How Much Does TikTok Pay: What You Need To Know

Posted: January 24, 2023 | Last updated: February 13, 2024

If you do not already know what TikTok is, you might either be living under a rock, has no access to social media or smart phones in general, or are simply out of the loop. Because the truth is, TikTok has been a huge game changer in the way we use social media and consume video content. TikTok isn’t simply a social media platform anymore, but a trend leader, marketing avenue, and an income generator for most of its users. Yes, you read that right, you can earn on TikTok, but how much does TikTok pay?

Similar to any other popular social media platform today, TikTok has become a great avenue for different kinds of marketing stints, particularly content and influencer marketing. A significant fraction of the world’s population is now consuming content on social media most of the time, so the focus on marketing and revenue generation has shifted to digital methods from traditional ones.

If you’re like most people, you might be interested in generating revenue through content making, and questions like “how much does TikTok pay?” are hovering above your head. We heard you and we’ve come up with an article that, we’re sure, is helpful for you.

What is TikTok?

TikTok is a popular video-sharing social media platform that allows its users to watch, create, and share brief 15- to 60-second videos. The app is notable for its addictive videos and top-level engagement. Both professional and amateur TikTok content creators can enjoy the platform’s variety of features, including filters, stickers, background music, green screen effect, and split-screen duet.

Despite being a controversial platform in some countries, TikTok is widely used all over the world. In fact, in early 2022, TikTok had a whopping 1 billion global users a day!

Why is TikTok Pivotal for Brands and Marketing?

While TikTok started out as a music and dance-video sharing app targeted at teenage users, it has drastically grown along the course of time. Aside from regular users, numerous brands and influencers are now present in the app. Because of TikTok’s incredibly unique algorithm, you have a fair shot at having your video content go viral, or, at the very least, you can easily place your content in front of a huge audience.

Since TikTok is a video content-sharing platform, you can expect to find in there a pool of influencers and content creators in various niches as well as brands doing all sorts of marketing stints. Here are some of the reasons why TikTok is a great platform for digital marketing:

Wide range of ad types

Using TikTok for business allows you to create innovative and out-of-the-box ads and increase your brand’s popularity among your target audience. The five types of ads that you can use to drive traffic and increase reach are in-feed ads, top view ads, branded effects, hashtag challenges, and brand takeovers.

Professional content

On TikTok, you can create content like a professional. TikTok thrives on viral videos; hence you need a strong connection with your audience to make your content go viral and your brand super popular. This can be seamless when you create video content using the best video editor. High-quality video editing software allows you to edit videos according to which platform you are going to upload them, so Instagram videos may look different from YouTube videos.

Younger audience

Getting the right audience is critical in digital marketing. Fortunately, you can easily capture the right audience on TikTok, especially if your target audience includes the younger generations. According to statistics, 60% of TikTok’s users belong to the 16-24-year-old age group.

How Do You Get Paid on TikTok?

To get paid on TikTok, you must primarily be of legal age or 18 years old and above. Your TikTok channel must have over 10,000 followers and at least 100,000 views in a span of 30 days. If you have it all, then you are eligible to apply to the TikTok Creator Fund app for you to get paid. The more followers and views you have, the higher your pay will be. To make things much clearer to you, here are some frequently asked questions:

1. How much does TikTok pay for 10,000 followers?

Again,10,000 is the baseline for the number of followers you need to have for you to get paid. If you have less than 10k followers, then you need to try harder to hit TikTok’s requirement. While TikTok doesn’t reveal the exact figures, United States-based users and creators with 10k followers can make up to $5,000, given that they also hit the required number of views in a month.

2. How much does TikTok pay per 1,000 views?

We know how exciting it is to daydream about the thousands of dollars we can possibly make off TikTok, but you gotta hold your horses because truth of the matter is, you don’t get instantly rich by posting videos even if it reaches 1,000 views. According to some influencers and creators, TikTok pays between $0.02 to $0.04 for every 1,000 views on a video.

