Latest Influencer News in 2025
Influencer Fatigue: Young People Are Losing Trust In Influencers Over Too Many Ads
Recent trends indicate a significant shift in the influencer landscape, particularly among Generation Z, with a noticeable decline in the popularity of mega-influencers. This demographic is increasingly favoring micro-influencers and content creators who offer more authenticity and relatability. This change reflects a growing phenomenon known as influencer fatigue, meaning audiences are becoming weary of highly commercialized and polished influencer content. Generation Z, those born between the late 1990s and early 2010s, is redefining digital engagement. They are more skeptical of polished, high-profile influencers, often viewing their content as overly commercialized. Instead, they gravitate towards micro-influencers who typically have smaller followings but offer more genuine interactions and niche content. Influencer statistics for 2024 show that micro-influencers' engagement rates are significantly higher than their mega-influencer counterparts, highlighting a shift in the influencer marketing landscape. Micro-influencers, often boasting followers from a few thousand to a hundred thousand, are gaining traction due to their perceived authenticity. They tend to have closer, more personal connections with their audiences, which enhances trust and engagement. This shift is driven by Gen Z's preference for real, unfiltered content over the curated perfection often associated with mega-influencers. The rise of platforms like TikTok has accelerated this trend. TikTok's algorithm favors content quality over follower count, allowing micro-influencers and everyday users to go viral. This democratization of content creation allows for a diverse range of voices and styles to be heard, appealing to Gen Z's desire for varied and relatable content. Brands are taking notice of this shift. Marketing strategies increasingly focus on influencer brand partnerships with micro-influencers who can offer high engagement rates and a more targeted reach. These collaborations are often more cost-effective and yield better investment returns than campaigns with mega-influencers. Influencer ads featuring micro-influencers tend to resonate more with audiences, seeing them as more trustworthy and relatable. Gen Z's decline in mega-influencers is also tied to broader cultural trends. This generation values social justice, transparency, and ethical behavior. They are quick to call out inauthenticity and value influencers who align with their principles. Mega-influencers, often seen as part of the corporate machinery, can struggle to maintain the level of authenticity that resonates with Gen Z. Influencer brand collaboration now emphasizes genuine connections and shared values, which align better with micro-influencers' audiences. Additionally, the COVID-19 pandemic has played a role in reshaping influencer culture. With people spending more time online, there has been a surge in demand for relatable, at-home content. Micro-influencers, who often share their everyday lives and personal stories, fit this demand perfectly. Influencer marketing has adapted to these changes by leveraging the authenticity and relatability of micro-influencers to engage with audiences more effectively. In conclusion, the influencer landscape is undergoing a transformation driven by Generation Z's preferences. The decline of mega-influencers and the rise of micro-influencers highlight a shift towards authenticity, relatability, and niche content. Brands and marketers are adapting to these changes, recognizing the value of fostering genuine connections over broad reach. As Gen Z continues to shape digital trends, the emphasis on real, relatable content is likely to persist, making influencer brand partnerships with micro-influencers a key strategy for successful influencer marketing.
Influencers Are Attracting South Korean Youth To Buddhism
At an annual lantern-lighting festival celebrating Buddha’s birthday, a South Korean DJ dressed as a Buddhist monk energized a crowd with electronic music and the mantra, “This too shall pass!” The performer, Youn Sung Ho, has gained popularity among Millennials and Gen Z by merging modern entertainment with Buddhist themes. His innovative approach is part of a broader trend where South Korean influencers revitalize interest in Buddhism among the younger generation. This trend is particularly significant given the broader decline in religious belief in South Korea. A Gallup poll found that only 22% of South Koreans in their 20s identified as religious in 2021, compared to 45% in 2004. However, the accessibility and appeal of social media are changing this landscape, drawing younger generations back to spiritual practices through modern, relatable formats. Youn, also a comedian, created his monk alter ego, NewJeansNim, after a successful performance at the lantern-lighting ceremony last year. Initially performing as himself, he donned a hanbok, traditional Korean attire resembling a monk’s robe. The video of his performance went viral, garnering millions of views on social media. Realizing the potential impact, Youn quickly developed the NewJeansNim character to continue engaging with his audience in this unique way. The rise of South Korean influencers like Youn is contributing to a renewed interest in Buddhism among young South Koreans. This trend is notable given the overall decline in religious belief in the country. Youn’s performances, blending electronic music with Buddhist messages, resonate with younger audiences who might not otherwise engage with traditional religious practices. His ability to incorporate humor and contemporary culture into his acts makes Buddhism more approachable and relevant to today’s youth. This innovative approach helps demystify the religion, making it more attractive to a generation accustomed to fast-paced, digital interactions. Other influencers and social media-savvy monks are also playing a significant role in this resurgence. They use platforms like Instagram, YouTube, and TikTok to share teachings, meditation techniques, and live-streamed ceremonies, making Buddhist practices more accessible and engaging. These efforts are helping to bridge the gap between ancient traditions and modern lifestyles, fostering a new wave of interest in South Korea's Buddhism among the younger population. The impact of these influencers highlights the evolving nature of religious engagement in the digital age. As young South Koreans seek meaning and connection in their lives, figures like Youn Sung Ho are providing a bridge between the old and the new, revitalizing Buddhism in a contemporary context. By leveraging modern technology and social media, these influencers are making South Korean religion more relatable and accessible, ensuring that ancient spiritual practices continue to thrive in the modern world.
