Are you looking for the top Instagram models to follow in 2024? We’ve got you covered! We’ve compiled a list of the 80 best Instagram models to follow this year, each offering a unique blend of style, beauty, and charisma.
As someone who enjoys staying on top of the latest trends and inspirations on Instagram, the quest to discover the hottest Instagram models in 2024 can be an exciting journey. In the dynamic world of social media, these models showcase unparalleled beauty and exemplify style, charisma, and influence. Whether they’re setting fashion trends, promoting body positivity, or sharing glimpses of their glamorous lifestyles, these Instagram models have emerged as trendsetters, capturing the attention and admiration of millions around the globe.
Navigating the vast landscape of Instagram can be overwhelming. Still, this curated list of the 80 hottest Instagram models is a compass that could guide you to some of the most captivating and influential profiles. From established names to rising stars, each model brings a unique flair to the platform, offering a diverse range of content that keeps your feed vibrant and trend-forward. This compilation introduces you to new faces and provides insights into the evolving standards of beauty and style that dominate the Instagram modeling scene in 2024.
They’re not only nude Instagram models or the hottest Instagram models. Beyond their stunning visuals, many Instagram models are entrepreneurs, activists, and influencers who wield their platforms to make a significant impact. Whether they’re advocating for social causes, collaborating with major brands, or simply sharing their authentic selves, these models inspire us to embrace individuality and appreciate the multifaceted nature of beauty. As we embark on this visual journey through the profiles of the hottest Instagram models in 2024, we can anticipate discovering the latest fashion trends and gaining insights into the diverse narratives that shape the world of social media modeling.
Diversity and Inclusivity
The current landscape of Instagram modeling highlights the importance of diversity and inclusivity. Models from various backgrounds, body types, and identities are gaining prominence, reshaping beauty standards, and making the fashion industry more accessible and representative.
Today’s top Instagram models are more than just pretty faces; they are influencers, activists, and entrepreneurs. They use their platforms for advocacy, to share their passions, and to engage with a global audience on issues that matter.
The power of Instagram as a platform for models to directly connect with their audience cannot be overstated. It allows for a more personal and immediate interaction, transforming the way fashion is consumed and appreciated.
Authenticity is key in the digital age. Followers are drawn to models who share their true selves, including their struggles and successes, making the influencer more relatable and inspirational.
Top 80 Hottest Instagram Models in 2024
As social media continues to grow in popularity, many people have become interested in following the latest Instagram model names. In 2024, a new wave of talent is invading Instagram, and it can be difficult to keep up with all of them. If you’re looking to stay ahead of the curve, here are some of the hottest Instagram models to follow. From rising stars to major influencers, these are the most stylish and influential models that have taken over our feeds this year.
Kim Kardashian – @kimkardashian
Followers: 340 million
You may ask: who is the most popular model on Instagram? Kim Kardashian is the most followed person on Instagram, with over 300 million followers.
The reality TV star and entrepreneur first gained attention from her family’s show “Keeping Up with the Kardashians,” which quickly became an international phenomenon. Known for her bold style, Kim soon began marketing various fashion lines and launching beauty products before establishing herself as a full-blown businesswoman in different industries.
From her many businesses to her philanthropic efforts, Kim is constantly making headlines around the world while inspiring millions of people on Instagram through her posts. It’s no surprise she has such a large following!
Kendall Jenner – @kendalljenner
Followers: 270 million
Perhaps you may be wondering: who is the prettiest Instagram model? Kendall Jenner is definitely on the A-list. She was born into the famous Kardashian–Jenner family, which has become one of the most recognizable celebrity dynasties in the world.
Jenner is best known for her modeling career and starring role in “Keeping Up with the Kardashians,” but she has also made a name for herself on Instagram—where she has close to 280 million followers.
Her Instagram account boasts an impressive portfolio of professional modeling shots and candid snaps from her day-to-day life. From glamorous red carpet looks to street style shots, Jenner can be seen wearing all kinds of designer fashion labels like Balmain and Burberry—often alongside her equally stylish sisters.
Gigi Hadid – @gigihadid
Followers: 76.5 million
Gigi Hadid is one of the most renowned Instagram models female and fashion icons. She has graced the covers of magazines like Vogue, Elle, and Harper’s Bazaar. Her fame extends beyond the runway, as she has over 70 million followers on Instagram—making her one of the most influential people on social media.
Hadid first made waves in fashion when she began modeling for Guess at age 2. Since then, she has become a household name due to her signature style—edgy ensembles often paired with bold makeup looks. Besides walking for some of the biggest designers in fashion, such as Versace and Chanel, Hadid also designs collections for Tommy Hilfiger and Reebok x Gigi Hadid.
Bella Hadid – @bellahadid
Followers: 56.8 million
Bella Hadid is a 26-year-old American fashion model who has been walking the runway and starring in magazine shoots since she was 16. She’s best known for her work as a fashion model, but Bella also has an impressive following on Instagram—with more than 50 million followers.
