations. Like if I create a swimwear deal for a specific person of a specific market, like people who love going to the beach, or island hopping. I will make sure people take photos or videos of them swimming or frolicking in the sand and send their content to me so I can showcase it on my Instagram.  Network Properly—Never Spam People! [caption id="attachment_7118" align="alignnone" width="1024"] Network properly and never spam people on Instagram or any social media platform[/caption]Please introduce yourself without spamming people when you're sending them DMs. Comment on someone's post and send them a congratulatory message without appearing like someone who wants something in return in an instant. People can smell spammers a mile away.  FAQ: How does Instagram determine what content to show in my Feed?Instagram considers factors like your activity (likes, comments), the popularity of posts, your relationship with the content creator, and the recency of posts to curate your Feed. Why are Reels important for engagement?Reels are prioritized by Instagram's algorithm due to their high engagement rates, offering creators increased visibility and reach. How can I improve my content's visibility on Instagram?Engage with your audience through interactive features, post consistently, use relevant hashtags and keywords, and encourage sharing of your content. Does the timing of my posts affect their performance?Yes, posting when your audience is most active can enhance engagement and visibility, as recency is a key factor in content ranking. How do direct messages influence the algorithm?Content shared via DMs indicates strong user interest, signaling to the algorithm that the content is valuable, which can boost its reach.Leverage On The Latest Instagram Algorithm Today How do I use the Instagram algorithm for my advantage? Hopefully, this post has already addressed your question. Take all these tips and knowledge as a guide to start. But also, don't forget to utilize your analytics. This is how you will figure out what works best for your brand or business, depending on the market or industry you are in. You will know what are the best times to post to resonate well with your target audience. You must put out content while they are active and present online. So you have the highest chance of posting content while engaging with them.Now, if you want to learn more about Instagram, read our post, "100 Instagram Marketing Statistics 2021: Users, Market Share, Strategies and More."

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Psychology of Social Proof Marketing: How to Use It in Your Business

How do you convince your customers to buy? Marketing techniques have been evolving over the years, but one of the most effective ways to do so remains social proof marketing. It leverages your psychology to convince people to purchase your product or service. Read on to learn more about how you can use the psychology of social proof marketing to boost your business.Social proof marketing, also known as social media marketing, refers to the use of social media and other popular networks to spread your brand name and encourage people to purchase your products or services. Social proof is one of the most powerful methods you can use to market your business, but it’s also one of the most misunderstood.Many people believe that you need an enormous amount of followers to gain any kind of traction with your marketing. But in reality, all you need are two things: an interesting product or service and a sound strategy for how to get your target audience to pay attention to it. In this guide, you’ll learn all things about the psychology of social proof marketing and how to use it to your advantage when you market your business both online or offline. Key Takeaways Social proof helps people decide what to do based on others’ behavior. In marketing, it's used to build trust and influence buying decisions. Reviews and testimonials show customer satisfaction. Influencers sway their followers through endorsements. User-generated content (like photos or videos) acts as real-life proof. Expert approvals and certifications add credibility. Media mentions increase brand trust. High social media engagement signals popularity. Large customer numbers suggest reliability. Businesses should display reviews, collaborate with influencers, share user content, highlight media coverage, and show customer stats.What is Social Proof? [caption id="attachment_7083" align="aligncenter" width="1024"] When businesses say it, it's marketing. But when customers say it, it's social proof.[/caption]Social proof is a psychological principle that says people will be more likely to do something if they know other people are doing it. This is used in marketing, especially on social media and in advertising. Companies use social proof by getting celebrities or influencers to post something on social media and tagging their products, which can lead people who follow those accounts to buy their products. Social proof has been proven time and again as one of the most effective ways for companies to get consumers interested in buying a product. Who is Using Social Proof? Social proof is everywhere in everyday life. Have you ever found yourself wondering whether a store has customers when you’re considering going in? Have you watched how others react to a movie before seeing it for yourself? Or have you wondered how much traffic a business gets on its website after noticing that it has hundreds or thousands of followers? There are many other examples, but these serve as illustrative social proof marketing examples—we often look at others around us, see their actions, and then copy them. What are the 5 Types of Social Proof? Social proof can be beneficial or detrimental to you depending on how you use it in your business and in your marketing efforts. Below are the 5 types of social proof you need to know about and why each one matters to your business. Testimonials Testimonials are an excellent form of social proof that gives your audience a third-party opinion that your product or service is worth using. If a fan or follower feels they know you, they’re more likely to believe what other people say about you on social media. Offer free swag in exchange for customer reviews and testimonials—and don’t be afraid to ask for them! Just make sure it doesn’t sound like a hard sell when you do. Case Studies Case studies give you third-party validation for your product or service. They’re an easy way to demonstrate your product's value without bragging about your accomplishments or relying on self-testimonials. When possible, get testimonials from industry experts and customers who have especially high profiles (like CEOs, celebrities, and authors). This type of social proof will also help attract new customers because they’ll see that a big name is already using what you offer. Media Mentions [caption id="attachment_7079" align="aligncenter" width="1024"] Each media mention impacts your personal brand. So, make sure you establish how you want to be known.[/caption]Media mentions are simply any time your brand, business, product, or service is mentioned in a publication. If it’s covered in a newspaper, on a TV news segment, or even in a book—it’s media mentions. Reputation management professionals pay particularly close attention to media mentions because they reflect a public opinion about your brand and can affect sales, customer loyalty, and other vital metrics. Surveys/Poll Results This is a powerful form of social proof, particularly in online marketing. Ask your target audience questions via surveys and polls: how many times per week do you dine out? Or what kind of restaurants do you prefer? You can then use their responses in testimonials, press releases, and newsletters.To get the most out of your polls and surveys, aid it with a social media tool that supports online campaigns, such as the one in this Denim Social review.  Awards The next time you’re trying to attract new clients, make sure you have at least a few awards or recognitions hanging on your wall. Awards are instant social proof—people who read your resume (or visit your website) will see that you’ve been recognized for some type of achievement and instantly want to work with you. What is Social Proof in Psychology? Social proof is when we take cues from others to help guide our behavior. These cues range from subtle ones that we’re not even aware of, like mimicking someone’s body language, all the way up to blatant signals that are so obvious they almost seem fake. Either way, social proof plays a big role in how people decide what’s right and wrong—whether it’s ethical or unethical.  What is an Example of Social Proof in Marketing? Social proof helps assure potential customers that what they’re doing or buying is also being done or bought by others—which naturally makes them want to do it, too. Here are some social proof marketing examples you might want to adopt for your business.  Humans do what other humans do The principle of social proof in marketing is behind some of history’s most memorable fads. The idea is that, if someone else is doing something, you’re more likely to do it, too. A great social proof example: look at how many people wear Crocs, or how often your friends share something on Facebook. It’s a powerful marketing tool because it makes people feel like they aren’t alone. Buyer behavior is contagious Customers are susceptible to social proof, which is a powerful psychological phenomenon. When you observe what other people are doing, you often want to do it, too. A study from Harvard professor Gerald Zaltman suggests that up to 95% of all purchasing decisions are made based on social proof. Again, the logic is if others are doing it, you'd also want to try it. Humans love being part of a crowd. Influencers are important [caption id="attachment_7077" align="aligncenter" width="1024"] True influence is about leveraging authenticity.[/caption]Word-of-mouth advertising is still one of today’s most powerful marketing tools. The key to great word-of-mouth, though, is having a product or service that people actually like and are willing to talk about. Research shows that over half of all purchases are influenced by social media and user reviews. That makes influencers an important factor for marketers to consider when building a brand strategy. The concept of collective intelligence In 1955, researcher Francis Galton noticed that when several people independently answer a question, their average answer is more accurate than any individual could be. In 1981, he coined a term for it: The Wisdom of Crowds. While we’ve known about social proof for some time now, collective intelligence is something you can specifically capitalize on by harnessing your audience’s expertise to spread awareness about your product or service. Clickbait articles are effective Many people automatically close an ad or pop-up that’s obviously trying to sell them something, so don’t try to be subtle. This is particularly true if you’re promoting your business with social media or email marketing. The more direct you are about your offer, and what you expect people to do next, the more likely they are to take action on it. So, make sure to create effective clickbait articles.  Customers want to be successful When you display social proof, you’re not only showing off your popularity—you’re also sending a message to consumers that they should be confident in their purchase. By displaying testimonials and case studies, you’re creating a positive experience for your consumer. You’re giving them confidence that what they buy from you will work for them, too. Consumers want to be successful, so let them know how easy it can be. Liking, favoriting, and commenting make customers want to buy According to statistics by Oberlo, people who say they liked a product on Facebook are 86% more likely to buy it. Moreover, Instagram users who commented on or liked a photo were 25% more likely to follow through with a purchase than those who didn’t. In short, people trust social proof, especially when it comes from their peers. Gating your content gives users a sense of exclusivity Want to get people to do something? Make them feel special. In marketing, one way you can do this is by gating content. By getting them to sign up for your email list or watch a video, users will often think they’re joining an exclusive club—one that other people want to be a part of and where they’ll get content before anyone else. It also makes them feel smart for having found something special, leading them to feel like joining in and participating themselves. Why is Social Proof Effective in Marketing? Social proof is a marketing concept that suggests our actions are based on what we believe are other people’s actions. It can be applied to almost every aspect of your business and used in many different ways. Whether you’re trying to get customers to sign up for a mailing list, download an e-book, or purchase a product, social proof can help you boost your conversion rates by making customers feel like their decision is validated by what others have done before them. There are two main types of social proof marketing: explicit and implicit (or indirect). Explicit social proof includes testimonials from happy customers and reviews from credible sources, such as publications or organizations. On the other hand, implicit social proof comes from subtle cues that suggest other people have already taken action and found success with your business. Why Consumers Turn to Social Proof [caption id="attachment_7078" align="aligncenter" width="1024"] Word of mouth is very powerful. So, build a great experience and make customers tell each other about your brand.[/caption]Social proof is an important concept in marketing because it explains why consumers turn to their peers for advice when making buying decisions. Social proof can be found in so many places, including social media and product reviews on retail websites. The idea behind social proof is that if other people are doing something, it must be okay or even desirable. When you see signs that someone else uses or likes a certain product, you're more likely to feel better about using or liking that product, too. This is called peer influence—and is basically the reason why more and more consumers are turning to social proof.  Tips for Creating Your Own Form of Social Proof You may not always rely on third-party websites to add social proof to your own. However, you can use several methods on your website to add this type of credibility to your product or service. With these 3 tips, you can attract new customers and help build trust with current ones in no time. Add audience comments When your business is new, there’s no way to know if people are visiting your website or social media pages. Having an established community commenting on and interacting with your posts is one of the best ways to increase traffic and reach. You don’t need hundreds of comments to gain credibility. In fact, it may even work against you if you have too many right away. Put a call to action Call to Actions or CTAs are an integral part of any website because it allows your users to take action. Whether that’s filling out a contact form, subscribing to a mailing list, or purchasing a product, every site needs CTAs for success. Without them, your potential leads may be unaware of what you want them to do next. Add quotes from influencers Getting quotes from key influencers within your field is a great way to add social proof to your brand. This will also get people talking about you. As a result, it leads to further growth in your following and potentially new customers.To find and collaborate with some of the best influencers on the internet, use the tool in this Mention review.  FAQ Why is social proof important in marketing?Social proof builds trust by showing that others have had positive experiences with your brand, making new customers more likely to engage. How can small businesses utilize social proof effectively?Small businesses can collect and display customer testimonials, engage with their community on social media, and encourage satisfied customers to share their experiences. What role do influencers play in social proof?Influencers can sway their followers' purchasing decisions through authentic endorsements, leveraging the trust they've built with their audience. Can negative reviews be beneficial?Yes, negative reviews can provide authenticity to your brand and offer opportunities to showcase excellent customer service by addressing concerns publicly. How does user-generated content contribute to social proof?UGC serves as genuine endorsements from real customers, demonstrating satisfaction and encouraging others to trust and engage with your brand.Boost Your Business with the Psychology of Social Proof Marketing Now [caption id="attachment_7085" align="aligncenter" width="800"] Online reviews are one of the strongest basis for an effective social proof strategy. | Source: QuickSprout[/caption]Although it’s not a new tactic, many businesses are still overlooking how psychology plays a huge role in their marketing efforts. The best ways to use social proof to your business’ advantage are all enumerated above. You just need to strategize well and take action. Good social proof marketing can make your company more trustworthy and credible. It can also help you with search engine optimization and get you noticed for your unique approach. So, maximize this marketing strategy now to boost your business. Want to explore advanced marketing strategies? Read this article: “How To Leverage Metaverse Marketing Strategies (With Examples).”

