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Mobile Keyword Research: Boosting Your Visibility


Did you know that over 60% of all Google searches come from mobile devices now? This shift shows how vital mobile keyword research is for apps and websites. I'll cover what mobile keyword research is, how it's different from desktop research, and why it's key for your app's visibility in today's mobile world.
mobile keyword research

Key Takeaways

  • Mobile searches now make up over 60% of all Google searches, highlighting the importance of mobile keyword research.
  • Mobile keyword research focuses on the unique search behaviors and intent of mobile users, which can differ from desktop users.
  • Optimizing for mobile-specific keywords can lead to higher click-through rates and lower cost-per-click for paid marketing efforts.
  • Only 23% of marketers currently optimize their content for mobile devices, creating an opportunity for those who embrace mobile keyword research.
  • Incorporating location-based keywords and understanding mobile user intent are key strategies for effective mobile keyword research.

What Is Mobile Keyword Research?

keyword research
Keyword research process. Source: backlinko
Mobile keyword research is about finding the right words people use on mobile devices. It's key for any mobile marketing plan. People often search for specific info or local results on their phones, away from their computers. Imagine you're heading to your kid's basketball game and you need a card and balloons. You can quickly search on your phone for a nearby party store. Mobile searches are all about getting quick answers for immediate needs, unlike desktop searches which are often deeper.

Understanding Mobile User Intent

Mobile keyword research focuses on what mobile users want. They look for things nearby, fast, and related to what they need right then. It's important to know what your mobile audience is looking for to pick the right keywords and content. Doing deep mobile keyword research helps match your app or website with what your target customers are searching for. This makes your content more visible in mobile searches and brings in more relevant traffic to your mobile-friendly sites.

Mobile Keywords vs. Desktop Keywords

laptop on table
Mobile keywords differ from desktop keywords.
Search engine optimization (SEO) shows us that mobile and desktop keywords can be quite different. The main difference lies in the words people use on their devices. Mobile keywords are shorter and more to the point than those for desktops. People on mobile devices prefer quick searches because typing on small screens is hard. So, they might look for "pizza near me" instead of "best pizza restaurants in [city]" on a computer. Mobile searches often focus on local info. Users are looking for things close by, like the nearest restaurant or store. This means mobile keywords often include "near me," "nearby," or a specific city or area. Mobile searches also have a higher chance of getting clicked and cost less for ads. This is because mobile users are often ready to act fast, making them more valuable for advertisers. Even though more people visit websites on mobile, not all experiences are the same. That's why knowing the differences between mobile SEO and desktop SEO is key. It helps with keyword research and making your content better.

Why Does Mobile Keyword Research Matter?

Mobile keyword research is key for businesses wanting to boost their online presence. A SEMrush report shows only 23% of marketers focus on mobile content. Yet, mobile devices accounted for 61% of all organic search visits in 2021, as per Statista. This shows a big gap for businesses not focusing on mobile SEO and keyword research. Mobile searches are different from those on desktop. People on the move often look for quick info or local results. By knowing what mobile users want, businesses can make their sites more helpful. This leads to more people visiting their sites and buying things.
woman typing on her laptop
Discovering the right keywords to use optimizes your mobile content for search.
Putting effort into mobile keyword research helps find out what terms your audience uses on mobile. This info helps create a strong mobile SEO plan. It makes sure your content shows up high in mobile searches and reaches the right people at the right time. This SEMrush review shows you what you need to know about the tool and how you can use it for keyword research.

Mobile Keyword Research Importance

Here's why mobile keyword research is important:
Statistic Value
Share of organic search visits from mobile devices in 2021 61%
Percentage of marketers who optimize content for mobile devices 23%
These numbers show a big gap between how people search on mobile and what marketers do. By focusing on mobile keyword research, businesses can match their content with what mobile users need. This leads to more traffic, leads, and sales.

How To Do Mobile Keyword Research

Effective mobile keyword research is key to making your app more visible and reaching your audience. Start by setting clear goals and seeing which keywords your content ranks for now. Look at what your competitors are doing on search engine results pages (SERPs). Choose shorter keywords that mobile users often use. Focus on location-based keywords like "near me" and "nearby." These are top choices for mobile searches as people use their phones to find things close by. Adding these keywords to your content can make your app easier to find and more engaging for users.
location-based mobile advertising
Location-based keywords are often used in mobile search.
It's also vital to understand what people are looking for on mobile. Users often search for quick answers or to complete tasks on the go. Knowing the types of queries, like spoken or local searches, helps you tailor your keywords to meet your audience's needs. Don't forget about non-text searches, like voice and image-based queries. As mobile tech gets better, more people use these search methods. So, make sure your content is ready for these searches too. By using the right keywords and optimizing for various mobile searches, you boost your chances of being found by your target audience.
Key Steps for Mobile Keyword Research Description
1. Define Your Goals Clearly identify your objectives and the target audience for your mobile keyword research.
2. Analyze Current Ranking Keywords Review the keywords your content currently ranks for and identify areas for improvement.
3. Research Competitor Keywords Examine the search engine results pages (SERPs) to see what keywords your competitors are using.
4. Focus on Location-Based Keywords Optimize your content for keywords like "near me" and "nearby" to reach mobile users on the go.
5. Understand User Intent Learn the different query types (spoken, typed, local, informational, etc.) and tailor your keyword strategy accordingly.
6. Optimize for Non-Text Searches Optimize your content for voice and image-based searches to stay ahead of evolving mobile search trends.
By following these steps, you can create a strong mobile keyword research strategy. This will help your app stand out and reach your audience more effectively in the competitive mobile market.