The daughter of Yolanda Hadid and sister of Gigi Hadid, Bella was born into a family of models and entertainers. Her modeling career has skyrocketed over the years—she debuted at the New York Fashion Week in 2014 and has since walked the runway for designers like Marc Jacobs, Balmain, and Chanel.
On Instagram, Bella posts photos from photoshoots and behind-the-scenes looks at her life as a model—often wearing some of the most stylish clothing from top designers worldwide. If you want to make a name on Instagram like Bella Hadid, one secret is posting beautiful content regularly. Get started by exploring the social media management tool in this Friends+Me review.
Followers: 53.7 million
Lele Pons is a Venezuelan-American internet personality, actress, singer, dancer, and model who first gained fame on Vine. Her Instagram is filled with comedic sketches, dance videos, and fashion content, showcasing her dynamic personality and diverse talents. Lele’s infectious energy and commitment to entertaining her audience have made her a global sensation, with her platform also serving as a space to discuss mental health and personal growth.
Hailey Bieber – @haileybieber
Followers: 49.9 million
Hailey Bieber, formally known as Hailey Baldwin, is an American model and television personality. She gained fame in fashion when she signed with IMG Models in 2016 and became a runway model for designers like Tommy Hilfiger. Hailey rose to fame on Instagram when she married pop star Justin Bieber in 2018.
Since then, her fan base has grown significantly, and she currently boasts over 45 million followers. Her posts are often focused on promoting her skincare line, Rhode. Additionally, she uses Instagram to advertise products from other companies and share snippets of her life with Justin, which keeps fans engaged and interested in what she does next.
Cara Delevingne – @caradelevingne
Followers: 42.6 million
Cara Delevingne is a model, actress, and musician who rose to fame in the early 2010s. She has become one of the world’s most recognizable faces with her signature eyebrows and unique style. Despite being recognized as a fashion icon, Cara is also incredibly popular on Instagram—with over 40 million followers.
The British supermodel first joined Instagram in 2014. Since then, she has been posting about everything—from her latest modeling jobs to her personal life. Cara frequently shares selfies, videos of herself, behind-the-scenes at photoshoots, and fun updates about her day-to-day life. She also uses Instagram to post about social issues that are important to her, such as mental health awareness and gender equality.
Are you also aiming to have a voice on Instagram regarding mental health issues like Cara Delevingne? Start by using the social media management software in this MavSocial review.
Chrissy Teigen – @chrissyteigen
Followers: 40.2 million
Chrissy Teigen is one of the most recognizable names in the entertainment world. She’s also among the hottest female Instagram models over 30—with over 40 million followers on the platform alone. The American model, author, and TV host is known for her witty personality, endearing humor, and commitment to speaking out about important issues.
Teigen rose to prominence shortly after she signed with IMG Models in 2010. Her career quickly skyrocketed as she landed several modeling contracts, including Sports Illustrated Swimsuit Issue, and became a spokeswoman for Gillette Venus razors. In addition to her successful career as a model, Teigen hosts Lip Sync Battle alongside LL Cool J on Spike TV.
The beauty mogul also advocates for women’s rights and uses her platform to speak out against injustice in the world today.
Followers: 36.6 million
Shay Mitchell, a Canadian actress, model, and entrepreneur, is best known for her role in the television series “Pretty Little Liars.” Beyond acting, Shay’s Instagram is a vibrant showcase of her fashion sense, travel adventures, and her journey into motherhood. She uses her platform to promote body positivity, mental health awareness, and the importance of self-care, making her a source of inspiration for her millions of followers. Shay’s entrepreneurial spirit is evident through her travel accessories brand, reflecting her multifaceted career and interests.
Emily Ratajkowski – @emrata
Followers: 30.1 million
Emily Ratajkowski is a model, actress, and entrepreneur who has rapidly gained fame in the public eye. Born in London but raised in California, Emily’s career began as an adolescent when she appeared in several music videos for artists like Maroon 5 and Robin Thicke.
It wasn’t until 2014 that Emily’s career was propelled into the mainstream with her breakout role alongside Ben Affleck in the movie “Gone Girl.” In addition to her successful acting career, Emily is also popular on Instagram, where she posts about fashion, beauty, and social causes that matter to her.
With over 30 million followers on the platform, Emily is one of the most followed celebrities worldwide. She continues to use her platform to promote body positivity through her captivating posts and empowering messages.
Followers: 28.4 million
British-American actress and model Lily Collins is known for her roles in film and television and her classic and sophisticated style. Her Instagram account is a window into her professional projects, fashion moments, and personal reflections. Lily uses her platform to discuss topics close to her heart, including mental health and self-acceptance, making her a relatable and influential figure in the entertainment and fashion industries.
Cameron Dallas – @camerondallas
Followers: 26.9 million
We know we’ve been talking mostly about female Instagram models, so here’s Cameron Dallas—one of the most followed Instagram models male.
With over 24 million followers, Cameron Dallas is an actor, model, and social media influencer who has become a household name. The star initially rose to fame when his Vine videos went viral. His comedic skits gained popularity quickly, and soon enough, he had millions of fans worldwide. He then shifted his focus to YouTube, where he created prank videos and vlogs, which further grew his fanbase.