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The Best Affiliate Link Cloaking Plugins for WordPress

 What are the best affiliate link cloaking plugins for WordPress you could use for your business? This is one of the most common questions you may have, especially if you're just starting your affiliate marketing journey. Once you start blogging or opening a YouTube channel you need to cloak your affiliate links. If you don't, you're creating a pitfall, preventing yourself from getting the best chances for monetizing your platform. You are also preventing your audience from getting the optimum user experience. After all, who wants to be staring at weird-looking links with random characters? There are a few alternatives available when doing link cloaking. One of them is utilizing a generic link shortening tool. However, this can still leave you with an unattractive-looking link. The better option is to use your domain or website for creating that link. This also comes with some great benefits. First, you can make your links no-follow, specifically if you're putting the links on your affiliate website. From an SEO point of view, this is going to be beneficial. How do I track affiliate links in WordPress, you ask? By doing this. You can now track the link clicks, which is super useful and important when building trust and confidence with your target audience. This is applicable whether you're placing the links on your YouTube channel, or whatever social media profile you choose. In this post, we will discuss the various paid and free affiliate link cloaking software versions to suit your needs and budget. How do I cloak affiliate links in WordPress? Let's get to it. According to W3Techs, 45.8% of all internet websites will use WordPress in 2023. This figure has slightly increased from 43.2% in 2022. In other words, over two out of every five websites utilize WordPress. With that, it is significant for web owners and developers to get their hands on the best affiliate link cloaking WordPress plugin. When choosing a good affiliate plugin for your website, you mustn't be only looking to get a free link cloaking tool. Yes, you can already get loads of functionality from free apps, but if you need a boost in functionality such as geo-targeting, you may opt for a paid version, eventually. This brings us to another one of your frequently asked questions: Can I add affiliate links on free WordPress?You can as long as your blog's main purpose is creating original content. Sites existing mainly for driving traffic to affiliate links are prohibited. Your links must be related to your website's content in one way or another. However, if you're just starting the free version will do for now.  Pretty Links [caption id="attachment_7060" align="alignnone" width="1024"] Cloak, shrink, track, and redirect your links with Pretty Links[/caption]This is one of the best affiliate link cloaking WordPress plugins available right now. It lets you cloak, shrink, track, and even redirect your links. Moreover, it is not merely a link cloaking plugin, it can also create a short link for all your website's posts and pages. It costs $57 a year for the single-site license while $197 per year for the 25-site license. Its free version has basic features, allowing users to create short links.  Thirsty Affiliates [caption id="attachment_7061" align="alignnone" width="1024"] Everything you need to boost your affiliate marketing is with ThirstyAffiliates[/caption]The Thirsty Affiliates affiliate link manager adds a few links to your WordPress editor. In this way, adding affiliate links is made possible. You can manage this via your dashboard. It also has smart uncloaking and safe redirects. Thirsty Affiliates also provides helpful statistics and reports for tracking your affiliate link clicks. It has a free version and its pro version costs $49 AffiliateWPFor those who want an affiliate marketing solution that works. Reliable and easy to use, this WordPress plugin gives users affiliate marketing tools for growing their business while making more money. It also has lots of features and add-ons to choose from. You can utilize tools like referral, plus, coupon tracking affiliate management. There's also real-time reporting, email tools, eCommerce integration, shortcodes, and more for $99.  WP Affiliate ManagerHere, users have the option to cloak their URLs. Affiliates also have the option to use a unique affiliate ID or their WordPress username in the URLs. Facilitating affiliate management is made easy by tracking referrals and providing real-time reporting. In this way, you can set up the affiliate rates and the payout either for manual or automatic payments via PayPal. You can have an infinite number of affiliates and ads, which is amazing for the price of zero dollars.  Easy Affiliate LinksEasy Affiliate Links cloaking plugin comes fully packed with various tools and features that can be used for improving the link tracking of your website. This is compatible with the Classic Editor and the Gutenberg Block Editor. It also lets you track all links on your site, cloaked or not. You can also import, export, and track monthly or lifetime clicks. Or get premium add-ons needed for statistics geo-specific links, AV testing, as well as a broken links checker. This plugin is free.  Auto Affiliate LinksWith Auto Affiliate Links, the link cloaking provides you with automatic affiliate linking using keywords. It can check your affiliate links automatically for 404 errors and integrate with Google Analytics. Auto Affiliate links also include reports with tables, charts, and more. What's more, it does not modify your content. Instead, the links will be added after your content is displayed. It includes an admin panel where you can easily make adjustments. You can get this link cloaking for free.  Ultimate Affiliate ProThis is the newest and most comprehensive Affiliate WordPress plugin available that allows users to provide a premium platform for their affiliates. It uses different rewards and amounts depending on Ranks or special offers. Now turning your website into a real business and money-making machine is possible. You can just sit down, allowing others to do the leg work for you. Each of your affiliates can create its marketing campaign. This brings in more affiliates using the MLM strategy.  AffiliatesAffiliates provide users with a fresh and intuitive dashboard. They give your partners a greater opportunity to spread the word about your website, products, services, and brand as a whole. It includes automated affiliate registration, plus, unlimited affiliate management sections as well. Affiliates are given the capability to integrate with any platform such as eCommerce, forms, memberships, lead tracking, lead generation, and many more. It also has built-in, free and premium integrations with the most widely-used eCommerce systems available. The affiliate system works best for shops, sellers, distributors, membership sites, blogs, and microsites for product launches, among others. Now you can jumpstart your affiliate program and grow quickly.  AdSanityAdSanity plugin makes it easier to insert self-hosting and network ads anywhere on your website. It features loads of add-ons available for detecting adblocking software. They are displayed based on conditions, Google Analytics, custom ads, widgets, sizes, and more. The app is built from the ground up with WordPress developers in mind. It has included filters and actions that developers can use for customizing and adding power to the plugin. The price starts at $59 annually.  Amazon Auto LinksIf you're still searching products manually and pasting Amazon affiliate links in your WordPress posts, it's time to make some changes. Are you constantly worried that your products will become outdated eventually? Using this plugin allows you to be worry-free and you no longer have to do repetitive and tedious tasks. All you need to do is choose the categories that best suit your site. Then it will display the links automatically to the products of Amazon. URL cloaking is also available so you can prevent it from being blocked by the ad-blocking add-ons of browsers.  Easy AzonEasy Azon cloaking plugin is the fastest way to create Amazon affiliate links within the WordPress post editor. Now, users can create text affiliate links directly to any product on Amazon.com without having to go through the harrowing steps of creating links manually on the Amazon website. This saves you a lot of time and energy which can be used productively elsewhere. The text affiliate links can be toggled to open in new windows or put the no-follow attribute. All these can be controlled via the plugin setting page defaults. You also have the option to control it on a per click basis. Their Developer Site package costs $67.  Affiliates WooCommerce LightAffiliates WooCommerce Light allows users to add their affiliate program to their WooCommerce website. It has a free version as well as several pro versions. The price starts at $59. The plugin creates referrals automatically after each sale. You're free to set the commission rates. There's also an option for users to include advanced integration to synchronize referrals with order status. The plugin also cloaks all external links on your WooCommerce site automatically. Choose your URL slug by clicking on Settings » Permalinks page (woocommerce light) YITH WooCommerce AffiliatesThis cloaking plug-in pushes users to sign up as your affiliates while sharing their referral links. It also gives you a better opportunity for collaborating with social media influencers through this plugin by offering them a percentage of the sales that have been generated through their ads, articles, or social media platforms. Now you can build your automated advertising campaign to promote your products and services without having to invest money. The affiliates will only be paid via commissions per sale through them. Tracking conversations, visitors, commissions, and payouts are super easy with their integrated dashboard. Not only will you be driving traffic to your website, but you'll also be generating qualified leads and increasing SEO ranking. This is accomplished via numerous backlinks to your website using your affiliate blogs, websites, and social pages. The price starts at $72Need to boost your digital marketing game? Read this Lately review. ClickerVolt [caption id="attachment_7073" align="alignnone" width="1024"] Go green faster than ever with ClickerVolt[/caption]Traditional Push, POP, or PPC traffic sends you visitors from hundreds, even thousands of various placements. And this scattered traffic is burning a hole in your pocket. The trouble with other trackers is that users have no idea which among these placements to cut before spending your offer's payout to every one of them. Nor do you know which placements to whitelist until they generate a conversion. ClickerVolt's AIDA (attention, interest, desire, action} integration allows users to quickly know if the traffic coming from a certain placement is interested in what you are offering or not. There is no need for you to wait for a conversion to happen. There is also no need to wait to spend your payout before you can find out if a placement is good or bad. ClickerVolt comes with an unlimited version, which includes all its great features. However, there is no support or other add-ons. Its paid plans start at $95.88 annually.  Lasso [caption id="attachment_7074" align="alignnone" width="1024"] Your all-in-one WordPress affiliate plugin[/caption]Last but not least on our Affiliate Link Cloaking Plugins for WordPress is Lasso. This platform makes it super easy to manage links, and create product displays while increasing your affiliate income. Help your visitors quickly find your recommendations by customizing them to match your website's branding. You can now manage all your crucial links in one place. View links to products across your website by using their link index. Switching a product link from Amazon to Walmart across your entire website is quick and easy. Everything is in sync, and you will also get alerted once an important link is broken or has gone out of stock. Want to boost the customer experience of your website visitors? Check out this MobileMonkey review. How to Choose an Affiliate Link Cloaking Plugin for WordPress How do I cloak my affiliate links? Well, we just gave you 15 of the best affiliate link cloaking plugins for WordPress to help you decide. These will help you in masking long affiliate links using your domain name. This makes it safer from an SEO perspective. Affiliate links tend to be ugly, and if your links are unattractive, to say the least, your visitors are less likely to click on them. And the fewer clicks, the less money you earn. Moreover, lengthy links hamper SEO performance. Cloaking affiliate links are shorter and clearer, which makes your target audience feel more assured. Without these cloaked links, your website will appear spammy and full of advertisements. Now, if you are an influencer, it's one surefire way of boosting your affiliate marketing program.Short, clean, masked links give your links a much better appearance but will never affect your website's SEO. Therefore, investing some time, effort, and even money once you can afford it is crucial if it can make the entire process easier for you and your business. The faster you learn and understand the benefits and leverage this can give you online, the better. So what are you waiting for? Get the best affiliate link cloaking plugins for WordPress today!Now, if you're interested in leveraging video in your marketing programs, check out our article "114 Video Marketing Statistics 2021: What Marketers Should Know."

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A Guide to Reddit Videos: How to Use the Reddit App for Videos