Influencer Marketing Strategy: Brand Collaborate More For Increased Attention, ‘More Authentic’
Brands increasingly collaborate on influencer marketing strategies to reduce costs and enhance community engagement. This trend is driven by optimizing marketing budgets while maintaining effective outreach. According to industry insiders, companies are joining forces to share influencers, thereby splitting fees and maximizing their reach. This approach saves money and ensures a more authentic infiltration of targeted communities. By leveraging shared interests and mutual goals, brands can create more cohesive and compelling campaigns. One notable example of influencer marketing examples is the partnership between fashion brands and fitness companies. These collaborations allow influencers to promote complementary products, such as activewear and fitness equipment, in a unified campaign. This strategy has proven effective in engaging followers with overlapping interests, resulting in higher engagement rates and better return on investment. Agencies are also playing a key role in facilitating these partnerships. They match brands with similar target audiences and campaign objectives, ensuring that brand collaborations with influencers are mutually beneficial. This coordinated effort helps brands to tap into each other's audiences, expanding their reach without incurring additional costs. Brands also find value in co-creating content with influencers, further deepening community engagement. Companies can produce more genuine and relatable content by involving influencers in the creative process. This approach fosters a sense of authenticity and trust among followers, which is crucial in today's marketing landscape. Additionally, these collaborations help brands to navigate the complexities of influencer marketing more efficiently. Shared resources and expertise allow for better campaign management and performance tracking, leading to more effective strategies and outcomes. The trend of collaborative influencer marketing is expected to grow as brands seek innovative ways to connect with their audiences. By pooling resources and working together, companies can achieve their marketing goals more effectively while also fostering stronger community ties. As this approach gains traction, it may set a new standard for influencer marketing strategy, emphasizing collaboration and community over competition. Brands that embrace this trend will likely see significant benefits in cost savings, audience engagement, and overall campaign success.
Tesla Layoffs Is Like ‘Squid Game’ With Workers Left On Edge
Tesla workers are feeling anxious and uncertain as the company undergoes significant layoffs. CEO Elon Musk announced the layoffs as a cost-cutting measure to streamline operations and improve efficiency. The number of affected employees has not been disclosed, leaving many workers in limbo. According to employees who spoke to Business Insider, the atmosphere at Tesla's offices and factories has become tense. Workers compare their situation to the hit TV show "Squid Game," where participants face extreme survival challenges. This comparison reflects the heightened anxiety and fear of job loss among Tesla employees. Elon Musk has stated that the layoffs are necessary to ensure Tesla's long-term success. He emphasized the need to reduce costs and increase productivity to stay competitive in the rapidly evolving electric vehicle market. However, this has done little to alleviate the concerns of employees who feel uncertain about their future with the company. One Tesla worker described the situation as "nerve-wracking," noting that the lack of clear communication from management has only added to the stress. Another employee mentioned that morale has plummeted, with many colleagues worried about their job security and financial stability. The Tesla layoffs come amid a challenging period for Tesla, which has faced production delays, supply chain issues, and increasing competition from other automakers. Despite these hurdles, Tesla remains a dominant player in the electric vehicle market, with strong sales and a loyal customer base. Tesla's management has reassured employees that the Tesla layoffs in 2024 are part of a broader strategy to position the company for future growth. They have promised to provide support and resources to those affected by the job cuts, including severance packages and assistance with job placement. However, many employees remain skeptical and are preparing for the worst. Some have already started looking for new jobs, while others are bracing themselves for potential layoffs. As Tesla navigates this tumultuous period, the company's ability to retain talent and maintain employee morale will be crucial to its continued success. The outcome of these Tesla layoffs in 2024 will likely have a significant impact on Tesla's workforce and its position in the competitive electric vehicle industry.