But it was Instagram that put him firmly in the spotlight. With more than 6 billion likes across all his posts, Cameron’s photos often feature him wearing designer clothes or showing off his singing talents, which have earned him a legion of devoted fans worldwide.
Bella Thorne – @bellathorne
Followers: 24.9 million
Bella Thorne is an American actress, model, and singer with a massive following for her bold fashion choices and outspoken personality. Her Instagram feed is a testament to her unique style, featuring edgy fashion shoots, personal snapshots, and updates on her various creative projects. Bella uses her platform to address important issues such as body image, sexuality, and the pressures of fame, making her relatable to young people navigating similar challenges.
Sommer Ray – @sommerray
Followers: 24.9 million
Sommer Ray is an American fitness model and social media personality who has gained a massive following for her fitness-focused content. Her Instagram features workout routines, fitness tips, and modeling shots highlighting her dedication to maintaining a healthy and active lifestyle. Sommer’s content is not just about fitness; it’s also filled with positivity and motivation, encouraging her followers to embrace their bodies and work towards their fitness goals.
Victoria Justice – @victoriajustice
Followers: 24.5 million
Victoria Justice, known for her acting career, particularly on Nickelodeon, has also made a name for herself as a style icon on Instagram. Her feed is a vibrant mix of her fashion-forward outfits, behind-the-scenes looks at her projects, and her adventures in travel. Victoria’s Instagram inspires her fans, showcasing how she balances her professional life with personal style and grace.
Taylor Hill – @taylor_hill
Followers: 24.3 million
American model Taylor Hill, known for her work with Victoria’s Secret and numerous fashion brands, shares her life in the fashion industry, her adventures in nature, and her love for photography on Instagram. Taylor’s feed is a mix of glamorous modeling shots, breathtaking landscapes, and personal moments that highlight her down-to-earth personality and passion for the outdoors, making her a source of inspiration for both fashion and nature enthusiasts.
Irina Shayk – @irinashayk
Followers: 23.4 million
Irina Shayk is one of the most famous Instagram models around, boasting 23.4 million followers. She has appeared in various magazines, such as Vogue and Harper’s Bazaar, and is known for her natural beauty and effortless style. Shayk began her career as a model in 2007 after being discovered in Moscow, Russia. She’s often seen appearing on catwalks around the world and collaborating with some of the top names in the industry. She’s also an active philanthropist who works to raise awareness about issues like poverty, education, and conservation.
Gisele Bundchen – @gisele
Followers: 22.5 million
Gisele Bundchen is a Brazilian supermodel who has become one of the world’s most famous celebrities. She has been featured in countless fashion magazines and appeared on more than 1,200 magazine covers—making her one of the most successful models in history. Bundchen is known for her iconic runway walks and is one of the first Victoria’s Secret Angels. She has graced the catwalk for top designers like Chanel, Versace, Louis Vuitton, and Dolce & Gabbana. Her effortless style and natural beauty have also made her a favorite among photographers and editors.
Ashley Graham – @theashleygraham
Followers: 21.7 million
Ashley Graham is an American model, designer, and body positivity advocate who has gained popularity for her work in the fashion industry. She has become one of the most influential people on Instagram due to her powerful messages of self-love and confidence. Graham appeared in several magazines, including Vogue and Harper’s Bazaar, where she became the first plus-size model to grace their covers. Her success made her one of Time Magazine’s 100 Most Influential People of 2017. Aside from advocating for self-love and positive body image, Graham is also a role model. She uses her Instagram account to talk about the importance of health and fitness and informs young women everywhere that beauty comes in all shapes and sizes.
Barbara Palvin – @realbarbarapalvin
Followers: 20.5 million
Hungarian model Barbara Palvin, known for her work with Sports Illustrated and Victoria’s Secret, uses her Instagram to share her professional endeavors and personal experiences. Her feed combines glamorous modeling shots, intimate snapshots of her life, and her adventures with friends and loved ones. Barbara’s Instagram showcases her playful personality and love for life, endearing her to fans worldwide.
Candice Swanepoel – @candiceswanepoel
Followers: 20.4 million
Candice Swanepoel is a South African model and philanthropist best known for her work as a Victoria’s Secret Angel. She is one of the most influential women in fashion today. Candice has been modeling since she was 15, and at age 25, she became the first South African woman to be featured on the cover of Vogue Brazil. Candice has also been involved in many charitable causes, such as Mothers2Mothers, which trains and employs HIV-positive mothers across Africa to become healthcare workers. Her activism through this organization led to her being named one of Glamour Magazine’s Women of the Year in 2016.
Rosie Huntington-Whiteley – @rosiehw
Followers: 19.7 million
English model and actress Rosie Huntington-Whiteley has established herself as a style icon and beauty entrepreneur with her brand, Rose Inc. Her Instagram is a curated collection of her work in fashion, beauty tips, and her life as a mother. Rosie’s sophisticated and polished aesthetic, combined with her insights into the beauty industry, makes her account a source of inspiration for fashion and beauty enthusiasts.