Benefits of Mobile Keyword Research

In today's digital world, mobile keyword research is key for marketing success. With more people using mobile devices, it's vital for businesses to know how users search on the go. Using mobile keyword research tools and mobile keyword research strategies helps marketers find valuable insights. This helps improve their mobile presence and bring more targeted traffic to their online content. Mobile keyword research lets us see what our target audience searches for on their phones or tablets. This info helps us make our content, ads, and websites better for mobile users. By looking at keyword difficulty, search volume, and ranking positions, we can make our mobile SEO more effective. This approach can bring big rewards for businesses that use it well. One big plus of mobile keyword research is finding out what people search for near their location. With more "near me" and "nearby" searches, businesses can make their content more relevant. By matching their mobile keywords with what their mobile customers want, companies can get more visible, attract better leads, and increase their profits. Putting effort into learning about mobile keyword research tools and mobile keyword research strategies is important for any business wanting to succeed in the mobile-first world. By keeping up with changes in search and adapting, marketers can make their brands stand out. This helps them lead in their industry for the long term.

Research Location-Based Keywords

Keyword research enables you to create content based on that keyword, improving relevance and visibility.
When researching mobile keywords, "near me" and "nearby" are top choices for people on the move. You can't directly rank for these broad terms. But, you can make your content better for your area to show up more in mobile searches. Let's say you run ice skating rinks in Pittsburgh. You might aim for keywords like "ice skating rinks Pittsburgh" or "ice skating near me." Adding these to your Google Business Profile can make your rinks more visible to local searchers. It's key to focus on mobile location-based optimization. A SEMrush report shows 46% of Google searches have a local aim. Using keywords related to your city or area can help you reach your mobile audience better. This increases your chances of being found by people searching on their phones. Your goal in mobile keyword research is to find what your potential customers are typing to find nearby. By focusing on these location-specific keywords, you can enhance your mobile local SEO. This makes your app more visible to the right people at the right time.

Tips for Mobile Keyword Research

Creating a strong mobile keyword strategy means understanding what people search for on their phones. It's about knowing the different ways users search and matching your keywords to these searches. This approach helps your app stand out and reach the right people.

Understand Mobile Search User Intent

People using mobile search often want quick answers or to find something nearby. They might be shopping, looking for a local business, or needing specific info. Knowing what they're searching for helps you make your content better and reach the right people.

Identify Mobile Search Query Types

There are many ways people search on mobile, like speaking, typing, or searching locally. Getting to know these search types helps you make a better plan for finding the right keywords.

Optimize for Voice and Image Search

Voice and image searches are getting more popular. For voice search, use natural language and long-tail keywords. For image search, use descriptive alt text and file names that match your keywords. Understanding mobile search intent, the different query types, and optimizing for voice and image search makes your mobile keyword strategy better. This way, you can make your app more visible to mobile users.

Mobile Keyword Research Tools

In the world of mobile SEO, finding the right keywords is crucial for your app's success. Luckily, there are many tools to help you find the best keywords for mobile. Let's explore some top tools you should use. SEMrush is a great choice for mobile keyword research. It's an SEO platform that lets you track positions, compare rankings on desktop and mobile, and analyze SERP features. It offers insights on search volume, keyword difficulty, and how you stack up against competitors. Google Keyword Planner is another must-have tool. It's a free feature of Google Ads that gives you data on search volume, keyword ideas, and forecasts. By understanding how your mobile audience searches, you can pick the best keywords for your app's content and marketing.
Tool Key Features Pricing
  • Position tracking
  • Desktop vs. mobile rankings comparison
  • SERP feature analysis
Starts at $119/month
Google Keyword Planner
  • Search volume data
  • Keyword suggestions
  • Forecasting
Free with a Google Ads account
Ahrefs and Moz are also great for mobile keyword research. They provide detailed keyword research and insights for mobile. If you like, you can also head to this HubSpot review to see if you can use the tool for researching mobile keywords. Using these tools, you can find the best mobile keyword research tools and keyword research tools for mobile SEO to boost your app's visibility and success.


Mobile keyword research is key to a winning mobile SEO plan. It helps me understand mobile search's unique traits like shorter keywords and location-based searches. This lets me pick the best keywords to aim for. By using the right tools and strategies for mobile keyword research, I can beat the competition. Keeping my research up to date helps my app stay visible to more mobile users. A strong mobile keyword strategy is vital for a successful mobile SEO plan. For both new and experienced mobile marketers, knowing the value of mobile keyword research is crucial. By focusing on mobile-specific keywords and what users want, I can make my mobile SEO more effective. This approach helps me get better results.


  • What is mobile keyword research?
    Mobile keyword research is finding out what people search for on their phones. It uses SEO to learn which keywords people use on mobile devices.
  • How do mobile searches differ from desktop searches? Mobile searches use shorter keywords because typing is harder on phones. People also click more on mobile searches and pay less for ads.
  • Why does mobile keyword research matter? Most marketers don't optimize for mobile, even though it's used for 61% of searches. This shows a big opportunity to reach more people.
  • What is the process for doing mobile keyword research? Start by setting your goals and seeing which keywords you already rank for. Look at your competitors and choose shorter keywords that mobile users prefer.
  • What tips are there for mobile keyword research? Understand what people are searching for on mobile. Know the different types of searches, including voice and image searches.
  • What tools can be used for mobile keyword research? Tools like Semrush, Google Keyword Planner, Ahrefs, and SEMrush help with mobile keyword research. They offer insights on search volume and competitor analysis.
  • How can I optimize for location-based keywords? Use keywords like "near me" to reach local searches. Optimize for your city and claim your Google Business Profile to improve your visibility.
Want to learn more about mobile SEO? This "Differences Between Mobile and Desktop SEO" article has you covered.
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