Elon Musk’s Outrageous Tesla Salary Being Questioned By Top Investors; $56B Pay An ‘Excessiveness Problem’
A prominent shareholder group has criticized Elon Musk's compensation package at Tesla, calling it excessive and urging investors to vote against it at the company's annual meeting. The group, SOC Investment Group, claims Musk's pay is out of proportion and misaligned with shareholder interests. Elon Musk's compensation package, approved in 2018, ties his compensation to Tesla's performance and includes stock options worth billions if specific milestones are met. If Tesla achieves ambitious market capitalization and operational targets, the package could result in Musk earning over $50 billion, significantly impacting Elon Musk's net worth. In a letter to Tesla shareholders, SOC Investment Group argued that the compensation plan fails to consider the company's long-term success and risks diluting shareholder value. They highlighted that Elon Musk's Tesla ownership already involves significant equity in the company, questioning the need for such an extensive package to motivate him. Tesla has defended the pay structure, stating it aligns Musk's interests with those of shareholders by rewarding significant achievements that benefit the company. They argue that the package has driven remarkable performance, citing Tesla's substantial growth in market value and production. Shareholders will vote on whether to retain the compensation plan at the annual meeting next week. SOC Investment Group is calling for greater scrutiny and accountability in executive compensation, emphasizing the need for plans that ensure sustainable growth and protect shareholder value. The debate over Elon Musk's Tesla compensation package comes at a time when executive pay is under increased scrutiny across various industries. Critics argue that excessive compensation can lead to a misalignment of interests between executives and shareholders. This controversy highlights the ongoing tension between rewarding high performance and ensuring fair, sustainable compensation practices in corporate governance.
Is ChatGPT’s AI Voice Scarlett Johannson? Actress Lawyers Up Against OpenAI
Scarlett Johansson has expressed shock and anger over a new ChatGPT voice by OpenAI, which she claims sounds remarkably similar. Johansson’s legal team has sent two letters to OpenAI, demanding details on how the voice, dubbed "Sky," was developed. Her publicist disclosed this information to NPR, marking a new development in the controversy. Following a live demonstration of the ChatGPT Scarlett Johansson voice last week, many compared it to Johansson’s voice in the 2013 sci-fi film "Her," where she played a computer's operating system. OpenAI CEO Sam Altman, who has called "Her" his favorite movie, fueled these comparisons by posting "Her" on X (formerly Twitter) after the announcement of the new ChatGPT version. OpenAI has now halted using the voice, stating they will address questions about how they chose the voices for the ChatGPT AI voice assistant. A company spokeswoman declined to provide further details. Altman had approached Johansson nine months ago, proposing she license her voice for the new AI assistant, believing it would comfort users uneasy with AI technology. Johansson declined the offer for personal reasons. Just days before unveiling the new ChatGPT, Altman contacted Johansson's team again, urging her to reconsider. However, the new product was announced before any further discussions, featuring a voice Johansson claims mimicked her own. "I was shocked, angered, and in disbelief that Mr. Altman would pursue a voice that sounded so eerily similar to mine," Johansson said. She emphasized the importance of clarity in an era plagued by deepfakes and disinformation. Altman denied any connection between Johansson and the Sky voice, stating that the voice actor was cast before any outreach to Johansson. He apologized for the lack of communication and confirmed that OpenAI has paused using Sky’s voice out of respect for Johansson. OpenAI clarified in a blog post that Sky's voice was developed by another actress, whose identity remains undisclosed for privacy reasons. The new ChatGPT model, GPT-4o, features advanced capabilities such as interpreting facial expressions and detecting emotions and will be publicly available soon.
Bumble Acquires Social Networking App Geneva To Drive Growth, Expand Reach
Bumble, the dating and social networking app, has acquired Geneva, a community-building app, to expand its offerings in the friendship space. Geneva, known for providing groups with various tools to communicate and connect, will be integrated into Bumble’s platform. The financial terms of the deal were not disclosed. Founded in 2018, Geneva offers features such as chat rooms, video calls, and forums, enabling users to build and engage with communities around shared interests. Bumble CEO Whitney Wolfe Herd emphasized that this acquisition aligns with Bumble’s mission to foster relationships in all forms, not just romantic ones. “Geneva’s focus on creating and nurturing communities is a perfect fit for Bumble as we continue to grow our friendships and social networking capabilities,” said Wolfe Herd. According to a report, Geneva CEO Matthew Ogle expressed enthusiasm about joining forces with Bumble, noting that the partnership would allow Geneva to reach a broader audience and enhance its community-building features. “By combining Geneva’s community tools with Bumble’s extensive user base and expertise in creating meaningful connections, we can provide even more ways for people to find and build their communities,” Ogle said. Bumble has been diversifying its platform beyond dating for some time, with Bumble BFF and Bumble Bizz catering to those looking for friends and professional networking. The acquisition of Geneva marks a significant step in Bumble’s strategy to become a comprehensive social networking platform. This move comes amid increasing competition in the social networking space, with apps like Facebook and Twitter also emphasizing community-building features. By incorporating Geneva, Bumble aims to differentiate itself by offering robust tools for users to form and maintain friendships and interest-based groups. Geneva’s team will join Bumble and continue to develop the app under the Bumble umbrella. Users of both platforms can expect to see new features and integrations rolled out in the coming months. Founded in 2014, Bumble, the dating and social networking app, has grown rapidly, with millions of users worldwide. The acquisition of Geneva underscores Bumble’s commitment to expanding its reach and enhancing user experience across various forms of social connections. Integrating the Geneva community app into Bumble's ecosystem highlights Bumble’s dedication to becoming more than just a dating app, transforming into a platform that supports a wide array of social interactions.