Alexis Ren – @alexisren
Followers: 18 million
Alexis Ren, an American model and social media sensation, rose to fame with her stunning beach and lifestyle photography. Her Instagram is a collection of breathtaking travel content, fitness routines, and personal growth insights. Alexis is open about her struggles with body image and mental health, using her platform to encourage self-love and healthy living among her followers. Her dedication to wellness and positivity has made her a role model for millions seeking to lead a balanced and fulfilling life.
Sydney Sweeney – @sydney_sweeney
Followers: 17.7 million
American actress and model Sydney Sweeney has risen to fame with her roles in “Euphoria” and “The White Lotus.” Her Instagram showcases her acting projects, fashion collaborations, and personal snapshots, offering a behind-the-scenes look at her rising career in Hollywood. Sydney’s account reflects her genuine personality and her journey in the entertainment industry, making her a relatable and admired figure among her fans.
Adriana Lima – @adrianalima
Followers: 17.2 million
Adriana Lima, the longest-running model for Victoria’s Secret, has been a dominant figure in the modeling industry and is known for her striking presence on the runway. With 13.8 million followers, her Instagram profile is a testament to her enduring appeal and work with top fashion brands, reflecting her status as one of the highest-paid models in the world.
Naomi Campbell – @naomi
Followers: 16 million
Naomi Campbell’s career spans over four decades. She is an iconic figure in the modeling industry, featuring in shows for designers like Vivienne Westwood and Versace. With 11.9 million followers, her Instagram reflects her modeling work, activism, and personal insights, highlighting her enduring influence in fashion.
Miranda Kerr – @mirandakerr
Followers: 14.6 million
Australian model Miranda Kerr became well-known as the first Australian Victoria’s Secret Angel. Her career has included fronting campaigns and walking runways for brands globally. Miranda’s Instagram, with 12.9 million followers, offers a look into her life as a model, her wellness brand, and her personal life, reflecting her commitment to health and wellness alongside her modeling career.
Karlie Kloss – @karliekloss
Followers: 12.7 million
Karlie Kloss, recognized as one of the top 30 models of the 2000s, has seamlessly transitioned from runway modeling to becoming a coding advocate and entrepreneur. Her Instagram, with over 12 million followers, showcases her work with prestigious brands, her personal life, and her passion for coding, reflecting her commitment to empowering young women in technology.
Jordyn Woods – @jordynwoods
Followers: 12.3 million
Jordyn Woods has leveraged her Instagram platform to build a career in modeling and design, collaborating with brands like Boohoo.com and PrettyLittleThing. With 12.2 million followers, her Instagram is a mix of fashion, lifestyle, and personal growth, showcasing her journey from being known primarily as Kylie Jenner’s best friend to establishing her identity in the fashion industry.
Sofia Richie – @sofiarichie
Followers: 11.1 million
Sofia Richie, an American model and fashion designer, has carved out a niche in the fashion industry with her impeccable style and design ventures. Her Instagram feed is a testament to her fashion-forward sensibility, featuring her latest designs, modeling shots, and snippets of her luxurious lifestyle. Sofia’s influence extends beyond fashion; she uses her platform to advocate for mental health awareness and self-care, making her a role model for young women everywhere.
Cindy Kimberly – @wolfiecindy
Followers: 10.6 million
Cindy Kimberly rose to fame after being noticed by Justin Bieber, and has since become a sought-after model and influencer. Her Instagram, followed by 6.8 million people, features her work with various fashion brands, her unique style, and her ventures into art, highlighting her multifaceted talents and influence among young followers.
Winnie Harlow – @winnieharlow
Followers: 10.2 million
Winnie Harlow, a Canadian model and public spokesperson on the skin condition vitiligo, has used her platform to challenge conventional beauty standards and advocate for diversity and inclusion in the fashion industry. Her Instagram features high-fashion editorials, runway shows, and personal advocacy work, making her a source of inspiration for embracing one’s uniqueness and breaking down barriers in pursuing one’s dreams.
Kaia Gerber – @kaiagerber
Followers: 10 million
Following in the footsteps of her supermodel mother, Cindy Crawford, Kaia Gerber has carved out a successful modeling career. Her Instagram account shows professional photoshoots, snapshots of her daily life, and activism, reflecting her multifaceted interests and influence in fashion.
Stella Maxwell – @stellamaxwell
Followers: 9.2 million
Belgian-born model Stella Maxwell, known for her work with Victoria’s Secret and high-fashion brands, shares her modeling experiences, travel adventures, and advocacy for LGBTQ+ rights on Instagram. Her feed celebrates her modeling career, her free-spirited lifestyle, and her commitment to promoting love and acceptance, making her a source of inspiration for her followers.
Josephine Skriver – @josephineskriver
Followers: 8.8 million
Danish model Josephine Skriver, best known for her work as a Victoria’s Secret Angel, shares her fitness routines, fashion shoots, and personal adventures on Instagram. Her commitment to LGBTQ+ advocacy and engaging content have earned her a dedicated following.
Mathilde Tantot – @mathildtantot
Followers: 8.8 million
French model and entrepreneur Mathilde Tantot, along with her twin sister, has gained fame for her work as a model and co-founder of the swimwear brand Khassani. With 10.3 million followers, her Instagram is a blend of stunning modeling shots, entrepreneurial ventures, and personal adventures, showcasing her influence in fashion and business.