Reddit is one of the most popular social media sites, with millions of active users and posts every day. If you’re new to the platform, or just looking to improve your Reddit experience, there are some useful tips that can help you use the app to its fullest potential and save time while browsing Reddit videos. Here’s a guide to Reddit videos that will get you started in no time.The platform might seem like just another social media app, but Reddit is actually a lot more than that. It’s sort of like YouTube in that you can find news clips, movies, music videos, and other media posted by the masses. And while Reddit is known as the front page of the internet, it’s also home to original content, including videos. Reddit has recently started to incorporate videos into its platform and its app makes it easier than ever to watch these videos. Whether you want to stream the latest video from your favorite YouTube channel or catch up on all of the highlights from last night’s sporting event, you can now do so on Reddit with just a few taps of your screen. Check out this guide to learn how to use the Reddit app for videos. Key TakeawaysReddit is a vast platform organized into user-created communities called subreddits, each focusing on specific topics. This structure allows for diverse content, including videos, to be shared and discussed. While Reddit isn't primarily a video-hosting platform like YouTube, it supports video content. Users can upload videos directly or share links from other platforms, making it a hub for various video content.​To watch videos on Reddit:Navigate to subreddits like r/videos or any community of interest.Click on video thumbnails to play them directly within the Reddit interface.On mobile, use the Reddit app to browse and watch videos seamlessly.​Reddit employs community moderation. While many videos are safe, users should exercise caution and use tools like VPNs for enhanced security. Downloading videos from Reddit is possible using third-party tools like VidPot or KeepVid Pro. However, users should be aware of copyright considerations and ensure they have the right to download and use such content. To post videos on Reddit:Use the Reddit app or website to create a new post.Choose the appropriate subreddit and ensure you adhere to its specific rules. Upload your video directly or share a link from another platform.​Everything You Need to Know About Reddit [caption id="attachment_7046" align="aligncenter" width="1024"] Since its inception, Reddit has become a huge community organized in millions of subreddits.[/caption]Despite a name that makes it sound like your college professor’s favorite website, Reddit is one of today’s most popular websites. Since its humble beginnings as a basic online bulletin board system in 2005, Reddit has grown into one of the web’s most comprehensive sites with thousands of topics and millions of users. You can find anything on Reddit, from celebrity Q&As to tutorials on using Linux. But what really sets Reddit apart is its emphasis on user-created content. You can easily contribute something new and interesting to just about any topic imaginable. Video sharing also works great on Reddit, not to mention it’s one of the most convenient platforms to search, view, and share videos.  Why Reddit is Different from YouTube Although Reddit looks and feels a lot like YouTube, it’s not actually designed to host video. Instead, users can upvote or downvote submissions so that good content rises to the top and irrelevant content is banished forever. Users can also create their own subreddits, which means people who are passionate about a certain topic can gather together online. Say r/Wine if you’re into wine, or r/UpliftingNews if you want daily encouragement. Some of these sections have grown so large that they actually have moderators as well. Another cool feature of Reddit is how every post has comments from other users below it. How Do I Watch Videos on Reddit? [caption id="attachment_7049" align="aligncenter" width="1024"] With nearly 1 million uploaded videos on Reddit today, it can be exciting for users to explore different types of content on the platform.[/caption]Reddit has a built-in video player. The service pulls from a huge list of subreddits, which are basically user-created channels with content based on a specific interest or theme. Each subreddit is moderated by volunteers and can be visited directly by anyone on the platform. This means that anyone can create their own subreddit, and many do. In fact, there’s even one called r/videos where you can watch videos submitted by Reddit users—and yes, it’s as simple as it sounds. Here’s a guide to Reddit videos, particularly in watching: Go to r/videos using your desktop browser (or any other way you want).  On mobile devices, just open up Reddit in general and tap on r/videos when you see it at the top of your feed.  You should see a screen prompting you on Reddit’s r/videos page.  From here, just tap on any video thumbnail to start watching!  Tap again if you want to stop watchingYou see, streaming videos on Reddit is pretty simple. Whether you’re watching from your desktop or mobile, you can watch any video anytime as long as you have a good internet connection.  Is It Safe to Watch Videos on Reddit? The Reddit video player (often referred to as Reddit TV) is simple to use, but it does have its quirks. First, videos are only available on the desktop—there’s no native mobile app. Also, while you can upload your own videos or search Reddit by text (instead of typing a specific subreddit name), Reddit mostly functions as a list of hyperlinks that open in new tabs. Additionally, the question lies on whether it’s safe to watch videos on Reddit. The answer is YES. The platform is an American social news aggregation, web content rating, and discussion website. You can’t do actions on the platform, such as upvoting and downvoting if you’re not a registered community member. Reddit also reviews every video submission before posting it officially on the platform. With this, users can guarantee that the videos they watch are Reddit-approved and adhere to the company’s guidelines. If you want safer browsing and streaming, you can always use a VPN (Virtual Private Network).  Can I Use Videos from Reddit? [caption id="attachment_7047" align="aligncenter" width="1024"] Watching videos may not be enough. Hence, we give you foolproof techniques to download videos on Reddit.[/caption]The plain answer is YES. To use or download videos from Reddit, you'll want to use a dedicated app designed for downloading videos from Reddit. For example, VidPot is an excellent option and offers a freemium model that lets you download 10 videos a day without paying anything. However, if you're interested in more features or unlimited downloads—and don't mind paying—you'll be happy with KeepVid Pro. This is one of the favorite paid solutions for most users who want to download videos from Reddit. You can also search Google Play or iTunes for free alternatives but there isn’t any guarantee on their reliability and performance. In short, most apps are fine to use but we'd recommend against trusting any free app with your downloads How Do Beginners Use Reddit? Reddit is one of, if not the best place on Earth to learn new things. You may not be familiar with the platform, but that doesn’t mean you can’t learn to use it quickly and effectively. Here’s how to use Reddit app, regardless if you’re brand new to the site. Choosing a Subreddit You’ll be amazed at how many subreddits there are on Reddit—over 2 million! So when you first start out, it might seem like a daunting task to figure out which ones will be most helpful to you. The good news is that anyone can create a subreddit for any topic imaginable. So even if you don’t find what you need in the default list of subreddits, chances are someone has created one around your interests. Commenting on Posts The main way to communicate with other people who use Reddit is by commenting on their posts. When you find something on a website that you like, click, comment, and add your two cents. Make sure that your comments are valuable, and be nice. Upvoting and Downvoting Users can upvote or downvote any given piece of content. While most people believe that a post’s score is entirely dependent on how many people upvote it, a post’s score is also affected by how many people downvote it. A post with thousands of downvotes will be much lower than one with only a few hundred—even if thousands more users upvoted it. This system incentivizes users to vote based on quality, not opinion. Following Your Interests Find a few topics you’re passionate about and dive into them. We’d recommend looking at subreddits before deciding on your main area of interest. Some subreddits to check out are /r/movies, /r/documentaries, and /r/startups. The /r/learnprogramming Subreddit This is a subreddit where people are constantly asking questions about how to get started learning a programming language. If you know how to code, try answering some of these queries and directing those who might be interested in learning programming with specific advice and resources. If you’re looking for beginner-friendly subreddits, check out /r/beginnerprogramming, /r/learnjava, /r/learnpython and /r/learnvisualstudio. How to Post Videos on Reddit Mobile [caption id="attachment_7051" align="aligncenter" width="1024"] Uploading a video online is just as tricky as creating one. You need to strategize how to make your content visible to thousands if not millions of users.[/caption]So you want to post videos on Reddit mobile but don’t know how? Here are some helpful steps to get started. Go to your profile From your profile, you can share links, text posts, videos, and more. On mobile devices and desktops alike, find a link or type of content you’d like to share and tap or click it. Click the Post button (it's right above your username) As soon as you click it, a box will pop up that asks what kind of link you'd like to post. Click Video. Then, search for a video on YouTube. Once you've found one, click it and select Open in App. This will automatically upload your video directly onto Reddit with all of its necessary tags already attached. Then, add a comment and press Save (you can't post without first making a comment). Now just sit back and wait for positive results to roll in! You can also use a tool like the one in this Vyrill review to gain insights about your video on Reddit.  Upload a video Click Submit a new link and upload your video file. This will prompt you to add a title, tags, and a description. Fill these out as best you can—the more accurate you are here, especially with tags, the better chance your video has of going viral! Don’t forget to post links in relevant subreddits where your content fits. Edit the headline (optional) If you really want your video to get many upvotes, editing its title might help. Reddit titles are limited to 50 characters. If you can’t summarize your video in that amount of space, you should consider reworking it or writing a longer description. On mobile, tapping on a headline will take users to an edit screen where they can add or remove text. Add your link/text/comments in the post body field The most important feature of Reddit's mobile app is its voting mechanism. If a link or comment receives enough votes, it will reach #1 and receive hundreds if not thousands of views. To post a video, simply navigate to r/videos and click Submit Link in one of your subreddits. Select who you want to see this post (Friends, Everyone, Mod Only, etc.) This controls who sees your post. Think carefully before posting. If you don’t select an option, only friends will see it. Otherwise, if you choose everyone or mod only, there’s a chance your post will be removed by a moderator for violating a rule of Reddit. The moderators also check every single submission before approving it and removing spam. Therefore, posts that aren’t allowed are deleted automatically as well. Hit the orange Submit button and wait for positive results! To post content to a subreddit, you must first subscribe to it. Subreddits are tied together with an orange plus button that reads subscribe when clicked (and unsubscribe if you’re already subscribed). The Subscribe button will take you directly to a list of all of your subreddits. Each subreddit has its unique design and rules, so depending on what it is you want to post, be sure you know which one is best suited to that type of content. Use a third-party app If you don’t want to use Reddit’s native video uploader, you can always download and install a third-party app from outside of Google Play or iTunes. If you want your video to show up in /r/videos, one of the largest subreddit communities with over 25 million subscribers, use Imgur or Streamable.On the other hand, you can also use a tool to create eye-catching videos and share them across different platforms simultaneously, including Reddit. Check this Ripl review to get started.  FAQHow do I watch videos on Reddit? Navigate to subreddits like r/videos or any community that shares video content. Click on the video thumbnail to play it directly within Reddit. On mobile devices, the Reddit app provides a user-friendly interface for video playback. Is it safe to watch videos on Reddit? Generally, yes. Reddit has community moderators who oversee content. However, as with any online platform, it's advisable to be cautious, avoid suspicious links, and consider using a VPN for added security.​ Can I download videos from Reddit? Yes, using third-party tools like VidPot or KeepVid Pro. Ensure you have the rights to download and use the content, especially if it's for purposes beyond personal use. How do I post a video on Reddit using the mobile app? Open the Reddit app, tap the "+" icon to create a new post, select the appropriate subreddit, and choose the video option to upload your content. Ensure your video complies with the subreddit's rules and Reddit's content policy. What makes Reddit different from platforms like YouTube? While both platforms host video content, Reddit is structured around communities (subreddits) and emphasizes discussion and user interaction. Content visibility is influenced by upvotes and downvotes, promoting community-driven curation.​ Are there specific subreddits dedicated to video content? Yes, r/videos is a popular subreddit for general video content. Additionally, many other subredIs Reddit Still Popular in 2025?  [caption id="attachment_7050" align="aligncenter" width="800"] These statistics just show how Reddit is still popular—the 6th most downloaded social media app in 2022. | Source: Statista[/caption]In recent years, Reddit has had a bad rap. It has garnered a reputation as being too alt-right or racist. While the platform may not be hip with kids today, in 2022, you might be surprised at its relevance. One of Reddit’s best features is its video library. More and more people are watching videos on the platform than ever before. Just take our guide to Reddit videos above and download it now—in five years, it could be one of your most popular apps.To gain more knowledge beyond this guide to Reddit videos, check out this blog post: “58 Reddit Statistics 2021: Eye-Opening Data for Marketers.”

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Top 10 eCommerce Influencer Marketing Software

