Who are the most followed TikTokers? Since TikTok burst out into the scene initially for creating, discovering, and short videos, it has become more than just a social media platform used for entertainment. Gone are the days when this app was used only by young people for self-expression through dancing, singing, lip-syncing, or comedy. Today is it being used as an effective sales and marketing tool, just like the one in this Postfity review, for raking up massive revenues for brands. Are you curious what the most followed TikTokers are earning?
In this post, we will list the most followed TikTokers and learn how the impact of social media has transformed the landscape of advertising. We will also find out how the influencers most followed on Instagram, TikTok, YouTube, and other social media platforms became overnight sensations. Perhaps these tips and insights could inspire you to become a content creator and influencer in the future as well.
If you want to know who has the most followers TikTok 2025, check out this list because we will rank them in a descending order, from the most to the least followed TikToker around. This can still change by the end of 2025 since we’re still just past the first half of the year.
However, these top 10 most followed TikTokers will give you a pretty good idea of who has set the tone for this year. What type of content do they put out, and what makes them click. Let’s get to it.
Key Takeaways:
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TikTok has evolved from a platform primarily for entertainment to a powerful tool for sales and marketing, with influencers leveraging their massive followings for brand partnerships and revenue generation.
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The rise of TikTok influencers has transformed the advertising landscape, demonstrating the impact of social media on consumer behavior and brand promotion.
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Influencers across various platforms, including Instagram, TikTok, and YouTube, have become overnight sensations, highlighting the potential for rapid growth and fame in the digital age.
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Aspiring content creators can draw inspiration from the success stories of top influencers, suggesting that with creativity and dedication, becoming a prominent figure on TikTok is achievable.
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The dynamic nature of TikTok’s popularity rankings indicates that the list of top influencers is subject to change, reflecting the platform’s fast-paced and ever-evolving environment.
Khaby Lame
He’s extended his reach through brand collaborations and mainstream appearances while largely preserving the no-frills charm that made him famous. The combination of visual comedy, repeatable format, and clear personal brand identity keeps his content evergreen and endlessly shareable.
Charli D’Amelio
Charli’s appeal blends polished dance skills with an approachable persona, making her a go-to collaborator for music launches and youth culture campaigns. Her family’s presence across content and reality TV further amplifies her audience and keeps her brand top-of-mind.
MrBeast (Jimmy Donaldson)
His philanthropic stunts and creator-led businesses (snacks, restaurants, charity initiatives) give brands multiple collaboration angles beyond a single post. On TikTok, he leans into teasers, reveals, and behind-the-scenes beats that feed back into his larger content ecosystem.
Bella Poarch
She balances music drops, fashion/beauty collabs, and short-form performance clips, sustaining relevance across audiences. For brands, her crossover profile (music + social) offers built-in audio trends and high rewatch potential.
Addison Rae
On TikTok, Addison mixes choreography snippets with lifestyle and red-carpet content, keeping high recognition while evolving her image. For campaigns, she offers cross-channel splash—social momentum that can extend to premieres, music tie-ins, and brand lines.
Kimberly Loaiza
Her presence anchors cross-border campaigns that tap into music, beauty, and everyday life content. For marketers, Kimberly’s audience depth in Mexico and the wider Spanish-speaking world makes her pivotal for regional launches.
Zach King
His content production resembles a mini-studio: scripting, VFX planning, and tight edits that pay off as universally understandable visual gags. For brands, Zach’s illusions can integrate products as impossible props while staying on-brand, allowing him to make his way to this list of the most followed TikTokers.
Dwayne “The Rock” Johnson
He leverages TikTok for tentpole marketing—trailers, behind-the-scenes peeks, and motivational riffs—while maintaining an accessible, humorous tone. The account’s scale and crossover appeal make it a magnet for entertainment and lifestyle brands.
Will Smith
He also uses short-form to tease film projects and cultural moments, keeping his brand visible to younger audiences. For advertisers, Will’s account delivers star recognition with a playful, trend-aware voice.
Dominik Lipa (Domelipa)
She anchors brand work across beauty, apparel, and music promotions, often tapping regional trends and sounds. For campaigns seeking reach in Mexico and Spanish-speaking markets, Domelipa’s audience depth and trend fluency make her especially effective.
FAQ:
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How has TikTok’s role changed in recent years?
TikTok has transitioned from a platform for short-form entertainment to a significant player in sales and marketing, with TikTok influencers using it to promote brands and generate income. -
What impact have TikTok influencers had on advertising?
The most followed TikTokers have reshaped advertising by directly engaging with audiences, building trust, and influencing purchasing decisions through authentic content. -
Can new content creators still find success on TikTok?
Yes, the platform’s algorithm and user base allow for rapid growth, enabling new creators to gain visibility and build a following with compelling content. -
Is the list of top TikTok influencers fixed?
No, the rankings are dynamic and can change as new creators rise in popularity and audience preferences evolve. -
What common traits do successful TikTok influencers share?
They often exhibit creativity, consistency, authenticity, and the ability to connect with their audience, which contributes to their widespread appeal and influence.
Want to Be One of the Most Followed TikTokers? Dreams Do Come True!
Do you wish to become a famous TikToker just like these online sensations? Believe it or not, this is not a shot in the dark for dreams to come true! You just need to do some research first, and decide who will be your target audience. Analyzing your competitors is also part of the plan for building and strengthening your content strategy. And most importantly, you need the right social media tools and apps, like the one in this Lately review, to make your life simple and more manageable. Now you have one less thing to worry about so you can focus on creating engaging content that will surely set the internet on fire!
Keep updated on the latest social media developments. Check out our post, “Social Media Innovations and Trends: Winning Strategies for What’s Next.”