Doutzen Kroes – @doutzen
Followers: 8.8 million
Dutch model Doutzen Kroes, renowned as a Victoria’s Secret Angel, has also been a brand ambassador for Miu Miu and L’Oréal. Doutzen uses her platform, followed by 7.1 million, to advocate for various causes, including elephant conservation, showcasing her modeling work and her commitment to activism.
Elsa Hosk – @hoskelsa (8.7 million followers)
Followers: 8.7 million
Swedish model Elsa Hosk, former Victoria’s Secret Angel, is known for her chic style and ventures into design. Her Instagram is a blend of her modeling work, personal style, and interests in basketball and design. Elsa’s account reflects her personal brand, showcasing her versatility as a model and her passions beyond the runway.
Sara Sampaio – @sarasampaio
Followers: 8.6 million
Portuguese model Sara Sampaio, a Victoria’s Secret Angel, and a beauty ambassador, uses her Instagram to share her work in fashion campaigns, beauty tips, and her advocacy for mental health awareness, making her a role model for many in and out of the fashion industry.
Olivia Palermo – @oliviapalermo
Followers: 8.3 million
American entrepreneur and style icon Olivia Palermo curates an Instagram feed that reflects her impeccable fashion sense and her ventures in the beauty and fashion industry. Known for her polished and sophisticated style, Olivia’s posts offer style inspiration, beauty tips, and a peek into her glamorous life. Her influence extends beyond fashion, as she uses her platform to support charitable causes and advocate for sustainability in the fashion industry.
Romee Strijd – @romeestrijd
Followers: 8.3 million
Dutch model Romee Strijd shares her journey through the fashion world, her experiences as a new mother, and her health and fitness routines on Instagram. Her feed is an intimate look into her life, offering her followers fitness inspiration, fashion insights, and the joys and challenges of motherhood, making her account relatable and motivational.
Jasmine Tookes – @jastookes
Followers: 7.5 million
Jasmine Tookes is an American model celebrated for her work with Victoria’s Secret and stunning beauty. Her Instagram feed showcases her modeling work, fitness routines, and luxurious lifestyle. Jasmine’s dedication to fitness and health inspires her followers, as she often shares workout tips and healthy eating habits. Her engagement and behind-the-scenes content from fashion shows around the world give her audience a glimpse into the life of a top model, making her Instagram a go-to for fans of high fashion and wellness.
Tyra Banks – @tyrabanks
Followers: 7.3 million
Tyra Banks is a trailblazer in the modeling world, known not only for her groundbreaking work as a model but also as a television personality and entrepreneur. Starting her career at 15, Tyra became the first African-American woman to be featured on the covers of GQ and the Sports Illustrated Swimsuit Issue. Her Instagram, with 6.9 million followers, reflects her multifaceted career, including her role as the creator of “America’s Next Top Model,” her advocacy for body positivity, and her entrepreneurial ventures.
Negin Mirsalehi – @negin_mirsalehi
Followers: 7.1 million
Negin Mirsalehi is a Dutch fashion and beauty influencer renowned for her impeccable style and entrepreneurial spirit. With a background in marketing, Negin has successfully leveraged her knowledge and passion for beauty to create Gisou, a haircare brand inspired by her family’s beekeeping heritage. Her Instagram feed, a visually stunning array of fashion looks, travel diaries, and behind-the-scenes glimpses into her business ventures, showcases her keen eye for aesthetics and her commitment to natural beauty products.
Negin’s ability to blend fashion-forward content with personal storytelling has endeared her to millions of followers worldwide, making her a prominent figure in the digital fashion landscape. Through her platform, she inspires style and beauty trends and empowers her audience with insights into building a brand and maintaining a connection with nature.
Lily Aldridge – @lilyaldridge
Followers: 7 million
American model Lily Aldridge, known for her work with Victoria’s Secret and Sports Illustrated, shares a blend of her professional photoshoots, family life, and ventures into the beauty industry on Instagram. Her feed reflects a genuine portrayal of balancing a high-profile modeling career with motherhood and personal interests. Lily’s commitment to charitable causes, particularly her support for children’s hospitals, showcases her compassion, making her an inspiring figure beyond the fashion world.
Alexa Chung – @alexachung
Followers: 6.4 million
Alexa Chung, a British model, fashion designer, and author, is known for her distinctive style and contribution to fashion journalism. Her Instagram reflects her quirky and chic fashion sense, behind-the-scenes looks at her design process, and her adventures in the fashion world. Alexa’s account is a source of style inspiration for her followers, showcasing her ability to blend vintage aesthetics with contemporary fashion.
Jasmine Sanders – @goldenbarbie
Followers: 6.3 million
Jasmine Sanders, also known as Golden Barbie, is an American model known for her captivating beauty and charismatic presence on social media. Her Instagram feed is a dazzling array of fashion shoots, red-carpet glamour, and personal fitness routines, showcasing her versatile style and dedication to health and wellness. Jasmine’s engaging content and positive outlook have made her a source of inspiration for followers looking for fashion and lifestyle inspiration.