Today’s consumers are more informed and engaged than ever before, and influencer marketing has become an important part of any effective eCommerce marketing strategy. While it can be overwhelming to figure out which tools to use for your influencer marketing campaigns, we’ve compiled a list of the top 10 eCommerce influencer marketing software on the market right now. When you run an eCommerce business, it’s important to do everything you can to improve your sales and drive traffic to your website. One strategy that’s been proven over time to help many entrepreneurs take their eCommerce businesses to the next level is influencer marketing. However, influencer marketing can also be one of the most confusing eCommerce marketing strategies. It involves managing several parties, including influencers, bloggers, and social media personalities who like or follow your products or services online. To make things easier, here are the top 10 eCommerce influencer marketing software tools you need to know about in 2022. BuzzStream [caption id="attachment_6892" align="aligncenter" width="800"] Designed for midsize to large companies in advertising and content marketing.[/caption]BuzzStream is a web-based platform that allows you to search, discover, and connect with influencers across social media channels. This easy-to-use software has all of your influencer outreach needs covered. When you first start using BuzzStream, it will ask you a series of questions about your campaign goals, as well as what type of content you'd like to see from your influencers. It's important that you take these steps because they allow the software to figure out who your best targets are. Once you've completed those steps, all you have to do is find who fits into that criteria and begin messaging them! Traackr [caption id="attachment_6891" align="aligncenter" width="1200"] Powers impactful influencer marketing for agencies and brands across the globe.[/caption]Traackr is an influencer marketing platform that helps you identify and engage influential people in your market to talk about your brand. It makes finding, engaging, and listening to influencers quicker and easier. When you register on Traackr, the software will walk you through a six-step process: Add a new campaign.  Connect with keywords. Compare platforms based on category and reach.  Select the right influencers for you.   Create and send a pitch to the selected influencers.   Monitor the success of each campaign as it progresses.Ultimately, Traackr offers an easy-to-use dashboard for posting pitches and tracking responses. Plus, it allows you to measure your return on investment (ROI) on campaigns. It’s one of the most popular influencer platforms out there and has partnered with over 25,000 brands. You can learn more about this tool in this Traackr review.  Affiliate Window [caption id="attachment_6913" align="alignnone" width="1024"] Affiliate Window helps users keep track of all their affiliate commissions[/caption]If you want to buy influencer marketing software, Affiliate Window can be a good option. This software gives you a single dashboard for managing your influencers across multiple social media platforms. It can also help you build comprehensive profiles for each of your influencers. Additionally, Affiliate Window will keep track of all your affiliate commissions and ensure that no one’s gaming the system. It is arguably your best bet if you want a single platform for taking care of all your influencer marketing software needs. Social Report [caption id="attachment_6889" align="aligncenter" width="800"] An easy and intuitive platform that helps improve social media presence.[/caption]Social Report is a social media analytics and influencer marketing platform with tools for scheduling, publishing, content management, and reporting. It also includes its own influencer database with thousands of categorized profiles. The software covers all major social media networks (including Facebook and LinkedIn) in addition to blogs and other online platforms. It offers seven different pricing plans based on needs, ranging from $19/month for monitoring one profile to $1,200/month for a full-scale enterprise solution. Social Report also has a 14-day free trial available. TINT [caption id="attachment_6894" align="aligncenter" width="800"] Helps scale user-generated content and omnichannel marketing strategy of brands.[/caption]TINT is an innovative social media marketing platform that’s dedicated to helping brands succeed online. It integrates with Facebook, Twitter, Instagram, and LinkedIn and provides real-time analytics. The software also has a simple drag-and-drop campaign builder so you can launch your campaigns quickly without having to learn complex tools or spend hours setting them up. Another benefit of TINT is that it lets you create goal-based campaigns (instead of relying on likes or comments). This means you can connect your social media marketing efforts directly back to conversions. And like many other platforms on our list of top 10 eCommerce influencer marketing software, TINT offers ongoing optimization suggestions based on performance data from your account. Read more about this app in this TINT review.  NinjaOutreach [caption id="attachment_6888" align="aligncenter" width="800"] A good tool to speed up your influencer outreach campaign.[/caption]If you’re looking for an influencer marketing platform that has a more modern and attractive UI, NinjaOutreach might be right up your alley. It features both a tool and app interface (Android, iOS) so you can easily manage your outreach campaigns from anywhere at any time. One great way of maximizing the software’s functions is by using its Alerts feature. With it, you can set up email notifications as soon as someone mentions a keyword on social media or blogs about something that could be of interest to your brand. This makes it easy to reach out directly to relevant influencers and maintain continuous contact with those who have already been engaged in conversations with your brand. Klout [caption id="attachment_6895" align="aligncenter" width="800"] Good for tracking social progress.[/caption]Klout is a very popular tool for those interested in influencer marketing, thanks to its reach and API. The software measures social media influence based on a variety of criteria, including reach, engagement, responsiveness, and potential. This data is accessible through an API that brands can use to better target influential individuals. Founded in 2009, Klout has grown into one of the premier influencer platforms in today's market. Linktree [caption id="attachment_6914" align="alignnone" width="1024"] Linktree helps businesses boost their influencer marketing campaigns[/caption]Linktree is a social media marketing platform that helps users manage their influencer marketing campaigns. Marketers can keep track of what their influencers are posting and promote them via the software’s built-in tools. Because Linktree is cloud-based, it also allows users to work collaboratively on various projects with other team members in real-time. This affordable solution supports all major brands like P&G, Coca-Cola, Nestle, and Unilever. The free plan allows for up to 3 users, while paid plans start at $29/month for agencies and $49/month for individuals. ShipStation [caption id="attachment_6885" align="aligncenter" width="1024"] Designed for the multi-channel merchant.[/caption]ShipStation is one of several best influencer marketing platforms that will help you reach out to influencers, track who has downloaded your content, and what kind of engagement you’re getting on social media. It's also handy when it comes to selling products through your store or if you have someone else selling your product for you.You can tie ShipStation directly into your platform so it will automatically upload all of your orders as they come in. If any orders are missing tracking numbers, the software will send them out manually on your behalf. When customers receive their packages, all you have to do is click a button on ShipStation and an email is automatically sent, thanking them for their purchase with a coupon code for their next purchase. ViralTag [caption id="attachment_6886" align="aligncenter" width="800"] Best for businesses looking to reduce effort and time on social media.[/caption]ViralTag is one of the best influencer marketing platforms for brands and agencies. It’s designed to connect businesses with popular content creators, bloggers, Instagrammers, podcasters, and YouTube stars who can help them reach new audiences. Brands like Adidas, Microsoft, and Verizon use ViralTag to boost awareness of their products in exciting ways. The tool automates most of your outreach so you get more effective results in less time. You can also sort by location or popularity to find influencers relevant to your business or industry that have built up solid followings on social media platforms. These social channels include Facebook, Twitter, Instagram, and YouTube. What Platform is Most Used for Influencer Marketing? The platform of choice for most brands is Instagram, followed by Facebook and Twitter. There are several influencer platforms for each network, so choose one that specializes in influencers. For example, if you're going after fashion or lifestyle influencers on Instagram, you'll want an Instagram-focused platform to help you identify them and manage your campaigns. Most of these platforms have a monthly cost that ranges from $29 to $99 per month. Many also offer annual plans, which make it easier on the budget. Additionally, most of the top 10 eCommerce influencer marketing software listed above charge per transaction (though some will waive it at low volume). Hence, be sure to factor that into your budget if you decide to use a platform rather than doing everything yourself. Which Social Media Platform is Best for Influencers? With so many social media platforms available, it can be hard to narrow down your options. Use these tips when deciding which platform is best for your influencer needs:Think about what type of influencers you’d like to work with. Determine whether they’re active on Instagram, Twitter, YouTube, or a more niche network like TikTok.  The size of the influencer’s following may also play a role in where you choose to invest your time. You’ll likely see greater returns with an influencer that has 100,000 followers than one with only 5,000.  You should also think about how much budget you have to spend on influencer marketing. If you don’t have much money, it might make sense to partner with micro-influencers who are willing to promote your brand for free in exchange for exposure. Once you know who and where you want to target, start reaching out directly via email or social media.  If there are multiple people involved in running an account (such as a husband-and-wife team), make sure everyone agrees before moving forward.Ultimately, choosing the best social media platform for your influencer marketing needs all boils down to your business needs, goals, niche, and your target audience.  What are 5 Niches Commonly Used by Influencers? When it comes to building a following, content creators have plenty of options at their disposal. Whether you’re looking to become an influencer yourself or simply want to know what the most popular niches are, this list will help you out. Beauty Beauty influencers are everywhere on social media, but that doesn’t mean it’s easy to break into their ranks. Whether you plan to be a beauty blogger or simply share your product reviews, you have to have an eye for what looks good and what doesn’t—and that comes from experience. Fitness Fitness influencers get to lead their followers on a journey of personal transformation, and many people want to follow in their footsteps. They may look up to these influencers as role models or simply as experts who have already figured out what it takes to live a healthy lifestyle. Either way, fitness is a popular niche for influencer marketing campaigns. Home Décor A booming niche that’s relevant to just about everyone, home décor is one of the most popular categories in eCommerce. All you need to get started is a nice camera and a computer with photo editing software (or even just good old Paint). Some bloggers focus on larger items like furniture, while others target smaller accessories like pillows and candles. Whichever area you choose, make sure your photos are bright and airy—that way they’ll look great on social media! Wellness Everyone wants to live healthier, whether it’s by working out or eating better. As an influencer in a wellness niche, you can recommend workouts, foods to eat, and other ways to maintain good health. There are even niches within wellness that you can pursue, such as meditation or dieting. And if fitness isn’t your thing, you could also write about mental health and how to achieve a more positive outlook on life. Lifestyle Most bloggers focus on lifestyle topics because it’s easy for them to connect with a specific audience. They’re also able to write about their personal experiences with it. If you’re interested in the lifestyle niche as an influencer, you’ll surely enjoy writing about fashion, beauty, food, travel, or design. Just make sure your work is remarkable enough and inspires others. Pick the Best eCommerce Influencer Marketing Software for Your Brand [caption id="attachment_6884" align="aligncenter" width="1200"] It's just clear to see that more brands are investing in influencer marketing for brand success and popularity. | Source: Mediakix[/caption]At this point, you might still be confused: what is the best influencer website for my business? With many platforms available in today’s market, it’s difficult to choose a platform that will fit your brand’s unique needs. From free tools to paid services, there are plenty of options available to brands looking to expand their reach and increase sales through influencer marketing. To decide which software is best for your company, consider your needs and budget primarily. Then look into our list of the top 10 eCommerce influencer marketing software and see which one best suits you. Other factors should follow after these, such as vendor support and market reputation. Want to know more about the eCommerce industry? Read this blog post about the “15 Best Websites to Sell Products and Grow Your Business Online.”

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How To Master Metaverse Marketing Strategies (With Examples)

