image ofcarousel ads

Carousel Ads: Tips and Best Practices


Imagine a single advertisement that lets users swipe through a collection of captivating visuals. These visuals share a story about various products or services. This is the magic of carousel ads.

In recent years, advertising has seen the rise of carousel ads. They cost 30-50% less per conversion than the more traditional single-image ads. This, alongside their 20-30% lower cost per click on Facebook, makes them a valuable tool for businesses.

Carousel ads are popular for brands on platforms like Facebook and Instagram. They draw in their target audience with up to 10 alluring images or videos. This variety gives space for a strong, engaging brand narrative.

Using best practices to create these ads is crucial. It helps companies boost their ad performance. By telling a compelling story, showcasing products, or advertising special deals, brands can connect better with their audience.


Key Takeaways

  • Carousel ads drive higher engagement and conversions through their interactive, multi-visual format.
  • Carousel ads are most commonly seen on social media platforms like Facebook and Instagram.
  • Brands can use carousel ads to showcase multiple products, tell a compelling story, or promote exclusive offers.
  • Effective carousel ads adhere to platform-specific requirements and leverage features like swipeable cards and interactive elements.
  • Carousel ads can achieve 30-50% lower cost per conversion and 20-30% lower cost per click compared to single-image ads.

What are Carousel Ads?

Carousel ads are an eye-catching way of advertising. They let users look through a set of images or videos by swiping. You can find these ads on top social media sites like Facebook, Instagram, and LinkedIn. An ad can have up to 10 cards, each with its picture, video, headline, and more.

Definition of Carousel Ads

Carousel ads are a great way for brands to show off what they offer. They let people move easily through different visuals in a single ad. This makes the ad more interesting and can catch people’s eyes better.

Ad Placements for Carousel Ads

You see carousel ads a lot on social media. Their style fits well on platforms like Facebook, Instagram, and LinkedIn. These platforms help advertisers grab the audience’s attention with these ads.

Key Features of Carousel Ads

Carousel ads can show up to 10 cards in one ad, each with different content. This lets brands share a story or show many products easily. They are a fun and immersive way to engage with the audience.

Benefits of Using Carousel Ads

Carousel ads are a top pick for advertisers. They are very effective. Users can swipe and see many cool images or videos. This gets people more interested than seeing just one picture.

Increased Engagement and Interactivity

innovative ideas to engage audience
Other innovative ideas to boost audience engagement. Source: LinkedIn

Studies show that carousel ads are great for your budget. They can make converting 30-50% cheaper than single-image ads on Facebook. The secret? People like swiping through different visuals, leading to more clicks and time on your ad.

Better Performance Metrics

On Instagram, carousel ads perform really well. They increase clicks by 61% and lower the cost by 32% compared to other ads. This strength helps in getting your brand known, finding new products, and closing sales.

Advertisers love carousels because they can show many items. They can also tell a complete brand story that draws people in. Plus, offering special deals can really catch the eye. All this helps reach the right people and get better outcomes.

Utilize a tool like this Hootsuite review to look into your performance metrics.

Carousel Ads Best Practices

Carousel ads can be very powerful if you use the right strategies. They let you show many products or services in a slide show. Users can swipe and see various items, which may lead them to find new things they like.

Showcase Multiple Products or Services

This method allows a brand to show what it’s all about. Users get a glimpse of everything the brand offers, from different angles. It’s a great way for them to see the full range of options.

Tell A Compelling Story

reading a book
Storytelling is a timeless strategy.

Storytelling in ads can be very effective. With carousel ads, you can take users on a journey. Each slide reveals something new, keeping their interest piqued. This method is perfect for showcasing what makes a product or brand special.

Offer Exclusive Promotions

Example of a marketing email is an email containing discounts and sale promotions.

Offering special deals in carousel ads is a smart move. It can entice users to take action. For example, promo codes or limited-time discounts can make them want to make a quick purchase.

Remember, focusing on the right things can make your carousel ad stand out. Showcasing many items, telling a story, and offering good deals are key. Follow these practices for ads that are not only eye-catching but also effective.

Creating Effective Carousel Ads

To make carousel ads that really catch your target audience’s eye, you need to think about a few things. First, make sure to use images and videos that fit the advertising platforms’ requirements. This is key.

Make the visuals in your carousel ads right so they look great on Facebook, Instagram, and LinkedIn. This means they should match the aspect ratios and file sizes needed. Doing this ensures your ads look their best everywhere.

Image and Video Requirements

Foodie app
You can use editing apps to create stunning photos and videos.

More than just fitting the technical needs, your ads’ images and videos should be attention-grabbing. They must show off your products or services in a way that makes people want to learn more. Try using top-quality, captivating visuals that showcase what you’re offering in a cool and informative way. Examples are pictures of your products, photos of people using your services, and videos that explain what you do.

You can create a great video using a tool like this in our Vegas Pro review.

Crafting Compelling Copy

The words you use in your carousel ads LinkedIn are also crucial. Make sure your headlines, descriptions, and call-to-action buttons are interesting and persuasive. They should make people want to know more and interact with your brand. Use straightforward language that talks directly to what your audience cares about. Don’t forget to use keywords that can help your ads perform better in search results.

Optimizing for User Interaction

girl smiling on phone
Ads optimized for user interaction provide users with quality experience.

It’s also important to make your ads easy and fun for users to navigate. Use swipeable cards and other interactive features. This encourages people to see more of what you’re offering. A great carousel ad experience can lead to more people checking out all you have and taking meaningful actions.

By keeping these elements in mind, you can design carousel ads that are attractive and informative and excellent at reaching your marketing goals. This can be anything from increasing brand awareness to getting more sales.


Carousel ads are a unique and effective way for advertisers to show off. They let brands display many images or videos in one ad. This helps them tell an interesting story and reach more people.

When creating these ads, I focus on showing various products and crafting stories that make sense. I also include special deals to grab attention. This way, my ads work well and connect with viewers.

This article highlights the great thing about carousel ads: their potential and flexibility. By keeping up with trends and using smart strategies, I can use these ads to get great results for my brand and clients. The future looks bright for carousel ads, and I’m eager to explore new uses for them.


  • What are carousel ads?
    These ads let you swipe through several images or videos. You can see them on Facebook, Instagram, and LinkedIn. They’re a fun way for advertisers to grab your attention.
  • Where can carousel ads be placed?
    You’ll find carousel ads examples mainly on Facebook and Instagram. They allow for a more interactive experience for users.
  • What are the key features of carousel ads?
    A carousel ad can come with up to 10 different cards. Each card has its own image, video, headline, and description. They are excellent for showing off many products or telling a story.
  • What are the benefits of using carousel ads?
    Carousel ads Facebook draw more engagement than single-image ads. They can lower your cost for getting people to click or buy. On Instagram, they also perform better than other ad types.
  • What are some best practices for creating effective carousel ads?
    To make a great carousel ad, showcase a variety of products. Use the sequence to tell an interesting story. Adding exclusive deals can make people more interested.
  • What are the key elements to consider when creating these ads?
    Remember to follow the rules for images and videos on the platform. Write catchy text for each card. Make sure the ad is easy and fun to interact with.

Learn more about creating the best ads in this article, “Optimizing Email Content for Conversion: Why Do It & How.” 

Scroll to Top