3. How much does TikTok pay you for 1 million views?

And how much does TikTok pay per 500k views? Let’s do the math here. If TikTok pays 2 to 4 cents for every 1,000 views, then it most likely pays about $15 for 500k views and $20 to $40 for 1 million views.

What are the Best Ways to Earn on TikTok?

Earning money on TikTok doesn’t happen overnight. To monetize your TikTok accounts, you need guts, grit, and extra effort. Fortunately, you can choose from some of these ways to generate TikTok income:

Become an influencer

Becoming a TikTok influencer involves collaborating with brands to promote their services or products to your fans. You also have the option to work with brands through sponsored videos or by simply giving them a shoutout. Most of today’s consumers turn to product reviews by their favorite influencers before deciding to make a purchase.

Some software can easily match brands with the most suitable influencers for them. Check out two of our most trusted influencer marketing software in this NoxInfluencer review and Sideqik review.

TikTok Shops

If you don’t think your cut out to become an influencer or internet sensation, you can still make money in TikTok by directly selling your own products. You can either promote your products on your videos or you can conduct a live streaming through the platform’s Live Shopping feature. In addition, TikTok’s Merch by Creator program allows you to sell merchandise, such as shirts, phone cases, mugs, hats, etc.

TikTok Creator Fund

The last, but definitely not the least, way to generate income on TikTok is by becoming a creative content creator. The TikTok Creator Fund is the platform’s way of investing in its top-performing creators, so they can continue to make wonderful TikTok content that they can also monetize.

To gain TikTok Creator Fund eligibility, you must be residing in the US, the United Kingdom, Germany, Italy, Spain, or France. Furthermore, you must also have a Pro account, over 100,000 views in the last 30 days, and 10k followers. Creators with more than a million followers will get the biggest sum of money. The total earnings of a TikTok content creator can be affected by several factors, including points of view and location.

If you want to earn money as a content creator, always make it a goal to produce novel and engaging content for your fans to enjoy.

Is TikTok a Sustainable Source of Revenue?

It isn’t enough for you to know how much does TikTok pay. You must also know whether or not TikTok is a sustainable source of revenue before rushing into major decisions like dropping your full-time job so you can focus on TikTok. However, there is no definite answer to this question as no creator can receive a specific amount of money on a fixed term. As mentioned, different factors come into play when talking about how much you can make off TikTok.

Unfortnately, TikTok isn’t a sustainable source of income. If you want to earn by doing TikTok content, you must first set realistic expectations.

What are the Risks of Making Money on TikTok?

In the world, there really is no such thing as free; everything gets paid for. Similarly, making money on TikTok isn’t actually free for you, it comes with a few risks and challenges that you need to be wary of. So, it pays to know how much you are going to risk before going all out as a TikTok content creator. First, is the risk of being exposed to scammers and fraudsters who can take advantage of you and steal your data. There had also been reports where users were asked to promote products that didn’t exist or were asked to pay for products but didn’t receive it.

Second, always read the fine print before agreeing to advertise or work with brands. Be aware of the legal challenges that come with making money on TikTok if there are any. Make sure that you aren’t violating any of TikTok’s terms.

Lastly, do not mar your reputation just to make money on TikTok. Some brands may ask you to promote controversial products and services that can harm your reputation and career. Hence, do not just agree to any collaboration being offered to you. Always talk intensively with the brand before agreeing to work with them and promote their products, and only promote products that you’re comfortable with. Remember that there are many good ways to make money, but a tainted reputation will be hard to recover.

Have fun and get paid on TikTok

TikTok is a great platform to showcase your creativity and market products. Regardless of how much TikTok pay for followers of a certain number, many creators are there to simply have fun, so, the figure comes secondary. But if you aren’t making money on TikTok yet, it isn’t too late to start figuring out how you can create fun videos while getting something out of it.

While making money on TikTok looks easy, it isn’t and it requires time, effort, and the religious following of TikTok’s Creator Fund guidelines. So, you need to exert lots of effort while starting, and it will all pay off in the end.

Now that you already know how much does TikTok pay on average, learn how to create stellar TikTok content that can make you stand out to make more money in this article on “How to Stand Out on TikTok and Make Money Out of It.”