Joan Smalls – @joansmalls
Followers: 6.1 million
Joan Smalls, a Puerto Rican supermodel, has significantly impacted the fashion industry with her striking features and runway presence. Her Instagram account is a blend of high-fashion editorial work, personal empowerment messages, and advocacy for racial equality and diversity in modeling. Joan’s feed highlights her career achievements and interests outside of modeling, including her travels and personal moments, making her a multifaceted personality to follow.
Liu Wen – @liuwenlw
Followers: 6.1 million
As the first Chinese model to walk in a Victoria’s Secret Fashion Show and appear on the cover of American Vogue, Liu Wen is a pioneering figure in the fashion industry. Her Instagram account, with 5.5 million followers, is a testament to her global influence, showcasing her work with international brands, her travels, and her efforts to bridge cultural gaps in fashion.
Olivia Culpo – @oliviaculpo
Followers: 5.5 million
Olivia Culpo, an American fashion influencer, model, and former Miss Universe, uses her Instagram to share her fashion projects, beauty tips, and philanthropic endeavors. Her feed is a curated look into her glamorous life, showcasing her collaborations with fashion brands and her efforts to use her platform for good. Olivia’s approachable and genuine personality shines through her content, making her a beloved figure among fans and followers.
Toni Garrn – @tonigarrn
Followers: 5.2 million
German model Toni Garrn, known for her work with major fashion brands and magazines, uses Instagram to share her professional achievements, advocacy for girls’ education in Africa, and personal life. Toni’s commitment to philanthropy is evident through her posts, making her an inspiring figure for those looking to make a difference. Her feed consists of elegance, purpose, and personal insight, offering a well-rounded view of her life and passions.
Alica Schmidt – @alicasmd
Followers: 5 million
Alica Schmidt, known as the “World’s Sexiest Athlete,” has gained fame for her accomplishments on the track and for her influential presence on social media. Her Instagram combines her athletic pursuits with her interests in fashion and modeling, offering an inspiring look at how she balances her sports career with her interests. Alica’s account focuses on fitness, fashion, and the pursuit of excellence, motivating her followers to chase their goals with determination and style.
Devon Windsor – @devwindsor
Followers: 4.8 million
American model Devon Windsor, known for her appearances in Victoria’s Secret Fashion Shows and international fashion weeks, uses Instagram to share her fitness routines, fashion shoots, and insights into her life as an entrepreneur. Devon’s launch of her swimwear line showcases her entrepreneurial spirit, while her engagement with fans on fitness and nutrition highlights her commitment to promoting a healthy lifestyle.
Sierra Skye Egan – @sierraaaskyee
Followers: 4.3 million
Sierra Skye, an American model and social media influencer, has captivated a large audience with her vibrant and engaging content that spans fashion, lifestyle, and fitness. Her Instagram is a colorful showcase of her modeling work, travel adventures, and fitness journey, providing her followers with daily inspiration and style tips. Sierra’s genuine and approachable online persona and dedication to a healthy lifestyle have made her a beloved figure among her fans.
Jon Kortajarena – @kortajarenajon
Followers: 4.3 million
Spanish model and actor Jon Kortajarena is celebrated for his striking features and versatility in fashion. His Instagram, which has 3.1 million followers, showcases his work in high-profile campaigns, acting projects, and advocacy for environmental issues, highlighting his commitment to using his platform for positive change.
Suki Waterhouse – @sukiwaterhouse
Followers: 4.1 million
English model, actress, and singer Suki Waterhouse brings her followers a unique blend of fashion, film, and music. Her feed is an artistic expression of her multifaceted career, featuring editorial shoots, glimpses into her music projects, and candid moments from her life. Suki’s approach to social media, which often includes a touch of vintage nostalgia and whimsical creativity, sets her apart as a muse and influencer in the digital age.
Jourdan Dunn – @jourdandunn
Followers: 4.1 million
British model Jourdan Dunn has made significant strides in the fashion industry, breaking barriers and advocating for diversity and inclusion. Her Instagram showcases her modeling achievements, lifestyle, and culinary passions. Jourdan’s openness about the challenges she’s faced as a Black model in the industry and her efforts to create more opportunities for diversity resonates with many aspiring models and fans, making her a powerful voice for change.
Natasha Oakley – @tashoakley
Followers: 3.6 million
Australian influencer and entrepreneur Natasha Oakley co-founded the swimwear brand Monday Swimwear. Her Instagram, with 3.6 million followers, details her entrepreneurial journey, lifestyle, and advocacy for body positivity, reflecting her commitment to inspiring confidence in women of all sizes.
Rocky Barnes – @rocky_barnes
Followers: 3.5 million
Rocky Barnes, a model and lifestyle influencer, uses her Instagram to share her fashion-forward looks, travel adventures, and experiences as a new mother. With a keen eye for style and a passion for exploring the world, Rocky’s Instagram, followed by millions, inspires her audience with her dynamic lifestyle and chic aesthetic.