What is a metaverse strategy? Well, it's impossible to know metaverse marketing strategies unless you have a full grasp of what metaverse is in the first place. If you're trying to figure out the next big thing you can do for your company, then going virtual may be your best move yet. Metaverse is where traditional and eCommerce retail stores fuse as the next face of business. Hence, the importance of being familiar with metaverse marketing strategies.Meta is translated as more comprehensive while verse is the shortcut to the universe. But this is only part of the meaning of the term when people talk about metaverse. People are referring to a virtual world where digital realities on the full scale are involved. These worlds have their own economies and currencies as well. These and more make adopting metaverse marketing strategies a sound business idea. Key TakeawaysThe metaverse is a virtual universe where digital realities converge, encompassing virtual and augmented realities supported by various organizations. It represents an evolution of the internet into a 4D space where users are immersed rather than merely observing. Developing metaverse marketing strategies involves creating financial and interactive experiences that impact both virtual and real worlds. This includes buying and selling digital products, utilizing cryptocurrencies, and engaging in virtual interactions enhanced by technologies like virtual reality (VR) and augmented reality (AR). The metaverse offers innovative avenues for marketing, metaverse marketing strategies allow brands to create immersive and interactive experiences. Metaverse marketing campaigns can involve virtual storefronts, digital products, and unique customer engagements that transcend traditional marketing methods.[caption id="attachment_6752" align="alignnone" width="1024"] The metaverse realm is made up of virtual and physical components, supported by different organizations.[/caption]The metaverse is part of the internet evolution. Here, the physical, virtual, and augmented realities converge in a shared space. Think of it as a 4D version of the current web. This is an internet where you are inside of instead of being one you are just looking at. For this platform to work, it cannot be monopolized by a single company. It needs to be a decentralized system that many companies are supporting. Such is part of the unique benefits of marketing strategies in metaverse. What Is A Metaverse Strategy? The metaverse world is a place where you make financial decisions that have an impact on the real world. Buying and selling digital products that serve as cryptocurrencies is one example of metaverse marketing strategy. This is a crucial aspect of the metaverse. Here you also can interact with people virtually in ways that are not possible in the real world. This has been made possible through the combination of virtual reality (VR) and augmented reality (AR). Augmented reality merely enhances your physical surroundings. This can affect sound, vision, or other physical elements. Virtual reality on the other hand is 100% digital. You can transform your world into anything you want it to be. These  are two main components of sound metaverse marketing strategies. What Does Metaverse Mean For Marketing? Despite being in its infancy stage, the metaverse has amazing potential. You can expect unlimited spaces to pop up in these virtual worlds where people can come together. These multi-dimensional interactions can easily blur the lines between the visible world and the metaverse. Here, we take a look at the tech's potential applications through metaverse marketing strategies.[caption id="attachment_6748" align="alignnone" width="1024"] Virtual reality is a key component of the metaverse.[/caption] Gaming Here, world gaming becomes a multi-dimensional experience. Precisely the reason why major game publishers are ramping up their VR efforts. This will easily help them sync with the metaverse. Gaming is a great way to create metaverse marketing strategies. Medicine The metaverse has so much potential whose applications can be beneficial to medicine. Here, doctors can easily interact with patients and see what they see. This is very possible without making any physical contact.  Tourism Tourism could also take a big turn as people can now visit locations without having to spend so much on plane tickets or pocket money. All you need is to pay in token and you could access any tourist destination in an instant.  Commerce And of course, commerce will take a whole new shape. Now anyone can view and interact with the products they wish to buy without having to leave the comfort of their own homes. This is one area where metaverse marketing strategies can prove very useful. How Do You Promote A Metaverse?  [caption id="attachment_6749" align="alignnone" width="1024"] Metaverse marketing strategy spans the whole digital marketing mix.[/caption]With infinite possibilities in the metaverse, business owners should start early with Metaverse marketing strategies, so they can be on top of their game. Here are some tips on how you can do just that.  Boost Your Online Presence One of the most common metaverse marketing strategies, this is pretty basic. If you don't have an online presence right now you might find it difficult to transition into the metaverse. There is no better time to start than now. When you enter the metaverse, understand that you become part of an online evolution. An online evolution means that there are rules that are already in existence. Thus, it is a good thing if you have already learned and mastered these existing platforms in your own business. It also helps if you are familiar with metaverse marketing strategies.Before toggling between the AR and VR businesses make sure your company website is up and running, and that your social media presence is at its peak. And while at it, make sure you use the best social media software to help with marketing, find out more in this Postcron review. Your site needs to have steady traffic from your target audience. It's also a big help if you're already comfortable with Facebook, Instagram, TikTok, Amazon, eBay, and Shopify.  Get Comfortable With 2D Models If you don't already know, the Oculus Quest VR headset is practically your Android phone that is strapped to your head. So creating VR apps for this headset can be likened to making apps for Android. Five to 10 years from now, people will find a whole new world of commerce within the metaverse. But while fairly new, the metaverse is still reliant on two-dimensional models. What does this mean? Present software development tactics will still be used. All of these models are important for they will be the stepping stones needed before you dive deep into the metaverse. You need to stay focused on your current skills so that upscaling your online business becomes a breeze.  Determine Your Target Audience And Stick To Them A good marketer knows they should not be trying to get everyone's attention—metaverse or otherwise. Once you learn the importance of this you’re good to go. Determine who your target audience is so you can spend more time understanding their needs and desires. Your ads and promotions should be aimed at them. What do they want? How can you help them get it? This applies to all metaverse marketing strategies. Give Your Customers A Holistic Experience When people enter your metaverse, they expect to experience things, not just visualize them. Customers will easily get bored because there's nothing to do but become spectators. Instead, turn your business into an amazing experience in the metaverse. If this is a game, then allow them to have simulation control with real-life actions. For those who are promoting a clothing line, your items must be in 3D or 4D. This is one of the best metaverse marketing strategies.Your clients should feel happy and excited about the products or services you are selling. Giving them a holistic experience helps you to do that. And when they come back, you can expect more time and money will be spent.  Learn To Feel At Ease With Cryptocurrency  [caption id="attachment_6750" align="alignnone" width="1024"] Learning cryptocurrency will prepare your business for the metaverse.[/caption]In 2020 investors and cryptocurrencies garnered profits that would usually take a lifetime to acquire. If you plan to get into this virtual world then you'll need to learn and be at ease with the idea of cryptocurrency. Blockchain technology is the technology running virtual coins. This involves utilizing decentralized computers for logging in transactions. The term "decentralized" is crucial since it gives users a form of security. This type of security is a must for metaverse transactions. Cryptocurrency is a colossal part of the metaverse. If you wish your business to be successful in this world, it is up to you to learn and adapt to these things.  What Are The 4 Types of Marketing Strategies? Earlier we mentioned the importance of mastering the current marketing strategies you have before adopting metaverse marketing strategies. Leveraging current marketing statistics would also be of great help. So here are some examples so you can see the differences and similarities between the two.  Invest In Paid Advertising Paid advertising is something you encounter daily. You see them while going through your newsfeed or using your social media platform. There are sponsored tags everywhere. And the company behind it is offering products or services specifically targeted at you. This is one of the most effective components of metaverse marketing strategies.Therefore, you can also get yourselves front and center on social media. They can be 25-year-old women living on a certain street in Melbourne, love latte, and own a cat. It is that specific, that is targeted. So it only makes sense for you to put your business on these platforms for better visibility and exposure.  Take Advantage Of All The Social Media Apps The great thing about marketing with social media apps is that they can level the playing field for small and medium businesses. Gone are the days when big companies overshadowed small players. As such, it works well with metaverse marketing strategies.Facebook, Instagram, and YouTube are also known as the big three. But in the past few years, a massive platform has stuck out—TikTok. People used to have a big misconception of this social media platform. That it's only for kids and teens dancing and doing funny videos. Now the smartest business people are using TikTok to get in front of their target audiences. And Metaverse marketing strategies such as this allow them some massive exposure. So don't be scared to take advantage of the latest platforms. It is when the algorithm is hot, and the perfect time to get the biggest returns. As long as they're using a social media management app designed to help marketers, such as the one in this Social Horse Power review, they will be able to share their valuable content to their audience.  Email Marketing Email marketing is dead—another big misconception. Some people think that people's attention is fixed on social media and that nobody's using email anymore. For those who do not know, email marketing has truly evolved. The number of global active email users in 2019 reached 3.9 billion. It is expected to rise to 4.3 billion users come 2023. Given that this is half of the world's population, it is not something any business owner can ignore. Utilize email marketing to remarket your existing customers. Provide them with new offers and promotions. These emails need not be complicated. Just write to them in a casual tone. Talk to your customers the way you like to be spoken to if put in their shoes. Build a relationship with them to earn their trust. In that way, it will be easier for you to make them an offer they cannot refuse. Email marketing can be seen as a cornerstone of metaverse marketing strategies. Use Search Engine Optimization Those who are serious about SEO only need two weeks to get their business on top of the feed. This is achieved through regular blogs and social media presence. They make sure to generate as much traffic to these pages via paid ads as well. It is also possible for you as long as you make sure your website is of high quality. If you have the budget for it, get a reputable web development agency. Enlisting the help of an agency helps you have nice, clean, and simple code. There is no mess and it is keyword rich. So now you can share your website across all social media channels. Do this as soon as you can. The Google algorithm will notice this very quickly and you will begin getting traffic to your pages. When you reach the top search it is pretty easy to maintain this status unless someone else is working harder at their SEO.  Metaverse Marketing Examples Still not convinced about the potential of the metaverse? Here are three solid examples of businesses that successfully got into the metaverse marketing.  Wendy’s We are talking about Wendy's metaverse experience in the Horizon Worlds. On April 2 Wendy's launched its first virtual space. This was in collaboration with the creators of Horizon Worlds. Those who had Meta Quest 2 devices were able to access and experience Wendy's first virtual restaurant. They happily ventured into this new world exclusively designed for them. Customers were able to walk behind the counter, and mingle with friends. They had a blast embarking on some mouth-watering adventures. They even came up with a Buck Biscuit Dome. Here, fans can shoot hoops using a virtual baconator. They can get on the court and cut off the net once they're lucky enough to get that winning shot! It's is indeed one of the most effective metaverse marketing strategies. Roblox Epic Games developed Roblox, which was almost $50 billion worth during the second quarter of 2021. Back in the fall of 2019, Developer Marketplace was launched. This allowed developers to monetize their games, plug-ins, assets, 3D models, vehicles, terrains, and other items using a variety of metaverse marketing strategies. These developers are the producers of these games. They could play significant roles in creating the metaverse's earliest stages. Several other companies are now leading the charge to create these machine-learning algorithms. These can generate virtual environments and assets automatically. You can augment it to current capabilities for generating assets.  Facebook Mark Zuckerberg said himself that Facebook is likely to transition into a metaverse company from a social media company. He expects this to happen within the next 5-10 years. The social media giant has already developed several products to bring the audience closer to the metaverse. For example, Facebook Horizon allows people to explore virtual worlds where they can connect with everyone across the globe. You can also participate in fun challenges, or create your virtual worlds. Facebook Workrooms, on the other hand, let people work together in the same virtual room, no matter where they are physically. Facebook is continually working on new initiatives to support the metaverse development. The company spends around $5 billion annually on such initiatives. It is therefore, not far-fetch that the company will invest in different metaverse marketing strategies. Metaverse Marketing Agency Now you might be wondering, is there such a thing as a marketing agency for metaverse? There are. Take Meta Builders for instance. The agency is an updated virtual brand-building service specifically aimed at businesses in the metaverse. They have everything you need to keep your business' content afloat in this constantly changing digital world. They also create impressive metaverse marketing strategies for specific businesses.These people have a team of professionals, including highly-skilled artists, virtual builders, promoters, as well as NFT specialists. They exist for your meta needs and everything else you need for your brand. Its goal is to help personal brands and businesses create virtual spaces in the metaverse. It can provide art creation, building on digital real estate, and what you need to make your NFT projects a success.  Case Studies: Successful Metaverse Marketing Campaigns Exploring real-world examples of brands effectively leveraging metaverse marketing strategies can provide valuable insights and inspiration. Here are a few notable case studies: Coach's 'Find Your Courage' Campaign in Roblox and Zepeto In July 2024, luxury fashion brand Coach launched its 'Find Your Courage' campaign within the metaverse platforms Roblox and Zepeto. This initiative included virtual fashion styling experiences and digital merchandise modeled after Coach's Spring/Summer 2024 collection. By integrating into popular virtual worlds, Coach aimed to engage younger audiences and test the effectiveness of digital experiences in driving real-world sales. This is one of the more known application of metaverse marketing strategies.IKEA's Virtual Store on Roblox IKEA ventured into the metaverse by creating a virtual store on Roblox, where they hired remote workers to manage the digital space. Being one of the promising metaverse marketing strategies, the initiative received an overwhelming 178,000 applications, highlighting both the popularity of Roblox and the potential for brands to engage with young consumers through immersive virtual environments. This project served as a brand-building exercise, aiming to connect with a new generation of customers in an innovative way. Gucci's Digital Garden on Roblox Gucci created the 'Gucci Garden' within Roblox, a virtual space that allowed users to explore and purchase digital Gucci items for their avatars. This activation not only enhanced brand visibility among younger audiences but also demonstrated the potential for luxury brands to generate revenue through virtual goods. The digital items became highly coveted, with some reselling for prices higher than their physical counterparts.These case studies illustrate the diverse ways brands can effectively utilize metaverse marketing strategies to engage with audiences, enhance brand presence, and explore new revenue streams in virtual environments. FAQWhat is the metaverse? The metaverse is a collective virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual reality. It includes virtual worlds, augmented reality, and the internet. How can businesses leverage the metaverse for marketing? Businesses can utilize the metaverse by creating virtual storefronts, offering digital products, hosting virtual events, and developing interactive experiences that engage customers in novel ways. This approach allows brands to reach a broader audience and provide unique value propositions. What technologies are essential for engaging with the metaverse? Key technologies include virtual reality (VR) and augmented reality (AR), which facilitate immersive experiences. Additionally, understanding and utilizing cryptocurrencies and blockchain technology are crucial for transactions and digital asset management within the metaverse. Are there any examples of successful metaverse marketing campaigns? Yes, several brands have launched successful metaverse marketing strategies. For instance, Coach introduced its 'Find Your Courage' campaign in Roblox and Zepeto, featuring virtual fashion styling experiences and digital merchandise. Similarly, IKEA created a virtual store on Roblox to engage with younger consumers. What are the potential challenges of metaverse marketing? Challenges in  metaverse marketing strategies include ensuring data privacy and security, creating authentic and non-intrusive marketing content, and navigating the metaverse marketing strategies and sensory integration. Additionally, brands must be mindful of the evolving nature of the metaverse and adapt strategies accordingly.Metaverse and Marketers: They Do Mix [caption id="attachment_6751" align="alignnone" width="1024"] Metaverse and marketing are no strange bedfellows. They're seen as the perfect mix.[/caption]The metaverse serves as a second life for users. Thus, using metaverse marketing strategies is a great opportunity for marketers to reach out to their target audience in a new dimension. Expanding the digital footprint of potential customers as well as providing a different way to look at their actions and behaviors. Digital marketers cannot afford to sit on the sidelines as spectators. Do not wait until you run out of time before utilizing metaverse marketing strategies. Use the next few years to prepare your business for opportunities to come. Now that you know about metaverse marketing strategies, you'll need to brush up on your digital marketing skills, read our guide "Digital Marketing Statistics: 2021 Trends, Market Share and Data," to get you up to speed on current marketing developments.

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76 Inspiring Sales Statistics: Powerful Facts, Figures, and Trends to Elevate Your Growth

