The Trump Organization is expanding into the world of wireless communication with the announcement of Trump Mobile, a new mobile phone plan and branded smartphone set to launch in September 2025. The latest venture from the business empire of President Donald Trump is drawing both interest and skepticism, as it merges consumer tech with presidential branding in a highly politicized marketplace.
Unveiled on Monday, Trump Mobile will offer a $47.45-per-month service plan dubbed “The 47 Plan,” a reference to Trump’s status as the 47th president of the United States. The plan includes unlimited talk, text, and data, as well as two unconventional perks for a mobile plan: roadside assistance and access to a Telehealth and Pharmacy Benefit. Alongside the phone service, the company will begin selling the T1 smartphone, priced at $499.
The phone itself is already gaining attention for its patriotic and brand-centric design. It features a gold-colored metal body etched with an American flag and is prominently associated with Trump’s campaign slogan, “Make America Great Again.” The T1 runs Android 15 and comes with a 6.8-inch AMOLED display, a 50-megapixel rear camera, a 16-megapixel front-facing camera, 12GB of RAM, and 256GB of internal storage — specifications that place it in line with mid-to-high-end Android devices.
Though the service and device are heavily branded, the Trump Organization is not directly responsible for the design or manufacturing of the phone. A disclaimer at the bottom of the Trump Mobile website notes that the products and services are provided through a licensing agreement and not directly developed or sold by Trump’s business entities or family.
A New Chapter in Trump-Branded Commerce
This telecommunications foray is the latest in a string of Trump-branded products that have emerged since his entry into politics. From Trump Steaks and Trump University to more recent offerings like gold sneakers, Bibles, and watches, the Trump name continues to be monetized through licensing agreements. According to the president’s recent financial disclosures, these licensing deals brought in more than $8 million in revenue in 2024 alone.
Critics, however, are raising eyebrows over the potential ethics of such ventures, especially as Trump serves a second term in the White House. Branding commercial products while holding the highest public office in the country continues to stoke debate over conflicts of interest and presidential conduct.
Despite the scrutiny, the Trump family shows no signs of slowing down its business ventures. The Trump Mobile offering appears to be a calculated play to further cement the former reality TV star’s political brand into everyday consumer choices.
Pricing Compared to Competitors
The 47 Plan’s monthly price of $47.45 is notably higher than similar plans from established carriers. For instance, Visible by Verizon offers an unlimited plan for $25 per month, and Mint Mobile’s 12-month unlimited package costs just $30 monthly. Nevertheless, the Trump Mobile website asserts that its service provides the “same coverage as the 3 nationwide phone service carriers,” a reference to Verizon, T-Mobile, and AT&T — all of whom have yet to publicly respond to inquiries about the Trump-branded network.
The Trump Mobile site also claims to offer a U.S.-based customer service call center, although when asked by CNBC, a representative declined to reveal its exact location, citing “security reasons.”
Political Branding Meets Everyday Tech
This blending of politics and consumer electronics is an unusual move, but not entirely surprising given Trump’s history of leveraging his name for commercial success. The pricing strategy, patriotic marketing, and service perks appear to target a specific segment of American consumers—namely Trump supporters—who may value the political identity attached to their device as much as the specs or service.
Whether the T1 phone and 47 Plan will succeed in a saturated telecom market remains to be seen. But one thing is clear: Trump’s business empire is betting big on the idea that his loyal base will not only vote for him—but buy his phone plan too.