Social Media Marketing

Top 10 Social Media Platforms: Dominating SocMed to Explosively Grow Your Brand

What are the top 10 social media platforms? The top 10 social media platforms are Facebook, YouTube, Instagram, TikTok, LinkedIn, Pinterest, Reddit, Snapchat, Twitter, and Discord. Facebook leads with the largest user base, while platforms like TikTok and YouTube thrive on short and long-form video content. These social media platforms offer unique features and cater to different audiences, making the right choice dependent on your brand goals and target demographics. It's 2025, and if you're thinking about the same strategies last year that you plan on using for this year, you need to rethink your options. The industry is changing, advertisement costs are increasing, and more and more people realize how crucial building an organic audience is. Social media platforms are more critical now than ever. Perhaps you don't want to be a content creator who actively engages in top social media platforms to expand your reach. However, you need to understand that building an audience is the most valuable thing any brand can do right now. Most people don't know how or where to start with this journey. Lucky for you, this is what this post is all about. The last 17 years have shown how top social media platforms have taken off and dominated the internet. What are the top 5 social media platforms you can use right now? Guess what, because today we are discussing not 5 but 10 of the best social media platforms you can utilize to generate followers, build a community from these followers, and ultimately transform them into loyal customers who will continuously buy your product or service. We'll start at no. 10 and work our way up. Let's get started! Key Takeaways Adapt to Evolving Strategies: Relying on outdated social media tactics can hinder brand growth. It's essential to reassess and update your strategies to align with current trends and platform features. Importance of Organic Audience Building: With rising advertising costs, cultivating an organic audience has become more valuable than ever. Building genuine connections can lead to sustained brand loyalty. Understanding Platform Dynamics: Each social media platform offers unique features and caters to different audiences. Selecting the right platform depends on your brand's goals and target demographics. Consistency Over Instant Success: Achieving significant milestones, like amassing a large follower base or substantial sales, requires consistent effort and time. Patience and persistence are key. Commitment to Learning: Staying informed about platform updates and emerging trends is crucial. Continuous learning and adaptability can significantly impact your brand's success on social media. Discord [caption id="attachment_11169" align="alignnone" width="1024"] Discord is one of the most popular ways to connect online with hundreds of millions of users.[/caption] First on our list of the top social media platforms is Discord, with over 150 million active users per month. In 2015, it started as a group chat platform primarily dedicated to gaming. So plenty of gamers would hop on board to create a group to discuss a specific game topic. But in 2020, it took off as one of the social media platforms beyond gaming, but a communications app that allows you to share voice, video, and chat with friends, gaming communities, and developers. To use Discord, participants join themed servers, and anyone can create their own server after they sign up to become a discord member. You can also invite people to join your server with a link. Server admins can create text and voice channels narrowed by topic or restricted by users, such as age channel topics. Twitter [caption id="attachment_11170" align="alignnone" width="1024"] Using Twitter for business allows users to share information quickly and start engaging in conversations with their target audience.[/caption] Next is Twitter, with more than 330 million active users. Twitter is one of the oldest of social media platforms, started in 2006. At that time, you could share your thoughts as long as you limit your characters to 140. Thus, you must be creative to come up with short but catchy takes. You can also follow other public figures and celebrities and contribute to the conversation. Tweeting and retweeting have become great ways to amplify a message you are passionate about. However, today, the platform has extended it to up to 280 characters per tweet, and photos and videos can already be shared. In 2020 it went through one of its biggest updates by coming up with something that became known as a Twitter fleet, where the photos and videos you share will disappear after 24 hours. In other platforms, however, this is known as Stories. This is a great way to share something on Twitter that does not have to stay forever on their profile. Speaking of which, now is the time to try out a cloud-based Twitter growth tool to help brands post content, schedule, and increase engagement. Read more on our Hypefury review. Snapchat [caption id="attachment_11171" align="alignnone" width="1024"] Brands can advertise on Snapchat using traditional ads, branded filters, lenses, or geotags.[/caption] Next on our list of the most trending social media platforms is Snapchat, with over 350 million active users. In 2011 it began as a messaging platform for sending messages to your friends, and then the message will disappear after looking at it once. This was the unique thing about Snapchat that made it so popular with the younger generation since it was a feature no one else had. Snapchat also has realistic filters when recording yourself on camera or taking selfies. You can put on a mustache, a big, funny hat, and even turn yourself into a baby! There were a lot of funny and cool things to play around with that eventually turned into a full-blown social media platform. In 2020 it introduced Spotlight for sharing videos in a vertical format which lasted around 15 seconds. Other platforms on social media have their version of this as well. Reddit [caption id="attachment_11172" align="alignnone" width="1024"] Businesses will benefit from Reddit because many people come here to ask about potential purchases, air complaints about products or services, and other things you want to watch out for as an entrepreneur.[/caption] At number 7 is Reddit, with over 430 million active monthly users, which has been around since 2005. It used to be just an internet forum mainly for sharing content and could be used anonymously. Just create a personal profile, read the latest posts, share comments, and create your own posts. When you have a Reddit account, your posts could be text, photo, or video-based. They could also be link-based, meaning you share another website using your Reddit page. The way Reddit works is through its upvote and downvote system. When a post is created on the platform, people can either upvote or downvote. So the one with the most upvote wiggles up to the top of Reddit, which was called the front page of the internet since the most popular post will move up to the front page. It was something to be super proud of if you made it to the top. Reddit is made up of hundreds of thousands of communities known as subreddits. So it doesn't matter what your interest is. You can go to reddit.com and search for it. What are the top 20 social media sites? The answer to this question can also be found on Reddit! Pinterest [caption id="attachment_11173" align="alignnone" width="1024"] Pinterest for your brand is amazing for brand exposure and increasing your potential customer base.[/caption] Then at number 6 on our list of the best social media platforms is Pinterest, with over 445 million active monthly users. This social network has been around since 2010, so it's also one of the oldest members of this group. It's like a digital scrapbook where you create a profile or a board for yourself. Think of it like a folder on your computer. Within that board are different items called pins. You can make boards for whatever interests you, for toys, gadgets, recipes, DIY, and just about anything you can imagine. Starting is easy; create an account with multiple boards depending on your interests. Then search all of Pinterest and find unique things you could pin on your board/s. They can be in the form of photos, videos, or even animations that could be linked to other websites. You can also pin other people's things onto your board and create your very own customized scrapbook. And to ensure you have your content planned weeks or months ahead, why not get the help of a social media scheduling and automation application? Read more on our Social Champ review. LinkedIn [caption id="attachment_11174" align="alignnone" width="1024"] With the right LinkedIn marketing strategy, you can build credibility, create your own meaningful network and establish your brand as an authority in the industry.[/caption] Number 5 on our list of top 10 social media platforms is LinkedIn with over 760 million active monthly users. It is no longer privately owned since Microsoft purchased the company for $26 billion in 2016. LinkedIn is the oldest of all the social media platforms out there since its foundation in 2003. We are talking about 20 years of existence, long before YouTube or Facebook emerged. This is one of those social media platforms specifically designed for professionals. This means you create a profile the way you do with other socials. However, you don't share personal stuff on that profile. You share your resume and work history instead, plus a professional headshot for your photo. This is because you can easily connect with other professionals who are there either to hire or look for work. Of course, you can still share articles, photos, and videos as long as you keep them professional and work-related. TikTok [caption id="attachment_11175" align="alignnone" width="1024"] TikTok serves as an all-in-one tool for brands to advertise on.[/caption] Then at number 4 on our top 10 social media platforms list, we have TikTok, with over a billion active monthly users. The platform exploded on social media in 2020 and created TikTok superstars like Charli D'Amelio, Addison Rae, and Bella Poarch. TikTok took off in 2018 when it acquired Musical.ly, which had a similar design and where people created a lot of dance or lip-syncing videos. It's one of the social media platforms for sharing short-form videos that began with 15-second videos, with 60 seconds being the maximum. TikTok came with photo and video templates as well. Mainly it was used for entertainment purposes, but entrepreneurs quickly picked up on its potential as a great marketing and advertising tool for building their brand and increasing their reach to their target audience. Instagram [caption id="attachment_11176" align="alignnone" width="1024"] Entrepreneurs use Instagram to drive brand awareness, boosting sales, and building and tracking audience engagement.[/caption] Then there's Instagram at number 3 on our list of the top 10 social media platforms, with over 2 billion active monthly users. When it was created in 2010, it was merely a filtering and camera, but it has evolved into a colossal social media platform. 2010 was also the rise of amazing camera phones, so it was perfect timing. People took pictures to post on Instagram while using it as a filtering app. In 2012 Facebook purchased Instagram for over $1 billion. Ever since Facebook took over, it underwent a lot of significant updates. Gone are the days when it was just a filtering or photo-sharing app. Now people go live on the platform, sharing long or short-form videos. There's also Instagram Stories, where the photos and videos you posted will disappear after 24 hours, much like Snapchat. Then 15-second Instagram Reels were introduced to compete with TikTok. There was also IGTV so you could share videos longer than a minute, with a maximum of 60 minutes for selected accounts. YouTube [caption id="attachment_11177" align="alignnone" width="1024"] Brands can utilize YouTube to address customer queries, promote brand messages, and more.[/caption] At number 2, we have YouTube, with over 2.6 billion active monthly users. It was one of the top social media platforms 2021 or any year for that matter. In 2020, entrepreneurs realized how much traffic they could get as business owners on TikTok but then realized that the audience wasn't loyal. This all changed with YouTube Shorts since not only is it driving growth to your YouTube channels, but with the latest algorithm updates, if somebody watches your Shorts, they will also be served your long-form content. This means, then, that you can attract and nurture your target audience all at once in a single platform. And lucky for those planning to start or already have a podcast since YouTube has a dedicated section for podcasts. Do not hesitate to post long-form videos on YouTube because they do not depreciate in value, even if it's been weeks, months, or years. People can always search and find you and your content. This is Evergreen content, unlike Instagram or TikTok, where content will eventually depreciate in a few days or weeks. Also, because you're making long-form videos, you can chop these up to create short-form clips that you can then distribute on TikTok or Instagram or repost on YouTube Shorts. Facebook [caption id="attachment_11178" align="alignnone" width="1024"] The Facebook business page is designed for brands wanting to promote products and services using links, status updates, photos, and videos.[/caption] So, what is the main social media platform? It's none other than Facebook, with over 2.9 billion active monthly users. It is among the powerful social media platforms regardless of the size or type of business you are in. Here you can reach more potential customers and grow your brand online by engaging in paid or organic marketing or both. Thus, it is highly recommended that you also create a professional Facebook business page. From a simple Facebook profile, the platform has added various features and now has a robust mobile app on iOS and Android. The Facebook app has become one of the top downloaded social media apps in the last decade or so. Today, the estimated valuation of Facebook is right over $800 billion. FAQ Why is it crucial to update social media strategies regularly?Social media platforms frequently evolve, introducing new features and changing algorithms. Regularly updating your strategies ensures you remain effective and relevant. How can I determine the best platform for my brand?Assess your target audience's preferences and behaviors. Research what social media platforms they spend most of their time and how they engage with content to choose the most suitable platform. Is building an organic audience more beneficial than paid advertising?While paid advertising can offer quick visibility, an organic audience often leads to deeper engagement and long-term loyalty, which are invaluable for sustained brand growth. How long does it typically take to see significant results on social media?Results can vary based on numerous factors, but consistent effort, quality content, and genuine engagement typically yield noticeable outcomes over time. What are some effective ways to stay updated on social media trends?Follow industry blogs, attend webinars, participate in relevant forums, and engage with thought leaders in social media platforms to stay informed about the latest trends and best practices. Which social media platform is for you? If you're starting to build your brand, understand that this is relative. Just because it's the best social media platform for XYZ doesn't mean it's the best one for you or your brand as well. Start with something you are already comfortable with, then build it up. Do your homework and check out, say, the top 50 social media platforms today. See what makes them tick, their common denominators, and what you think makes them super enticing to their audience. To succeed, you can't merely know the 6 types of social media platforms and then become an instant success. You can't expect to rise from zero to 200,000 Instagram followers overnight or make over $10 million in sales in your first year. Beyond making money, you need to know the importance of building an audience. Only when you have built your authority and brand recognition can you expect to get some traction to expand your reach and turn your leads into conversions. As long as you are committed to learning and growing, you can be sure to hit your goal sooner than later. To learn more about how you can use social media platforms to grow your business, check out our post What is Podcast? A Beginner's Guide.

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TikTok Text to Speech: Empowering Innovation and Inclusivity

What is TikTok Text to Speech? TikTok Text to Speech is a feature that converts written text into voice narration, allowing users to add voiceovers to their videos without speaking on camera. Originally developed to enhance accessibility for users with visual or speech impairments, it has evolved into a powerful creative tool, offering customizable voices, accents, and effects. This technology not only boosts user engagement and inclusivity but also plays a key role in brand marketing and the rise of user-generated content on the platform. In social media, innovation is the key to engaging audiences and fostering inclusivity. TikTok Text to Speech feature is one such innovation that has reshaped how we create and consume content. This groundbreaking tool amplifies creativity and enhances accessibility, making digital communication more diverse and engaging. Text to Speech technology has been around for some time now. It has found numerous applications before eventually making its way into social media platforms. Learn how TikTok Text to Speech came to be and, possibly, where it's going. Evolution of TikTok Text to Speech Technology The evolution of TikTok Text to Speech technology has been truly remarkable. It has come a long way from its humble beginnings as a simple robot-like voice to its current state as a sophisticated tool for creative expression. In the early days, the TikTok text to speech feature was primarily used for accessibility, allowing users with visual impairments to experience the platform's content. However, it quickly became a popular creative tool, with users adding humor, personality, and emotion to their videos. The most downloaded app in Q1 2022 with over 3.5 billion downloads, TikTok has responded to this growing popularity by investing heavily in developing its text to speech technology. The platform has incorporated advanced AI algorithms to make the voices sound more natural and expressive. It has also added new features, such as the ability to change the voice's pitch, speed, and volume. As a result of these efforts, TikTok Text to Speech technology is now one of the most sophisticated in the world. Millions of users use it daily to create engaging and creative content, including its vast arsenal of TikTok influencers. Here are some of the key ways that TikTok Text to Speech technology has evolved over time: Improved voice quality: The voices used by TikTok Text to Speech have become increasingly natural and expressive over time. This is due to advances in AI technology, which allow the platform to generate speech that is more difficult to distinguish from human speech. Greater customization: TikTok now offers a broader range of customization options for its TikTok Text to Speech. Users can change the pitch, speed, and volume of the voice, language, and accent. This gives users more control over the sound of their videos and allows them to create more unique and expressive content. New features: TikTok has added new features to TikTok Text to Speech technology over time, such as the ability to translate text into different languages and to add effects to the voice. This has expanded the creative possibilities for users and allowed them to create even more engaging videos. Behind the Scenes: How TikTok Text to Speech Works [caption id="attachment_16268" align="aligncenter" width="1024"] How Tiktok's text to speech feature works (Source: Dexerto)[/caption] TikTok Text to Speech is powered by a complex AI system that converts text inputs into lifelike voice recordings. The system uses a variety of techniques, including: Natural language processing: NLP is used to understand the text input's meaning and generate a corresponding speech signal. Machine learning: ML is used to train the system on a large dataset of text and speech recordings. This allows the system to learn how to generate natural and expressive speech. Waveform synthesis: This cutting-edge technology is used to generate the actual sound waves that are played back to the user. TikTok Text to Speech system is constantly being updated and improved. The goal is to make the voices sound even more natural and expressive, and to give users even more control over the sound of their videos. How to do text to speech on TikTok? Here is a more detailed explanation of how TikTok's text to speech system works: [caption id="attachment_16265" align="aligncenter" width="1024"] How to use TikTok’s Text to Speech (Source: TikTok)[/caption] When a user enters text into the TikTok text to speech tool, the system first uses NLP to understand the meaning of the text. This includes identifying the words in the text, their parts of speech, and their relationships to each other. The system then uses machine learning to generate a speech signal corresponding to the text input. The procedure considers various factors, such as the pronunciation of the words, the intonation of the speech, and the desired tone of voice. Finally, the system uses waveform synthesis to generate the actual sound waves that are played back to the user. The TikTok Text to Speech voice system is a complex and sophisticated piece of technology. It is a testament to the platform's commitment to innovation and providing its users with the tools they need to create engaging and creative content. Empowering Creativity: Giving Voice to Diverse Narratives The TikTok Text to Speech voice generator has become a powerful tool for empowering creativity and giving voice to diverse narratives. It allows users to create content without speaking on camera, which can be especially beneficial for those who are shy, have anxiety, or have difficulty speaking. The TikTok Text to Speech feature also enables users to explore different personas and voices, which can help them express themselves creatively and authentically. For example, a user might use a Text to Speech voice to create a video from a fictional character's perspective or share a personal story in a way they would not feel comfortable doing on camera. In addition, TikTok Text to Speech feature includes a wide range of languages, accents, and dialects. This means that users worldwide can use this feature to create content and share their stories with a global audience. Here are some specific examples of how TikTok's Text to Speech feature is being used to empower creativity and give voice to diverse narratives: A user with a speech impediment uses TikTok Text to Speech to create educational videos about their disability. A shy user uses Text to Speech to share their stories and experiences with others. A user who is from a non-English speaking country uses Text to create content in their native language and share their culture with the world. A user who is a writer uses TikTok Text to Speech to turn their stories into videos. A user who is a musician uses Text to Speech to create music videos. Impact on Digital Communication Trends [caption id="attachment_16263" align="aligncenter" width="1024"] (Source: gstudioimagen1/Freepik)[/caption] TikTok's Text to Speech feature has significantly impacted digital communication trends across various social media platforms. This leading social media platform has helped to popularize the use of voice-based communication in digital spaces, and it has inspired other social media platforms to develop their own Text to Speech features. The Text to Speech feature has also had a major impact on how people create and consume content on social media. It has made creating engaging and creative content easier, even if they are uncomfortable speaking on camera. And it has made it more enjoyable for people to consume content, as they can listen to it rather than read it. Here are some specific examples of how TikTok Text to Speech feature is impacting digital communication trends: The rise of voice-based communication: TikTok Text to Speech feature has helped to popularize the use of voice-based communication in digital spaces. This is evident in the growing popularity of voice messaging apps and social media platforms that allow users to record and share audio content. Other social media platforms’ increasing use of Text to Speech: Many other social media platforms, such as Instagram and Twitter, have now developed their own Text to Speech features. This clearly indicates that the demand for voice-based communication is growing on social media. The shift towards more dynamic and engaging content: TikTok's Text to Speech feature has helped to shift the trend towards more dynamic and engaging content on social media. Users are increasingly looking for visually appealing content that tells a story. Text to Speech can add humor, personality, and emotion to content, making it more engaging for viewers. Accessibility and Inclusivity: Breaking Barriers TikTok's Text to Speech feature has significantly contributed to accessibility and inclusivity on social media. Knowing how to add text to speech on TikTok has made it possible for people with disabilities to create and consume content on the platform, which was previously impossible. With over 1 billion monthly active users, TikTok's commitment to accessibility is commendable. The platform has shown that it is possible to create social media platforms that are accessible to everyone, regardless of their abilities. Here are some specific examples of how TikTok's Text to Speech feature is breaking barriers and making social media more accessible and inclusive: A blind user uses TikTok's Text to Speech to create videos about their experiences and share their perspectives with the world. A user with a speech impediment uses TikTok's Text to Speech to create comedy sketches and share their sense of humor with others. A user with autism uses TikTok's Text to Speech to create videos about their interests and connect with others who share their passions. A user with a physical disability uses Text to Speech TikTok to create videos about their daily life and to show others that people with disabilities can live full and active lives. TikTok Text to Speech and User-generated Content [caption id="attachment_16262" align="aligncenter" width="1024"] Sample of TikTok’s user-generated content (Source: TagBox)[/caption] TikTok's Text to Speech feature has played a major role in the rise of user-generated content on the platform. By making it easy for anyone to create videos, regardless of their technical skills or experience, TikTok has democratized content creation and given a voice to people who might not otherwise have been able to share their stories. One of the key benefits of TikTok's Text to Speech feature is that it allows users to create videos without speaking on camera. This is especially beneficial for shy users, those with anxiety or have difficulty speaking. The Text to Speech feature also allows users to explore different personas and voices, which can help them express themselves creatively and authentically. Another key benefit of TikTok's Text to Speech feature is that it is easy to use. Users simply need to type in the text they want to say, and the platform will generate a voiceover. This makes it easy for users to create videos even if unfamiliar with video editing software. As a result of these factors, TikTok has become a platform where anyone can create and share their stories, regardless of their background or experience. This has led to an explosion of user-generated content on the platform, with creators worldwide sharing their unique perspectives and creativity. Let’s now discuss how this feature has further strengthened TikTok’s position as one of the top digital marketing tools today. TikTok Text to Speech and Brand Marketing TikTok's Text to Speech feature has become a valuable tool for digital marketing. Brands use the feature to create engaging and creative content that connects with their target audience more authentically. [caption id="attachment_16261" align="aligncenter" width="1024"] (Source: Statista)[/caption] TikTok has amassed a significant audience in the United States and Europe, surpassing the app revenue market share of older social media platforms such as Instagram and Facebook, both owned by U.S. companies. Here are some examples of how brands are using TikTok's Text to Speech feature in their social media marketing campaigns: Duolingo: Duolingo's language learning app is known for its humorous and creative TikTok videos. The app often uses Text to Speech to narrate its videos, which adds to the humor and makes the videos more engaging. Starbucks: Starbucks uses Text to Speech to create videos that promote its products and services. For example, the company might create a video using Text to Speech to introduce a new coffee drink or to promote its loyalty program. Disney: Disney uses Text to Speech to create videos that promote its movies and TV shows. For example, the company might create a video using Text to Speech to share a behind-the-scenes look at a new film or to promote a new TV show. Red Bull: Red Bull uses Text to Speech to create exciting and action-packed videos. The company often uses Text to Speech to narrate videos that feature athletes and other extreme sports enthusiasts. TikTok Text to Speech and the Democratization of Content Creation TikTok's Text to Speech feature is a testament to the platform's commitment to innovation and inclusivity. By seamlessly integrating technology with creativity, TikTok has transformed content creation and set a new standard for digital communication.  As we look to the future, the impact of TikTok's Text to Speech feature serves as a beacon, illuminating the path toward a more diverse, engaging, and accessible digital world. Feeling inspired by the transformative potential of technology in the digital landscape? Dive deeper into innovation with our trending post, “Top 20 Influencer Marketing Software Tools 2023.” Discover the tools reshaping how influencers and businesses connect, empowering you to elevate your online presence. Reading this post isn't just about staying updated; it's about seizing opportunities and shaping your digital journey. 

