Instagram Impressions: What Are They and How to Get More of Them

Posted: July 26, 2022 | Last updated: February 6, 2024

Do you ever get confused by Instagram jargon? Impressions are one of the most common terms used on social media, but they’re also one of the most difficult to understand. What are impressions? How do they relate to your account? And how can you boost your Instagram impressions from home? In this article, we’ll answer all these questions and more so that you’ll be able to use impressions in your everyday Instagram life!

If you’re trying to grow your Instagram account, one of the most important things you can do is to track your Instagram impressions. This refers to the number of times your Instagram posts were shown in someone’s feed, regardless of whether they scrolled past it. 

This article will go over the different types of Instagram impressions and show you how to get more of these impressions on your profile page. We’ll also provide an overview of some of the key Instagram terms and how they’re used.

Understanding Impressions

You may ask: what are Instagram impressions? As mentioned earlier, Instagram impressions are the number of times your posts appear in people’s feeds. If you have a public account, anyone who scrolls through their feed will see your posts. The more followers you have, the more likely it is that your posts will be seen by others. 

But even if you have a small following, you can still get a lot of impressions by using hashtags and posting during peak times. Posts with higher impressions are more likely to be seen by more people and, therefore, have a greater potential to reach your target audience. 

How Do You Get an Impression on Instagram?

To get an impression on Instagram, it’s important to know how to use the features of the platform. A few things you can do to increase your Instagram impressions include:

Establishing a reputable Instagram account

To get an impression on Instagram, you first need to establish a reputable account. This means filling out your profile completely and accurately—from your profile photo to your Instagram bio and links. 

Once you’ve built up a following, you can start using the platform to its full potential by sharing your photos and videos. Keep in mind that it takes time and effort to grow an engaged and successful Instagram account, but the results can be worth it!

Using high-quality images

When uploading an image, make sure that it’s clear and in focus. This will ensure that your followers can see the photo properly and that it will stand out in their feed.

In addition, be mindful of the composition of your photo. Try to use interesting angles or focal points to create a visually appealing post. And lastly, pay attention to the lighting. Bright photos tend to look better on Instagram than dark ones.

By following these simple tips, you can create beautiful and engaging posts that will capture your followers’ attention and increase your Instagram impressions. 

Use Catchy Captions

If you want to grab the attention of users, then you should start focusing on writing perfect and eye-catching captions for your Instagram post. This can also help you increase your Instagram impressions and persuade readers to follow the account. To make your captions eye-catching, try using stylish fonts other than Instagram’s default font.

This is the best way to grab the attention of other followers on Instagram. If you also want to create attractive captions for your Instagram posts, you can use an online weird text generator. Such an online tool will provide you with hundreds of different stylish fonts and text designs, which you can copy and paste into Instagram posts.

Utilizing relevant hashtags

Hashtags are a great way to get an impression on Instagram. By using relevant hashtags, you can see all the posts that have been shared with that hashtag. This can be a great way to see what people are talking about, what events are happening, or just to get ideas for your own posts.

To find relevant hashtags, do a little research online. There are many websites and tools (like the one in this Facelift Cloud review) that can help you find the right hashtags for your posts. Once you have a list of relevant hashtags, be sure to use them in your posts! This will help you to reach more people and get more engagement with your content.

Posting at the right time

There’s no definitive answer to the question of when to post on Instagram to get the most impressions, but there are a few things you can keep in mind. For one, posts that appear on people’s feeds between 9 am and 3 pm receive the most impressions, so try to schedule your posts accordingly. 

You can also experiment with different posting times and see what works best for you. You may find that posting at different times of day results in more or fewer impressions.

Liking, sharing, and commenting on posts

When you like, share, and comment on posts, you not only help the post owner, but you also increase your own Instagram impressions. Likes show that people are interested in a post, which can lead to more followers and potential customers. 

Sharing a post also exposes your followers to new content and encourages them to like or comment on the post. Comments start conversations and help build relationships with other users. And all of these actions help increase your Instagram impressions.

Using ads

If you want to increase the impressions for your Instagram account, you should use ads. They can help you reach a larger audience and get your account in front of more people. When creating your ad, be sure to target your ideal audience and use relevant keywords. You should also create an effective caption that will encourage people to click on your ad. By using ads, you can increase the number of impressions for your Instagram account and boost your business.

Adding geotags

Geotagging locations allow users to see where your post was taken, and this can increase the number of people who see your post. In addition, adding a location to your post can help you to discover new and interesting accounts to follow. So, try adding geotags to your next few posts and see how it impacts your impressions.

How Much Impressions is Good on Instagram?

Impressions on Instagram are a key way to measure the success of your posts. But, how many impressions are good? And what does that even mean? 

Impressions are how often your post is seen. So, if you have 1,000 followers and your post is seen by five people, you have 5,000 impressions. 

While there’s no perfect answer to how many impressions you should aim for, it’s generally agreed that anything over 1,000 is good. That means your post has been seen by more than half of your followers at least once. 