94% Of Female Influencers On Instagram Are Victims Of Deepfake Pornography
A recent study has uncovered a disturbing trend affecting female influencers on Instagram: A staggering 94% fall victim to deepfake pornography. This alarming statistic highlights the growing threat posed by deepfake software and its exploitation on social media platforms. The study, conducted by social media provider Twicsy, reveals that the risk of being targeted with deepfake pornography increases by 15.7% for every 10,000 followers an influencer gains. This means that as female influencers on Instagram become more popular, their vulnerability to such malicious content significantly rises. Influencers with a following of over 100 million face a susceptibility rate of 79%, making them highly likely targets. Targeted Industries and Demographics The report also highlights that female influencers in particular industries are more likely to be targeted. Those in fashion are 85% more likely, in entertainment 82%, and in beauty 81%. In contrast, male influencers are more often targeted in industries like news and politics, with a 70% likelihood. Overall, 84% of social media influencers are reportedly targeted by deepfake pornography, with 90% of these being female. This stark disparity underscores the gender-specific nature of this cyber threat. The influencer-based deepfake pornography has amassed approximately 400 million views, indicating a troubling level of public interest in such exploitative content. Platform Vulnerability The problem of deep fakes is particularly acute on Instagram, a platform known for its visual-centric approach. Influencers on Instagram have a 94% chance of being targeted by deep fake pornography. This vulnerability is significantly higher compared to other platforms: YouTube influencers have a 56% likelihood of being targeted, while Twitter influencers have the lowest risk at 12%. Regional Disparities The study also highlights regional differences in the targeting of influencers. Influencers from the United States are the most susceptible, with 10% falling victim to deepfake content. Indian-origin influencers follow with a 6% chance, while those from Brazil and Indonesia have a 5% and 3% likelihood, respectively. Broader Implications and Responses The study is based on an analysis of 22,847 influencers and celebrities with over 10,000 followers, covering platforms like TikTok, Twitch, Instagram, X, and YouTube. It also involved reviewing content on popular porn websites and analyzing statistics from 3,519,060 videos containing deepfake pornography. The findings of this study shed light on the pervasive and insidious nature of deepfake technology, particularly its impact on female influencers on Instagram. The use of deepfake software to create and distribute non-consensual pornographic content is a severe violation of privacy and digital rights, calling for urgent action from both tech companies and regulators. To combat this growing threat, comprehensive strategies involving advanced detection tools, robust legal frameworks, and increased awareness are urgently needed. Social media platforms must enhance their content moderation and reporting mechanisms to quickly identify and remove deep fake content. Additionally, providing resources and support to victims of deep fake pornography is crucial in helping them reclaim their digital dignity. Furthermore, the implementation of stricter regulations and penalties for the creation and distribution of deepfake pornography can serve as a deterrent. Collaboration between technology companies, law enforcement agencies, and advocacy groups is essential to address this multifaceted issue effectively. As the prevalence of deepfake pornography continues to rise, protecting influencers, predominantly female influencers on Instagram, from such malicious attacks must become a priority. Ensuring a safer online environment where individuals can engage and express themselves without fear of exploitation is essential for the integrity and future of social media.