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What Does Reposting Do on TikTok? How to Master TikTok Reposts to Amplify Your Brand

What does reposting do on Tiktok? Reposting on TikTok shares someone else’s video to your followers without creating new content. The reposted video appears in your followers’ For You feed but not on your profile. It helps amplify content you like or want to support. Since its launch, TikTok has done several upgrades and added great features, TikTok Repost being one. So, what does reposting do on TikTok, and what can you get from reposting other's content? Key Takeaways: Enhanced Engagement: Reposting on TikTok can lead to increased engagement with your audience as you provide them with a variety of content to consume, keeping them interested and active on your profile. Diversified Content: Utilizing the repost feature allows you to diversify your content strategy by incorporating content from other creators, providing a fresh perspective and keeping your feed dynamic. Brand Collaboration Opportunities: Reposting content from other creators opens up opportunities for collaboration and partnership with those creators, fostering mutually beneficial relationships and expanding your brand's reach. Community Building: By reposting user-generated content and acknowledging your audience's contributions, you can foster a sense of community and loyalty among your followers, strengthening their connection to your brand. Amplified Reach: Reposting content from influential creators or trending videos can help amplify your reach by tapping into existing audiences and capitalizing on popular trends, potentially attracting new followers and customers to your profile. TikTok is undoubtedly one of the best social media platforms for business. The platform is a dynamic source of trendy and viral challenges, making it attractive and engaging to today's audiences.  In the last few years, brand engagement rates on TikTok have outperformed Instagram, Facebook, and Twitter. You must know TikTok's best features to get the best of it and leverage it for your brand. One of TikTok's features that allows you to engage with your audience actively is the reposting feature.  So, what does reposting do on TikTok? In this article, we will show you what does reposting on TikTok do and other relevant information.  [caption id="attachment_16321" align="aligncenter" width="1024"] Brand post engagement rates were highest on TikTok in 2020 and 2021. Source: marketing charts[/caption] What does reposting do on TikTok? Reposting on TikTok is a new feature that launched in May 2022. And what happens when you press repost on TikTok? TikTok reposting is similar to the re-tweet feature on Twitter, re-gram on Instagram, and share on Facebook. The TikTok reposting feature allows you to repost another creator's content to share with your audience.  The reposted video will feature the original creator's username so they are appropriately credited. The username is also clickable, making it easy for your followers to click on the creator and check out their TikTok profile.  So, where do reposted TikToks go? Your followers will see the reposted video on their FYPs alongside all your other content.  Unlike on other social media platforms, the videos you repost won't be on your TikTok profile and will exclusively appear on your friends' For You Page. Hence, users you don't follow back cannot view your reposted videos.  How do you repost on TikTok? After knowing what does reposting do on TikTok, we shall now go over the how. How do you repost content on TikTok? The steps are easy; nothing new.  Step 1 - Launch The App The first and the most obvious step is to launch your TikTok app and log in. It doesn't matter if you have a business or personal account, as the feature is available for both.  [caption id="attachment_16324" align="aligncenter" width="1024"] You can get the TikTok app on the Play Store and App Store for free.[/caption] Step 2 - Go To The Video You Want To Repost What does reposting a video on TikTok do? If you repost content for your TikTok profile, you must look for a video that aligns with your brand's identity and values. It is all the more challenging if you are an influencer, as your audience looks up to you for inspiration and influencer. Hence, choosing the videos to repost requires careful thought. It will do you good to choose content that appeals and will add value to your audience.  Step 3 - Tap The Share Icon Tap the "Share" icon on the content you want to repost to find all the sharing options. From there, you can find the Repost button in yellow. Step 4 - Click The Repost Button Tap the repost button once you have found it. You have two options for reposting -- add a commentary or repost it without any. An additional commentary is ideal if you want to provide your audience with further context on your reason for reposting the video or to give further relevant information. Once you have done the four steps, you have successfully reposted a TikTok. How do you undo a reposted TikTok? The answer to the question "What does reposting do on TikTok?" is important, as well as knowing how to undo your reposted TikTok. You might find yourself accidentally reposting content or reposting something that does not align with your brand. No problem, as you have the option to undo your TikTok repost. Simply revisit your reposted content, open the video, tap the share menu to find the yellow icon, and click "Remove Post." Can you see who reposted your TikTok? On Twitter, you will know those who re-tweet your Tweets. Unfortunately, this isn't the same on TikTok. TikTok does not allow its users to see who reposted their content. But who knows, TikTok might upgrade this feature soon, so users can finally know anyone who shares their content on the platform. So, yes, you can know what does reposting do on TikTok, but you can't find out who reposted your TikToks. What are the best TikTok reposting practices? If you are an influencer or managing your brand's TikTok account, having a few TikTok reposting practices in your pockets will definitely come in handy. Aside from being an expert in answering what does reposting do on TikTok, you will benefit from knowing the best practices. Here are some of the best TikTok reposting practices to help you get the most out of the feature: Repost content that aligns with your brand. Avoid reposting TikTok videos just for the mere sake of giving your audience something to watch. It's one of the reason you should know what does reposting do on TikTok. It can be easy to be an impulsive user of the feature, especially since it only takes a few taps. You may find something amusing, but if it does not, in any way, reflect your brand, avoid reposting that video. As mentioned, be mindful of the videos you repost because you represent your entire brand on the platform.  Regardless of how amusing some videos are, not all benefit your brand. So, think about and assess the videos you want to repost before actually doing so. Ensure your reposted content is relevant to your brand and aligns with your overall message and identity. And this is also true for influencers and individual TikTok creators. A single mistake can undo all the efforts you've put into your brand for years, so avoid reposting out of impulsion. Knowing what does reposting do on TikTok isn't enough, as you also need to know what to repost. Provide context on your reposted videos. Sharing content your viewers might find difficult to understand or grasp can be off-putting. You don't want to look like a random TikTok user who reposts anything under the sun. Sure, a simple repost will be enough for some viewers, but other videos require context. TikTok repost allows you to add a side comment on reposted videos or an "Add Your Thoughts" option. A pop-up will indicate you have successfully reposted the video, and with the pop-up is a message box you can utilize to add a brief comment. Choose the account you repost from. [caption id="attachment_16326" align="aligncenter" width="1024"] TikTok has millions of users. So, it can be difficult to narrow down your account options.[/caption] Just because a certain content aligns with your brand does not mean it's beneficial for you to repost it. More than just the content, you must also consider that some accounts don't align with your values. So, getting a good grasp of what does reposting do on TikTok isn't enough because you also need to know where to repost from. Before you click that repost button, visit the creator's account and check out their other content. If it helps, you can also go through their other social media channels to confirm whether or not sharing from their account may benefit your brand. As you do this, determine if the creator regularly shares content related to your interests or industry. To avoid issues, it is imperative to be selective of the accounts you repost from. If you want to know the best creators and influencers in the same industry, you may seek the assistance of an influencer marketing agency. Read more about it in our Influencer Matchmaker review. What are the benefits of reposting on TikTok? Sure, you now know what does reposting do on TikTok. So, what? What's the big deal? Why should reposting something on TikTok matter? [caption id="attachment_16323" align="aligncenter" width="1024"] It is beneficial for you to use TikTok for your digital marketing strategies.[/caption] If you want to upgrade your TikTok marketing strategies, you will be thrilled to know that reposting on TikTok benefits brands and content creators alike, making knowing what does reposting do on TikTok more important. Here are some of the reasons why we believe reposting on TikTok is good for you: Share relevant information with your audience. Reposting videos that your audience will find relevant keeps them engaged. You can repost anything valuable to your audience while bearing in mind the original creator. The content may be tips, tricks, how-to videos, and anything your audience can benefit from. The primary goal is to offer something valuable through your reposted content, especially since regularly crafting new content ideas takes time. Reposting other creators' content keeps your audience engaged without creating the content yourself. Of course, don't make reposting every day a habit. Your audience will notice you've slacked on fresh content and might replace you with other TikTok accounts. Provide UGCs for social proof. Social proof helps if you want to attract more people to your brand, and one of the most effective ways of giving evidence today is through user-generated content. Many TikTok users share product reviews, features, experiences, and success stories. This is where knowing what does reposting do on TikTok becomes important. With the repost feature, you can easily share any positive reviews or content your audience makes about your products and services. These user-generated content are strong testimonies of the credibility of your brand. This is just one advantage of knowing what does reposting do on TikTok. Acknowledge your loyal audience. Your brand's loyal audience and true-blue fans can attest to the quality of your brand and products. As a result, they may have posted content about your brand and products. You can acknowledge your fans and audience by reposting their content. This highlights the importance of knowing what does reposting do on TikTok. Being knowledgeable about what does reposting do on TikTok allows you to exert more effort for your fans. TikTok's repost feature is a sure way for you to reciprocate the love your loyal viewers have for your fans and make them feel you know their existence and appreciate what they do for you.  Can you imagine being recognized by a brand or an influencer you look up to? Not only will this make you feel appreciated, but it will also fuel your loyalty to the brand. TikTok doesn't reveal the re-poster's username, so if you want to share your audience's content, you may leave a brief comment on the video. That way, your audience will know you shared their videos. Connect with content creators, influencers, and KOLs. To maximize your social media reach, regardless of the platform you are on, you must know how to connect with the best creators, influencers, and key opinion leaders (KOLs) in your industry. Building connections with several persons is crucial to reach their audience. [caption id="attachment_16325" align="aligncenter" width="1024"] With the rise of influencers, you have a lot of options![/caption] Most creators and influencers have massive reach and a follower base of relevant users. Therefore, if you are able to connect with these influential people, you have an excellent chance of boosting your TikTok reach. One foolproof way to get noticed by these influencers is by reposting their content. Again, don't forget that TikTok does not notify the creators when you repost their content, so don't forget to leave a message or comment asking for permission to repost as a sign of respect.  Beyond knowing what does reposting do on TikTok, it's crucial to learn how to be respectful when reposting. Being respectful by asking permission before reposting allows you to foster a connection with the creators.  Once you have established a strong connection with the creators and influencers, you might get them to do the same by reposting your content or featuring you on their TikTok profile. If you want to partner with the right influencer in your industry, you may seek the advice of an influencer agency. You can read more about one of our recommended agencies in this HireInfluence review. FAQ: What does reposting do on TikTok? Reposting on TikTok allows users to share another creator's content with their audience. The reposted video appears on the user's followers' For You Page (FYP), providing proper credit to the original creator. How do you repost on TikTok? To repost on TikTok, simply tap the "Share" icon on the desired video, select the repost option, and optionally add commentary before sharing with followers. How do you undo a reposted TikTok? To undo a reposted TikTok, revisit the reposted content, tap the share menu to find the repost icon, and click "Remove Post." Can you see who reposted your TikTok? No, TikTok does not currently allow users to see who reposted their content. The reposted video will display the original creator's username, but the re-poster's identity remains anonymous. What are the best TikTok reposting practices? Some best TikTok reposting practices include reposting content that aligns with your brand, providing context on reposted videos, choosing accounts to repost from wisely, and respecting creators by asking permission before reposting. What are the benefits of reposting on TikTok? Reposting on TikTok offers benefits such as sharing relevant information with your audience, providing user-generated content for social proof, acknowledging loyal followers, and connecting with content creators and influencers, thereby enhancing engagement and brand visibility. TikTok repost is a great marketing technique Overall, TikTok's repost feature is one of the platform's impressive innovations and an effective marketing stint. So, leveraging the repost feature for your TikTok marketing will never do you wrong as long as you follow the best practices. Now that you know what does reposting do on TikTok, you might want to read about TikTok's Stitch feature in this "How to Stitch on TikTok: The Ultimate Guide" article.

