Facebook Business Suite Review, Software Features & Pricing

Summary

What is Facebook Business Suite?

Facebook Business Suite is a social media management solution that provides advertisers with an opportunity to create joint Facebook marketing strategies for their business with other partner platforms.

This free platform benefits business owners who want to increase their brand awareness and reach a larger scale of customers. Advertisements in different forms, such as photos, videos, or even articles, can be posted using this platform. Through this, advertisers can gain more potential consumers.

Facebook Business Suite makes it a lot easier even for small businesses and new services in providing digital marketing campaigns in a single effort but can be utilized by Facebook and Instagram.

Aside from being accessible, Facebook Business Suite can filter business ads for target audiences and customers, schedule postings, generate data analysis and provide the geographic location or demography of the users to reach a particular set of customers and influencers.

Benefits of Facebook Business Suite

Accessibility

Facebook Business Suite is way more accessible compared to other digital marketing platforms. It gives all business owners and advertisers an equal chance to have their profile and page reach millions of individuals using Facebook.

Cheaper marketing platform

The platform is free to use. It does not cost anything to create a profile or page reaching customers or the target market.

Expands target audience/customer

Millions of people around the globe are using Facebook. It is known as the most used social media platform across the world. Using Facebook Business Suite, advertisers can now reach those millions of Facebook users to make brand awareness.

User-friendly

Aside from being accessible and cheaper, the platform is easy to use. The features and icons that direct users to go and navigate make it more comfortable and practical to use. Moreover, the tech-savvy generation can use it, but even adults and older people owning a small or big business can also easily use the platform.

Provides data analytics

Facebook Business Suite generates data reports that advertisers and customers can utilize to improve content and campaign performance.

Provides immediate insights from audience/customer

The consumers can directly and quickly contact the business owner or representatives regarding their queries and concerns about a product or service. The interaction can be done simply through the platform.

Integration with Instagram

Facebook Business Suite is integrated with Instagram and can help boost more web traffic and gain the attention of potential consumers who are not active on Facebook but on Instagram.

Unlimited digital marketing

The platform does not limit advertisers in their marketing strategies. For example, different forms of media posted and shared through Facebook can be effective on consumers who prefer to consume videos than photos or vice versa.