Businesses work hard to increase sales year over year, and statistics show that they’re succeeding. Sales statistics are continuing to grow at an accelerated rate, breaking records every year since they were first recorded in 2017. What are sales trends? Read on to find out. Understanding the sales numbers of your competitors in 2025 can help you devise a plan to best position yourself against them. Say you’re an online retailer, understanding how much you’ll be competing with giants like Amazon in the coming years can help determine whether it’s time to open a physical store as well.You may ask: what are sales statistics? Today, we’re going to take a look at sales statistics and see what developments have emerged from the last three years of data. We’ll also see where we can expect these trends to go in the future.  General Sales Statistics [caption id="attachment_6701" align="aligncenter" width="1024"] Great salespeople provide value to their customers.[/caption]Sales statistics are grouped into different categories. But before going into these categories, let’s look at the general facts first.B2B statistics revealed that the B2B segment is projected to account for 69% of all sales statistics. That’s up from 59% in 2017.  Meanwhile, the B2C segment is projected to account for 31% of all sales statistics. The top three sales priorities for companies worldwide are closing more deals (75%), improving sales funnel efficiency (48%), and cutting down sales cycles (32%).  As per sales statistics, there are around 5.7 million sales representatives around the globe.  47% of these salespeople work from an office, while 52% meet with clients face-to-face.  Revisiting 2018 sales data, more than 50% of sellers missed their sales quota in the said year.  Regarding clients, sales representatives agree that at least 50% of your prospects aren’t a good fit for your products or services.  In 2021, 80% of businesses have introduced a new service or product online.  In the same year, over half of these companies implemented a new sales methodology.  Sales conversions stand at only 2%-3% across different industries.  Meanwhile, sales statistics showed that only one-third of sales representatives’ productive hours are spent talking to prospects.  The rest of their time is dedicated to writing emails (21%), lead research (17%), call scheduling (12%), and reading industry reports (11%).  61% of sales agents claim that selling is more difficult now than 5 years ago. This is because of the growing competition online, particularly on eCommerce platforms.  On the bright side, 90% of consumers are ready to engage with salespeople early in the purchasing process. Inside Sales Statistics Inside sales is the method of selling remotely instead of in-person sales. Given the current situation, this practice has become one of the fastest-growing areas of the sales industry. In 2018, just under half of US sales will be made by inside sales representatives (46%). This is a 4% increase from 2017 when 42% of sales were made by inside sales. As per reports, an inside sales call costs around $50.  Meanwhile, an outside sales call costs about $308.  37% of high-growth business organizations resort to inside sales as their primary sales strategy.  Next to it are field sales at 27%, internet sales at 23%, and channel sales at 8%.  Sales agents can spend up to 40% of their time looking for prospects to call. On the other hand, the average yearly sales quota for an inside sales representative is around $985,000.  44% of the inside sales pipeline is derived from marketing.  Meanwhile, the inside sales average dials are decelerating by 20% year-over-year.  Regarding sales activity, only 33% of inside sales professionals’ time is spent actively selling.  Furthermore, sales statistics revealed that 35% to 50% of sales go to the sales rep who responds first.  What is the average sales success rate? Recent studies showed that the average success rate for inside salespeople sits at an impressive 18%. Sales Statistics by Successful Techniques [caption id="attachment_6702" align="aligncenter" width="1024"] Sales success is the sum of small, repeated efforts.[/caption]As a salesperson, it’s important to know what techniques will make you successful. By studying sales trends, you can predict future sales in your industry to plan your business’ future accordingly.As showcased in sales statistics, 60% of consumers say no to a sales agent 4 times before saying yes.  However, 48% of sales reps never attempt to make even a single follow-up after a client’s rejection. 57% of customers say they’d be enticed to purchase a product or service from a seller who doesn’t pressure them when following up.  Meanwhile, 19% of consumers want to connect to a sales agent during the learning or awareness stage of the purchasing process.  Moreover, 20% of customers want to talk during the decision stage. This usually occurs after they’ve decided which product to buy.  Successful salespeople are 10x more likely to use collaborative words like “we,” “us,” and “our.” On the other hand, they avoid the words “me” and “I.” Prospects who don’t undergo a hassle process during the buying stage are twice as likely to spend for a product or service.  On the other hand, optimistic sales professionals outperform pessimistic ones by 57%. Maybe you’re wondering: what could lead to better sales success? Asking relevant questions about your customer’s pain points and goals would be the best strategy.  Meanwhile, approximately 6 in 10 sales reps say that when they discover what sales strategy works for them, they stick to it.  As rated by buyers, the top four ways to create a positive sales experience include listening to their needs (69%), not being pushy (61%), providing relevant information (61%), and responding in a timely manner (51%).  The most successful sales professionals use confidence-boosting lingos like “certainly,” “definitely,” and “absolutely.”Sales Statistics on Perceptions in the Sales Industry Perception has always played an important role in business organizations. When studied, used, and applied properly, it can be a major factor in helping your company survive and grow in the market. 75% of sales professionals feel that there’s a lack of recognition for their role.  Meanwhile, 72% say it’s critical to stay on top of trends to remain successful in their field. As per sales statistics, the majority of sales representatives are proud to be working in the sales industry and be called salespeople.  A whopping 92% of sales agents believe they’re highly responsible for the global economic recovery from the COVID-19 pandemic. On the other hand, 67% of business organizations agree that hitting quotas is the best indicator of sales performance whether as an individual or a team.  46% of sales reps who reached their targets between 2020 and 2021 aren’t satisfied in their current role.  Meanwhile, sales agents who nurture their soft skills are 11x more likely to hit their quotas than those who don’t.  If you say that some professionals in different industries are somehow underrated, the same is true for salespeople. According to sales statistics, around 61% of people believe that sales agents are underappreciated.  4 in 10 people who are satisfied with their work didn’t reach their target in 2020-2021.  On the other hand, 42% of companies don’t take time to create career paths for sales representatives. Sales Challenges Statistics [caption id="attachment_6697" align="aligncenter" width="1024"] The biggest challenge to sales is taking care of your customers.[/caption]It may be an unpopular opinion but hard times stimulate growth better than good times. And knowing the challenges in the sales industry can help businesses provide more efficient customer service.As per a 2019 survey, the top three challenges that salespeople face are competing against low-cost providers (31%), ensuring consistency in team meetings with prospects (26%), and maintaining profitability (17%).  On the other hand, 81% of sales groups don’t audit their operations regularly.  Salespeople struggle most with prospecting (37%), closing (28%), and identifying leads (18%).  Moreover, 20% of sales teams don’t have the necessary resources and tools to help them reinforce their workflow.  Sales pros working remotely are 8x more likely to use a CRM tool than people not working from home. Moreover, 67% of sales leaders say that overseeing a remote sales group is more challenging than expected. On the other note, almost 65% of salespeople claim they “always” put the buyer first during negotiations. In 2021, the top metric used by sales managers to measure their sales team’s performance was activity quantity.  On the language side, Spanish-speaking sales reps are 38% more likely to struggle to find strong sales leads.  Business organizations investing in omnichannel sales experiences have skyrocketed their sales and profits from 20% to 80%.  Technology-wise, 90% of sales teams are now using at least two lead enrichment tools to better understand their prospects.  While more and more businesses are adopting tools to automate their sales workflow, there’s still a meager 40% of salespeople who don’t use any tools or technology for lead generation. Regarding tools and software, you can check this Facelift Cloud review for your social media and advertising activities.  Statistics on What Consumers Want from Sellers As more buyers are getting accustomed to instant responses and convenient shopping online, customer demands on the sales front may become higher. Learning relevant data on what buyers expect from sellers will give your business an edge. An analysis of sales statistics from 2018 indicated that sellers should focus on providing more high-quality products to consumers to be competitive in 2025 and in the coming years.  Meanwhile, 50% of consumers agree that working from home has made the buying process easier.  51% of top sales performers consider themselves experts in their fields, while only 37% of non-top performers refer to themselves as experts.  89% of consumers agree that the sales reps they negotiate with are “trusted advisors.” This is also based on the fact that prospects are more likely to make buying decisions when guided by a trusted advisor or salespeople who can represent themselves well.  On the other hand, 90% of consumers have used events and industry conferences to meet sales representatives and learn more about a product or service.  Meanwhile, 51% of business organizations suggest that salespeople should improve their ability to determine the purchasing behaviors of buyers. Outside Sales Statistics [caption id="attachment_6698" align="aligncenter" width="1024"] Outside sales still work today. You just need to strategize your methods and approach well.[/caption]Previously, you’ve learned about inside sales and the statistics surrounding it. Now, let’s look at some of the notable figures regarding outside sales—the process of selling products and services through face-to-face meetings with prospective customers. According to sales statistics, 93% of sales are made by outside sales reps in the past 5 years. If the COVID-19 pandemic continues, this statistic may diminish over time.Field sales teams or face-to-face sales interactions make up more than 71% of the sales force.  Meanwhile, outside sales agents currently spend 89% more time selling remotely than in 2013.  Following the coronavirus pandemic, 27% of field sales teams were thinking of a shift from traditional in-person sales into virtual sales roles.  65% of outside sales executives are attaining sales quota, which is 10% higher than inside salespeople.  On the other hand, outside sales agents achieve an average of 40% closing rate.  The average yearly sales target for outside sales professionals is around $2.7 million. Now, if you’re a startup looking to grow your sales via social media, check this Social Champ review.  How Will Sales Evolve in 5 Years? [caption id="attachment_6699" align="aligncenter" width="1200"] When looking at the future of sales, it's also smart to consider the key factors that affect your sales forecasting. | Source: Business Wire[/caption]At this point, you might be wondering: what is the future of sales? By looking at sales statistics, we can say that online sales will continue to grow in the next five years or more. Also, more sales industries will mature if they can learn to adapt to recent innovations and technology.The digital world is always going forward, and it helps to study even macroeconomic indicators like interest rates, economic growth, and sales statistics that have an impact on business in general. By doing so, you can keep your sales rolling and business thriving. Want to learn other effective ways to grow your sales and profits? Read our article: “A Guide To Facebook Store Sales Optimization in 2021.” Take Action: Turn Insight Into Impact You've just explored some of the most powerful and up-to-date sales statistics in the industry. These aren't just numbers — they’re opportunities. Each figure tells a story about where the sales world has been and where it's heading. And now, it’s your move. Whether you're part of a startup, a growing brand, or a seasoned sales team, let this data fuel your next big decision. Embrace the trends, learn from the challenges, and double down on the techniques that work. The future of sales belongs to those who adapt with confidence, connect with purpose, and act with strategy. Remember: the most successful sales professionals don’t just follow the data — they lead with it. Start now. Set your goals higher. Sharpen your strategy. And watch your sales soar. Sources:taskdrive.com spotio.com zippia.com pipedrive.com fitsmallbusiness.com startupbonsai.com salesinsightslab.com financesonline.com

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56 Big Data Statistics: All You Need To Know

Big data statistics have come to the forefront of technology, but most people aren’t sure what these statistics mean or how they affect our every day lives. In this article, you’ll learn how big data statistics are changing our world and what you can do to use them to your business's advantage. Big Data Statistics in 2022 The world has more data than ever before, and the amount of information being collected each day continues to increase by exponential amounts. As the demand for high-tech data analysis rises, it’s important to learn how to properly read and interpret statistics. This will help you make informed decisions about how you should proceed with your business or job responsibilities. You may ask: what is big data in statistics? This guide will teach you everything you need to know about big data statistics and how big data can make your life easier and more efficient. What is Big Data? [caption id="attachment_6654" align="aligncenter" width="1024"] As cited by Geoffrey Moore, companies will be blind and deaf without big data analytics.[/caption]The term big data, also known as massive or high volume data, refers to datasets that are so big they’re difficult to process and analyze using traditional means. It includes data from the Internet of Things (IoT), social media, machine sensors, mobile devices, and more. Big data is far larger than what was traditionally collected and stored in a database. What does this mean? Well, for starters, most big data sets are voluminous, meaning there’s so much of it that it becomes difficult to deal with and store. Secondly, big data is often unstructured—there isn’t a specific format in which all of it has can be entered into a dataset. With the increased availability of data from all kinds of industries and domains, new statistical techniques have become necessary to process and understand the information. And with big data statistics, you can discover trends or patterns in your dataset to improve your business and make smarter decisions. General Big Data Statistics The data we generate is growing at an exponential rate, meaning that big data is about more than just mining for patterns. Now, it’s about finding new ways of making sense of data in meaningful ways. Before looking at the general and specific statistics, let’s scan through these key trends in big data:As per a study by IDC, there are 127 new devices connected to the internet each second. This number could expand to over 41 billion by 2025.  IoT-connected devices generate 5 quintillion bytes of data every day. With this, the amount could rise to 79.4 zettabytes of data by 2025.  The ratio between replicated and unique data will be 10:1 by 2024.  Moreover, big data will increase by a CAGR of 26% in the next three years.   Worldwide spending on big data analytics tools and software will be worth more than $270 billion this 2022.  Furthermore, it’s predicted to grow at a compound annual growth rate of 13.2% between 2020 and 2022.  Due to the increasing implementation and usage of big data, data science jobs will increase by about 28% by 2026. This percentage is equivalent to 11.5 million new jobs worldwide!Regarding analytics, there are various tools available online that will help you analyze your online campaigns’ performances. Check this Hopper HQ review.  General Big Data Statistics [caption id="attachment_6655" align="aligncenter" width="1024"] Data and information are the oil of the modern century, and data analytics is the combustion engine.[/caption]Is big data a future trend? Look at these general statistics.According to a recent survey by IT Chronicles, companies generate approximately 2,000,000,000,000,000,000 bytes of data per day. This data is expected to be worth $77 billion by 2023. Big data can be beneficial. However, 63% of companies admitted that they can’t gather insights from big data.  Moreover, 39% of business experts revealed that they're clueless about what it means to be data-driven. For US businesses, the biggest challenge to data access is IT budget constraints at 50%. Next to this are integration challenges at 40%, data security concerns at 36%, and lacking technical expertise at 34%. Despite the issues and challenges, 94% of business organizations say data is essential to their growth.  Moreover, the industries investing the most into data analytics are the telecommunication, hospitality, and retail sectors.  Analytics may be the primary reason for using big data. However, studies revealed that 73% of data are never used for analytical purposes.  36% of enterprises regard big data as crucial to their business operations.  In terms of countries, the US is the biggest market for data at 57%. This is followed by European and Middle Eastern countries at 32% and Asia at 8%.  Data creation will grow to over 180 zettabytes by 2025.  You may wonder: how much data is on the internet 2021? As per recent big data statistics, it would take a person around 181 million years to download all data from the internet.  On a daily basis, internet users produce about 2.5 quintillion bytes of data. If you’re asking, “what percentage of companies use big data," 97% of companies are investing in AI and big data.  Big Data Industry Growth Statistics Big data statistics show that companies have been investing in big data solutions since 2010. Let’s examine the growth of different industries using big data for their business operations. As per a report by SoccerNurds, the big data analytics market in banking could escalate to $62 billion by 2025.  On the other hand, the market for big data analytics in the healthcare industry could be worth $67 billion by 2025.  Cyber scams and issues have risen to 400% at the start of the COVID-19 pandemic. The most famous download campaigns and malware installations are from the threat group TA505.  If you’re asking, “how many companies use big data,” 59% of organizations around the globe use big data analytics.  Big data is also now used by every industry, but the entertainment and media sector takes the top spot for predictive analytics.  Take Netflix, for example. This video-streaming service was able to influence 80% of content viewed by its 100 million subscribers due to accurate data insights.  Moreover, Netflix was able to save $1 billion a year on customer retention by using big data.  Overall, manufacturing and banking are the biggest industries for big data. Big Data Usage Statistics [caption id="attachment_6658" align="aligncenter" width="1024"] Data is everywhere—from Google to social media platforms and every information you see on desktop or mobile.[/caption]It’s tempting to believe that big data can help companies do everything better. But in reality, many organizations struggle with how best to use all of that information. Businesses often find themselves asking: do we really need big data? Check out these statistics to find out.According to a study by Dresner Advisory Services, data warehouse automation and forecasting are the topmost use cases for big data analytics. Moreover, 70% of respondents agree that customer and social analysis and fraud detection are ideal use cases for big data. When it comes to online platforms using big data, Google remains the highest shareholder among search engines with over 3.5 billion searches daily.  Meanwhile, WhatsApp users send and respond to up to 65 billion text messages daily. As showcased in current big data statistics, users spend about 6 hours and 42 minutes on the Internet. This accounts for the rapid big data growth online.  On the other hand, social media accounts for 33% of the total time users spent online.  As per big data growth statistics, there are more than 2 billion active users on Facebook per month. With this, the social media platform has around 1.8 billion visitors daily. Twitter users post more than half a million tweets per minute. According to reports, there are over 30 billion tweets posted on the platform in less than 1.5 months. Big Data Market Statistics Businesses are becoming more aware of how important it is to take advantage of big data to gain an edge over their competition. These big data market statistics will prove it. As per data by Statista, the big data analytics market for services and software is expected to be worth $103 billion by 2023.  Furthermore, this figure is forecast to double by 2027. The big data analytics market for customer experience management is estimated to be worth $14 billion by 2024.  Meanwhile, the big data market in China is expected to reach a value of over $22 billion by 2023. This figure is based on the country’s 23.5% compound annual growth rate between 2014 and 2020.  It’s been estimated that by 2020, almost $200 billion will be spent on big data technologies and analytics.You can also use an alternative tool to help you with your online campaign analysis. Read this SmarterQueue review to get started.  Benefits of Big Data Statistics [caption id="attachment_6657" align="aligncenter" width="800"] An overview of the advantages of utilizing big data in your business organization. | Source: TechVidvan[/caption]To delve deeper into big data, let’s look at some of its benefits to business organizations.According to a report by McKinsey & Company, data-driven organizations are 23 times more likely to acquire new customers.  Moreover, companies that utilize big data are 19 times more likely to maintain a profitable status. Recent big data statistics revealed that Fortune 1000 companies could generate incredible outcomes even with a small data visibility increase. For example, a 10% rise in data visibility could yield up to $65 million in additional income. Better decision-making is the top benefit of using big data at 69%. The two other benefits include improved control of business operational processes at 54% and improved customer understanding at 52%.  Another report from McKinsey & Company revealed that companies investing in big data could increase their operating margins by 60%. Businesses' Perception of Big Data To give you a full grasp of the impact of big data on business organizations, let’s talk about how businesses view it. Big data statistics from NewVantage showed that 97% of business organizations worldwide are focusing on big data and AI investments.  However, a recent survey found that over 80% of businesses don’t trust big data, citing a lack of security as their main concern. Moreover, 88% of respondents agree that big data are irrelevant to companies. Despite the lack of trust in big data, 58% of organizations around the world are still planning to implement big data technology into their business operations.  21% of business organizations consider big data statistics and security analytics as important tools in today’s operations.   Furthermore, 13% of companies that work in velocity, big data volume, and variety claim that they highly consider big data security analytics in their regular processes. Recent big data statistics revealed that people in the United States use an average of more than 3 million GB of internet data per minute.  With the increasing use of big data worldwide, experts predict that it will offer 2.7 million job opportunities in the US alone. On the other hand, US college institutions are selecting the brightest and best students by using big data. The Future for Big Data in Business and Research [caption id="attachment_6656" align="aligncenter" width="1024"] Data is a precious aspect for every company and will last longer than the systems and software themselves.[/caption]So, what is the future of big data analytics? The future of big data in business and research is a bit cloudy. Although we've been generating huge amounts of digital information for years now, most data stored is still unstructured. With so much data, it will be difficult to process it all in a timely manner, but that doesn’t mean we’ll slow down in doing so. The combination of consumer demand and technological advances will allow businesses and researchers to pursue more analysis in real-time. In fact, IBM predicts that by 2022, there will be 5 exabytes of data created every single day. By 2025, we should see over 1 million gigabytes of data being collected per person on the planet!These figures are huge! And it’s not surprising that companies are seeking every opportunity to capture as much data as possible. As reported by McKinsey & Company, big data could be the next frontier for innovation, competitiveness, and productivity. And big data isn't just being used in businesses across all sectors but also more and more in research. To explore further the many advances in technology, read this article: “5G Statistics 2021: Adoption, Benefits, and Challenges.”  Sources:findstack.com techjury.net earthweb.com dataprot.net sigmacomputing.com financesonline.com idc.com itchronicles.com soccernurds.com globenewswire.com statista.com mckinsey.com newvantage.com 