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Top 10 Creative Instagram Story Ideas

Are you running out of creative Instagram story ideas? Don't worry because you are not alone. This is a common problem of content creators and business owners using Instagram for promoting their personal brands. No matter how carefully you plan your Instagram content calendar, there will come a point when you suddenly go blank. And there will be days when you simply want to take a break because you feel burn out is slowly creeping in.  In this post, we're more than happy to reach out and lend a helping hand. Not only are we going to answer your "what should I post on Instagram story" question, but will also give you tips and tricks on how to keep your viewers engaged while attracting new ones. We'll also discuss the latest updates to keep up with the Instagram algorithm so you can get more views, and have more engagements, which could lead to conversions.  So here are the top 10 creative Instagram story ideas to help you come up not only with great stories but things you can do to drive engagement and get more reach.  Key Takeaways Behind-the-Scenes (BTS) ContentShare daily operations or content creation moments to build authenticity and trust. Polls and QuizzesUse interactive stickers to boost engagement and collect feedback. CountdownsGenerate excitement for events, product launches, or announcements. User-Generated Content (UGC)Highlight follower content to encourage community participation. Tutorials and How-TosOffer helpful, step-by-step guides related to your niche. Flash Sales and PromotionsPromote limited-time deals to create urgency and drive action. Testimonials and ReviewsShare customer feedback to enhance credibility and trust. Day-in-the-Life StoriesGive a personal glimpse into your routine to humanize your brand. Behind-the-Scenes of EventsShow real-time event coverage or prep work to engage viewers. Seasonal and Holiday ThemesAlign content with holidays or current events for added relevance. Begin With A Poll [caption id="attachment_7224" align="alignnone" width="1024"] Create interesting polls prior to your Instagram stories[/caption] How do you make your Instagram stories creative? A poll is a great way to do this. So, at the start of your story or series of Instagram story ideas, use a poll to engage your audience. Let them answer a question. It can be a simple yes or no question, picking between two really interesting food choices, or something along those lines.  This can dramatically increase your number of views. It's also a great way for driving interaction within your account and making your viewers express their thoughts further using the comments section. Sometimes questions will be asked and you wouldn't even have to be the one to answer as questions and answers will naturally be thrown back and forth among viewers. Your poll also serves as a good intro or teaser to your next story or video. It can also improve your Instagram story design ideas when needed. Allow Your Stories To Run Out Remember that your stories will stay on your stories for a total of 24 hours, so allow them to just run out completely. Then you can have a fresh start with a new bunch of Instagram story ideas. You will notice an increase in views compared to when you were just posting one after another or spreading them out for a day or two.  So, try taking a break from posting every day without fail to see what's going to happen. It's also permitting yourself to take a short breather, which can help boost your views.  Doing this also means you won't have any other stories that will block it. So, if you haven't posted anything in the past 23 hours, the moment you post it will automatically be pushed out as the first of  Your Instagram story ideas that viewers will see. This creates a boost you will surely love.  Make It A Habit To Create Teasers Tease your upcoming reels. Think of it like your trailer for blockbuster films or in this case, Instagram story ideas. They hook you up on a two-hour film with a two-minute trailer. In this way, you create a teaser so your viewers can check in on you to get a preview of what you're going to put out there. This will help with your reels and post-engagement. It's not something you must do every single time, just once in a while. A nice boomerang of your smart shopping spree where you got loads of discounts or something like that, or a brief behind-the-scenes of your latest video. Something to keep the excitement up, something your audience can look forward to.  Switch Your Style Now and Then [caption id="attachment_7222" align="alignnone" width="1024"] Share bts (behind the scenes) clips to give a more personalized touch to your Instagram posts[/caption] How do you do stories on Instagram? Avoid redundancy. Don't consume 10 story slides with you talking nonstop (regardless of how interesting you think your topic is). You're going to bore the daylights out of people.  Always try and look at things from your viewer's point of view. What will make it super interesting for the people who follow you? It's alright to be talking to the camera for about two or three slides. Then for the succeeding slides try posting a photo or a boomerang. Another bts, then do a poll. Not only will switching things up keep your audience engaged, but Instagram itself will also know that you're using so much of their platform's features.  Conduct A Q&A What better way to get your audience talking to you than to create a Q&A? Try to make it light and fun, and not intimidating in any way. You can choose to do a general Q&A, like an "ASK ME ANYTHING" day. So the things they've been wanting to know about you can be addressed. Such can help creators come up with great Instagram story ideas. However, there's a more effective way of dealing with your viewers if you have a smaller account or they're not used to engaging with you yet. When brainstorming Instagram story ideas, think about your niche, what do you specialize in? What can you share as a content creator, a digital marketer, or a freelance writer, perhaps?  Has it centered around a specific topic so those who have a keen interest in them have a chance to express themselves? Ask some important questions, and get helpful and relevant answers from you.  Do Not Use Link Stickers Excessively What is best to post on Instagram stories? Post the ones that are not bombarded with link stickers. We're not saying they are bad, especially now that the platform allows you to add links to your Instagram story ideas regardless of your number of followers. Gone are the days when you have to reach 10,000 followers before you can add links to stories.  Don't overdo it so you can make it as organic as possible. Remember, Instagram doesn't like the idea of people leaving the app all the time. So if you have links to your Instagram story ideas, you make sure your viewers are always clicking, which make them leave the app, it's not a good idea. Of course, you want to be strategic and grow your brand, that's why you're using those stickers in the first place. Just don't overdo it.  Check Your Insights Regularly [caption id="attachment_7225" align="alignnone" width="1024"] Learn what works and what doesn't on your Instagram posts, reels, stories, and tutorials[/caption] What better way to improve your future than to look for learning opportunities from the past? The same thing goes for creative Instagram story ideas for photos or whatever it is you want to try or experiment on moving forward.  Try and see what Instagram story ideas worked out in the past so you can do more of them in the future. Look at your past stories to determine which ones had the most views, reach, engagements, or replies. Knowing what worked for you in the past will guide your future content. Examine specific stories you've made and why you think they clicked with your viewers.  There are tons of videos you can find to know how Insights work, and where you can find and analyze them. So if you're serious about building your brand, check them out. They will also help you come up with creative Instagram story ideas. Link Fresh Content That You're Also Sharing On Other Social Media Platforms Don't forget to link fresh Instagram story ideas that you're also sharing on other social media platforms. As mentioned previously when talking about link stickers, we do not want to overdo things. But we also want to share our business and our brand, especially if they can help people. What can you show or offer to people who are seeing you probably for the first time and are not aware of your products or services? Try to incorporate what you're offering to the type of Instagram story ideas you're creating. Again, make it as organic as possible to help serve your business. Just make sure you're not blasting it every single day and sounding "too salesy." If you want to up your social media marketing game, check out this Lately review. Keep Track of the Latest Updates On Instagram [caption id="attachment_7226" align="alignnone" width="1024"] Exert effort to make your Instagram images powerfully captivating[/caption] I think this rings true not just for Instagram but for any other social media platform you are using to build and sustain your brand or business. Let’s go over some of them. Algorithm On Originality This comes straight from the man himself, Adam Mosseri, head of Instagram. There will be a new focus on the algorithm when it comes to originality. This means they will put more weight or priority on the originator of the content rather than just someone generating views from resharing a post they probably did not create in the first place.  Which should be the case, right? Thinking of good Instagram story ideas benefits creators. After all, if you created something from scratch you should get more credit for it than someone who just found you from elsewhere and chose to share.  On Digital Wallets and NFTs Now you can connect your digital wallet and decide what NFTs you wish to share. There will be a small badge icon over the NFT to verify and show the NFT description, the creator, and the owner.  Instagram has tightened its security features to ensure that user accounts and their wallets are protected. According to Instagram, there will be no fees on users who will be posting or sharing NFTs via the platform.  Currently, this feature is not yet available worldwide. But you will notice action on some of the most famous creator accounts like those of garyvee, and AdamBombSquad, among others.  Full-Screen Reels Right now, whenever you open your Instagram home feed you can see some reels filling up your entire screen. Now there's a mixed reaction to this. Some people like it, while for some, well, it isn't their cup of tea. But one thing is for sure, you should follow Instagram video sizes and specifications. Ninety-Second Reels Now Instagram will allow you to post up to 90-second reels, plus a dual reels camera option. It's like doing facetime on your reels. Both front and back cameras can be activated at once. Only time will tell if the vast majority of creators will use this cool feature, or if it will just be a passing trend.  Know What It Takes to Become A Full-Time Instagram Content Creator [caption id="attachment_7223" align="alignnone" width="1024"] A powerful infographic reminder that social media like Instagram should be utilized for marketing[/caption] When you're trying to grow your social media audience, becoming a full-time content creator on Instagram can be extremely daunting, even hopelessly unattainable. However, the 2022 ConnvertKit State of the Creator Economy Report gives us hope. This report proves that turning into a full-time creator is possible now more than ever before. So here’s the first thing you should do if you’re serious about taking this Instagram content creator journey: Choose A Profitable And Enjoyable Niche Knowing your "why" will give you the drive and motivation to push forward no matter how challenging things become. And this is good for coming up with Instagram story ideas. So when you set out to determine your niche and decide what kind of creator you will be, make sure about two things.  Choose something that will not only be profitable but also enjoyable for you. It helps creators develop great Instagram story ideas. Because no matter how great your long-term goal or vision is, it will be too difficult to achieve if you're not enjoying yourself in the process. You will be too miserable to do the daily grind. Whereas when you enjoy what you're doing, money comes naturally as a bonus. Suddenly, work no longer feels like work. Because you love what you do.  How to Boost Your Instagram Strategy To further enhance your Instagram strategy, it's essential to understand the latest trends and features that can elevate your content. Incorporating these elements will not only keep your audience engaged but also attract new followers. Here are some innovative Instagram story ideas to consider: Leverage User-Generated Content Encourage your followers to create content related to your brand or products. Sharing user-generated content (UGC) in your stories not only provides authentic testimonials but also fosters a sense of community. As such, it is a great way to formulate Instagram story ideas. For instance, you can create a branded hashtag and ask your audience to share their experiences using it. Reposting their stories with proper credit can boost engagement and trust. Utilize Countdown Stickers for Upcoming Events Build anticipation for product launches, events, or special announcements by using the countdown sticker in your stories. This interactive feature allows you to come up with Instagram story ideas and followers to set reminders, ensuring they don't miss out on important updates. It's an effective way to keep your audience engaged and informed about upcoming milestones. Share Behind-the-Scenes Content Offering a glimpse into the behind-the-scenes (BTS) aspects of your brand humanizes your business and builds a deeper connection with your audience. It's one way of coming up with great Instagram story ideas. Whether it's a day in the life at your office, the process of creating a product, or team activities, BTS content adds authenticity to your stories. This approach not only keeps your current audience engaged but also attracts new followers interested in the personal side of your brand. Highlight Customer Testimonials and Reviews Another way to formulate great Instagram story ideas is showcasing positive feedback from satisfied customers in your stories. This not only serves as social proof but also encourages potential customers to trust your brand. You can create visually appealing graphics featuring quotes from reviews or share screenshots of customer testimonials. Highlighting these stories can significantly enhance your brand's credibility and attract new followers. Conduct Interactive Quizzes Engage your audience by creating fun and informative quizzes related to your industry or products. The quiz sticker allows you to ask multiple-choice questions, making your stories more interactive. This not only entertains your followers but also educates them about your brand in an engaging way. Interactive content like quizzes can increase viewer retention and attract new followers who enjoy participatory content. By integrating these innovative Instagram story ideas into your content strategy, you can enhance engagement, build a loyal community, and attract new followers. Staying updated with the latest features and trends ensures your stories remain fresh and captivating, keeping your audience coming back for more. FAQ How can I make my Instagram Stories more engaging?Incorporate interactive elements like polls, quizzes, and countdowns. Sharing behind-the-scenes content and user-generated content can also increase engagement. Why should I use Instagram Stories for promotions?Stories are time-sensitive and appear at the top of users' feeds, making them ideal for announcing flash sales or limited-time offers to create urgency. How often should I post Stories?Consistency is key. Aim to post daily or several times a week to keep your audience engaged without overwhelming them. Can I save my Stories for later viewing?Yes, you can add Stories to your Highlights, allowing them to remain on your profile beyond the 24-hour limit. How do I encourage followers to create user-generated content?Run contests, ask questions, or create branded hashtags to motivate your audience to share content related to your brand. Take A Leap of Faith They say that it is when you are terrified that you should go ahead and jump. The same goes for coming up with  Instagram story ideas. Take that leap of faith. Get out of your comfort zone or else you will stay stuck in a rut. And this is how you come up with bigger and better Instagram story ideas. Get all the tools and apps that can help you manage Instagram and other social media accounts. You can boost your social media management efforts using apps like the one in this Postfity review. Change is not easy, it’s very difficult and highly uncomfortable. Courage is not the absence of fear, it’s knowing you are afraid but doing it anyway.  Needless to say, it’s important to do your homework, and an extensive amount of research, but eventually, you will need to act on them. So will you be able to come up with creative Instagram story ideas? You will never know unless you give it a try. Best of luck! Now, if you want to learn more about Instagram trends, check out our article, "100 Instagram Marketing Statistics 2021: Users, Market Share, Strategies and More."

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Ultimate TikTok Video Size Guide: Perfect Specs, Dimensions, and Length for High-Quality Videos

TikTok has been the inspiration for recent social media updates, such as Facebook and Instagram reels and YouTube shorts. What started as a lip-syncing platform is now an avenue for brand commercials, song promotions, and other for-profit entertaining content. Scrolling through various videos on your FYP, have you ever wondered: what’s the ideal TikTok video size to use?  Many TikTok users would simply say that uploading a portrait video on the platform would be ideal. But there’s so much more to the orientation. With TikTok video size, you need to know TikTok video dimensions and resolutions, canvas size, and TikTok video size ratio. Content creators also consider the maximum file size of each TikTok video, and its file format—whether for personal or ad purposes.  Another factor that you might want to consider is your TikTok video size pixels on Android and Apple smartphones. Like websites, you should know the standard resolution for mobile phones. Want to produce content on TikTok with the right video size? Follow our ultimate guide below.  Key Takeaways Understanding the right TikTok video size is crucial for maximizing video quality and engagement. The optimal TikTok video size is 1080 x 1920 pixels, ensuring full-screen visibility. TikTok video size guidelines ensure videos are displayed correctly on all devices. Vertical format (9:16 aspect ratio) is recommended for the best TikTok video size experience. The maximum file size for a TikTok video size is 72MB for iOS and 288MB for Android. Keeping the TikTok video size within platform recommendations prevents cropping or distortion. A square (1:1) TikTok video size works but may not utilize the full screen effectively. MP4 and MOV are the preferred formats for the correct TikTok video size. Using the right TikTok video size improves user experience and audience retention. Videos exceeding the proper TikTok video size might appear blurry or pixelated. Editing tools can help adjust the TikTok video size for a professional look. Ensuring a high-quality TikTok video size makes videos more appealing and shareable. Following the best TikTok video size practices boosts visibility on the For You Page. The wrong TikTok video size can lead to poor engagement and lower watch times. Always optimize TikTok video size to maintain a polished and professional video presentation. TikTok Video Size: Dimensions and Specs TikTok videos are fun, engaging, and the freshest way of telling stories. It’s one of the best platforms to promote your products and services, especially if you’re targeting Gen Z’s and millennials. TikTok also works well with influencers as they know how to create better and more engaging content.  Whether you’re a pro or beginner in video content creation, you should consider the following TikTok video sizes and specs to make the most out of your TikTok activity: Canvas size (TikTok video size width and height): 1080x1920. Dimensions and resolutions: 1080x1920 px is the best quality. Creators can also choose 540x960 px, 640x640 px, or 960x540 px.   Aspect ratio: 9:16 or 16:9 for normal smartphone screens. Creators can also use a 1:1 aspect ratio, though it won’t be full-screen. General file format: .MOV, .MP4, .3GP, .MPEG, and .AVI. File format for ads: All general file formats plus .GIF. What is the Best Dimension to Use for TikTok Videos? Like Facebook and Instagram videos, TikTok videos can also be portrait or landscape. But since TikTok is formatted to be viewed on smartphones, vertical videos work best on the platform. Horizontal videos are also acceptable, but it depends on your content. For example, travel and lifestyle videos work best on the landscape orientation than the portrait one.  What is the Maximum Size for TikTok Video Content? Maximum TikTok video size can be categorized into video frame rate and file size. For the TikTok video frame rate, the maximum is 40 frames per second (FPS). Meanwhile, the maximum bitrate is 25 Mbps. For the maximum file size, it would depend on whether you're using an Android phone or iOS. The video should be up to 72 MB in size for Android, and 287.6 MB for iOS. If you're uploading TikTok videos for ad purposes, the file size can be up to 500 MB. Can I Make TikTok Videos That are Longer than 60 seconds? You might wonder: can I make a 5-minute or 10-minute video on TikTok like on YouTube, IGTV, and Facebook? As of 2022, the platform supports a maximum of 3 minutes for video content. However, this TikTok video length limit is only applicable if you’re not going to use any built-in sound effects or song from TikTok. As long as you’re using your own audio, you can go as far as 3 minutes.  Currently, the most popular video lengths on TikTok are 15 seconds, 60 seconds, and 3 minutes. Some users would also go for a minimum of 5 seconds. The 15-second length is ideal if you’ll share your video across multiple platforms, such as Instagram stories, Facebook reels, and YouTube shorts.  Why is It Important to Know TikTok Video Size? [caption id="attachment_6457" align="aligncenter" width="1024"] TikTok videos are more pleasing to watch when they have the right creatives and technicalities.[/caption] Social media content isn’t just about the creatives, you should also be aware of the little technicalities. This is especially true if you’re using the platform for marketing purposes. For example, you might get overwhelmed filming your products and don’t realize that your content is already too lengthy.  Also, the quality of your videos represents your brand image. High-quality TikTok videos show that the content comes from high-profile business establishments, while low-quality ones may be less interesting to viewers.  Video compatibility is also another thing. Hence, it’s important to know the different resolutions, dimensions, and formats of TikTok videos. If you’re looking to partner with influencers or content creators for your brand promotion, make sure they’re knowledgeable of the TikTok video size whereabouts. TikTok may just be regarded as a platform for teenagers, but the content uploaded on it is just as meticulous as on YouTube.  Share your videos seamlessly across multiple social media channels by using a tool like the one in this IFTTT review.  12 Most Creative Types of TikTok Video Ads Now that you already know the different specs and dimensions of TikTok video size, let’s look at some of the most engaging video types that you can create for TikTok. Lip-Syncing Videos As mentioned above, TikTok started as a lip-syncing platform. And these types of videos are still used on the social media app. Lip-syncing can be applied to any song or voice-over on TikTok. Currently, the most viewed lip-syncing videos are either funny or sad narrations about life and relationships. Famous lines from TV shows or movies are also a trend.  Videos Based on Trending Hashtags [caption id="attachment_6459" align="aligncenter" width="1024"] By using the best hashtags for your brand, you can boost engagements and grow your follower count.[/caption] Who says hashtags are for Instagram and Twitter only? Hashtags work well on TikTok, and the platform even has hashtag challenges. So, how does a hashtag challenge work?  Say you own a beauty brand, and you create a campaign about #naturalbeautylook. You can partner with an influencer to promote your products using the hashtag #naturalbeautylook. Now, every time a user creates videos on TikTok with your hashtag, you’ll gain more reach and potential followers. It could also be a great means for engagement, especially if your hashtag challenge will extend to other social media platforms.  TikTok Challenges A TikTok challenge is just like a hashtag challenge, only that it’s random content and not just merely based on hashtags. Good examples of TikTok challenges are the latest dance crazes, simple hand steps, or even a random scene from a movie.  Some people also showcase their craft by hopping onto the bandwagon of drawing future celebrity babies by combining the faces of two celebrities via a digital designer app or switching the face of Selena Gomez to a male version and vice-versa.  Viral Craze Like TikTok challenges, viral dance crazes are always happening on TikTok. You can either join a viral dance craze or create your own. Some of the most popular viral crazes are Renegade, CoinciDance, and the Flip the Switch challenge of SNL’s Elizabeth Warren and Kate McKinnon.  Videos Based on Trending Music [caption id="attachment_6462" align="aligncenter" width="1024"] Rock into that trending music while promoting your brand to its full potential on TikTok.[/caption] Bet “The Joker and The Queen” is already on TikTok, yes? Music is always pleasing to the ears, and it helps give video more meaning and a different vibe. Since TikTok erupted on the internet, it has been easy for music artists to promote their songs, even the old ones.  For brands, incorporating trending music into their promotional videos is also helpful. After all, it’s trending, so when you use a particular hit song, your content can be easily seen on the platform.   Branded Filters Love those bunny ears or sparkling eyes on Snapchat? TikTok also has amazing branded filters that are effective for content marketing. Like Instagram and Snapchat, creators can add AR filters and lenses to their video content to create special effects. You can even make one for your brand.  So, how can you take advantage of branded filters for your TikTok video campaigns? Just simply create custom filters on the platform based on what product or event you want to promote. Then, partner with influencers and let them use your custom filters whenever they post a TikTok video about your brand.  Influencer Collaboration Videos You may have noticed that influencers are constantly mentioned in this article. Ever since the rise of social media marketing, influencers have played a huge part in promoting brands, products, and services. And yes, collaborating with them to promote your TikTok video campaigns is a great move. Just make sure to choose the most suitable influencers for your brand. Examine their niche, followers, social media reach, engagement rate, and the type of content they post. Your influencers should also have similar values to your brand. You don’t want to end up hiring someone who has a bad reputation on TikTok or other social media sites.  You can get the best influencer collaborations by using a social media management tool, such as the one in this Capssion review.  Contests and Giveaways Giveaways and contests are popular on Instagram and Facebook, and so on TikTok. You may be familiar with videos with a “sponsored content” label or “in partnership with” tag. These are good examples of giveaway video content.  Normally, an influencer would partner with a brand and run contests on TikTok. For example, an influencer would say, “comment your favorite Dunkin’ Donuts flavor below and the first five commenters will receive a free munchkin + iced choco on DD’s anniversary.” Other social media influencers would also use codes and coupons, especially travel and lifestyle influencers.  Special Occasions [caption id="attachment_6458" align="aligncenter" width="1024"] Special occasions and seasons, like summers, are beautiful. Make it more captivating by launching the best deals and offers via TikTok videos.[/caption] What are the best special occasions to celebrate on social media? Christmas, New Year, Valentine’s Day, and Thanksgiving Day are some of the most popular occasions widely celebrated on any social media platform. Hence, if your brand is looking to launch a new product or make a product recall campaign, the best times to shoot them are during special occasions. You can also create videos about limited summer promos, holiday sales, or best gifts to give to your parents on mother’s day or father’s day. The key is to know the hype and create an all-year marketing strategy for your brand.  Current Events Current events aren’t limited to wars, elections, and other political issues. On social media, the types of current events that audiences want to watch are about pop culture, new Netflix series, or any related content. Although, COVID-19 has been prevalent on TikTok videos, both serious and funny ones.  One good example of using current events for TikTok video content is The Washington Post’s videos. The venerated newspaper has gone digital by turning its latest news into videos. By doing so, it has gained nearly 400,000 TikTok followers in just a short period. Netflix also uploads clips of its newly-released series or movies, highlighting the most intense part for a better catch.  Tutorials How-to videos or tutorials are everywhere on YouTube, Instagram, Facebook, and most especially TikTok. If you’re tired of watching 15 to 20-minute videos on YouTube, you can watch shorter versions on TikTok. The content even comes with creative styles, using music and other sound effects instead of purely talking.  The most popular tutorial videos on TikTok are how to pull up a Kardashian/Jenner make-up in just 1 minute, how to become fit with 3 simple habits, and how to remove your make-up in 5 easy steps. Some influencers also post content like the perfect morning routine, things to do before going to bed, and the perfect relaxation techniques during Sundays.  Educational TikTok Videos Tired of answering educational modules and attending online classes? Create a variety in your schedule by watching educational videos on TikTok. Instead of knowing about the planets in 3 pages, you can learn more in just 3 minutes. Educational TikTok videos also offer a wide variety of content, from engineering hacks to graphic designing, history tracing, and scientific facts. Some math wizzes also create content teaching students how to solve a problem with the simplest formula. Not to mention a lot of teenagers now know the longest word in the dictionary all because of TikTok.  FAQ What is the best TikTok video size? 1080 x 1920 pixels with a 9:16 aspect ratio. What happens if my TikTok video size is incorrect? The video may appear cropped, pixelated, or not fully visible on the screen. Can I upload a horizontal TikTok video size? Yes, but it won’t be as engaging as a vertical video. What is the maximum TikTok video size for uploads? 72MB for iOS and 288MB for Android. Does TikTok compress video quality? Yes, but keeping the correct TikTok video size minimizes quality loss. What is the recommended file format for TikTok? MP4 or MOV ensures the best compatibility. Can I resize my TikTok video size after recording? Yes, using editing tools like CapCut or Adobe Premiere Rush. How do I ensure my TikTok video size is high quality? Film in 1080p with proper lighting and avoid excessive compression. Will TikTok reject videos with the wrong size? No, but videos with incorrect TikTok video size may not perform well. Why is TikTok video size important? It ensures better user experience, visibility, and engagement on the platform. Create Your TikTok Video Now [caption id="attachment_6461" align="aligncenter" width="800"] TikTok usage has been growing over time, and this app will continue to be helpful to brands, influencers, and general users. | Source: SensorTower[/caption] You may think that size doesn’t matter, but it does on TikTok videos and other social media content. The right TikTok video size will make your content look professional and well-curated. Millions of videos are uploaded on the platform every day, and your video needs to stand out. If you’re looking for a TikTok video size converter, there are many options available on the internet. You can read more about video marketing in this post: “114 Video Marketing Statistics 2021: What Marketers Should Know.”