Jojo Siwa Gets ‘Drunk As F**k’ To Celebrate Her 21st Birthday
JoJo Siwa, the multi-talented entertainer known for her vibrant personality and iconic bows, recently celebrated her 21st birthday. The former "Dance Moms" star turned 21 on Sunday, May 19, marking the milestone with lively events and social media posts that gave fans a glimpse into her celebratory antics. Birthday Bash at Disney World JoJo Siwa chose Disney World in Florida as the backdrop for her birthday festivities, explicitly spending time at Epcot. The decision to celebrate at the magical venue aligns with Siwa's well-known love for all things Disney. Sporting a pair of Mickey Mouse ears over her signature backward cap and funny glasses that read "Finally 21," Siwa shared numerous snaps and videos from her day at the park on her Instagram Stories. She swapped her mouse ears for a playful black propeller hat in one of her posts, continuing her whimsical celebration. Siwa also featured her friends using the "Karma" filter on TikTok, set to the tune of her latest song. Her enthusiasm for the day was evident as she shared her joy with millions of followers. JoJo Siwa Drunk at Disney The celebrations did not stop at themed accessories and park adventures. Siwa openly embraced her new legal drinking age, posting candidly about her experiences on social media. Siwa announced in a TikTok video, which quickly garnered widespread attention, "It's my 21st birthday! I'm drunk as f--- right now! I got punched in the eye... it was awful, but I'm OK." The video showed a visibly swollen eye, yet Siwa maintained her trademark upbeat demeanor, even humorously mouthing, "I'm not OK," to the camera before showcasing her "liquor spread." Siwa revealed her birthday plans earlier during an appearance on "The Tonight Show Starring Jimmy Fallon" on May 17. "It's my 21st, so... big one! Yeah, so I'm going to be drinking around the world at Epcot," she told Fallon. True to her word, the social media star embarked on the Epcot experience, sharing moments of her journey with fans and urging them to stream her new track "Karma." Throughout the day, Siwa entertained her followers with a mix of posts, including a screen recording of herself dancing and lip-syncing to "Karma." She humorously explained, "I accidentally posted this on my story and meant to post it on the feed, so here's the screen recording." Her candid and unfiltered approach to her birthday celebrations resonated with fans, showcasing her relatability and fun-loving spirit. Responding to Recent Controversies Siwa's birthday celebrations come on the heels of recent controversies, including her comments about creating a new music genre called "gay pop." Speaking to Billboard News, Siwa faced criticism for seemingly overlooking the contributions of earlier queer pop stars. However, she later clarified her intentions in an interview with SiriusXM's Hits 1 Miami with Mack & Jen, explaining that while "gay pop" is a recognized style, it lacks an official genre designation akin to rap, rock, or R&B. JoJo Siwa's 21st birthday celebration at Disney World was a memorable event filled with joy, laughter, and a few unexpected twists. From her playful antics at Epcot to her candid social media posts about experiencing the effects of alcohol, Siwa's milestone birthday was a true reflection of her vibrant and unapologetically authentic personality. As she continues to navigate her career and personal growth, her ability to connect with fans through honesty and humor remains one of her greatest strengths.
Plus-Size Influencer Denied Wheelchair Assistance By Airline, Feels ‘Discrimination’
A recent incident involving plus-size travel influencer Jaelynn Chaney has sparked a heated debate about the treatment of plus-size travelers at airports and the need for better accommodations, including the potential provision of a free second seat. Jaelynn Chaney claims she experienced discrimination due to her size at Seattle–Tacoma International Airport (SeaTac). In a TikTok video viewed more than 78,000 times, Chaney describes being denied wheelchair assistance, which she believes was because of her size. The video shows her being wheeled to the jet bridge before being forced to walk through the plane. The Incident at SeaTac Airport "My ordeal at SeaTac Airport will shock you," the travel influencer's video text reads. She explains that when it was time to deplane, the employee assigned to assist her walked away, making derogatory comments about her size and refusing to provide the necessary wheelchair assistance. This left Chaney to walk up a lengthy jet bridge on her own, which she described as one of the longest she had ever encountered. By the time she reached a wheelchair, Chaney's condition had severely deteriorated. She recounted that her lips turned white, her oxygen levels plummeted, and she nearly fainted. She emphasized that assuming she could walk based solely on her size was discriminatory, noting that other attendants had assisted their passengers up the jet bridge without issue. Discrimination and Advocacy "This is discrimination. Nobody should be treated this way," Chaney stated at the end of her video. She urged others to share their experiences and support The Plus Size Travel Petition, an initiative she started on change.org. The petition advocates for comfortable and accessible travel for everyone, regardless of size, and calls for mandatory sensitivity training for airline employees. The incident at SeaTac raises critical questions about the accommodations provided for plus-size travelers, including plus-size airport wheelchair assistance, and whether plus-size travelers should receive a free second seat to ensure their comfort and safety during flights. Chaney's experience highlights a broader issue within the travel industry regarding the treatment of plus-size individuals. The Plus Size Travel Petition seeks to address these concerns by pushing for better policies and practices that ensure all passengers can travel with dignity and respect. The discussion around providing a free second seat for plus-size travelers is gaining traction, with proponents arguing that it would enhance comfort, ensure safety, and prevent discrimination. As more stories like Chaney's come to light, the call for airlines and airports to implement more inclusive policies grows louder. Jaelynn Chaney's experience provides us with a scenario for improved accommodations for plus-size travelers. Her advocacy through The Plus Size Travel Petition aims to create a more inclusive travel environment, ensuring everyone can travel comfortably and with dignity, regardless of size. The question of providing a free second seat for plus-size travelers remains a pivotal part of this ongoing conversation, emphasizing the need for systemic changes within the travel industry.