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How to Become an Influencer on Facebook Without Breaking the Bank

Do you want to find out how to become an influencer on Facebook without breaking the bank? Today's your lucky day because we are going to discuss all the important things you need to know for just that. From winning more followers to increasing your Facebook engagement to get more likes. We'll also teach you how to grow your page organically, optimize, and eventually win people's trust. All these will allow enable you to become an influencer and eventually make money. [caption id="attachment_6640" align="alignnone" width="1024"] The Power of Facebook and Social Media[/caption]Whether you like it or not, Facebook is the largest social media channel and is, therefore, a must-have social media platform for influencers and marketers. Getting the right information will make you 10 steps ahead of the competition. You need to know how users are utilizing this platform and make calculated decisions about your social media strategy. Numbers don't lie. According to statista.com Facebook currently has 2.91 billion active users every month. That's a 6.2% increase from last year's 2.74 billion users. No wonder so many people want to jump on the influencer bandwagon. The question is, what is the secret of how to become an influencer on Facebook? Let's go ahead and find out.  Key TakeawaysChoosing Your Niche: Identify a specific area of interest or expertise that you're passionate about. This focus helps in creating consistent and engaging content that resonates with a targeted audience.​Optimizing Your Facebook Profile:Professional Profile Picture: Use a clear, high-quality image that represents your brand.Engaging Bio: Craft a concise and compelling bio that highlights your niche and value proposition.Custom URL: Create a memorable and relevant Facebook URL to enhance discoverability.​Content Creation and Consistency:Regular Posting: Maintain a consistent posting schedule to keep your audience engaged.Diverse Content Formats: Utilize various content types like text posts, images, videos, and live sessions to cater to different audience preferences.Value-Driven Content: Focus on providing informative, entertaining, or inspiring content that adds value to your audience.​Engaging with Your Audience:Respond to Comments and Messages: Foster a sense of community by interacting with your followers.Solicit Feedback: Encourage audience participation through polls, questions, and feedback requests.Join Relevant Groups: Participate in Facebook groups related to your niche to expand your reach and credibility.​Leveraging Facebook Features:Facebook Live: Host live sessions to interact in real-time with your audience.Stories and Reels: Use these features to share short, engaging content and updates.Insights and Analytics: Monitor your performance metrics to understand what content resonates most with your audience.​Monetization Strategies:Affiliate Marketing: Promote products or services and earn commissions on sales generated through your referrals.Sponsored Posts: Collaborate with brands to create content that promotes their offerings.Selling Products or Services: Leverage your influence to market your own products or services directly to your audience.​How Many Followers Do You Need To Be An Influencer On Facebook? There's no specific number of followers for you to be considered a Facebook influencer. However, most of these influencers have a few hundred to 20,000 followers. The most famous Facebook influencers have over 200,000 followers. These influencers having big followings can drive major traffic and conversions for brands. Thus, they can be very expensive. However, it’s a bit more complicated than that. Certain factors need to be placed on the equation, not just the number of people following you. So here are some initial steps to increase your followers if you’re starting from scratch.[caption id="attachment_6630" align="alignnone" width="1024"] The Facebook Influencer With A Business Acumen[/caption] Post Daily You can use Facebook as leverage for building your brand by starting with something as simple as this: posting daily. If you fail to do this, then you fail to build your brand. These can be in the form of motivational quotes, or things closely related to your chosen industry. Posting daily videos is another good idea. But it has to have something to do with that personal brand you're building. For instance, you wish to be known as an online marketer. So the majority of your posts, videos, and status updates need to be marketing-related. It's perfectly okay to throw in some personal stuff now and then. After all, social media is about connecting with your audience on a personal level. But most of these posts need to be industry-related.  Engage With Communities This next step is very important in building trust and reputation. Engage within your community. Whenever somebody leaves a comment, never fail to open, read, and respond to that message. Participate in other groups. If you're only engaging with people on your fan page, then no community engagement's happening. Look for other groups and pages within your niche. Make it a point to engage with those people and try to help them. Helping them will encourage them to look for your fan page, like and add you as a friend, and consistently follow you.  Create Live Videos Live video is another thing you can leverage on Facebook. Somehow people are so fascinated with reality TV because you can see what's happening to people every single day. One of the ways the biggest influencers create large personal brands is through Facebook Live. The more live video you put out there, the faster the growth of your fanbase.  What Is A FB Influencer? But what exactly is an FB influencer? He or she is someone who knows how to increase Facebook engagement to get more likes. Here's how you can do that. [caption id="attachment_6631" align="alignnone" width="1024"] The Facebook Influencer As A People Person[/caption] Analyze Your Posts Find time to sit down and analyze all your posts. See what content performs better compared to the other things you're posting. Then post more of those. On the other hand, if you discover some posts that aren't exactly doing well, post less of that stuff and focus more on content that people engage with. Next, what content form do they like best? Are they text, graphics, or videos? What topics do they enjoy most? Some simply perform better than others, depending on your audience. So once you figured out how you can make your post stand out, go ahead and create more of those. Read this Postfity review to find out how the app can help you do these things. KISS Keep It Short and Sweet (KISS). Take YouTube shorts or IG reels for example. They are so popular because people enjoy brief, digestible content. That's why TikTok became such a big hit in such a short period. Realize that majority of Facebook users are on mobile devices. 98.3% to be exact. Not that they're not using laptops or desktops, it's simply more convenient for them. Long posts are also needed now and then. Just make sure the text isn't so distracting and your audience can focus on your core message. Still unsure how to go about it? Read this Social Champ review to find out how the app can aid you in coming up with snack size content. Consistently Post At The Right Time Timing is everything. You need to be able to post consistently at the right time. Learn how to optimize them and publish them at times you know people are on Facebook. This will increase your odds of engagement. This is where Facebook Page Insights is of big help. Here, you can check the time your fanbase is online. This will give you a better understanding of the best times and days for posting. Boosting your engagement to a higher level.  Use The Rule of Seven Are you familiar with the rule of seven in marketing? It is said that when a person sees and engages with brands seven times, there are higher chances for recall and purchase. So post consistently to get the same effect. Then make sure you're active in Facebook groups. There's no need to create a group bearing your brand name. It's enough that you go to other groups and participate. But make sure these are related to the brand you're building.  Say No To Engagement Bait You know how tempting it is to ask followers to like, share, and comment on your posts, right? Please don't. Facebook analytics can see through your content and know if you're using tricks or engagement bait. There's no penalty, nor will you get banned. However, you will not get the reach you are aspiring for. Your audience should want to engage with you because of one thing and one thing alone: amazing content. So if you have some extra money, allot a small budget to boost your Facebook post with your current audience. More of them will see it, and in the future when you have a post that isn't boosted, they will still engage. This will make you do a whole lot better.  How to Become a Social Media Influencer and Make Money Start organic, stay organic. Here we'll share with you some powerful tips so you can start growing your page and personal brand absolutely free. [caption id="attachment_6632" align="alignnone" width="1024"] Facebook Influencers Reach Everyone, Everywhere[/caption] Don’t Ask Uninterested Parties To Like Your Page If they’re liking your page because they like you and not your niche, that’s a big problem. Facebook will show them your content on their newsfeed. If your family and friends don't engage with it, Facebook will assume it's poor content immediately. It will no longer suggest it to more users. Thus, lowering and impacting your overall reach. For instance you have a page that's for dog lovers only. But you will force yourself on people who will go and like your page who are not in the least bit interested in dogs. This will only hurt the overall performance of your page and decrease your chances for going viral.  Only Post HD Videos Posting HD videos cannot be stressed enough. Who wants to watch blurred and grainy videos in the first place? It's not enough to know the type of videos you are going to make. Not only should you provide value and useful information. Giving it to your audience in crystal clear format is also top priority.  No Relationship = No Sales Do not post your products or services if you're just starting out. We know how tempting and frustrating this can be because everyone wants to make money asap. That's one of the main reasons people want to be influencers in the first place. But majority of these people fail with their Facebook page because their primary focus is on selling even if they haven't established a solid relationship with their audience. You need to earn their trust first, especially if we're talking about organic traffic. Only after you have provided them something of value can you ask them to buy from you. First you give, then you ask.  Facebook Page Optimization When people reach your Facebook page you have to let them know that they're in the right place immediately. So if you're in the catch niche make sure you have related videos, images, or a banner in place so they'd know what it's all about. Never leave your audience confused or guessing. Thus, the reason for your videos and images as they are powerful tools to let people know what you and your brand represent.  Utilize Related Hashtags Use hashtags to a minimum. Pick one or two of the most popular ones in your niche then add that to your content. Another good idea is to use branded hashtags. These hashtags are brand specific to you, making it easy for you to trace how much traction your brand has created. Or if people share your content elsewhere with this specific hashtag. This will show how much people are actively engaging with your brand.  How To Be A Beauty Influencer On Facebook If you wish to make it to the forefront as a beauty influencer on Facebook, there are some important things to remember. Your content needs to be informative, entertaining, and most of all inspiring, especially if it is Facebook Live. You can't just throw something on a wall then find out what sticks. More and more brands are using Facebook Live to existing aspects of work. Whether it be in health, beauty, fitness, or all of the above, remember that Facebook influencers are free and more than capable of doing more than just one thing. This feels more genuine to the audience and will keep viewers tuned in. [caption id="attachment_6633" align="alignnone" width="1024"] Facebook Is Here To Stay[/caption] List of Facebook Influencers If you’re curious who are currently the top Facebook influencers on the planet, we’ll give you eight people who made it to the top 20 based on the number of fans (in millions).Hopefully, you get the inspiration you need to push forward and reach your goals. Cristiano Ronaldo 122.28 Shakira 100.03 Vin Diesel 96.71 Leo Messi 90.16 Eminem 86.52 Rihanna 79.01 Will Smith 77.08 Justin Bieber 76.3Not only is he the most followed sports celebrity on Instagram, Cristiano Ronaldo is also the most followed individual on Facebook. Having more than 122 million subscribers on his FB page in March 2022. Only Facebook itself and Samsung had more followers on the social media platform. His ranking position is even more impressive, considering that the most popular Facebook fan pages are dominated by worldwide brands and not individual celebrities.  FAQDo I need a large budget to become a Facebook influencer? No, becoming a Facebook influencer doesn't require a significant financial investment. By focusing on creating valuable content, engaging with your audience, and leveraging free Facebook features, you can build your influence organically.​ How often should I post on Facebook to grow my influence? Consistency is key. Aim to post at least 3-5 times a week, ensuring that each piece of content provides value to your audience. Monitor engagement metrics to determine the optimal posting frequency for your specific audience.​ What type of content performs best on Facebook? Content that is authentic, relatable, and provides value tends to perform well. This includes informative articles, entertaining videos, personal stories, and interactive posts like polls or Q&A sessions.​ How can I increase engagement on my posts? Encourage interaction by asking questions, responding to comments, and creating content that prompts discussions. Utilizing Facebook Live and Stories can also boost engagement by providing real-time interaction opportunities.​ When should I consider monetizing my Facebook presence? Once you've built a loyal and engaged audience, you can explore monetization options such as affiliate marketing, sponsored content, or selling your own products/services. Ensure that any monetization efforts align with your brand and provide value to your audience.​More Than Just A Facebook Influencer Love it or hate it, Facebook is one of the most popular sites on the web. So if you can't beat them, you might as well join them. Now you that you know the things you can do and have learned how to become an influencer on Facebook, use all these things to your advantage. Soon you will convert your visitors into customers. You can then offer promos to your fans on your Facebook page. This will help increase engagement and encourage them to buy from your business. It can be that simple. Start doing these today and your efforts will soon payoff. Because you are not just a Facebook influencer, you make a difference in people’s lives.If you want to learn more about Facebook and what it has been doing for businesses, check out article "83 Facebook Statistics for Marketers in 2021." 