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Trending Hashtags: 40 Most Popular Hashtags on Social Media

Instagram and Twitter won’t be Instagram and Twitter without hashtags. Even Facebook, TikTok, and YouTube are using trending hashtags on their posts. However, it’s important to note that hashtags aren’t just there randomly. They’re mostly used for marketing purposes and to help your content show up on top searches. What hashtags are trending now? Discover the most trending hashtags in this article.  If you look at posts on Instagram, Twitter, Facebook, and other social media platforms, you often see hashtags. Some content don’t even have long descriptions, only a single or set of trending hashtags. You might wonder: what are the top 3 trending hashtags? There are more than three, and the list can go as long as 100 or even 400.  In this article, we’ll cover the top 40 trending hashtags for 2022. Scan through our list below and pick the ones that are most suitable for your brand and social media marketing strategies.  Key Takeaways Hashtags are essential for increasing visibility and engagement on social media. Trending hashtags like #love, #fashion, and #photography consistently dominate platforms. Using relevant and strategic hashtags improves post reach and audience interaction. Niche-specific hashtags like #fitness and #travel attract targeted audiences. Overusing hashtags can reduce engagement; a maximum of 30 per post is recommended. Social media tools like Hashtagify and Hootsuite help track and find trending hashtags. Custom hashtags should be short, memorable, and aligned with brand identity. #love [caption id="attachment_6449" align="aligncenter" width="1024"] Spread all forms of #love on social media, not only on hearts' month but any time of the year.[/caption] If you’re asking, “what hashtags get most likes Instagram,” the top on our list is the hashtag #love. This word pertains to everything we adore—be it a person, an object of desire, or a dear pet. The hashtag #love is also the most used hashtag in the majority of social media platforms. #fashion Who better represents the hashtag #fashion than Kylie Jenner herself. This hashtag is also widely used on social media, given that fashion brands upload an average of 0.96 posts on Instagram every day and generate a 0.68% engagement rate per post.  #beautiful Along with the popular trending hashtags #love and #fashion is the 3rd top hashtag, #beautiful. Again, social media is dominated by fashion and beauty brands, hence the hashtag #beautiful will be commonly seen on the platform. This word can also be incorporated on travel posts and anything related to sceneries.  #photography Technically, the art of taking a picture is photography. The hashtag #photography falls as the 4th most used hashtag as more people are evolving as freelance photographers, bloggers, and content creators. Even ordinary people use the hashtag #photography when they capture sunrises or sunsets from their backyards or at the beaches near their homes.  #picoftheday This hashtag is mostly used by users who upload photos on their social media accounts every day. It could be on their stories, feeds, or even tweets. #picoftheday can be very random—from a new milk tea flavor to your pet’s new clothes, buildings in your city, or just yourself pouting in front of the camera.  #followme Another hashtag that contains very random posts is the hashtag #followme. Its main purpose is to literally let everyone know you want to be followed on your account, especially if you’re new on social networks. You can also use a tool like the one in this MobileMonkey review to increase your social media followers.   #like4like With the concept of getting support and giving it back to your audience, the hashtag #like4like uses the same idea. It’s seemingly strategic in TikTok, Facebook, and Instagram. This hashtag also creates a healthy interaction between account owners and their followers.  #instagram When it comes to trending hashtags on Instagram, the platform itself is used as a hashtag. Different languages using #instagram yet unites different audiences. #instagram is also used to point out the obvious—that the platform is the majority’s favorite social media site. #repost Reposting is an effective marketing strategy to boost a brand’s social media engagements and keep its content relevant. With this comes the hashtag #repost as one of the most trending hashtags on social media. Reposting content also gives you a chance to recall your message or campaign to your audiences. #instadaily Instagram daily or #instadaily is as simple as it gets—showcasing your daily activities on Instagram. Show off what, where, or when you’re doing something fun. You can also share your posts on other social media platforms like Facebook, Twitter, or TikTok.  #me [caption id="attachment_6453" align="aligncenter" width="1024"] Self-love is beautiful, and the trending hashtags #me or #metoo are low-key ways of appreciating yourself.[/caption] Familiar with the phrase me, myself, and I? Even G-Eazy and Bebe Rexha are rocking this into a song. The hashtag #me can be commonly found on selfie photos or memes where people can relate. Essentially, it’s the best hashtag to use when you’re flexing yourself.  #fitness What other word can be prevalent during the pandemic than the hashtag #fitness? Since people are mostly staying at home, they try to be productive by hitting their #fitness and wellness goals. Fitness enthusiasts are also popular on social media, teaching people how to establish healthy lifestyles and achieve a gradual body transformation through realistic #fitness routines and plans.  #food Of course, #food will never be out of the list. Ever since the use of trending hashtags became prominent on social media, #food has always been incorporated on posts. And this word isn’t only used by food bloggers but even by ordinary users who just love their food ATM. Using the hashtag #food is also a good opportunity to open a spectrum of different cultures—Western, Asian, Indian, Mexican, and other cuisines.   #beauty If there’s #beautiful, there’s also #beauty. What’s cute about this hashtag is it doesn’t only apply to makeups or women. Some social media users describe their babies, hometowns, or even beaus as a #beauty in their sights.  #smile As the wise men say, “a great way to start the day is with a smile.” A perfect #smile can make someone's day, and faces of warmth and joy go a long way to brighten your mood. The hashtag #smile is also used for dental posts, or when posting a portrait of someone with a really beautiful smile.  #photo Ultimately, the majority of the content you see on social media is photos. No wonder #photo belongs to our list of trending hashtags. Although it can be used randomly, #photo best applies to professional photography posts, such as wedding photography, family portrait, or even real estate images.  #likeforlike This hashtag is already mentioned above—some people just prefer spelling out “for” and most Gen Z’s like to use 4. #likeforlike is again self-explanatory, and both ordinary people and some celebrities have used this hashtag to gain an audience. YouTube and TikTok are the top two platforms with the most #likeforlike content.  #ootd Finally, the outfit of the day or #ootd. We've all been there, for sure—the moment we realize our outfit is posh, we click our cameras and post on IG with the hashtag #ootd. There’s also #ootn or outfit of the night, but #ootd is still more widely used by social media users. It has been a fad that primarily became popular on Instagram and Twitter. Even the NBA page posts pictures of their players with their #ootd.  #makeup Vloggers have been posting a lot about #makeup tutorials and aftercare tips for each product. No wonder social media has marketed beauty products this way, by using trending hashtags, and it has been so effective that it led to paid ads on YouTube, Instagram, and Facebook. #igers [caption id="attachment_6452" align="aligncenter" width="1024"] How often do you use Instagram? Do you consider yourself an #iger?[/caption] You’re not reading #tigers—it’s #igers, as in IG-ers. From the word itself, Instagrammers or #igers are internet users who are most active on Instagram. Whether you’re posting content regularly or just actively liking, commenting, or sharing posts, you’re already considered an Instagrammer. Even people who are just using the app for messages are regarded as #igers.  #instagood When something is good and instagrammable, it’s #instagood. The hashtag #instagood is used for any content that’s pleasing to the eye. It could be food, a style, your outfit, or even a quote that contains a great sense of humor. #instagood can also be incorporated into art and design content. You know when something is really creative, it’s #instagood for sure.  #photooftheday This hashtag is like the long form of #picoftheday. Like #photo, the hashtag #photooftheday is best used on professional images. For example, photographers post different photos on their IG or FB accounts every day and label them with #photooftheday to showcase their craft. This hashtag is also applicable to travel posts and anything that has to do with nature or abstract images.   #art Speaking of art, the hashtag #art also belongs to our trending hashtags list. Any image that’s beautifully captured is considered art on social media. Sometimes, #art extends to short clips of drawings or beautifully-edited photos. As revealed in Statista’s survey, Instagram was more used for art-related purposes than Facebook. #happy You’ve come across the hashtag #smile on this list, right? If there’s #smile, there’s also #happy. Happiness is something profound, and #happy found its way to being generally posted on social media. This hashtag represents joyous events or any life celebration worthy to be shared. #cute Nothing is more entertaining than #cute puppies, cats, your longtime celebrity crush, or at least one of these critters. If you want to smile, search for the hashtag #cute and see cuteness overload. #tbt Bet you’re looking for #throwbackthursday on this list, yes? Don’t worry, we’ve got #tbt. Gen Z’s and millennials, as they say, are the generations of social media slangs and abbreviations, hence #tbt. Aside from the fact that it’s shorter than #throwbackthursday, #tbt is also a low-key way of posting beautiful memories, fun moments, and even your most embarrassing events.  #nature The words beautiful, art, beauty, and instagood can all be wrapped up in one hashtag—#nature. Some of the most picturesque social media posts use the hashtag #nature, along with other related trending hashtags. Nature has always been there for us, and it has been incredibly an eye candy for people living in various parts of the world. Also, it would be awesome to travel across different countries virtually by just looking at #nature posts.  #travel Travel is a lifetime's worth of memories. And the experience of #travel on social media takes you on a next-level adventure. Explore and use the hashtag #travel to post your journey or discover the journeys of other people from different sides of the world.  #style The hashtag #style not only shows everything about fashion but also the uniqueness in design. In #style posts, you’d mostly see matching outfits and accessories. This hashtag also showcases designing a blank canvas, cake, car, or house interior.  #summer It's that time of the year again, and #summer is always fun! Be summer-ready and flash those swimsuits and outfits. While summer isn’t on full blast yet, get outfit inspos through the hashtag #summer to get you prepared for the hottest season of the year. #selfie #me or #selfie? Why not both? Again, photos with the hashtag #selfie is a way of flexing yourself or a beautiful face. It’s mostly common on Snapchat, Instagram, and other social media apps that offer a handful of creative selfie filters. Sometimes, selfies come with natural looks, tagging along #nofilter for a more authentic post.  #friends [caption id="attachment_6450" align="aligncenter" width="1024"] What better way to flex your #friends than social media. Treasure your best moments together through posts and stories.[/caption] This hashtag can be used for any group of people or animals closest to you. It could be your high school friends, favorite college buddies, workmates, or your cuddly pets. Stay together, post and tag everyone, and use #friends to gain more likes and maybe come across with more acquaintances.  #girl Eye-catching trending hashtags like #girl posts are always trendy, sassy, and on point. Not to mention females are the majority of social media users because they’re more inclined to the top content on social media, which are fashion, beauty, and fitness.  #fun This hashtag complements well with the trending hashtags #happy and #smile. Sometimes, people are using #funmoments, #funtimes, and other tags with the word “fun.” This hashtag is also incorporated into funny vlogs, fun memes, or just random posts where people are living their lives to the fullest.  #instalike  Anything instant comes in a flash, and some posts using the hashtag #instalike reach many likes organically. #instalikes is just like #followme—it’s a hashtag that works well for organic social media marketing without the presence of bots or spam accounts.  #family This hashtag can also be shortened to #fam. Before, families are only those people who are related to us by blood or legal contracts, such as a brother, sister, mother, father, and other close relatives. In the Gen Z and millennial lingo, #family can extend to your closest friends, your sweetheart, pets, fans, and all people who support you genuinely.  #life Life itself is a treasure, and we should always celebrate life in the best way possible. Posts with the hashtag #life on social media are mostly gratitude posts or just appreciating the beauty of life. This hashtag could also mean anything lively, such as trending dance moves on TikTok or popular funny antics on YouTube.  #music DJs are everywhere on social media, and so is the hashtag #music. With #music, users can explore the auditory aspects of social media networks, discover different genres, and experience the culture and influence of an artist through various musical instruments and technology.  #follow4follow Another strategic way to build positive traffic is to use the trending hashtag #follow4follow. It has been used time and time again and has proven positive results for influencers, businesses, and even some celebrities.  #amazing  Last but not least on our trending hashtags list is #amazing. This hashtag showcases science experiments, food, a simple flat lay, photography, or another cute pets post. Users also regard #amazing as one of the trending hashtags Twitter, especially if you’re talking about life or something that instantly catches your attention.  How Do You Find Trending Hashtags? You can easily find trending hashtags through various digital marketing software. The best part? These tools don’t only provide hashtag finder options but also relevant keywords search, social media post scheduling, influencer search, social analytics, and more.  For example, the software in this Capssion review allows users to curate the most powerful social media content through built-in image editing tools, content suggestions, and CRM integrations. Other useful hashtag software include:  Hootsuite Hashtagify Twitter Advanced Search Tweetreach Ingramer FAQ Why are hashtags important? They help categorize content, increase discoverability, and improve engagement. Which social media platforms use hashtags? Instagram, Twitter, Facebook, TikTok, YouTube, and LinkedIn. How do I find trending hashtags? Use tools like Hashtagify, Twitter Advanced Search, and Hootsuite. How many hashtags should I use per post? Instagram allows up to 30, but 10-15 well-chosen hashtags are ideal. Do hashtags increase followers? Yes, if they are relevant and attract the right audience. Are popular hashtags always effective? Not always. Niche-specific hashtags often generate better engagement. Can I create my own hashtag? Yes, but it should be unique, short, and easy to remember. What is the difference between trending and evergreen hashtags? Trending hashtags are temporary and based on current events, while evergreen hashtags stay relevant long-term. Do hashtags work on Facebook? Yes, but they are more effective on Instagram and Twitter. Can I use the same hashtags in every post? It’s best to mix them up to avoid appearing spammy and to reach different audiences.   Boost Social Media Marketing with Trending Hashtags   [caption id="attachment_6451" align="aligncenter" width="1024"] See how trending hashtags work across your engagement rates, comments, and follower count. | Source: Later[/caption] Hashtags are vital to expanding your audience reach. Social media users love to post with a hashtag and search for trending stories or topics through trending hashtags. However, it’s important to know how to use trending hashtags appropriately. Uniqueness and correct brand image are keys to reaching the right target audience and increasing your social media presence. The trending hashtags list above only serve as a guide for your content marketing strategy. If you’ll create your own, make sure it’s short and easy to remember. Also, when incorporating trending hashtags on your post, the limit is 30 hashtags per post. You don’t want to overdo it, or you'll confuse your audiences with your content.  To know more tips about social media content, read our article: “Size Does Matter: How Long Should Social Media Posts Be?” 