Pizza Hut Adds Two Top Marketing Executives: Global Chief Brand Officer And US Chief Marketing Officer
Pizza Hut has announced the addition of two key marketing executives to its leadership team, marking a significant step in the brand's ongoing efforts to enhance its global and U.S. market presence. Kalen Thornton has been named Global Chief Brand Officer, while Melissa Friebe will be Chief Marketing Officer for Pizza Hut U.S. From June 10, Kalen Thornton will assume the Global Chief Brand Officer role at Pizza Hut, reporting directly to Pizza Hut Division Chief Executive Officer Aaron Powell. Thornton will steer Pizza Hut's global brand strategy in this pivotal position and spearhead marketing efforts across 110 markets and territories. His mission is to enhance the brand's relevance and foster engaging customer connections through both physical and digital platforms, ensuring that Pizza Hut remains a cultural icon. Thornton brings a wealth of marketing expertise to Pizza Hut, having most recently served as Vice President of Sports and Entertainment Marketing for PepsiCo North America. His strategic use of media, content, and activation investments significantly boosted PepsiCo's beverage portfolio growth. Before this, Thornton held key marketing leadership roles with Nike and the Jordan brand, where he spearheaded transformative brand initiatives over a decade. "Kalen is a visionary and a proven leader who understands how to create memorable moments for consumers," said Aaron Powell. "With a strong record of building celebrated global brands, Kalen is the right leader to help us connect a new generation through the joy of pizza. I am thrilled he will join our team and help us take Pizza Hut to the next level." Thornton expressed his excitement about his new role: "I believe creativity, community, and culture bring people together. I'm humbled at the opportunity to contribute to Pizza Hut's long legacy as a brand that connects across those dimensions, and I'm thrilled to help shape the future resonance and growth of this iconic brand." In addition to Thornton's appointment, Melissa Friebe will join Pizza Hut as the Chief Marketing Officer for the U.S., reporting to incoming Pizza Hut U.S. President Carl Loredo. Friebe transitioned from Taco Bell, where she spent nearly three decades in various roles, most recently as Chief Brand Strategy Officer. In her new position, Friebe will oversee all marketing aspects for Pizza Hut's U.S. business, succeeding Lindsay Morgan, who is departing after over eight years with the brand. "I am proud and excited that Pizza Hut is attracting top talent in the industry, and I'm confident that Kalen and Melissa will do great things in their new roles," Powell commented. "I'm also very grateful for the contributions that Lindsay Morgan has made to the Pizza Hut brand over the last many years, including our record-breaking World's Largest Pizza activation and the successful launch of Melts, and we wish her well in her future endeavors." Strategic Vision and Market Impact The appointments of Kalen Thornton and Melissa Friebe reflect Pizza Hut's vision to enhance its marketing leadership and drive growth through innovative and consumer-centric strategies. As Global Chief Brand Officer, Thornton will focus on maintaining the brand's global appeal while fostering solid connections with diverse customer bases worldwide. His leveraging media and content expertise will be critical in ensuring Pizza Hut remains a beloved and culturally relevant brand. As Chief Marketing Officer for the U.S., Friebe will bring her extensive experience from Taco Bell to drive marketing strategies that resonate with American consumers. Her leadership is expected to enhance customer engagement and drive sales through personalized marketing efforts and a deep understanding of consumer preferences. The addition of Kalen Thornton as Global Chief Brand Officer and Melissa Friebe as Chief Marketing Officer for the U.S. heralds a new era of strategic growth and brand development for Pizza Hut. With their extensive backgrounds and proven leadership in the marketing domain, both executives are set to elevate Pizza Hut's marketing strategy. This move bolsters the company's leadership team and underscores its commitment to maintaining a robust and relevant brand presence in both global and U.S. markets.
