South Korean actor Kim Soo-hyun, known for his roles in hit dramas like My Love from the Star and Queen of Tears, is facing significant backlash following allegations related to his past relationship with the late actress Kim Sae-ron. The controversy has already led to major brands distancing themselves from the 37-year-old star, putting his reputation and career at risk.
Brands Sever Ties Amid Controversy
Luxury fashion house Prada has been one of the first to part ways with Kim Soo-hyun. When approached for clarification, the brand confirmed in a customer service chat that the partnership had been mutually terminated but did not provide further details.
Similarly, South Korean cosmetics brand Dinto announced the cancellation of its advertising contract with Kim, citing circumstances that made it impossible to continue the agreement. The fallout from these severed endorsements signals a serious blow to Kim’s standing as a sought-after brand ambassador.
The Allegations
The controversy stems from a recent YouTube exposé that accused Kim Soo-hyun of having been in a relationship with Kim Sae-ron when she was underage. The claims are reportedly based on testimonies from the late actress’s relatives. These allegations surfaced after Kim Sae-ron, who was 24 years old, was found dead in her home in February 2024.
Kim Sae-ron’s career had been on a downward spiral following a 2022 drunk driving incident that led to legal troubles and financial difficulties. Reports indicate she was in debt and working part-time jobs before her passing. In 2024, she posted a photo with Kim Soo-hyun, which was quickly deleted, fueling speculation about their past connection. Her family’s lawyer later stated that she had shared the image in an attempt to reach out to him.
Kim Soo-Hyun’s Response
Kim Soo-hyun’s agency, Goldmedalist, has denied the allegations, asserting that the actor has been unfairly linked to the late actress’s death. The agency emphasized that there was no romantic relationship between the two dating back to 2015, when Kim Sae-ron was a minor. They also clarified that while she had been under Goldmedalist’s management, her contract was not renewed in 2022, the same year as her drunk driving case.
Further complicating matters, Goldmedalist disclosed that Kim Sae-ron owed the company approximately 0.7 billion won ($483,760) in damages and penalties due to her legal troubles. Despite this, speculation continues to grow, with social media amplifying the controversy.
Can Kim Soo-Hyun Recover?
The scandal has cast a shadow over Kim Soo-hyun’s career, but whether he can recover remains uncertain. While some fans continue to support him, others question his silence and the nature of his past interactions with Kim Sae-ron. His ability to restore his public image will depend on how the situation unfolds and whether additional evidence emerges to support or refute the allegations.
For now, the fallout from the controversy is evident, with brands distancing themselves and industry experts speculating on the long-term consequences for his career. If history is any indication, recovery in the entertainment industry is possible, but it may take time and a carefully managed public relations strategy.