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10 Best Social Media Management Software: Streamline Your Social Media Strategy

What are the best social media management software? Managing multiple social media platforms can be a challenge. It can be time-consuming, difficult to track results, and expensive to hire a team to manage your social media accounts. Statistics show that the retail and consumer goods market segment contributes to the highest market share growth in the social media management software market. With the rise of e-commerce mobile apps and social media, this information doesn't surprise us. That being said, the best social media management software is needed to maintain a successful online business. Imagine you're a small business owner with a limited budget. You want to use social media to reach new customers but don't have the time or resources to manage multiple accounts. You try to use a free social media management tool, but it's too basic and lacks the necessary features. You're starting to feel like social media is out of reach for your business. But what you really need are the best social media management software. Here, we present the 10 best social media management software to guide you on your hunt for the perfect tool to help you grow your business. Key Takeaways: Social media management software offers businesses tools and features to streamline their social media marketing efforts and optimize their strategies. The 10 best social media management software offer a range of capabilities such as scheduling posts, analyzing performance metrics, managing multiple accounts, and engaging with audiences. These software solutions help businesses save time, improve productivity, and enhance their social media presence by providing centralized platforms for planning, executing, and analyzing social media campaigns. Whether managing small-scale or large-scale social media operations, businesses can find suitable software solutions tailored to their needs, budget, and objectives. By investing in the best social media management software, businesses can gain a competitive edge, build brand awareness, and drive engagement and conversions on social media platforms. What is Social Media Management Software? The best social media management software can help you overcome business challenges. These software solutions offer a range of features to streamline processes, enhance productivity, and optimize social media strategies. The best social media management software allow you to schedule posts across multiple platforms, track results and measure ROI, collaborate with team members, and automate tasks. The best social media management software can save you time, money, and headaches. If you're serious about using social media to grow your business--and connect with over 4.80 social media users worldwide--then social media management software is a must-have. There are paid and free social media management software.  In this article, we'll explore the 10 best social media management software options available, considering their key features, user satisfaction, and value for businesses, as well as look into why are social media management tools important.  What tools can be used for social media management? Today, managing social media effectively is crucial for businesses and individuals looking to build a strong online presence. Social media management tools are designed to streamline tasks like scheduling posts, analyzing performance metrics, and engaging with your audience. This section explores some of the best social media management software available to help you manage your social media platforms efficiently and effectively. Below are the top 10 social media management software in the market today. Hootsuite Hootsuite is a powerful social media management software with features like scheduling, social listening, analytics, content curation, and team collaboration. Users can efficiently manage and schedule posts across multiple platforms from a single dashboard. The software's social listening capabilities monitor brand mentions and industry trends. Analytics provides insights for measuring performance, while content curation and team collaboration tools streamline workflows. Another reason why the app made it to our list of the 10 best social media management software is that Hootsuite's user-friendly interface and organized dashboard simplify social media management. Hootsuite allows users to schedule posts in advance, so they can always be social media active. This tool makes it easy to find and curate content from around the web so that you can share it with your followers. Pricing options include the Professional plan (starting at $49/month) for 10 profiles and 1,000 scheduled posts, the Team plan (starting at $129/month) with collaboration tools, and custom pricing for the Business plan with advanced features. Consider your requirements and budget to choose the right plan. The free version has limitations on profiles and scheduled posts. Some users may find the analytics interface complex, and advanced features require higher-priced plans. Buffer Second on our list of the 10 best social media management software, Buffer is a popular social media management software with scheduling, content creation and curation, analytics, and team collaboration capabilities. Individuals and organizations can schedule posts across multiple platforms, ensuring consistent content delivery. The software's content creation tools maintain an engaging online presence, while analytics offer insights for data-driven decisions. Buffer's user-friendly interface and organized dashboard make social media management seamless and efficient. Buffer's simplicity and intuitive design provide a positive user experience. The dashboard offers a clear overview of scheduled posts, analytics, and account performance. Buffer's user-friendly interface makes it easy for users of all levels to manage their social media accounts. The software's streamlined navigation contributes to efficient social media platform management. Buffer offers various plans, including Free and Pro plans with different features and limitations. Larger businesses can opt for Business and Enterprise plans, offering advanced features, team collaboration options, and custom pricing.  Sprout Social Sprout Social is one of the best social media management software offering various features to enhance marketing strategies. Its main features include social media scheduling, content publishing, social listening, analytics and reporting, and team collaboration tools. Sprout Social allows users to schedule and publish posts across multiple social media platforms, ensuring timely and consistent content delivery. The software's social listening capabilities enable businesses to monitor brand mentions, industry trends, and relevant conversations, allowing for proactive engagement. These are further reasons for its inclusion on our list of the 10 best social media management software. Its comprehensive features cover various aspects of social media management, providing users with a one-stop solution. The software's user-friendly interface and intuitive navigation make it easy for users to manage their social media accounts efficiently. On the downside, Sprout Social's pricing may be a concern for some businesses. It is positioned as a premium social media management software, which means it may not be the most budget-friendly option for smaller businesses or those with limited resources. Sprout Social offers different pricing plans to accommodate varying business needs. The plans include Standard, Professional, and Advanced, with different levels of features and functionalities. Pricing is based on the number of users and social media profiles, and custom plans are available for larger businesses with specific requirements. Agorapulse Agorapulse is an all-in-one social media management software offering numerous features to streamline social media strategies. Its main features include social media scheduling, content publishing, social listening, analytics and reporting, and team collaboration tools. Agorapulse allows users to schedule and publish posts across multiple social media platforms, ensuring consistent content delivery. This solution indeed deserves to be on our 10 best social media management software list.  Its user-friendly interface and intuitive navigation provide a seamless user experience, making it easy for businesses to manage their social media accounts efficiently. The software's comprehensive analytics and reporting capabilities provide actionable insights for optimizing social media strategies. Additionally, Agorapulse's advanced social listening features help businesses stay on top of industry trends and engage with their audience effectively.  Agorapulse offers different pricing plans to accommodate various business needs. The plans include the Medium, Large, X-Large, and Enterprise plans, with varying levels of features and functionalities. Pricing is based on factors such as the number of social media profiles and users, making it scalable for businesses of different sizes.  Sendible Another app on our list of the 10 best social management software, Sendible is a comprehensive social media management software offering various features to enhance your social media marketing. Its main features include social media scheduling, content creation and curation, social listening, analytics and reporting, and team collaboration tools. With Sendible, users can schedule posts across various social media platforms, ensuring consistent content delivery. Sendible has several strengths that make it a popular choice for social media management. Its comprehensive features cover various aspects of social media management, providing users with a holistic solution. The software's user-friendly interface and intuitive navigation make it easy for businesses to manage their social media accounts efficiently. Additionally, Sendible offers robust analytics and reporting capabilities, enabling users to measure the impact of their social media efforts. Sendible offers different pricing plans to cater to varying business needs. The plans include Starter, Traction, Growth, and Large, with different features and capabilities. Pricing is based on factors such as the number of users and social media profiles. Custom plans are also available for businesses with specific requirements.  Socialbakers Socialbakers is a social media management software offering features such as publishing and scheduling, content creation and curation, social listening, analytics and reporting, and influencer marketing. With Socialbakers, users can schedule and publish posts across multiple social media platforms, ensuring consistent content delivery. The software's content creation tool and curation capabilities help businesses maintain an engaging online presence. These robust features and more allowed the solution to make it to our list of the 10 best social media management software. The app's comprehensive suite of features covers various aspects of social media management, providing users with a holistic solution. The software's advanced analytics capabilities offer deep insights into audience behavior, content performance, and competitive analysis. Socialbakers' influencer marketing tools help businesses leverage the power of influencers to reach and engage with their target audience effectively. Socialbakers offers different pricing options and plans to accommodate various business needs. The plans include Essential, Smart, Scale, and Enterprise, with different levels of features and functionalities. Pricing is based on factors such as the number of social media profiles and the desired level of analytics. Custom plans are also available for businesses with specific requirements.  Falcon.io Falcon.io is a social media management platform that helps businesses to listen, engage, publish, and analyze social media conversations. It offers a wide range of features, including social media listening, social media engagement, social media publishing, and social media analytics. Falcon.io is a powerful platform with a wide range of features, a reason for its inclusion on our list of the 10 best social media management software. However, it is also a relatively expensive platform. Some of its strengths include powerful social media listening capabilities, an easy-to-use interface, and a wide range of features. Some of its weaknesses include being expensive, difficult to learn, and not as user-friendly as some other platforms. Falcon.io offers a variety of pricing plans, starting at $499 per month. The plans vary in terms of the number of users, features, and data storage. Zoho Social Zoho Social is a social media management tool that helps businesses and agencies expand and grow their social media presence. It offers a variety of features, including post scheduling, content curation, social listening, and analytics. This tool is affordable, easy to use, and offers many features, making it deserving of a spot on our list of the 10 best social media management software. However, it doesn't integrate with as many third-party apps as some other social media management tools, and it doesn't have a mobile app. Its inclusion on our list is made possible by its robust functionalities and affordable pricing. Zoho Social offers a variety of pricing options, including a free plan, a basic plan, and a professional plan. The free plan includes basic features like post scheduling, content curation, and social listening. The basic plan costs $10 monthly and includes additional features, such as analytics and social media ads. The professional plan costs $20 per month and includes even more features like team collaboration and advanced analytics. HubSpot A prominent entry on our list of the 10 best social media management software, HubSpot is a platform that provides tools for inbound marketing, sales, and customer service. It is designed to help businesses attract, engage, and delight customers. It offers a wide range of features, including website creation, email marketing, lead generation, CRM, marketing automation, sales intelligence, and more. It is easy to use and can be customized to fit the needs of businesses of all sizes. HubSpot also strongly focuses on inbound marketing, which is a proven way to attract and retain customers. However, this entry on our list of the 10 best social media management software can be expensive, especially for larger businesses. It can also be difficult to set up and configure, especially for businesses new to inbound marketing. However, HubSpot is a powerful and comprehensive platform that can help businesses of all sizes grow. HubSpot offers a variety of pricing options, including a free plan, a starter plan, a professional plan, and an enterprise plan. The free plan includes basic features like website creation and email marketing. The starter plan costs $50 monthly and includes additional features, such as lead generation and CRM. The professional plan costs $200 monthly and includes even more features, such as marketing automation and sales intelligence. The enterprise plan costs $3,000 per month and includes all of HubSpot's features. These options make the app one of the more flexible entries on our list of the 10 best social media management software. CoSchedule Rounding out our list of the 10 best social media management software, CoSchedule is a project management and marketing collaboration software that helps businesses organize and execute marketing campaigns. It offers a wide range of features, including a content calendar, social media management, email marketing, project management, and team collaboration.  This powerful and comprehensive tool is easy to use and offers a wide range of features. CoSchedule also has a strong focus on collaboration, which can help businesses save time and improve efficiency.  CoSchedule offers a variety of pricing options, including a free plan, a basic plan, a pro plan, and an enterprise plan. The free plan includes basic features, such as a content calendar and social media management tools. The basic plan costs $19 monthly and includes additional features, such as email marketing and project management tools. The pro plan costs $99 monthly and includes even more features, such as team collaboration tools and advanced analytics. The enterprise plan costs $299 monthly and includes all of CoSchedule's features. Elevate Your Social Media Engagements with these Powerful Tools! Social media is a powerful tool for businesses of all sizes. It can connect with customers, build relationships, and drive sales. However, managing multiple social media accounts can be time-consuming and challenging. That's where the best social media management software come in. FAQ: What is social media management software, and why do businesses need it? Social media management software is a tool that helps businesses manage their social media presence, content, and interactions across multiple platforms from a single dashboard. It is essential for streamlining social media marketing efforts and optimizing strategies. What features are available in social media management software? The best social media management software offer features such as scheduling posts, analyzing performance metrics, managing multiple accounts, monitoring mentions and engagements, and collaborating with team members. How can businesses choose the right social media management software for their needs? Businesses can choose the best social media management software by evaluating factors such as features, pricing, user interface, customer support, integrations, and scalability to ensure it aligns with their goals and requirements. Are social media management software solutions suitable for small businesses? Yes, the best social media management software offer plans and features tailored to the needs and budgets of small businesses, providing affordable options to streamline social media marketing efforts. Can social media management software help businesses measure the effectiveness of their social media strategies? Yes, the best social media management software typically includes analytics and reporting tools that allow businesses to track key metrics, analyze performance, and measure the effectiveness of their social media strategies, helping them make data-driven decisions and optimize campaigns. The 10 best social media management software options mentioned above offer powerful tools and features to help you elevate your social media engagements. Whether you're a small business, agency, or enterprise, there's a software solution to fit your needs. So what are you waiting for? Start using the best social media management software today and see the difference it can make for your business! But before you go, why not check out our post, "40 Social Media Acronyms: The Ultimate List for Marketers," to elevate your social media game? In today's fast-paced digital landscape, staying updated with the latest social media acronyms is crucial for effective communication and engagement with your audience. Don't let the acronyms puzzle you—master them and become a social media maestro today!

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YouTube SEO and Influencer Integration: A Comprehensive Strategy Guide

Exploring YouTube marketing, I often ponder what makes some channels stand out. How can working with influencers boost viewership and channel growth through smart YouTube SEO? With 2.7 billion active users, YouTube is a top social media site. Its ad earnings have hit over $30 billion by 2023. This shows how crucial YouTube SEO and influencer work are in digital marketing. Influencer integration is key to YouTube SEO. It helps brands reach more people and grow online. By teaming up with influencers, brands can connect with their audience through relatable content. This can lead to more sales and revenue. For example, the best influencer in a campaign brought in 57.9% of the total earnings, showing influencer work's big impact. Key Takeaways YouTube has over 2.7 billion active users, making it an essential platform for marketing and advertising. Influencer integration is crucial for YouTube SEO, as it allows brands to reach new audiences and increase their online presence. Effective YouTube SEO involves optimizing video content to enhance visibility and discoverability on the platform. Keyword research and optimization of titles, descriptions, tags, and thumbnails are vital for video ranking and audience engagement. Well-designed thumbnails and closed captions can significantly increase viewer engagement and click-through rates. Repurposing transcripts into different content formats can boost online presence and drive sales. Influencer integration can drive significant revenue, with the top 3 influencers in a campaign accounting for 80.4% of the total revenue. [caption id="attachment_22576" align="aligncenter" width="1024"] The elements of video marketing.[/caption] The Power of Influencer Integration in Video Marketing Influencer marketing has grown a lot, reaching $21.1 billion in 2023. This growth is due to people trusting influencers more, up from 51% in 2019 to 61% in 2023. Brands are using influencer marketing to reach specific audiences with their products and services. Engagement rates for influencers are good if they're between one and five percent. Micro-influencers, with 10,000 to 50,000 followers, are especially good at getting people to engage. By working with micro-influencers, brands can boost awareness, website visits, and sales. For example, a beauty brand might team up with a beauty influencer to promote their products to a beauty-loving audience. Studies show that videos with a personal touch from the influencer get more views. Subtle product placement also works well, making viewers more likely to like the brand. So, brands should aim to create content that feels natural and collaborative. This way, their influencer marketing efforts will be effective and worth the investment. Strategic Planning for YouTube Influencer Campaigns Creating a successful YouTube influencer integration campaign starts with planning. You need to know who you want to reach and find influencers who match that audience. For example, if you want to target people in the United States or Europe, choose influencers from those places. This way, you can connect with their followers and grow your brand's presence. Identifying Your Target Audience [caption id="attachment_20307" align="aligncenter" width="1024"] Whether or not your viewers will turn to leads, and your leads turn to conversion will depend on how well you engage your target audience[/caption] To find your target audience, think about their age, location, and interests. This helps you pick influencers whose followers match your brand's goals. Studies show that up to 40% of shoppers worldwide buy products they see on YouTube. This shows how powerful YouTube influencer marketing can be in different markets. Setting Campaign Goals and KPIs It's important to set clear goals and KPIs for your campaign. You might track things like engagement, conversions, and how well people know your brand. By working with influencers in certain areas, you can get your brand seen by more people. This can lead to more sales and growth. Budget Planning and Resource Allocation Lastly, planning your budget and resources is key to a successful campaign. By spending wisely and picking the right influencers, you can get the most out of your investment. Whether you're targeting the United States or Europe, good planning and budgeting are essential for success. Selecting and Approaching YouTube Influencers [caption id="attachment_17658" align="aligncenter" width="1024"] MrBeast is a popular YouTube creator and influencer.[/caption] Choosing the right influencers for your YouTube campaign is key. With over 2 billion active users, YouTube has many options. Look for influencers who match your brand and have high engagement rates. For example, a beauty brand might choose a micro-influencer with a dedicated audience. This is better than a macro-influencer with a big but less engaged following. Platforms like Upfluence review, Aspire, and Heepsy make finding influencers easier. They help brands find influencers who fit their goals and audience. By checking an influencer's content and audience, brands can choose wisely. A good influencer setup is important for success. It helps reach more people and make a bigger impact. When reaching out to influencers, be personal and strategic. A custom message that shows you care about their work can help. Clear communication and a solid influencer setup are key for success. By setting clear goals and deadlines, campaigns stay on track. This ensures the best results for your brand. Essential Influencer Setup and Content Guidelines Setting up a successful influencer integrations start with creating content briefs. It's important to work closely with the influencer. This way, you can develop a content strategy that fits the brand's goals. Using examples from influencer marketing helps ensure the content meets standards and connects with the audience. [caption id="attachment_30771" align="aligncenter" width="1024"] Influencer integration requires following several guidelines.[/caption] Creating Collaborative Content Briefs A good content brief should have key details like the campaign's goal, target audience, and desired results. This helps influencers understand the brand's vision. They can then create content that meets the brand's needs. For example, a brand might ask the influencer to include a specific call-to-action or use a certain hashtag to track the campaign's success. Technical Requirements and Specifications Technical aspects like video quality and formatting are also important. Brands should give influencers clear guidelines on these technical details. This includes file formats, resolution, and editing styles. Doing so ensures consistency and quality in the content, as seen in successful influencer marketing examples. Measuring Success and Optimizing Performance [caption id="attachment_17684" align="aligncenter" width="1024"] Will your influencer marketing efforts attain their goals without checking relevant analytics? Hardly so.[/caption] To see how well influencer integrations work, it's key to watch important signs like how much people engage, visit websites, and buy things through tools like this HubSpot review. Using influencers helps brands keep an eye on how well their campaigns are doing. This way, they can make smart choices based on the data. For example, a company might see that one influencer is bringing in more sales than others. So, they might choose to work more with that influencer. Recent numbers show that 81% of US social marketers think influencer marketing is a must for their social media plans. They track things like how much people interact on social media and how many followers they gain. This helps brands see how well their influencer campaigns are doing. By looking at the data and tweaking their plans, brands can make their influencer marketing better. For instance, Gymshark got millions of followers thanks to working with influencers. By keeping an eye on how things are going and adjusting their approach, brands can get more out of their influencer partnerships. Conclusion As digital marketing keeps changing, it's key to keep your YouTube influencer strategy up-to-date. This ensures your influencer integrations work well and bring good returns. Keeping up with YouTube SEO trends helps a lot. Using influencer integrations can make your brand's message stronger. It helps you connect better with your audience. This can lead to real results for your brand. You can work with many influencers or try new formats like augmented reality. Staying ahead means always watching and adjusting to new social media trends. By using influencer integrations wisely, you can make your digital marketing better. This way, your brand can grow and stay relevant for a long time. FAQ What is YouTube SEO and how does it relate to influencer integration? YouTube SEO helps videos get found on the platform. It's key because YouTube is a big search engine. Working with influencers boosts your channel and reaches more people. Why is influencer marketing on YouTube highly effective? YouTube influencer integrations work well because it reaches many people. Channels with specific topics get more engagement. For example, a beauty brand can partner with a beauty influencer to reach beauty fans. What are the key considerations for strategic planning in a YouTube influencer campaign? Planning is key for a good YouTube influencer integration. Knowing your audience helps pick the right influencers. Setting goals and a budget is also important to measure success and stay on track. How do brands select and approach the right YouTube influencers? Choosing the right influencers is crucial. Look for those who match your brand and have engaged followers. When reaching out, be personal and research their content well. What are the essential guidelines for influencer setup and content creation? Creating a content plan with your influencer integration efforts is vital. Make sure the content fits your brand and meets quality standards. Also, have a contract to protect your brand and ensure the influencer does their job. How can brands measure the success and optimize the performance of their YouTube influencer integration campaigns? Tracking your campaign's success is important. Use metrics like engagement and sales to see how it's doing. Then, use that data to improve your strategy and reach more people. Want to learn the basics of platform-specific influencer marketing? Don’t miss out on this “Platform-Specific Influencer Marketing: A Complete Guide to Social Media Success in 2024” article. 

