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How to Use TikTok in Business 2022: 10 Ways to Maximize Your Brand

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In the past few years, TikTok has become one of the most popular social media platforms. With over 1 billion active users, it’s a great platform for businesses to reach a large audience. In this article, we’ll show you how to use TikTok in business.

As TikTok has exploded in popularity, it’s become more important to make sure your brand knows how to use it well. With millions of people downloading the app every day and hundreds of thousands of new videos posted each hour, there’s no shortage of content you can use to spread your message.

You may ask: is TikTok for business effective? Whether you want to attract new customers or keep existing ones up-to-date on the latest company news, this guide on how to use TikTok in business will help you do it right.

Is TikTok for Business Free?

TikTok can be used for business purposes, but there’s a catch. While it’s free to download and use, businesses will need to pay for advertising to reach a wider audience.

The app offers a unique opportunity for businesses to reach a young, engaged audience. It has over 800 million active users worldwide, with over half of those users being between the ages of 16 and 24. This makes TikTok an ideal platform for businesses looking to target millennials and Generation Z.

While advertising on TikTok isn’t free, it’s relatively inexpensive when compared to other social media platforms like Facebook and Instagram.

How Do I Grow My TikTok Account for Business?

Growing your TikTok account for business can seem daunting, but with a little effort, you can quickly start reaching new people and expanding your brand. Here are three tips for growing your TikTok account for business:

Use hashtags to reach new audiences

Three people showing the word hashtag TikTok on phone
Hashtags are a great way to expand your reach and grow your social media following.

Hashtags are one of the best ways to get discovered on TikTok, so make sure to use them wisely. Use a mix of popular and niche hashtags that relate to your business, products, or services.

Create engaging videos

Keep your videos short, creative, and engaging. Utilize TikTok’s various video editing features to make your videos stand out from the rest.

Connect with other businesses on TikTok

When you collaborate with other businesses, you can promote your content to their followers, which can help increase your reach. You can also create partnerships and build connections that can benefit both parties in the long run.

How to Use TikTok to Promote Your Business

Here are some tips on how you can use TikTok to promote your business:

1. Explore targeted advertising options

Targeted advertising on TikTok allows you to specifically target your ads at users who are likely to be interested in your product or service. This ensures your ads are seen by people who are more likely to convert into customers.

Additionally, targeted advertising gives you the ability to customize your ad campaigns according to different objectives. For example, you can create an ad campaign focused on brand awareness or one focused on generating leads.

To get started on advertising your TikTok video content, check this Facelift Cloud review.

2. Increase visibility on the platform

You can do this by creating quality content that’s entertaining and informative, and by using hashtags and other features to get your videos seen by more people. You should also consider running ads on TikTok, which can help you reach an even larger audience.

TikTok is a great way to connect with potential customers and promote your business. By increasing your visibility on the platform, you can reach more people and build brand awareness. And with quality content and a bit of effort, you can make TikTok work for your business.

3. Get creative with new concepts

Laptop on bed showing TikTok FYP page
From creative uses of editing to clever takes on traditional formats, you should definitely push the envelope when creating TikTok videos.

If you want to know how to use TikTok in business, you need to get creative with new concepts. The app is all about short videos, so think outside the traditional advertising box. Create fun, engaging videos and dance challenges that show off your products or services in a new light.

TikTok is a great way to reach a new audience and connect with potential customers. So get creative and start making videos!

4. Create engaging video content

Video is one of the most powerful tools that businesses have at their disposal. In fact, video content is now more important than ever before. And with platforms like TikTok, businesses have a unique opportunity to reach a large and engaged audience.

But to effectively use TikTok for business, you need to create engaging video content. Here are some tips:

  • Be creative: With so much competition on TikTok, you need to stand out from the crowd. So be creative with your content, and don’t be afraid to try something new.
  • Keep it short and sweet: People on TikTok have very short attention spans, so your videos need to be concise and to the point.
  • Be relatable: Your videos should be relatable and relevant to your target audience. Show them you understand their interests and concerns.
  • Use social media management software: To create the best video content on TikTok, try using an online tool like the one in this Lately review.

5. Get people engaged through listicles

Listicles are a great way to capture people's attention and get them interested in what you have to say.

To make a successful listicle, you should start by brainstorming a catchy headline that will grab people's attention. Once you have your headline, you should write a few sentences that introduce the topic of your listicle. After that, it's time to start listing! Make sure to keep your lists concise and easy to read.

Finally, don't forget to include a call-to-action at the end of your listicle. This could be something like asking people to follow you on TikTok or share your listicle with their friends. If you follow these tips, you'll be well on your way to using TikTok effectively for business!

6. Sponsored posts are worth considering

When you sponsor a post on TikTok, your ad will appear in users' feeds. They can then watch your ad and learn more about your business. This is a great way to reach people who might not otherwise hear about your company.

Of course, you'll need to create an interesting ad that stands out from the rest. But if you can do that, TikTok can be a great way to reach new customers and grow your business.