However, if you’re looking to get more engagement (likes and comments), you’ll want to shoot for around 3,000-5,000 impressions.

What’s the Difference Between Impressions and Views on Instagram?

When you’re posting a photo or video on Instagram, you may be wondering how many people are seeing it. You may have also heard the terms “impressions” and “views.” But what’s the difference?

Impressions are the number of times people have seen your post, regardless of whether they interacted with it. Meanwhile, views are the number of times people has clicked on your post.

So if someone scrolls past your post without clicking on it, that will still count as an impression, but not a view. If someone clicks on the link in your bio, that will also count as a view.

Impressions are generally a better metric to use for measuring reach because views can be easily inflated by bots or other automated means.

Instagram Impressions vs Reach

You may be wondering: what is difference between reach and impressions? Reach and impressions are two different metrics that are often confused with each other. 

Again, impressions refer to the number of times your post has been seen, while reach refers to the number of unique people who have seen your post. For example, if you have a post that has been seen by five people and then reposted by another account that reaches 10 people, your impression count would be 15 but your reach would be only 10.

Other Instagram Terms and Lingo You Need to Know

Instagram has its own language, with lots of terms and acronyms that you might not be familiar with. Here are some of the most common terms you should know about if you want to help your Instagram account reach its full potential.

Follow

When you follow someone on Instagram, their posts will show up on your feed. You can also choose to receive notifications from them when they post new content.

Like

A like is a way of showing your approval of a photo or video. When you “like” something, the person who posted it will see it in their notifications.

Comment

Comments are like mini-essays about a photo or video. They allow you to share your thoughts with the person who posted the content, as well as other people who have viewed it. 

If you want to monitor your Instagram posts’ comments and other engagements with ease, try using the tool in this Orlo review. 

Repost

When you repost a photo or video, it’ll show up on your profile as if you had taken the picture or recorded the video yourself. You can also add your own commentary before sharing it with your followers.

Reposting is a great way to share content that you think your followers will find interesting or useful. It’s also a great way to give credit to the original poster.

DM

DM on Instagram is a term used to describe the process of sending a “direct message” to another user on the app. This can be done by selecting the user’s name from one of your recent posts or from your followers list, and then tapping the “Send Message” button. Messages can be text-only, or you can also include photos and videos.

Collab

Collaborating on Instagram is when two or more people work together to create a post. This could be a photo, video, or even a Boomerang. You can collaborate with anyone on Instagram, whether they’re your best friend, your favorite artist, or a total stranger (like influencers).

To collaborate on Instagram, open the app and go to the main screen. Then, tap the plus sign at the top left corner of the screen. This will take you to the camera screen, where you can take or select a photo or video to collaborate on. After that, tap the people icon in the bottom left corner of the screen.

This will bring up your contacts list, where you can select who you want to collaborate with. Once you’ve chosen your collaborators, they’ll be able to see your post and add their own content to it.

IGTV

IGTV, or Instagram TV, is a feature that lets you watch long-form, vertical videos from your favorite Instagram creators. With IGTV, you can enjoy videos from a creator’s entire channel, not just the last few minutes.

Since IGTV is built for smartphones, you can watch it anywhere—whether you’re on your couch or out for a run. And unlike traditional television, IGTV doesn’t have commercials.

Reels

Reels, a recently released feature on Instagram, allows users to share videos up to a minute long. The app splits the video into 10-second segments, and users can choose which segment they want to watch when they open the app. Reels is similar to Snapchat’s Stories feature, which also splits videos into segments. 

Instastory

Instastory, or Instagram stories, is a way to share all the moments of your day with your followers in a slideshow format. The photos and videos that you share will disappear after 24 hours. To share a photo or video in your Instastory, just swipe up from the bottom of the screen to open the camera, and then tap the “Story” button. You can add filters, text, and drawings to your photos and videos before you share them with your followers.

Video views

Video views on Instagram are important because they’re one way to measure the success of your video content. If you want to know how many people have seen your video, you can check the number of video views. This metric can help you determine if you should continue producing video content and what type of content is most popular with your audience.

Hashtag

Hashtags are a popular way to group and find photos on Instagram. It’s a word or phrase (without spaces) preceded by the # symbol that’s used to identify messages on a specific topic. For example, if you wanted to see all the photos people have taken of their dogs, you could search for #dogs. You can also add hashtags to your own posts to help them show up in other people’s searches. 

Get More Instagram Impressions for Your Business Now

Instagram impressions are a valuable way to measure the success of your Instagram account. They can help you to determine how many people are seeing your posts and can give you an idea of what content is most popular. 

If you want to get more impressions, make sure your posts are interesting, relevant, and timely. Also, use hashtags and tagging features to increase your reach. In addition to decoding impressions, you should be aware of the various Instagram lingo to effectively communicate with others on the platform. 

By understanding the different meanings of these terms, you can create more engaging and effective posts that will capture attention and inspire conversation. So, what are you waiting for? Start using Instagram like a pro and see the results for yourself!

To better understand the platform, read our article: “How Instagram Algorithm Works: A Social Media Marketing Guide.”