image ofsocial media advocacy

Social Media Advocacy Programs: Best Way to Amplify Brand Voice


Did you know that 92% of consumers trust peer recommendations more than ads? This tells us how social media advocacy can boost your brand's message. It lets your biggest supporters spread the word naturally, making your voice louder on their personal networks. Social media started as a tool for global publishing and brand promotion. But as time passed, companies learned they needed to change how they connect with people. They started looking for more 'real' ways of talking with others, especially influencers, about their offerings. This shift led to many trying out social media advocacy, aiming to connect better while meeting new online standards. bullhorn emitting social media platform incons

Key Takeaways

  • Social media advocacy leverages the power of peer recommendations to amplify your brand's voice
  • Companies are rethinking traditional marketing approaches to foster more genuine, authentic connections with customers and influencers
  • Adapting social media advocacy strategies can help organizations meet the evolving standards and expectations of social channels
  • Successful social media advocacy programs empower brand champions to share positive experiences and insights
  • Developing a strategic, value-driven approach is key to building a thriving advocate community

Unboxing Social Media Advocacy

Social media advocacy is a dynamic strategy. It involves engaging various people to support a brand online. The goal is to connect authentically with audiences, which can boost business outcomes in a cost-effective way.

What is Social Media Advocacy?

Social media advocacy is about inspiring those who care about a brand. They actively share the brand's content, services, and messages online. This boosts the brand's visibility. It also helps engage more people, leading to better results.

The Need for Social Media Advocates

Companies might not have much social influence themselves. Yet, they have supporters who do. By using these advocates' voices and relationships, brands can better connect with new people. This builds credibility and strengthens their bond with their audience.

Types of Social Media Advocacy Programs

Social media advocacy involves many helpful strategies for businesses to boost their message and connect with their audience. These include engaging employees to share their stories and using influencers. Each method offers special benefits and chances for success.

Employee Advocacy

employee advocacy
Statistics on Employee Advocacy by PostBeyond
Employee advocacy lets staff share good experiences from work on their social media. This boosts the team's spirit and makes the brand look good. Employees act as genuine supporters.

Customer Advocacy

Companies ask happy customers to tell others about their good experiences. This can pull in more business. With a group of loyal fans, a company can earn trust and show that customers love what they offer.

Influencer Advocacy

Working with famous online voices helps companies reach more people. These include experts and well-known names in a field. This method can help a brand seem more trustworthy and produce popular content.

Partner Advocacy

content collaborations
Collaboration is beneficial for brands and marketers.
Companies can team up with others that have similar goals but offer different things. This way, they can reach more customers together. It’s a win-win that leads to new opportunities for both.

Examples of Successful Social Media Advocacy

As the world of social media advocacy unfolds, IBM and Cisco are leading the way. They have harnessed the power of brand advocates to enhance their online presence. This strategy connects with customers and boosts their business impact.

IBM's Advocacy Program

IBM Voices, IBM's social media advocacy program, includes about 500 advocates. They have a special tool to help showcase IBM on social media. These advocates spread the latest from IBM to many people, promoting the company's work and ideas.

Cisco's Success Story

Cisco, a top tech company, has a vibrant social media advocacy program too. They guide over 1,300 advocates to share about Cisco's new products, answer customer questions, and more. In 2021, Cisco started a program with its own employees. Within 4 months, over 3,000 employees jumped in, posting about their work. This collective effort is valued at $200,000 for Cisco in reaching markets.

Social Media Advocacy Strategic Approach

Building a successful social media advocacy program needs a clear strategy. Start by setting S.M.A.R.T. goals. These should sync with your main business objectives, like boosting brand awareness or driving more website visitors.

Setting Clear Goals

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Your goals determine your path.
At the outset, define your social media advocacy goals. This leads you on a clear path to success. Be it amplifying your brand's message or aiming for better customer connections, clear goals keep your program effective.

Identifying Potential Advocates

Next, find people who can advocate for your brand. Look within your social media followers and newsletter subscribers. They're already interested in your brand. By finding the most passionate supporters, you can make your advocacy strategy more powerful.

Engaging Employee Advocates

Employee advocacy is key to boosting your program. Encourage your staff to share your brand's content. This way, you reach more people. It's important to make this a voluntary and rewarding effort. Consider following employees from official accounts and sharing their posts.