Publicis Names Ex-McCann Exec As New Chief Impact Officer
Publicis Groupe has made a significant stride in its commitment to environmental, social, and governance (ESG) goals with the appointment of Nannette LaFond-Dufour as its inaugural Chief Impact Officer. This strategic move is part of the company's plans to integrate ESG initiatives across all global operations, instilling confidence in stakeholders regarding ESG's sustainable business practices. Leading ESG Initiatives Nannette LaFond-Dufour's role as Publicis Groupe's Chief Impact Officer will be instrumental in driving the company's environmental, social, and governance commitments. Her responsibilities include advancing Science Based Targets initiative-approved climate goals, enhancing diversity, equity, and inclusion (DE&I) action plans, and furthering its Working With Cancer pledge. LaFond-Dufour's appointment comes as Publicis Groupe aims to reinforce its reputation as a leader in sustainable business practices. As the inaugural Chief Impact Officer, she ensures that Publicis Groupe's operations and strategies align with its ESG goals. Her extensive experience and dedication to corporate responsibility will be instrumental in pushing these initiatives forward. Reporting directly to Publicis Groupe Chairman and CEO Arthur Sadoun, she will collaborate closely with Agathe Bousquet, President of Publicis France and Directoire+ sponsor for ESG, ensuring a cohesive and comprehensive approach to the company's impact strategies. Embracing Future Challenges LaFond-Dufour was enthusiastic about the new role and admired Publicis Groupe's proactive approach to future challenges. She noted the company's ability to "anticipate the future" and its willingness to undertake the "hard work required to prepare for it" as critical factors in her decision to jumpstart her Publicis Groupe career. Arthur Sadoun emphasized the importance of LaFond-Dufour's role in sustaining the company's growth. "Thanks to our transformation, we have outperformed the industry on every business and financial KPI for the past four years. But we know that for our growth to be truly sustainable, on every front, it also needs to be responsible," he stated. Sadoun expressed confidence that with LaFond-Dufour on board, Publicis Groupe can accelerate its ESG agenda to benefit its people, clients, and the planet. LaFond-Dufour, a seasoned professional with a distinguished career, brings a wealth of experience from her 12-year tenure at McCann Worldgroup, where she served as Chief Client Officer and Chief Sustainability Officer. Her departure from McCann is part of a notable trend of high-level executive exits from the Interpublic Group of Cos. agency, including Global Executive Creative Director Pierre Lipton, Global Chief Product Officer Suzanne Powers, and Global Executive Creative Director John Mescall since last August. Her track record of integrating sustainability into client relationships and corporate strategies makes her an ideal fit for Publicis Groupe's ambitious ESG goals. At McCann, LaFond-Dufour was recognized for her ability to integrate sustainability into client relationships and corporate strategies, making her an ideal fit for Publicis Groupe's ambitious ESG goals. Her background in managing complex, global client needs while fostering sustainable practices will be invaluable as she undertakes her new role. Publicis Groupe Careers and Future Prospects LaFond-Dufour's appointment also highlights the growing opportunities within Publicis Groupe careers for professionals passionate about making a positive impact. As the company expands its focus on ESG, it will likely create more roles and initiatives dedicated to sustainability and social responsibility. This strategic emphasis strengthens the company's commitment to ethical practices and attracts talent interested in driving meaningful change. Publicis Groupe's decision to appoint a Chief Impact Officer is part of their responsible growth trajectory. By aligning their business objectives with ESG principles, the company is set to benchmark a new standard in the industry. This strategic move, coupled with laFond-Dufour's leadership, is expected to enhance the company's efforts to create a positive impact through business practices and influence on clients and the broader community. As the advertising landscape evolves, integrating ESG factors into corporate strategies becomes increasingly crucial. Publicis Groupe's proactive stance, highlighted by LaFond-Dufour's appointment, reflects a growing recognition of the importance of sustainable and ethical business practices.
Wellness Influencers Push False Birth Control Pills Info On TikTok, Instagram
An increasing number of U.S. wellness influencers in 2024 are spreading misinformation about birth control pills side effects on social media, alarming experts who fear this could lead to a surge in unintended pregnancies, especially as the country faces strict abortion restrictions. Researchers highlight that many influencers, lacking medical credentials, are amplifying potential side effects of birth control to market their own products, ranging from “healing” oils to fertility-tracking apps. Notable among them is Taylor Gossett, a TikTok personality with nearly 200,000 followers, who brands the medication as "toxic" while promoting her alternative "natural" birth control methods. Her birth control pill TikTok videos garnered a lot of following daily, The rise in misinformation coincides with heightened stakes surrounding reproductive rights, as abortion is either banned or heavily restricted in nearly half the states, following the U.S. Supreme Court's 2022 decision to overturn the national right to abortion. Michael A. Belmonte, a fellow at the American College of Obstetricians and Gynecologists, expressed concern about the current political climate influencing personal health decisions. “Misinformation can dissuade people from using effective birth control, leading to unintended pregnancies in a landscape where abortion access is severely limited,” Belmonte noted. The spread of such misinformation is seen as a response to tightening abortion regulations. Jenna Sherman, a misinformation researcher, ties the surge in false claims directly to anti-abortion groups. “People are in greater need of accurate reproductive health information and may feel more anxious about discussing these topics with health care providers,” she said. Despite influencers advocating for methods like fertility awareness-based methods (FAMs), experts caution that these are significantly less reliable than medically prescribed contraceptives. The CDC reports a failure rate as high as 23 percent for FAMs, compared to more effective medical alternatives. In addition to the misinformation on effectiveness, some influencers also falsely claim that quitting birth control can lead to weight loss, contributing to stigma and distorted body images among women. Health professionals reaffirm that birth control pills for infertility are safe, urging those considering their contraceptive options to consult with healthcare providers. Misleading narratives online often overlook the fact that while birth control can cause side effects such as nausea and headaches, these are generally manageable and do not affect all users. As the debate over reproductive rights continues to intensify, experts stress the importance of seeking information from reliable sources rather than social media influencers, whose primary aim may be to attract followers and monetize their platforms.
