Influencer Marketing

Back in the days of traditional marketing and advertising, the most common approach is the simple one. Get your brand out there to a passive waiting audience. Let them consume ads through television or billboards, and sell the product right off the bat. As marketing evolves to accommodate new changes in society and technology, a […]

Thanks to advances in technology, it seems like the pace of life is just keeps getting faster and more hectic with each passing year. On the business side, we observe that marketing trends are highly-evolving with the emergence of Facebook ads, vlogging, and Twitter. Due to these constant changes in the business realm, marketers find

Did you know 70% of millennials trust influencer product recommendations more than ads? This shows how powerful brand storytelling with influencers is. It lets brands talk to people in a way that feels real. This means turning ads into stories that really touch people. Brand storytelling lets companies share their stories in a way that feels personal and

Did you know a big 87% of shoppers have bought something because of an influencer? This shows how strong influencer marketing is for product launches. Creators make brands feel real and easy to relate to, which helps gain attention and interest easily. But, just as with any marketing, having a good plan is crucial. A

Did you know that micro-influencers, those with 10,000 to 100,000 followers, can drive up to 60% higher engagement rates compared to their macro-influencer counterparts? In the world of digital marketing, this fact shows how important micro-influencers are. They help businesses get closer to their target audience. The rise of micro-influencers shows a big change in how we

The influencer marketing industry keeps growing and is expected to hit $21.2 billion by 2023. All kinds of businesses are using influencer marketing to boost their brand, sell more, and connect with customers better. Studies have shown that for every $1 spent, the top 13% of brands make $20 back. But, figuring out this return

Did you know that 80% of consumers have bought something because an influencer recommended it? This shows the big impact that influencers have on what we buy. But, it’s really key to talk things over with influencers and be clear on what you both expect. This makes influencer partnerships better for everyone. For anyone starting

Did you know a single Instagram post from a top influencer can drive more than $1 million in sales? That’s how influential they are now. For any brand, picking the right influencer is key. It helps spread your message and connects you with your audience in a real way. One source shares that an influencer’s

Richard Branson once said, “Screw it, let’s do it.” This shows how influencer marketing on social media can change things. In our digital world, getting and keeping attention is key. Brands see that working with famous online people can help speak to their target customers. Since 2019, influencer marketing’s worth has more than doubled. It

Australian visa rules continue to impact the career of influencers despite being a hub for social media influencers, with its vibrant cities, stunning landscapes, and unique culture providing the perfect backdrop for content creation. The country’s visa rules affect the careers of these influencers, shaping where and how they work. One key aspect of navigating