7. Take advantage of loyalty programs

Loyalty programs concept in vector image
A loyalty program is a great way to keep your customers coming back.

Loyalty programs are a great way to keep customers engaged, and they can also be used to reward customers for their loyalty. For example, you could offer a discount for customers who make a purchase using your TikTok account, or you could give away free products or services for customers who follow your business on TikTok.

Overall, loyalty programs are a great way to build brand awareness and loyalty among your customer base. By taking advantage of TikTok’s popularity, you can ensure your business is top of mind among potential customers.

8. Go live when appropriate (and have some fun!)

If you want to get the most out of how to use TikTok in business, you should go live when appropriate. That means broadcasting live video content that’s relevant to your audience and engaging for them to watch.

Of course, going live doesn't have to be all business all the time. You can also use TikTok Live to just have some fun! Show your personality and let your followers get to know you better. After all, they're more likely to engage with and support a brand they feel a connection with.

9. Hashtag, hashtag, hashtag!

Hashtags are a way to categorize your content and make it easy for users to find. They also help promote your content and get it in front of more people.

To find the best hashtags for your business, you should first research what keywords and phrases are being used most often by your target audience. You can also look at what other businesses in your industry are using. Once you have a good list of hashtags, you can start using them in your posts.

Make sure to use a variety of different hashtags so you can reach a wider audience. Use them sparingly, though, as too many hashtags can be off-putting to users. And always keep an eye on the trends to see what new hashtags are being used most often.

10. Do your research—but don’t worry too much!

It’s important to understand the platform and what kinds of content perform well. Take some time to scroll through TikTok and get a feel for the style of content that’s popular. There are lots of resources available online to help with this research.

Once you have a good understanding of the platform, you can start creating content. Don’t worry too much about perfection—just start posting! Over time, you’ll get a better feel for what works well and can adjust your strategy accordingly.

Benefits of TikTok for Business

If you're a TikTok business manager, you might be wondering if the app is right for your brand. After all, it’s known for its lighthearted content and mostly younger user base. But there are actually quite a few benefits of using TikTok for business:

Increase brand awareness

TikTok users are highly engaged, with 60% of them using the app daily. This means businesses that create TikTok content have a chance to reach a large number of potential customers on a regular basis.

Additionally, TikTok is extremely shareable, with users sharing videos an average of 12 times per day. This gives businesses the opportunity to have their content seen by even more people, further increasing brand awareness.

Boost engagement

Man dressed in business suit carrying a big like sign
In a world where our attention spans are shorter than ever, it's important to find ways to stand out and engage your audience.

TikTok helps businesses boost engagement in many ways. First, the app is all about creating engaging content. And since businesses are always looking for new and innovative ways to engage with their audience, TikTok is the perfect platform to do just that.

Second, the app provides businesses with a unique way to reach out to their target audience. By creating engaging content, businesses can reach users who might not be reached through other channels.

Finally, TikTok helps businesses build relationships with their customers. By interacting with them and providing them with valuable content, businesses can create a connection that goes beyond just selling products or services.

Generate leads and increase sales

TikTok offers businesses a variety of marketing opportunities to generate leads and increase sales. The platform’s user-friendly interface and vast array of features make it easy for businesses to create engaging content that resonates with potential customers. TikTok also provides businesses with access to a global audience, which gives them the potential to reach a wider customer base.

Disadvantages of TikTok for Business

While TikTok has been gaining popularity in recent years, it may not be the best platform for some businesses. Here are a few disadvantages of using TikTok for business:


While the app is a great way to connect with potential customers, it can also take up a lot of time that could be spent on other tasks.

For businesses, time is money. Every minute spent on TikTok is a minute that could be spent working on more important tasks. In addition, the app can be addictive and workers may find themselves spending more time than they intended on it.

Limited analytics

A recent study showed that TikTok has limited analytics compared to other social media platforms. This can be disadvantageous for businesses because it means they can’t track their audience as well as they could on other platforms.

Additionally, TikTok’s algorithm is still being developed, which means businesses may not be able to reach their target audiences as effectively as they could on other platforms.

Difficulty measuring ROI

TikTok can be disadvantageous for businesses because they may have difficulty measuring ROI. While the app does have a lot of potential for marketing purposes, it can be difficult to track how effective the campaigns are.

Additionally, TikTok is still a relatively new platform, so there’s not a lot of data available on user behavior. This lack of data makes it difficult to determine whether TikTok is the best use of a company’s marketing budget.

Final Thoughts on How to Use TikTok in Business

TikTok Advertising: Audience Overview
An overview of audiences that marketers can reach through TikTok ads. | Source: Hootsuite Blog

Using TikTok in business can be a great way to connect with potential customers and create engaging content. By following the tips in this article, you can create a TikTok strategy that will help you reach your business goals.

For more tips and tricks on TikTok marketing, read this guide: “TikTok Influencer Marketing Guide: Campaigns and Influencers.”

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