#Blockout2024: Netizen Block Influencers, Celebs Staying Silent On Gaza Issue
As the Gaza conflict intensifies, a growing number of social media users actively block celebrities who remain silent on the issue, signaling a new wave of digital activism that holds public figures accountable for their stances—or lack thereof—on major global crises. The movement, called #Blockout2024, is gaining momentum on platforms like Twitter, Instagram, and TikTok, reflects a broader expectation among the public for influencers and celebrities to use their platforms to comment on significant humanitarian issues. Users are utilizing hashtags like #SilenceIsCompliance and #SpeakUp to encourage more prominent figures to voice their opinions. This blackout 2024 list trend was notably triggered by the recent escalation of violence in Gaza, where civilian casualties have been reported widely. As the situation worsens, the silence of some celebrities, who typically engage on other social issues, has not gone unnoticed. Their lack of public response has led to a backlash, with fans expressing disappointment and, in many cases, choosing to unfollow or block them via the blackout 2024 movement. Activist groups and individual social media users argue that people with a substantial following have a moral obligation to speak out against injustices, believing their silence during such critical times reflects either indifference or a lack of courage. The movement aims to push celebrities to acknowledge the conflict and show solidarity with those affected. In response to the mounting pressure, some celebrities have started to address the conflict, sharing posts that call for peace and humanitarian aid for the victims. However, their responses have received mixed reactions, with some praising their courage to speak out and others criticizing them for not taking a definitive stance or speaking out sooner. The phenomenon highlights the evolving role of celebrities supporting Palestine and celebrities supporting Israel in the digital age, where their influence can extend beyond entertainment into social and political spheres. The expectations for public figures to comment on pressing global issues are becoming increasingly common, suggesting a shift in how celebrity influence is perceived and the potential consequences of their silence on their public image. As the conflict and the digital response continue to unfold, it remains to be seen how this dynamic will affect celebrity activism and the broader landscape of social media engagement in the future.
NJ To Require Teen YouTubers, Influencers Parental Permission To Earn From Content
In an unprecedented move, New Jersey has passed a law requiring teenagers under the age of 18 who want to create content for platforms like YouTube, TikTok, and Instagram to obtain parental permission before they can post. This New Jersey social media law, signed into law by Governor Phil Murphy on Friday, aims to protect young internet personalities from exploitation and ensure their online activities are supervised. The law, which will take effect starting July 1, 2024, is the first of its kind in the United States and comes in response to growing concerns about social media effects on teens and about the safety and well-being of minors in the digital space. Under the new rules, social media companies will be required to verify that teen users have received social media parental consent or approved by a egal guardian before they can create an account or upload content. This will apply to all users residing in New Jersey who indicate they are under 18. Governor Murphy emphasized that while the internet offers immense opportunities for creativity and expression, it also poses significant risks for young users. "This legislation seeks to ensure that our children’s ventures into digital content creation are done under the guidance and supervision of an adult," Murphy stated during the signing. The law also stipulates that parents must be involved in the decision-making process regarding the types of content their children can post, and they must be made aware of any potential revenue generated from such activities. The aim is to prevent economic exploitation and ensure that any earnings are managed in a way that benefits the minor. Social media platforms are required to develop and implement age-verification tools to comply with the new regulations. Companies that fail to enforce these rules could face fines and other penalties, which have yet to be fully detailed by the state. The legislation has received mixed reactions. Supporters argue it is necessary to safeguard minors from the pressures and potential dangers of online fame. Critics, however, claim it could stifle young creators' freedom of expression and creativity and burden platforms with cumbersome regulatory obligations. As the law's implementation date approaches, both proponents and opponents are keenly watching to see how this novel approach to digital content regulation among minors will unfold in New Jersey and potentially set a precedent for other states.