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How to Make Stunning Instagram Highlight Covers (With Samples)

What are Instagram highlight covers? Undoubtedly, Instagram has been the go-to platform for creators and entrepreneurs for promoting their brands. So today we're going to talk about Instagram Highlights, or more specifically, how to make Instagram highlight covers. We'll also show you which apps you could utilize for free and then teach you how you could post your highlights without posting them on your stories.  Key Takeaways: Using Canva and Snappa: Both Canva and Snappa are highlighted as effective tools for creating Instagram Highlight covers. Canva is ideal for beginners with its user-friendly interface and extensive library of templates, while Snappa allows for easy customization of icons and background colors. Highlight Cover Importance: Customized Instagram Highlight covers serve as thumbnails for archived stories, crucial for making a first impression. They help profile visitors quickly understand what the brand or individual is about, enhancing the profile’s visual appeal and potentially increasing follower count. Optimal Dimensions and Design Tips: The recommended dimensions for Instagram Highlight covers are 2000 x 2000 pixels. Consistency in color and theme across all covers is suggested to maintain a cohesive look. Icons and text should be clearly associated with the content they represent for easy recognition. Adding Instagram Highlight Covers Without Posting: The article explains a method to add Highlight covers directly from the camera roll without having to post them publicly on your story first, which helps avoid spamming followers’ feeds. Leveraging Highlights for Brand Engagement: Instagram Highlights can be strategically used to drive traffic, increase sales, or build an audience. Monitoring tools and social media management software are recommended to track engagement and optimize content. In this post, you will also learn how to make Instagram Highlight covers in the most efficient way, and show you how to make the most out of your valuable profile space. Each highlight must have its purpose and contribute to the end result you are aiming for. Is it getting more traffic to your site? Getting more sales, or perhaps building an audience? You can only accomplish such if you come off as a trusted and reputable brand.  [caption id="attachment_9818" align="aligncenter" width="1024"] It is important to get accurate activity reports from a reputable Instagram tool tracker so you can monitor your performance and audience engagement.[/caption] Instagram stories are insanely popular, however, they only last for 24 hours, and then they disappear. If you are a creator, influencer, or business owner, there is a need for you to showcase your archived IG stories so you can create a story highlight.  This will pop up under your Instagram Bio, and for you to have an attention-grabbing profile you need to customize your Instagram Highlight covers. This will serve as a thumbnail for your archived stories. It is the best and fastest way for people to know you and learn what you or your brand is all about.  By doing this, your Instagram feed will look 10x more appealing at first glance. This will lead to more followers as well as profile visits. Speaking of boosting engagement, know how social media management software can do this for you in our SmarterQueue review. So if you're ready to learn how to make Instagram Highlight covers, let's dive in! How to Make Instagram Highlight Covers Using Canva [caption id="attachment_9815" align="alignnone" width="1024"] Have fun making Instagram Highlight covers using Canva for free[/caption] Here are some quick tips before we get into creating the covers. The first one is being consistent with the color you are using for every highlight. This may be the primary color of your brand, or the color you're also using in your profile picture. You need to learn how to match your feed with your color. The second tip is that the name and cover of the Highlight should be related to one another in some way so it's easier for viewers to make a connection. It also makes for better memory recall.  Download Canva What app can I use to make Instagram Highlight covers? Canva by far proves to be the best choice for beginners who don’t really know much about graphic design. So let's say you're going to create Instagram Highlight covers for your YouTube stories that will be posted on your account. First, download Canva through the Play Store because you will need it for creating the cover for your Highlight. Register and Sign in. There is a paid version but you can make amazing Highlight covers using its free version.  Next, you will see the option for 'Instagram Story. In case you don't see it right away you can click on 'See All' or click on the + sign. Now you can add your Instagram story here. Initially, you will see a plain white background where you will create the Instagram highlight cover.  Go to 'Illustration' then select a shape. If you can't find it, you can type it. For now, let's go for the round shape. Keep the color of the circle according to your liking. Next, click on the + sign then click on 'Illustration.'  Add An Illustration When adding an illustration to your Instagram highlight covers, make sure that it matches your title and the story content. Because you're making it based on YouTube, you can search 'YouTube' and see the logos of YouTube pop up. You can make it bigger or smaller if you like. Once you get it right, click on the top right corner, then click on 'Save as...'. Download it using JPG or PNG format. Download.  Now go to Instagram, create a Highlight, then set it up as a cover. To create a new Highlight, Click on 'Next'. You can also add a border, switch colors, or use multiple colors. Feel free to follow where your creativity may lead you. However, if you don't feel like designing the cover of the Highlight from scratch, you can also use many of the pre-made covers available on Canva.  To create a new story, open Canva. Click on the 'Instagram' story and the + sign. Then click on the 'Template' option. Choose a template made by Canva for your Highlight cover. Search 'Highlight.' You will see many highlights pop up that you can choose from. Have fun exploring all of them. So it's totally up to you if you wish to create it from scratch or utilize the pre-made ones if you're still starting out. How to Make Instagram Highlight Covers Using Snappa How do you get Highlight icons on Instagram? We're about to show you that on this next free app you can use for creating Highlight covers. Creating an Instagram Highlight cover photo will be discussed as well as cover photo sizing with various icons and backgrounds. All these you can use for your own profile. So, where can I get Instagram Highlight covers apart from Canva that's also free but easy to use, you ask? It’s called the Snappa app. Reminders Before Getting Started [caption id="attachment_9817" align="aligncenter" width="1024"] Getting the right Instagram Highlight cover dimensions and size is important for optimum performance[/caption] If you want to get the best Instagram Highlight cover you need to get the correct photo size. In this way your image is optimized for the platform's guidelines and will display properly on your profile. The recommended size is 2000 x 2000 pixels or an aspect ratio of 1:1. A lot of users mistakenly believe that their story Highlight has to be the same dimensions as their Instagram Story and must be uploaded as a Story. This is not the case.  Now Instagram allows its users to upload a cover photo using their phone's camera roll. And because Instagram highlight covers display as a circle, a square is much easier to design with. Snappa makes it super easy to create a free Instagram Highlight cover. Speaking of super easy Instagram tips and tricks, see how influencer marketing software can help curate the most powerful content for your brand in our Capssion review.  Once you're inside Snappa add the dimensions for your Highlight cover. Add 2000 x 2000 pixels, then click 'Create.' Once your canvas is open you can start designing. The key is to keep things simple and straightforward. Take HubSpot for example. It has a simple icon in the middle representing the title, plus, it uses a plain and simple background. So with that design principle in mind, you can go ahead and recreate those Instagram Highlight covers in Snappa.  Creating the Highlight Cover To create your Instagram highlight cover, begin by navigating the Backgrounds tab found in the top left. This is where you can choose from a wide variety of photos from the Snappa image library. You can pick a simple pattern background, or if you want, upload your own image. Users can even choose a colored background. You do this by clicking the Color Picker. Once you have the color that you like click on it, or add a hex code of your choice. You can also click on the Color Picker to choose the custom color to suit your needs.  Adding the Icon [caption id="attachment_9816" align="aligncenter" width="1024"] Use icons for your Instagram Highlight cover for free with Snappa[/caption] The next thing you're going to do is add an icon relevant to your story. Say, for instance, you will create a Story Highlight to promote your YouTube channel.  Go to the Graphics tab, then the Icons tab. Then search for YouTube. When you find an icon like that one scroll down then click on it. Once it's added to the center of your canvas click on it again. Then navigate to the Color Fill and change to the color of your choice.  From here, you could also drag the corners to reposition it to where you want it to be. In HubSpot's Highlight cover you can see that it has an orange border background. You can also apply this to your own. To do this, navigate the Shapes tab, once it's open, navigate to the circle without color fill. Click on it.  When it appears on your canvas click on it again. Resize by dragging the corners, and try to reposition it to make sure it's in the center of your graphic. Now, go to your Color Picker for your border, and not the fill. Try changing it from black to white. You can also increase the size of the border from 10 and make it 30 so it will look thicker.  Saving and Modifying When you're satisfied with your Instagram Highlight cover you can now rename it and save it to Snappa. In this way, it will be easy for you to make modifications in the future. Also, download this as a Retina JPG so you can have the best possible quality. After downloading the image to your computer, you can now send it to your phone. Then upload it directly on your Instagram.  Using Hand-Drawn Illustrations You can also use hand-drawn illustrations on a colored background when creating your Instagram highlight covers, something that can also easily be done on Snappa. To do this navigate to the Background tab on the top left, go to the colored background and choose the color of your choice. Now, you can add hand-drawn illustrations to it. Navigate to the Graphics tab, then go to the Vectors tab. From there, choose from a selection of neat hand-drawn illustrations. Some of them are pretty cool Highlights cover for Instagram in black. So if you're into Black Instagram Highlight covers free of charge, Snappa is your go-to app.   Once you have chosen the illustration you like, click on it and it will appear on your canvas. Click on it again to resize to your liking, rotate and reposition it to where you want it to be. You can also change your color fill to your preferred color. Now you have an awesome Instagram Highlight cover that will look stunning on your profile.  Using Icons for Your Highlight Cover [caption id="attachment_9819" align="aligncenter" width="1024"] Go over other established brands to know what type of cover will work best for you[/caption] This final Instagram highlight cover example we're going to take up also works very well and can be created using Snappa. What you do is use the text within your images, but where your title is supposed to be, you can use icons instead. Again, you can change the colored background to fit your branding on your feed.  First, navigate to the Backgrounds tab once again. Go to the Color Panel and click on the Color Picker. Choose the color that you like. Next, you will add text by navigating to the Text tab. Then click 'Add a Heading.' When it pops up in your canvas, type the text that you want. Type in YouTube once more.  When you have your text, navigate to the left side panel to choose and change the font style that you want. You can also increase or decrease the size of your font, adjust and reposition it to the center. Finally, click on the Color Picker. This time, try changing the font color from black to white. When you're happy with your Highlight cover photo you can now rename it.  Don't forget to save it on Snappa so you can easily make modifications. You can even make duplicate copies for making other Instagram Highlight covers using the same design. Finally, download it as a Retina JPG to get the best quality.  Adding Your Highlight Cover To do this, tap on an existing story Highlight. Once in, click on the three dots that say ‘More.’ From there, click Edit Highlight. Once inside, you will find an Edit Cover under the photo. Now either choose the stories within your archived Highlight or tap on the little image icon to upload your own. Once the one you like is perfectly centered, click Done. Now you have a new Instagram Story Highlight cover.  Adding an Instagram Highlight Cover Without Posting Can you add a highlight cover on Instagram without posting? If you don’t want to clog other people’s feeds with your Highlights, which can feel spammy at times, you'll need to learn to add your Instagram Highlight covers without posting. Here’s how to do this.  Go to Instagram. On your profile, tap on the + sign icon then choose 'Story' on your pop-up window. Take a video or photo or upload it from your gallery. Do this by selecting 'Your Story.' Then enter your story and click on the three horizontal lines and press 'Delete.' Confirm your action. Now you have to wait for 24 hours.  After 24 hours, go to your profile and press the three horizontal lines. Select 'Settings.' Click 'Account' and select 'Recently Deleted.' Click on the history you have deleted after 24 hours or more have passed. Click the three horizontal dots and select 'Restore.' Confirm the action.  Go back to your profile and click on the three horizontal lines and press 'Archive.' Tap on your restored story and choose 'Highlight' found in the bottom right corner. Decide which Instagram Highlight cover you wish to include then confirm. Now you can see your story within these Highlights.  FAQ What is the best tool for creating Instagram Highlight covers for beginners? Canva is highly recommended for beginners due to its simplicity and a vast selection of pre-made templates which make the design process straightforward. Can I add an Instagram Highlight cover without posting it as a story?Yes, you can add a Highlight cover directly from your camera roll by temporarily posting it as a story, deleting it, and then restoring it from the recently deleted section after 24 hours. What are the ideal dimensions for an Instagram Highlight cover?The ideal dimensions for an Instagram Highlight cover are 2000 x 2000 pixels. This square format fits well as Instagram displays these covers as circles on your profile. How can I ensure my Instagram Highlight covers are effective?Ensure your Highlight covers are visually appealing and consistent with your brand’s color scheme. Each cover should clearly represent the content of the Highlight to help users make connections easily. Are there any free resources for creating Instagram Highlight covers apart from Canva? Yes, Snappa is another free tool that offers various options for creating Highlight covers, including the ability to use custom icons and upload personal images as backgrounds. Make Instagram Highlight Covers with Ease Undoubtedly, Instagram Highlights serve as an incredible resource for you and your followers, regardless if you’re a creator, influencer, or entrepreneur. This library of stories living on your page can be utilized as a reference for you or your brand. Thus, learning to create awesome Instagram Highlight covers with ease is just as important. For more Instagram tips and tricks, read our article 171 Short Instagram Captions That Will Get You Noticed.