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Top 18 Content Creation Agencies

Content creation agencies require the time, energy, and thought to produce content and make it easy for you to focus on other aspects of your business. When you work with one of these agencies, you can rest assured that your content needs are being met and that you will have top-notch content every time without having to worry about it yourself.If you’re into content creation, you’ve probably heard about or worked with content creation companies. Content creation agencies and freelancers are becoming increasingly popular as businesses need more content than ever before but don’t have the time to create it themselves. As you might imagine, this has led to an increase in demand for content creation agencies that can deliver high-quality, engaging content on demand—especially as more businesses look to integrate blogging into their marketing mix. If you’re looking to hire a content creation company or start your own agency, this blog post will tackle some of the top 18 agencies in the world today. But first, let’s have a quick overview of content creation agencies.  What is a Creative Content Agency? A creative content agency is responsible for creating effective content through writing, video production, website development, and digital marketing. Content creation agencies are a fantastic resource for individuals and businesses seeking to develop online visibility and social media engagement. These agencies will help tailor your message to specific audiences and help you to create an effective voice and presence in today’s competitive marketplace. Although hiring one of these agencies may seem like an expensive option, experts say it’s well worth it as they provide the essential skills that an organization can’t do without if it wants to succeed in today’s dynamic business world. What is the Meaning of Content Creation? As the term suggests, content creation refers to any method of making content. Content creation agencies typically deal with written content, but they can also be responsible for creating video or audio content. In some cases, these businesses will even help with branding or public relations. If you need help with creating and distributing your marketing materials, it might be a good idea to look into what one of these content creation agencies can do for you. They may not be inexpensive, but your investment could bring big returns down the road. You’ll never know if you don’t ask! What does Content Creation Include? Content creation is focused on creating content for online businesses or companies that have websites. When a company has a website, it wants to make sure that its site gets as much traffic as possible. So, why would you want to work with an agency that focuses solely on content creation? Well, when it comes to driving traffic and making your site more effective in helping people find what they’re looking for, you need someone who specializes in exactly that. Your goal when you create your website is not only to help people find what they’re looking for but also to get them to take some type of action—whether it be signing up for something free or purchasing something on your site. What is the Difference Between Content Marketing and Content Creation? A content marketing campaign is an organized effort to connect with your audience on a consistent basis. Meanwhile, content creation focuses on developing written content matched with search engine optimization strategies to strengthen your brand. While both can help you build brand recognition, they’re very different services. Hence, when reaching out to a content creation agency, make sure to ask if they also provide content marketing services and vice versa.  For example, a well-known digital agency like Fishbowl will partner with you throughout your project to help you create a steady stream of engaging content that grows your company’s social presence and online exposure—but they will not be creating original content for you as part of their service. Top Content Creation Companies With so many content creation agencies available on the market today, it can be difficult to choose which ones are the best. On this list, we’ve collected 18 of the most reputable content creation agencies in 2022 based on data from customer reviews as well as analytics and metrics from across the web. Viral NationIt’s safe to say that even in 2022, getting your video on YouTube is still one of the quickest ways to rack up some serious views and shares. There are so many content creators using YouTube, though, that it can be tough to stand out. If you want some help creating a few viral-worthy videos, check out Viral Nation—It creates a wide range of videos with high engagement potential. ObviouslyBefore you can even consider hiring a content creation agency, it’s important to understand what it is exactly they do. The first step is to identify your goals and budget. Then, find an agency whose services fit your vision. Obviously can do the work from start to finish. It’s a full-service agency that doesn’t only offer content creation but also influencer relationship management, paid amplification, and reporting.  NeoReachFor more than a decade, NeoReach has been a leading content creation agency for some of the world’s most forward-thinking brands. They’re experts in helping to make global issues relatable and accessible through valuable content creation services like well-written articles, helpful videos, engaging infographics, and more. Through strategic planning, brand building, and audience development skillsets from their creative team, NeoReach is able to guide clients through all the stages of content production, from inception to delivery. Kairos MediaHeadquartered in Santa Monica, Kairos Media is one of many top content creation agencies in California. It offers a variety of services, including video marketing, web design, and more. The company is also regarded as a social media content creation agency, helping brands to get more reach and engagements on various social platforms.  August UnitedA content creation agency based in NYC, August United has helped big-name brands like Netflix and HBO generate over a million dollars in PR value through blogging outreach efforts. They have experience on both sides of a campaign, including prior work in media relations, social media, content strategy, and copywriting. Clients hire them for their custom campaigns as well as weekly projects. Influence HunterIf you need to find influencers, look no further than Influence Hunter. Run by Ryan Deiss and Michael Stelzner, two of today’s most successful digital marketers, its website is a treasure trove of some of today’s best influencers.You can also use a tool to look for the best influencers in the globe, such as the one in this Capssion review.  Zorka.AgencyZorka is an internet marketing agency based in Slovenia. It was founded in 2010 and has been operating worldwide ever since. It helps clients achieve their online business goals by providing them with expertise, knowledge, and skills. Its main areas of expertise are SEO, PPC, SMM, and CMS. The company is young but has already proven that it knows what it’s doing—there’s a long list of satisfied customers to prove it. The Influencer Marketing FactoryThis agency offers content creation, social media campaign management, and influencer marketing campaign creation. It also provides talent management and native ads management. Based on your company's needs and goals, The Influencer Marketing Factory will create a tailored content marketing campaign and deliver optimal results. Some of its clients include Sony Music, Snapchat, Hasbro, and Hilton Hotels & Resorts.  The ShelfHeadquartered in New York City, The Shelf is a content agency that provides top-tier writing and editing services to businesses of all sizes. Offering rapid turnaround times, flexibility, and a team-oriented approach to content creation, the agency can help improve your website’s SEO by creating strong content for search engines—and your potential customers. From blogs to press releases to social media posts and more, there are many different ways that The Shelf can help you achieve improved visibility. FanbytesProfessional content is one of any marketing campaign’s most valuable assets. However, there are many companies out there that trying to beat their competitors with better content and more affordable options. Enter Fanbytes, a SaaS company that provides professional-grade articles, press releases, and web copy in record time. The agency also uses artificial intelligence to process text inputs into virtually limitless forms of media. AudienclyEvery business can use help when it comes to creating valuable content. If you’re looking for a way to grow your SEO, social, and overall marketing presence, you may want to look into hiring Audiencly. This agency has been helping businesses of all sizes take their marketing efforts to new heights with its innovative services. Collaborate with its team to set up a strategy that will draw in more customers over time. MoreInfluenceContent creation aside, MoreInfluence is dedicated to driving more sales and higher revenue for your brand. It can help you bring your message to life and have more influence. This agency is also trusted by big brands worldwide for its data-driven internal analytics process and comprehensive external search platforms. Some of its clients are Coca-Cola, HP, Klondike, and The Coffee Bean & Tea Leaf.  FamePickDespite its relatively small size, New York City is a breeding ground for top talent. FamePick is a search engine specifically designed to connect content creators to prospective clients in need of their services. This tool gives companies access to an array of professional writers who have experience in many different industries. Customers can browse these experts’ portfolios and message them directly if they see something they like. In turn, these writers are provided with an additional income stream from brands looking for insightful articles. SmartBug MediaThe SmartBug Media content creation agency specializes in creating online marketing material to build brand awareness and drive sales. The company is best known for its video work. It also excels at producing compelling written content that cuts through all of today’s digital noise. SmartBug Media has worked with various clients from different industries, including Mercator, StageBio, AirXchange, and Power Music.  New BreedWith over 20 years of experience in content creation, New Breed leverages its expertise to provide businesses with a variety of services, including webinars, video production, graphic design, and social media management. It also specializes in customer acquisition, expansion, and retention. New Breed serves clients from different industries, such as SaaS, IT services, business services, and telecommunications. Working with a content creation agency and using a social media management tool can leverage your brand strategy. Check the app in this Lately review.  Salted StoneWith its background in niche development, Salted Stone develops well-researched and thoroughly-analyzed content. Their writers have ample experience in their respective fields and thrive on researching extensively before creating content. Quality is one of the agency's top priorities. With this, it employs several editors to ensure that every draft published is polished to perfection. Salted Stone works with brands, such as Smashing Magazine, Social Media Examiner, Mashable, and Entrepreneur. InboundCycleBased in Michigan, InboundCycle works with companies across a wide range of verticals, including manufacturing, retail, and more. Its clients hail from such companies as Amazon and Southwest Airlines. The agency’s team comprises content writers, editors, and digital marketers who work together to execute specific strategies for each client. HubleFounded in 2013, Huble is a content marketing agency that specializes in eCommerce and travel. It has produced over 200 video assets for brand clients. The agency is located in both Halifax and Toronto, providing a global reach for its customers. Some of their notable clients are RIM, Ocean Spray Cranberries, and Travelzoo. Hire the Best Content Creation Agency for Your Brand [caption id="attachment_6619" align="aligncenter" width="1024"] Decide what's the best type of content for your brand with this quick guide. | Source: Visme[/caption]It’s no secret that content creation is one of today’s most powerful marketing strategies. Not only does it provide a platform to reach new audiences, but it helps convert visitors into customers. Getting started with content creation for your brand can be intimidating. To streamline the process, invest in help from one of the top-rated content creation agencies listed above. On the other note, if you’d like to delve deeper into content marketing, read our post: “76 Content Marketing Statistics 2021: Data, Market Share, and Trends.”  

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