Rewarding and Retaining Advocates

We aim to keep our social media advocates happy and excited. It's vital to offer rewards like following and interacting with them. We also highlight our top contributors. Sending them branded items or exclusive discounts is powerful. Additionally, creating special events like meetups can be great. Adding value to their experience through helpful programs or education is key. This strategy keeps our brand ambassadors by our side for a long time.

Incentives for Advocates

It's essential to provide meaningful rewards for our social media advocates. We should show appreciation by celebrating our top sharers. This involves sending out branded goods or giving out special discounts. Moreover, organizing private meetups helps build a stronger sense of community. These activities keep our advocates engaged and eager to support.

Adding Value to the Experience

Making the advocate experience valuable goes beyond just rewards. We offer educational chances, like webinars, to improve their communication about our brand. This also includes creating exclusive content and giving a peek behind the scenes. These strategies deepen their connection to our brand. By doing so, we ensure our advocates stay with us, continuing their active support over time.

Best Practices for Social Media Advocacy

Building a strong social media advocacy plan means paying close attention to key practices. We will look at three important factors that can boost your outcomes.

Develop a Content Strategy

A content strategy and plan helps keep the marketing flow going.
To succeed in social media advocacy, you must have a solid content plan. This includes deciding how often to post and setting clear engagement goals. A content calendar and scheduler like this Postfity review also plays a big part in making sure you share a variety of posts. By carefully planning and scheduling your social media content, you keep a constant flow of posts. This way, you keep your audience interested, and your advocacy work has a bigger impact.

Engage with Supporters

It's vital to interact with those who support you on social media. Be active in their comments, share their content, and follow them. These small steps can bring your support community together and show the human side of your brand. By showing that you truly value your supporters, you strengthen your bond. They are then more likely to keep supporting you.

Build Relationships with Media

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Working with the press amplifies your brand image and voice.
Your advocacy plan can also strengthen ties with the press. Engage with the media by replying to their posts or sending direct messages. Your brand can be seen as a leader in your field if you use these tactics. This could lead to more press attention, helping your message reach farther. Working with an agency like this Metric Theory review can help partner your brand with a media team.


Social media advocacy programs are a strong way for brands to boost their message. They help drive real business change. Brands can make their message stronger by using the social networks of their biggest fans. This builds trust, broadens their reach, and makes real connections with customers. By taking certain steps, like planning out your content, talking to supporters, and getting to know the media, brands can create groups of dedicated advocates. These advocates will sincerely promote a company's products or services. Social media advocacy isn't just a phase; it's a key tool for brands to keep up with the digital world. It helps them stay close to their audience in an impactful way. Looking back on the points we covered, social media advocacy seems to be changing the game for brands. It's a method that can lead to more commitment, trust, and growth for a business. So, opting for this approach can help brands hit new highs in their connection, trust, and business achievements.


  • What is social media advocacy? Social media advocacy is getting various people to support and say good things about a brand online. This could be employees, partners, customers, or people who are influential in the industry. They talk positively about the brand's products, services, and overall vibe.
  • Why is social media advocacy important? Brands are finding it harder to connect with people just through ads. So, they're turning to social media advocacy for help. This approach lets brands spread their message more effectively. They use the social reach of their biggest supporters and fans.
  • What are the different types of social media advocacy programs? There are several types of social media advocacy. These include getting employees, customers, influencers, and partners to share their good experiences with the brand. Each group talks about the brand in their social media posts.
  • Can you provide examples of successful social media advocacy programs? Sure, IBM and Cisco have had great success with their social media advocacy. IBM's IBM Voices program has 500 members who actively share about IBM. Cisco, on the other hand, launched an employee advocacy program. Within 4 months, 3,000 employees were actively posting, bringing a market value of $200,000 to Cisco.
  • What are the key steps to building a successful social media advocacy program?Starting a successful social media advocacy program means setting clear goals first. Check your followers and those who have subscribed to your emails. Involve employees who want to join and offer them rewards. It's also crucial to interact with your supporters online and to build relationships with the media.
  • How can brands keep their social media advocates engaged and motivated? Brands can keep their advocates engaged by offering useful rewards. This might include interacting with them online, recognizing their efforts, and giving them special gifts or discount codes. Offering exclusive events and learning opportunities adds value to their experience and keeps them on board longer.
Learn more about social media marketing strategies in this "Leveraging Social Media for Video SEO: A Comprehensive Guide" article.
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