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15 Powerful Twitter Marketing Tools You Need for Your Strategy

What are Twitter marketing tools? Twitter is one of the top social media platforms globally. Even if it functions differently from Facebook or Instagram, businesses are still flocking to the site for their marketing efforts. Being a transparent platform where users actively interact with their followers, Twitter is undoubtedly a good platform to increase your audience reach and engagement. But how to do this? You need to invest in the best Twitter marketing tools.  Key Takeaways Twitter marketing tools play a crucial role in helping businesses and marketers optimize their presence and performance on the platform. Twitter marketing tools offer a range of functionalities, including social media management, tweet scheduling, hashtag tracking, competitor analysis, and sentiment analysis, providing marketers with valuable insights and automation capabilities. By leveraging Twitter marketing tools, marketers can streamline their Twitter marketing efforts, save time, and maximize the effectiveness of their campaigns by identifying trends, monitoring conversations, and engaging with their audience in meaningful ways. Incorporating these Twitter marketing tools into a comprehensive social media strategy can help businesses increase their visibility, grow their following, and drive engagement on the platform, ultimately leading to improved brand awareness and ROI. Brands with strong Twitter marketing foundations and strategies have the ability to keep new and old customers engaged, increase traffic to their websites, and attract prospective customers. They can also increase their following and drive more followers across multiple social media platforms. As a result, their sales and profits increase.  However, you shouldn't throw random tweets about your products and services unless you want to come across as needy. To help you out, we’ll go over some of the best tools to make the most out of your Twitter marketing efforts.  How is Twitter Used as a Marketing Tool? For most brands, Twitter is a vital part of their marketing efforts. They believe that the platform can benefit them in many ways. For one, it provides real-time trends through the trending hashtags section. Unlike Facebook and Instagram, you don’t need to spend big bucks on Twitter—you can build a strong organic following through free business promotion. Also, conversations thrive on the platform. What with all the endless tweets and polls you see on your feed. The best part? You can reach new audiences on Twitter. According to a survey by Statista, 38% of Twitter users are aged between 25 and 34 years old. If you only get Gen Z users from TikTok, Twitter is a good platform to target the millennials.  Once you’ve established your account and engaged with massive followers, increasing sales, generating leads, driving website traffic, and enhancing your social media presence would follow seamlessly. Often, a good Twitter content strategy could help kickstart your marketing campaign efforts. What is Twitter's Marketing Strategy? It's no surprise that we constantly see Twitter ads from famous brands. Let’s be honest—they’ve done a great job in advertising their products and services! But how do they do it? What are the best marketing strategies to apply when on Twitter? Here are some tips you can follow: Use humor. Don’t be afraid to lighten your mood a bit. Brands who have used humor in their tweets are followed and retweeted by more users than those who don't. In fact, the most used emoji in tweets is the “face with tears of joy” (😂) emoji, as revealed by Oberlo.  Be personalized. Followers want to engage with brands that aren't afraid to go personal. In the social media world, authenticity is the name of the game. Users are more satisfied when brands listen and pay attention to them; thus helping them build their loyalty.  Be creative and innovative. In all ways! Though Twitter isn’t much on images and videos, the magic is in your words. You’ve only got 280 characters for each tweet, so create a message that sticks.   Use hashtags. Before Instagram, Twitter has been the pioneer of hashtags. However, it’s advisable not to overuse your hashtags. The best way is to choose keyword hashtags, catchy phrases, or trending hashtags if they fit your content. What Tools Does Twitter Use? In digital marketing, brands use various tools to save time and track their campaign’s growth. Here are some useful Twitter tools 2020/2021 that you can use for your marketing strategies.   Analytics and Management Tools   Twitter Analytics Dashboard [caption id="attachment_6030" align="aligncenter" width="1024"] "User-friendly and provides an effective performance overview at a glance."[/caption] First on our Twitter marketing tools list is the platform’s Analytics Dashboard. Once you have a Twitter account, you can already access your Twitter Analytics Dashboard. Here, you can look at the record of the impressions and engagements your tweet receives at a specific date and time. You can also see your Twitter cards’ performance through this tool.  HootSuite Analytics [caption id="attachment_6033" align="aligncenter" width="800"] "Provides useful social media analytics that helps you improve your content strategy."[/caption] Another analytics tool is HootSuite Analytics. Using HootSuite Analytics, you can collate clear and concise real-time data regarding your Twitter metrics. You may also export the data and share it with your marketing team.   TweetReach [caption id="attachment_6029" align="aligncenter" width="800"] "A powerful tool that consistently monitors brand mentions in real-time."[/caption] If you want to know how your tweets are performing without exhausting your budget, TweetReach is for you. With a free subscription, you can look at your links, hashtags, and keywords and find out who’s engaging with you via direct message. If you want to track hashtags, messages, replies, keywords, mentions, and retweets in real-time, you can upgrade to a paid subscription.  SocialRank [caption id="attachment_6032" align="aligncenter" width="1024"] "Affordable social media tool that offers easy and speedy tracking."[/caption] If you want to know more about your followers, SocialRank could help you out. Through this tool, you can secure a sorted list of your most influential and engaged followers. You may also segment your followers via filters and exportable lists. As a result, you can create specific audience groups from the most to the least engaged followers. Some brands would even create a separate group for influencers for future collaborations.   TweetDeck [caption id="attachment_6031" align="aligncenter" width="800"] "Helps you swiftly watch and respond to tweets and other social media activities."[/caption] If you’re looking for a tool to help you manage all your Twitter activities, TweetDeck is the best solution. This management tool not only enables you to manage your Twitter account but also other social media networks. Here, you can schedule unlimited tweets, know the latest trends, and perform other Twitter marketing activities. Know more about this tool in this TweetDeck review.  Lead Identification Tools   Audiense [caption id="attachment_6034" align="aligncenter" width="1024"] "Amazing and easy platform that provides thorough knowledge of your Twitter account."[/caption] With Audiense, you can construct a segmented audience based on personality, interests, demographics, and values. As a result, you can easily upload content that addresses the specific needs of different audiences.  LeadSift [caption id="attachment_6036" align="aligncenter" width="1024"] "A helpful tool with outstanding customer success."[/caption] Manual combing of the internet for leads can be a daunting task. Thanks to LeadSift—establishing your target parameters is now possible. This tool can scan millions of conversations to identify users engaging with your competitors. It also allows you to focus on users who are interested in purchasing your products or services.  MentionMapp [caption id="attachment_6027" align="aligncenter" width="1024"] "Effortlessly reveals necessary information for your Twitter networks."[/caption] If you’re eyeing to expand your customer base, MentionMapp could help you out. This tool makes locating people, places, or conversations associated with your customers a breeze. The best part? MentionMapp allows you to find out who your target audiences are talking to and the topics they often discuss. With this feature, you can easily adjust your strategies based on your target customers’ online activity.  Demographics Pro [caption id="attachment_6026" align="aligncenter" width="1024"] "Insightful social media tool that offers treasure troves of data."[/caption] To better find out your Twitter campaign engagers, give Demographics Pro a try. This tool distinguishes Twitter influencers and ranks them based on how and how often they engage with you. Additionally, Demographics Pro can produce a comparative analysis of famous users and brands.  Social Listening Tools   HootSuite Insights [caption id="attachment_6025" align="aligncenter" width="800"] "Literally gets the job done for you! The process is so seamless."[/caption] Through HootSuite Insights, you can better understand the conversations surrounding your brand. This tool gives you the free hand to measure sentiments, give real-time replies to comments, and trail the trends. If you want to save more time, you may set up automatic reports and share them with the team.  Brandwatch [caption id="attachment_6024" align="aligncenter" width="800"] "A consumer intelligence tool that provides big analytics and actionable insights."[/caption] Brandwatch is one of the best Twitter marketing tools that allow brands to identify their relevant fans and followers. With this tool, you can get hold of your followers’ demographic data and sentiments.  StatSocial [caption id="attachment_6023" align="aligncenter" width="1024"] "Helps you understand your audience and create a real network."[/caption] To deepen your understanding of your followers, invest in StatSocial. This social listening tool collates user-interest insights from over 40,000 categories. HootSuite's free StatSocial app features the key segments for every interest category in addition to the top cities and personality traits. Synthesio [caption id="attachment_6022" align="aligncenter" width="800"] "Amazing tool for social listening, providing comprehensive searches and actionable consumer insights."[/caption] If you want to know how customers perceive your brand, let Synthesio track the sentiments. The tool also helps you engage with your brand's followers using content that best fits their interests and needs. This tool comes free when you purchase a HootSuite Enterprise Account.  Reputology [caption id="attachment_6021" align="aligncenter" width="1024"] "Offers the analytics you're looking for with a flexible and responsive team."[/caption] To track and manage your brand's reviews, Reputology could be useful. The tool monitors Facebook, Google, and other online platforms 24/7, helping you engage with reviewers consistently and in a timely fashion. Additionally, you can check what your followers are saying; thus, improving your reputation and user experience.  Twitter Lists [caption id="attachment_6035" align="aligncenter" width="800"] "Customizing and organizing your tweets has been so efficient with this tool!"[/caption] Last but not least on our Twitter marketing tools list is Twitter Lists. It’s an integral Twitter marketing tool should you want to categorize your followers. Every list that you have serves as a handy directory that allows you to check out relevant tweets.  What are the 4 marketing tools? In marketing, you must utilize and maximize the right tools if you want to succeed. What use are software solutions if you do not take advantage of the best marketing practices? The key factors involved in marketing your brand's products and services are known as the “four Ps of marketing.” The four Ps (also referred to as the marketing mix) are stifled by external and internal factors in the brand's overall environment.  The four Ps are as follows: Products Your product is your most important marketing tool. After all, it’s what you’re going to market. To achieve success, you must first understand your products' life cycle and be able to create a plan on how to deal with your products at every stage of their cycle. Knowing your products’ functionality and their full capacity would help you market them to the right customers.  Several successful and renowned products have remained the best in their category. An example is Apple being the first-ever company to have created a touchscreen smartphone that could make phone calls, surf the internet, and play music. As revealed by Business of Apps, Apple's total sales in 2020 was a whopping $274.3 billion. Price You must be able to link your products' real and perceived value to their price. However, you should consider the supply costs, your competitor's price, and several seasonal discounts. In some cases, brands would raise their price to establish a luxurious image, especially if they’re already popular worldwide.  Meanwhile, other brands lower their pricing so more people could experience their services or products. Additionally, you must be able to determine when discounting is appropriate as it lures consumers to your brand.  An example is the famous clothing brand UNIQLO. The brand obtains its high-quality fabrics at a low cost from its manufacturer partners. They’re able to do this by ordering in large volumes; thus making their pricing reasonable.  Place  Deciding about your business’ place means that you should determine where you’d sell your products and how you’ll deliver them to the market. The rule of thumb is you should always place your products to people who would most likely purchase or be interested in your brand.  The 17th installment James Bond movie, the GoldenEye, didn’t feature an Aston Martin Car. It was a first for every Bond movie. Instead, it featured a Z3 BMW car. The Z3 was released months after GoldenEye left the cinemas, but BMW already received 9,000 orders for the Z3 model a month after the movie was shown. With this example, we can say that your business’ place has a great impact on your brand and products.  Promotion Your primary focus in promoting your brand should be revealing your products and services to your consumers and making them realize why they need your products and should pay a specific price for them. Often, marketers tend to equate promotion and placement together so they can reach their target markets.  A great example of this is the Swedish vodka brand Absolut. In 1980, the brand only sold 10,000 cases of vodka. By 2000, Absolut had already sold 4.5 million cases of vodka—all props to its iconic advertisement.  In the campaign, it released surreal images of their signature bottle, such as a bottle with a halo and one made out of stone. Until today, this advertising campaign is considered one of the longest-running campaigns of all time.  You may read this TV Page review to improve your brand promotion and reputation.   Emerging Twitter Marketing Tools for 2024 As the digital landscape evolves, new tools have been developed to enhance Twitter marketing strategies. Here are some noteworthy additions: Tweet Hunter Tweet Hunter is a versatile tool that offers features such as advanced tweet scheduling, AI-driven content inspiration, and audience engagement analytics. It assists marketers in crafting compelling tweets and optimizing posting times to maximize reach and engagement. Planable Planable is a social media collaboration and scheduling tool that allows teams to visually plan and schedule their Twitter content in a calendar view. It facilitates team communication and streamlines the approval process with features like commenting and real-time feedback directly within the platform. This Twitter marketing tool also offers analytics to help users understand the performance of their Twitter content. Circleboom Circleboom is a follower analysis tool that helps brands clean up and manage their Twitter accounts. With Circleboom, you can identify inactive accounts, spam accounts, and fake followers to curate your following and improve your feed. It also offers tools to help manage your Twitter lists and provides analytics on your account activity. The tool provides Twitter audience insights so brands can ensure they’re generating followers that match their target demographics. RiteTag RiteTag is a hashtag analysis tool that can help brands optimize their posts by suggesting relevant and trending hashtags that align with their brand. It analyzes hashtag performance in real time and provides instant feedback on hashtag engagement potential, which can help increase visibility and reach. RiteTag also offers features like hashtag comparisons and the ability to track hashtag performance over time. Incorporating these Twitter marketing tools into your strategy can provide advanced functionalities to enhance engagement, streamline content management, and gain deeper insights into your audience's behavior in 2024. FAQ: Why are Twitter marketing tools important for businesses and marketers? Twitter marketing tools offer valuable functionalities for businesses and marketers to streamline their efforts, gain insights, and optimize their performance on the platform, ultimately leading to improved engagement and ROI. What types of functionalities do the 15 highlighted Twitter marketing tools offer? The highlighted Twitter marketing tools offer a wide range of functionalities, including social media management, content scheduling, analytics, hashtag tracking, competitor analysis, sentiment analysis, and audience engagement features. How can businesses benefit from incorporating these Twitter marketing tools into their strategy? By leveraging these Twitter marketing tools, businesses can save time, gain valuable insights into their audience and competitors, monitor conversations, identify trends, and automate various aspects of their Twitter marketing efforts, leading to increased effectiveness and ROI. Are these Twitter marketing tools suitable for businesses of all sizes? Yes, many of the highlighted Twitter marketing tools cater to businesses of all sizes, offering scalable solutions and pricing plans to meet the needs and budgets of diverse organizations. What steps should businesses take to select the most suitable Twitter marketing tools for their needs? Businesses should evaluate their specific goals, requirements, and budget constraints when selecting Twitter marketing tools, considering factors such as functionality, ease of use, integration capabilities, and customer support to ensure the best fit for their needs. What's the Best Twitter Marketing Tool for Your Business? [caption id="attachment_6039" align="aligncenter" width="1200"] You may not know it, but Twitter is rapidly growing as a marketing platform, offering unique audiences and powerful insights.[/caption] Twitter is undoubtedly a great place to market your brand and improve your social media presence. However, like every other marketing effort or campaign, Twitter marketing requires careful planning. Simply creating an account and tweeting whatever you want won’t work. A detailed and well-thought-out strategy is vital for your marketing success.  Hence, always make sure to create a good strategy and maximize your use of the best Twitter marketing tools! Discover more by reading “Social Media Advertising Campaigns: Definition, Examples, and Strategies.” 

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Snapchat Plus: Should You Bother With The Upgrade?

Snapchat is a mobile app launched on July 18, 2011. It lets users share photos and videos easily with friends and the general public. What makes Snapchat different from other social apps is that your photos and videos can be made to disappear after they have been viewed. Key Takeaways: The article discusses Snapchat's premium subscription service, Snapchat Plus, and examines whether users should consider upgrading to access exclusive features and content. Snapchat Plus offers users additional perks such as ad-free browsing, premium filters and lenses, access to exclusive shows and content, increased storage capacity, and priority customer support. Users who value an enhanced Snapchat experience, including advanced editing tools, exclusive content, and an ad-free environment, may find Snapchat Plus worth the investment. However, users should carefully evaluate the cost of the subscription against the benefits offered and consider their usage patterns and preferences before deciding whether to upgrade to Snapchat Plus. Ultimately, the decision to upgrade to Snapchat Plus depends on individual preferences, budget considerations, and the perceived value of the additional features and content offered. The app has a lot of cool features such as letting users draw with secret color palettes, attaching stickers and emojis to moving objects, making 3D paintings, and adding filters, and text effects, among others. Recently, however, it has launched Snapchat Plus, which is the app's paid subscription plan and is available on iPhone and Android. It starts at $3.99 per month but lets you go on a 7-day trial to get a feel of whether or not this upgrade is for you. Speaking of Snapchat, WhatsApp, Twitter, Instagram, and other socials, now is the time to boost your social media presence and create your own brand. Utilize the best social media management application to suit your needs and your budget. Read all about it in our ContentStudio review. Over a year after it launched, Snapchat Plus successfully hit 5 million subscribers, compelling the platform to keep its premium version and add more Snapchat Plus features. The platform grew significantly in such a short year, further proving its potential in the digital and social media landscape. If the numbers grow steadily, Snapchat Plus will certainly roll out innovative features we can barely find in other social media apps. A lot of people are curious why ‘Snapchat Plus free’ does not exist. It's because when it was launched in June 2022, Snapchat introduced it as a premium membership tier granting access to its exclusive features. So we'll go through what is Snapchat Plus and some of Snapchat Plus benefits and features so you can decide later on if it's worth the upgrade or not. Let's get to it. Snapchat shows no signs of slowing down with the release of its Snapchat Plus subscription plans Ghost Trails Function The first Snapchat Plus feature is the Ghost Trails function, which can be seen on the Snapchat map. Here, you will be able to see your friend's location history in the last 24 hours if he or she has shared the position with you. Take note, you cannot see Ghost Trails of friends who are not sharing their Map location with you or if they are in a country where Snapchat+ is unavailable. To make sure that the Ghost Trails feature will protect users' privacy, Snapchat+ has created some restrictions. Again, you won't be able to see your friend's ghost trails unless they choose to share their location with you. This is made possible by switching off Ghost Mode. Second, your friend needs to be in a country where Snapchat is available. Finally, they must have the app's 11.89 version or higher installed. The Ghost Mode To access Ghost Mode, toggle by tapping on the Snap Map, then go to Settings. If you want to switch it on your location no one else can see it for it will only be visible to you. You can decide how long you want it enabled—either for three hours, 24 hours, or until you turn it off. When Ghost Mode is turned off you can now reveal your location with your friends or just select some of them. You may exclude some friends by selecting My Friends Except. Whoever you select with this option won't be able to view your location. The other option is Only These Friends, which means you can choose specifically which friends you wish to share your location with. Get Started To see your friend's location, head over to Snap Map so you can see several Bitmojis of your friends who shared their location with you. Tapping on a Bitmoji will display a panel showing your friend's exact location. The time will also be visible on the panel. There will also be a share live button. This lets you temporarily share your present location with your friend. There are three options to choose from: 15 minutes, 1 hour or 8 hours. So it's up to you to decide the time limit you want it shared. Choosing to share your live location will send your friend a message alert that lets them know your precise whereabouts. Now, you can follow the movement either on the map or in the chat. A live tag below the Bitmoji will appear to let you know their live location, status, and their real-time movements. Even if you have chosen a time limit, you can stop sharing your live location anytime you want to. You can do this by tapping on the Stop Sharing live button. It will immediately stop sharing your live location on your friend's end. The ghost trail of your friend will be visible for 24 hours. After which, the trail will now delete itself. You can also delete your Ghost Trails manually by turning your Ghost Mode off and on. Best Friends Forever Pin The next feature is the Best Friends Forever Pin. This lets users pin a friend as their number one best friend in the chat box. You can do this by holding on to the chat panel of your friend's name and then tapping on Pin as your number one best friend. After which, you will see that there is an emoji that will be attached beside your friend's profile icon. This indicates that you have pinned him or her as your number-one best friend. Remember that this Pin can only be visible on your end and pinning only allows for one friend at a time. Boosting user's creativity and imagination has become one of Snapchat's biggest appeal Story Rewatch Indicator The third feature is the Story Rewatch Indicator. This lets you view how many of your friends have rewatched your posted snaps on your Snapchat stories. To make sure that the Story Rewatch Indicator is going to work, you need to check if you have enabled it on your app. To do this, go to your Profiles dashboard, tap on settings, then select Snapchat Plus. Next, make sure that your toggle for Story Rewatch count is enabled. Just remember that this does not indicate how many times the story has been rewatched. Rather, only the number of friends who have rewatched your story. So go back to the Profiles dashboard, scroll down to My Story Section, then choose any of your posted snaps found in the lower right corner of your story. There, you will see two eyes icon that represents the Rewatch Indicator. Right next to is the number of rewatches. Know that you will not know which person specifically has rewatched your story. Speaking of scheduling your stories and posts on your social media platform, stop wasting time doing it manually and get a social media scheduler to automate things for you. So you can focus more on doing the things that you love. Read about it in our Social Champ review. Custom App Icons/Themes The next feature on Snapchat Plus is the Custom App Icons/Themes. Subscribers of Snapchat+ are given various customized app icons to choose from. If you want to view your options, just head on to your Profiles dashboard, tap your Snapchat+ membership card, then select the App Icon menu. After you have select one, it will then be applied as your Snapchat App Icon on your Home Screen. Snapchat Badge The Snapchat Plus Badge feature is represented by a black star icon next to your profile name. This gives you the distinction of being one of the app's premium subscribers. By default, this feature is disabled, so if you want your friends to know that you're a Snapchat+ subscriber, just go to the membership card settings, then enable Snapchat+ Badge. Now your friends can see your badge so long as they're on the app's latest version. Friend Solar System This next feature is quite the fun because the Friend Solar System or the Snapchat Plus planets lets you rank your friends as planets. Two badges can appear on one's friendship profile. Your badge may be best friends or friends. When you have a best friend badge, it means you and your friend belong to each other's closest friends. They are those you often chat with or snap with. This is distinguishable by the golden ring that appears around your friend's name. A friend's badge, on the other hand, will have a silver ring. This means you are one of your closest friends, but not one of yours. To view this, tap on your badge to view your planet representation indicating the order you are as their friend. Every position is represented by the eight planets. You, as the account owner, is represented by the sun. Remember that you and your friends can only see Friend Solar System if both of you have a linked Bitmoji. Snapchat for Web Increasing the app's accessibility not only through mobile phones and tablets but also on personal computers boosted Snapchat's popularity even more This Snapchat Plus website feature gives users the option to chat, call friends, and more from their desktop computers. The feature is now available worldwide. Using Snapchat for Web allows you to send snaps, and messages, as well as voice and video calls. You will also have access to the mobile app's messaging features, such as chat reactions. Furthermore, it features over 10 Lenses for video calls. To access this feature, head on to web.snapchat.com then log in using your app username and password. Next, you will be asked to complete a two-step verification on your phone. Then you can pick up your conversations from where you left off on your mobile. Every time you open Snapchat for Web, your Bitmoji is going to appear in chats holding a laptop. This is to let others know that you're communicating via your desktop. The best thing about it is its privacy screen, which hides your Snapchat window once you click away to do another task. And just like the app's mobile experience, messages sent via Snapchat for Web are immediately deleted after 24 hours. It will also prevent users from taking screenshots. Snapchat Plus: How to Get With the advent of Snapchat and other social media apps, our world became bigger and smaller at the same time Before you begin using Snapchat+ you need to make sure you have the latest version installed, which is 11.89 or newer. For you to check if you have the latest version, open your app and tap on your Profile icon. Then head on to settings where you will scroll down to the bottom. There you will see your Snapchat version details. Next, go back and choose the Snapchat+ card from the options. The subscription price ranges from $4 per month, $22 for 6 months, and $40 for the entire year. Again, don't forget to take advantage of its 7-day free trial to help you decide if it's worth the upgrade or not. Just don't forget to cancel your subscription if you decide not to go for it. Also note that right now Snapchat+ is only available in certain countries such as the United States, Australia, Canada, United Kingdom, France, Germany, Saudi Arabia, UAE, and New Zealand. Signing up for a premium plan requires you to verify your billing information so you need to fill everything out. After you have finished subscribing, exit the app and then open it again so Snapchat+ can be fully activated. Now you're all set. Snapchat Plus: A Word of Caution Snapchatters who prefer this app over other socials Even before the Snapchat Plus release date this year, Snapchat in general has been very popular, especially among teens. The app has been around for over a decade and even if it seems like it's all fun and games from the outside, parents should be vigilant in letting their kids use the app, particularly those under 13 years of age. It does have its own risks, so parents need to be aware of how it actually works. However, there are some safeguards in place. After downloading, the app will ask for the date of birth, and if a user is under 13, they will be redirected to the kid version known as the "SnapKidz." It is more restrictive than regular Snapchat since you're not allowed to share anything or add friends. Yes, some teenagers may be old and responsible enough to use Snapchat safely at the age of 13, but there are those who need more time to mature. As a parent, you can decide to let your child try it out, but when you feel the platform is not being used appropriately, pause it for a bit until you're absolutely sure your kid is ready to try using it again. FAQs: What are some exclusive features and perks offered by Snapchat Plus?Exclusive features and perks include ad-free browsing, premium filters and lenses, access to exclusive shows and content, increased storage capacity, and priority customer support. Who might benefit from upgrading to Snapchat Plus?Users who value an enhanced Snapchat experience, including advanced editing tools, exclusive content, and an ad-free environment, may find Snapchat Plus worth the investment. How can users decide whether to upgrade to Snapchat Plus?Users should carefully evaluate the cost of the subscription against the benefits offered, consider their usage patterns and preferences on Snapchat, and assess the perceived value of the additional features and content provided by Snapchat Plus. What are some considerations or potential drawbacks of upgrading to Snapchat Plus?Considerations may include the cost of the subscription, the availability of similar features on other platforms or apps, the frequency of use of Snapchat, and the availability of free alternatives that offer similar functionality. Are there any alternatives to Snapchat Plus for users seeking an enhanced Snapchat experience?Alternatives may include third-party apps or services that offer similar features or functionalities, as well as other premium subscription services offered by Snapchat's competitors in the social media space. Snapchat and Snapchat Plus are obviously fun and engaging, otherwise, the number of massive users and subscribers will be non-existent. However, there is also a need for parents to be vigilant about their child's mobile phone and have a sincere talk with them about certain expectations. In this his way, problems like cyberbullying, cyberstalking, sexting, and other potential downsides of social media will be prevented. And if you’re interested to learn more about how social media and digital marketing shape our world today, read about it in our post, What is Digital Marketing? Definition, Strategy, and Tools.