Maria Borges – @iammariaborges
Followers: 3.5 million
Angolan model Maria Borges has made history in several ways, including being the first model to wear natural Afro hair during the Victoria’s Secret Fashion Show. With 3.5 million followers, her Instagram celebrates her heritage, her groundbreaking work in fashion, and her personal life, inspiring a diverse audience.
Lais Ribeiro – @laisribeiro
Followers: 3.4 million
Although previously mentioned, it’s worth reiterating the impact of Lais Ribeiro, a Brazilian model celebrated for her work with Victoria’s Secret. Lais’s Instagram is a testament to her vibrant modeling career, showcasing her work on international runways, her life as a mother, and her advocacy for autism awareness, inspired by her son. Her feed combines professional glamour and personal authenticity, offering inspiration and insight into balancing a high-profile career with personal commitments and advocacy work.
Martha Hunt – @marthahunt
Followers: 3.1 million
Martha Hunt, an American model known for her work with Victoria’s Secret and appearances in high-fashion magazines, uses Instagram to share her professional endeavors, personal style, and journey with scoliosis. Martha’s openness about her condition and her advocacy for disability awareness add depth to her online presence, making her a source of inspiration for resilience and confidence in the face of challenges.
Lucky Blue Smith – @luckybsmith
Followers: 2. 9 million
Lucky Blue Smith, known for his striking looks and signature platinum blonde hair, has become a favorite among fashion brands and magazines. His Instagram, which boasts 2.9 million followers, captures his modeling work, musical pursuits, and family life, offering a glimpse into the life of one of his generation’s most recognizable male models.
Neels Visser – @neels
Followers: 2.3 million
Neels Visser is a young American fashion model who has made waves in the world of Instagram. His fame on Instagram began when he was just a teenager. Since then, Neels has gone from strength to strength in the modeling industry—walking for some of the biggest names in fashion, such as Calvin Klein, Hugo Boss, and Tommy Hilfiger. He also stars in many campaigns for major brands like Nike, Gucci, and Adidas, and he appears regularly at red-carpet events worldwide.
Francisco Lachowski – @chico_lachowski
Followers: 2.1 million
Francisco Lachowski is an internationally renowned fashion model who has taken the world of Instagram by storm. Having started his modeling career at just 17, Francisco has worked for some of the biggest names in fashion, including Calvin Klein and Dior Homme. His success was further cemented when he was named one of GQ’s Best Dressed Men of 2012. Francisco often posts pictures from photoshoots and shows off new projects.
Lauren Bullen – @gypsea_lust
Followers: 2.1 million
Lauren Bullen, an Australian travel and lifestyle influencer, captures the world’s beauty through her stunning photography and travel content. Alongside her partner, she shares breathtaking destinations, luxury travel experiences, and tips for aspiring travelers. Lauren’s Instagram is a testament to her eye for beauty and her adventurous spirit, inspiring her followers to explore the world and seek beauty everywhere.
Jessica Stein – @tuulavintage
Followers: 2 million
Australian travel and fashion influencer Jessica Stein, known for her blog Tuula Vintage, shares her global adventures and personal style through her Instagram. Her feed is a picturesque diary of her travels, fashion moments, and her journey into motherhood, including the challenges she faced with her daughter’s rare genetic condition. Jessica’s openness and resilience have touched many, making her a source of inspiration for travelers, fashion lovers, and parents facing similar challenges.
Pia Muehlenbeck – @piamuehlenbeck
Followers: 2 million
Pia Muehlenbeck, a law graduate turned influencer and entrepreneur, has made a name for herself in the fashion and beauty industry. With 2.1 million followers, her Instagram features her work as a model, her fitness journey, and her sustainable clothing line, highlighting her multifaceted career and passion for health and sustainability.
Kelsey Merritt – @kelseymerritt
Followers: 2 million
Kelsey Merritt, a Filipino-American model, made history as the first Filipino woman to walk in the Victoria’s Secret Fashion Show. Her Instagram is a celebration of her career milestones, cultural heritage, and advocacy for environmental issues. Kelsey’s feed is filled with stunning modeling shots, travel diaries, and her efforts to promote sustainability, making her a role model for aspiring and eco-conscious individuals.
Cindy Bruna – @cindybruna
Followers: 1.9 million
French model Cindy Bruna is known for her work with iconic brands like Victoria’s Secret, Yves Saint Laurent, and Givenchy. Her Instagram, followed by 1.4 million people, highlights her modeling career, advocacy for diversity in fashion, and personal insights, making her a role model for aspiring models worldwide.
Adut Akech – @adutakech
Followers: 1.9 million
South Sudanese-Australian model Adut Akech has quickly become one of the most sought-after faces in fashion, known for her work with major fashion houses and advocacy for refugees. Her Instagram, with millions of followers, showcases her groundbreaking runway moments, personal milestones, and efforts to give back to communities in need.
Alton Mason – @altonmason
Followers: 1.6 million
Alton Mason has made waves as a male model, known for his dynamic runway presence and work with major fashion brands. His Instagram showcases his modeling work, personal style, and dance moves, reflecting his multifaceted talents and infectious energy.
Bianca Balti – @biancabalti
Followers: 1.5 million
Italian model Bianca Balti, known for her striking features and work with high-fashion brands, uses Instagram to share her modeling work, personal style, and life as a mother. Bianca’s feed is a testament to her ability to balance a successful modeling career with family life, offering a glimpse into the glamorous yet grounded world she navigates, inspiring many with her dedication to her profession and family.
Steph Claire Smith – @stephclairesmith
Followers: 1.5 million
Australian model and fitness entrepreneur Steph Claire Smith uses her Instagram to share her journey in health, fitness, and motherhood. Co-founder of the fitness brand Keep It Cleaner, Steph’s feed is filled with workout tips, healthy eating habits, and candid moments as a new mom. Her commitment to promoting a balanced and healthy lifestyle, along with her transparency about the challenges of motherhood, resonates with many looking for relatable fitness and lifestyle inspiration.
Camille Charrière – @camillecharriere
Followers: 1.4 million
French-British fashion influencer Camille Charrière combines Parisian chic with London edge, offering her followers a unique take on style and fashion. Her Instagram is a curated mix of fashion week highlights, personal style, and commentary on fashion and sustainability. Camille’s approachable yet sophisticated content has made her a favorite among fashion enthusiasts looking for inspiration that blends contemporary trends with timeless elegance.
Georgia Fowler – @georgiafowler
Followers: 1.4 million
New Zealand-born model Georgia Fowler has graced the runways for high-profile brands and appeared in top fashion magazines. On Instagram, Georgia shares her work-related travels, personal style, and glimpses into her off-duty life, including her fitness regime and adventures in nature. Her approachable and down-to-earth personality shines through her posts, endearing her to followers who appreciate her fashion insights and commitment to a balanced, healthy lifestyle.
Georgia May Jagger – @georgiamayjagger
Followers: 1.4 million
Georgia May Jagger, the daughter of Mick Jagger and Jerry Hall, is a British model recognized for her signature gap-toothed smile and rock ‘n’ roll heritage. Her Instagram reflects her work in fashion campaigns, her ventures into design, and her advocacy for environmental causes. Georgia’s blend of fashion, personal interests, and activism offers a unique perspective on how the fashion industry can intersect with global issues.
Duckie Thot – @duckiethot
Followers: 1.3 million
Australian model Duckie Thot, known for her role as the face of Fenty Beauty, has risen to prominence through her work that challenges traditional beauty standards. With 1.3 million followers, her Instagram is a testament to her modeling achievements, personal style, and advocacy for diversity in the fashion industry.
Megan Crabbe – @meganjaynecrabbe
Followers: 1.2 million
Megan Crabbe, known for her body-positive and anti-diet culture messages, has significantly impacted Instagram by challenging traditional beauty standards. Her account, with 1.3 million followers, mixes stunning visuals with empowering messages, advocating for self-love and challenging societal norms about beauty and body image.
Karolína Kurková – @karolinakurkova
Followers: 1.1 million
Czech model Karolína Kurková, known for her work with Victoria’s Secret and appearances on magazine covers worldwide, uses Instagram to share her passion for wellness, sustainable living, and motherhood. Her feed mixes professional modeling shots, family life, and her ventures into wellness and sustainability. Karolína’s commitment to promoting a healthy lifestyle and environmental awareness adds depth to her online presence, inspiring those looking to make positive lifestyle changes.
Emerging Trends in Instagram Modeling
The landscape of Instagram modeling is constantly evolving, with new trends emerging as influencers and models adapt to changing audience preferences and technological advancements. One significant trend is the shift towards authenticity and relatability, where models share more personal stories, behind-the-scenes content, and unfiltered photos to connect with their followers on a deeper level. Also, there’s a growing emphasis on diversity and inclusivity, with models of all sizes, shapes, and backgrounds gaining prominence and challenging traditional beauty standards.
Impact of Social Media on Fashion
Social media, particularly Instagram, has dramatically transformed the fashion industry by democratizing fashion content, enabling direct engagement among models/influencers and their audiences, and facilitating instant feedback. Instagram models often set fashion trends and considerably impact their followers’ purchasing decisions, making them valuable partners for fashion brands looking to expand their reach. This platform has also allowed for the rise of digital fashion shows and virtual fittings, further blurring the lines between the digital and physical fashion worlds.
Strategies for Aspiring Models
Several strategies can be effective for individuals looking to make a name for themselves in the competitive world of Instagram modeling. Building a unique personal brand and aesthetic, consistently posting high-quality content, and engaging with followers through comments and stories are crucial. Networking with other influencers, collaborating with brands, and utilizing Instagram’s various features, such as Reels and IGTV, can also help increase visibility and attract a larger audience.
Follow the Top Instagram Models of 2024 Now
The hottest Instagram models of 2024 are quite the trendsetters! From fitness gurus to fashion icons, these talented and hardworking individuals will be sure to make an impact this year. So what are you waiting for? Follow these amazing models now and prepare for a year full of style, beauty, and inspiration!
To get more information about Instagram stars, check out our post: “Top Content Creators On Instagram: Our 2022 List.”