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Effective Marketing: How to Get More Twitter Views in 2024

How can you get more Twitter views in 2024? Being one of the most popular social networks in the world, Twitter (X) attracts a diverse audience - from actors and show business stars to influencers and entrepreneurs. However, popularity has two sides of the coin, including intense competition that cannot be ignored in today's online landscape. Therefore, it is simply necessary to have a strategy here to react to changes in time and stand out from the crowd.  When it comes to marketing and promotion, the first thing that inexperienced individuals and entrepreneurs think about is likes, subscribers and comments. But statistics are not based only on these three indicators. They are important, but without other secondary indicators, it will be much more difficult to become successful.  In today's post, we’ll explore Twitter views, as well as ways to get them in organic ways and buy real Twitter views to improve your statistics at lightning speed and take the page to a new level. Key Takeaways Understanding Twitter Views: The "views" metric on Twitter, introduced under Elon Musk's leadership, is crucial for assessing the reach and influence of your tweets. It provides a clear indication of how many times your content has been seen, making it an essential metric for marketers aiming to enhance their online presence. Strategic Use of Hashtags and Trends: Leveraging relevant hashtags and staying updated with current trends are effective strategies to increase your tweet visibility. By aligning your content with trending topics and using meaningful hashtags, you can reach a broader audience and boost your Twitter views organically. Investing in Visibility: While organic methods are valuable, investing in paid promotions can significantly amplify your reach. Paid options can quickly increase your view count, acting as a catalyst for long-term growth and helping you maintain a competitive edge in the crowded Twitter landscape. X Views: What are They and Why Views are Important for Marketing?  The "views" metric appeared on the platform not so long ago, since Elon Musk took over the leadership position. This metric (and counter) allows you to accurately determine how many times a particular tweet has been viewed. This doesn’t apply to old community posts and responses, but it already applies to new posts.  The idea of implementing such a counter is clear: since most users do not actively interact with responses, this metric allows you to assess how influential the author of the post is on the platform.  Accordingly, creators, businessmen and influencers have a new goal - to get as many views as possible, because they directly affect the first impression of readers. The more views you have today, the more influential you are here, despite the number of comments or likes.  Views in X have become a kind of sign of approval, as it once was with the Instagram followers counter. They are important, and we cannot turn a blind eye to this. Read on about how to get more views! Tips to Get Views n today's fast-paced digital landscape, standing out on Twitter can be a challenge, but with the right strategies, you can significantly increase your visibility and engagement. This section will explore effective tips and techniques to enhance your Twitter presence, ensuring your tweets reach a wider audience. Leverage Hashtags  There have been many changes in X over the past few years, but some things have remained the same. Yes, we're talking about hashtags. They are, as before, the most frequently used free promotion tool, but there are several nuances.  Tags should not be used on your whim if you want to create a successful marketing strategy. Every keyword that you use after the symbol "#" should carry meaning and be relevant to your content. In this case, your answers will become visible to the interested audience, and as a result, you’ll receive more new views.  The number of tags should be limited. Of course, you can use 10 or more keywords to raise your message to the top of the feed. But there's a catch: your message is more likely to get lost than bring you fame. Using a bunch of keywords, you’ll create some kind of "garbage" in the publication, thereby causing rejection by readers. The best solution is to choose the 3-5 best tags for your content and combine them with each other using analytics tools. Follow Current Topics and Trends The initial goal of most users of the site is to quickly and easily get up-to-date information in the feed. Plus, it is on this site that you can see a bunch of discussions, disputes, forecasts of developments and even conflicts. People here are not silent about current issues, changes or popular events. They are here to get information and express their opinions, and you, as a creator, are here to give them the opportunity and regularly analyze current trends and events.  It's no secret that most of the popular and viewed tweets are thoughts and opinions about current events. Accordingly, you must be on the news agenda to react in time and give a reason for discussion. In this case, there is a high probability that your content will be at the top, and you’ll get the desired result. Invest in Your Page  Despite the fact that there are many different ways to promote, from hashtags to influencer marketing, sometimes their effectiveness can be significantly lower than a competent investment. Compared to organic methods, paid options literally "untie the hands" of creators, allowing them to quickly, simply and safely get as many views as they need.  This works like a snowball effect, so the tactic is highly effective and can be implemented in a long-term strategy. If you realize that the view count doesn’t grow even after promotion, this is a reason to think about small investments. This is safe because all the views come from real people. Therefore, you won’t worsen your reputation and overall statistics, but you’ll see big changes for the better. Good luck! FAQ What are Twitter views, and why are they important? Twitter views indicate how many times a tweet has been seen. They are important because they reflect the reach and potential influence of your content, helping you gauge its effectiveness in engaging your audience. How can hashtags help increase my Twitter views? Hashtags categorize your tweets and make them discoverable to users interested in specific topics. By using relevant and trending hashtags, you can increase the visibility of your tweets and attract more views from a targeted audience. Are paid promotions on Twitter effective for increasing views? Yes, paid promotions can be highly effective in boosting your tweet views. They allow you to reach a larger audience quickly and can be a strategic part of your marketing plan to enhance visibility and engagement. How can I stay updated with current trends on Twitter? To stay updated, regularly monitor trending topics on Twitter, engage with popular discussions, and follow industry leaders. This will help you create timely and relevant content that resonates with your audience. What should I do if my view count isn't growing despite using these strategies? If your view count remains stagnant, consider revisiting your content strategy, experimenting with different types of content, and analyzing your audience's preferences. Additionally, investing in targeted paid promotions can help overcome visibility challenges. If you want to learn how to up your Twitter marketing game, check out our article, "15 Powerful Twitter Marketing Tools You Need for Your Strategy."

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A Guide To Facebook Store Sales Optimization

The internet has continually expanded opportunities for businesses, particularly with platforms like Facebook evolving to support e-commerce. With advancements in technology and shifts in consumer behavior, optimizing Facebook store sales has become increasingly crucial. This guide provides updated strategies and best practices for maximizing sales through Facebook stores in 2024. One certain advancement that the internet made possible is the various opportunities it has opened for all kinds of people and business models and offers possibilities of earning even without getting employed by a specific company. And this is made possible through Facebook store sales optimization.   Key Takeaways: Facebook Store Sales Optimization refers to strategies and techniques aimed at maximizing sales and revenue for businesses selling products through their Facebook stores. The article offers a comprehensive guide to Facebook Store Sales Optimization in 2021, covering topics such as product listing optimization, audience targeting, ad campaigns, and post-purchase engagement. Businesses can optimize their Facebook stores by implementing best practices such as high-quality product images, detailed descriptions, competitive pricing, and customer reviews to enhance the shopping experience and drive conversions. With features like Facebook Ads Manager, Shops, and Checkout, businesses can reach a broader audience, streamline the purchasing process, and track sales performance to make data-driven decisions and optimize their marketing efforts. By adopting a holistic approach to Facebook Store Sales Optimization, businesses can increase sales, build customer loyalty, and grow their online presence on the world's largest social media platform. Recently, Facebook has allowed its users to manage and advertise their business on the platform. The social media giant is continuously innovating and has created a store sales optimization feature to improve ad campaigns and drive in-store sales.  Facebook is one of the most widely-used social networking platforms available today. Although the platform was primarily developed for remote communication, people have seen how they could use it to advertise and grow their business and increase their ROI. Thankfully, the platform developers are in full support of this development—hence, the birth of the Facebook Business Suite. In this article, we’re going to learn how Facebook store sales optimization works and how it can benefit your business. What Does Store Sales Optimization Mean? [caption id="attachment_5164" align="aligncenter" width="1024"] Websites aren't the only ones optimized. Optimization practices must also be applied to Facebook to drive more sales and traffic.[/caption] Store Sales Optimization, abbreviated as SSO, is a conversion event that enables retailers and sellers to drive in-store sales through optimized Facebook ad campaigns. There will be a new 'offline' option in the conversion setup where the desired conversion is specified.  Through choosing an offline conversion event, Facebook would show your ad to users who are or would be interested in your product. It will also target audiences who are most likely to acquire the products in a brick-and-mortar store, almost similar to the Store Traffic Objective Facebook ad campaigns.  For this to be accomplished, Facebook will use the advertiser's integrated in-store data. This is in addition to the broad online and offline data resources to zero in on potential in-store purchasers. The platform's algorithm would then continue to learn and analyze to adequately predict user behavior and enhance results.  How Do I Optimize My Shop on Facebook? You can find plenty of websites sharing insights on how to optimize Facebook shops. However, we’ll be giving you simple and easy-to-follow tips on optimizing your Facebook shop.  Formulate the Right Brand Name With regards to correct optimization, formulating the right name for your Facebook business page is crucial. Once you’ve chosen or formulated it already, you have to keep it permanently. It helps to always remember that for Google, the first word of your Facebook page name is the most significant element. Stuffing your page with generic keywords wouldn't be helpful. Ramming your Facebook page with generic keywords might make it look like spamming and would discourage people from engaging and sharing updates. Hence, you must formulate a name that precisely represents your brand and showcases its personality.  Complete Your Page Details The details of your business page must show your complete and updated details to give your followers an easy and hassle-free experience. First, add a profile picture of at least 180 x 180 pixels. Then, make it readable when viewed at 40 x 40 pixels so it will look good on the newsfeed.  Next, add a cover photo and enable a username or custom URL for your page. A customized URL and username help people locate and remember your page. Then, fill out the "description" field and show the core of your brand in a nutshell.  If you own a business website, it would be a great marketing move to place a link to your website on your Facebook page. You may also include other social media accounts and vice versa for easy navigation. Lastly, place your business story and history on the page to be more personal with your followers—and don't forget your professional awards (if any). The goal is to drive more traffic through Facebook store visits optimization. Select the Page's CTA Your page's call-to-action can be found just below your cover photo. Choosing the right CTA for your page would make your followers' shopping experience a lot easier. You must select the CTA that’s most relevant to your business.  The four main sections are book services, learn more, get in touch, and make a purchase or donation. You can also customize your CTA—just make sure that it’s relevant. For every call-to-action, you have to add the most appropriate landing page where the user would act.  CTA is important to increase your Facebook followers and maintain a good engagement rate. Check this Spitche review to collect insightful data about your Facebook and other social media audiences.  Add Page Tabs [caption id="attachment_5165" align="aligncenter" width="1024"] Setting up your Facebook business page professionally is a core aspect of boosting your online sales.[/caption] Tabs are sections of your page's content that appear right below its name. Adding page tabs to your page is one way of promoting your products and services. The standard tabs are Posts, Home, Videos, and Groups. Aside from the standard tabs, you may add more tabs that better suit your business and what it’s all about. For your reference, you may add the following buttons:  Offers—to highlight your current offers. Shops—to list products that you want to feature. Services—to highlight your services. Enable Reviews Reviews play a big role in catching new consumers and keeping the old ones. Almost all potential customers consult online reviews and ratings (be it the brand as a whole or the products individually) before purchasing. Without reviews, it would be difficult to believe the authenticity and quality of your brand and products.   And what other platform is best for reviews other than Facebook? The social site is most suited to promulgating customers' reviews. To enable reviews, visit your settings, then look for 'review.'  Post Updates and be Engaging Apart from updating your page and engaging with the audience, no other optimization tactics could save your Facebook page. Therefore, don’t forget to provide your followers with updates and be engaging at all times.  Here are a few hacks to help you get started:  Pose questions to stir up discussions among you and your followers, and your followers with each other. Stream live videos from important virtual events. Upload images that are relevant to you and your business. Post curated content. Upload short but well-annotated videos. Optimize the Ad Placement Ad placement has an enormous impact on marketing costs when advertising on Facebook. According to Facebook ad statistics, the CPC may vary over 550% depending on several ad placements.  To uncover your best-performing ad placements, log in to your Facebook Ads Manager, then click the Breakdown menu to have your campaigns broken down by placement. After discovering which ad placements perform best, optimize your campaigns accordingly.  A/B Test Your Ideas One primary function of Facebook ad optimization is discovering what works. And a good way to discover your best-performing ads is through running a quick Facebook A/B Test.  However, not everything should be A/B tested. When looking for ideas for Facebook A/B testing, think about the ad element that could have the highest impact on the CTR and conversion rate. How do I Optimize My Facebook Sales Ad? [caption id="attachment_5166" align="aligncenter" width="1024"] When you advertise on Facebook, make sure you have clear objectives--website traffic, engagement, or conversions.[/caption] Before optimizing your campaign, make sure that you’ve set up your Facebook Store Sales Optimization already. To do so, follow these three simple steps: Create offline event sets.  Assign ad accounts to the sets.  Upload offline event data at least once a week.  After setting up your Facebook Store Sales Optimization, you may proceed to optimize your sales ad campaign. Here are some steps to follow: Design a campaign in the Ads Manager. To do so, click on the green Create+ option.  For your marketing objective, pick Conversions or Store Traffic. Choose Store Sales as the in-store outcome that you prefer to optimize your offline event set for.  Proceed to create a new audience or just utilize a saved audience. Both Lookalike and Custom Audiences. Choose your Ad Placement.  Set your budget and ad schedules. Offline conversions should be selected for Optimization for ad delivery.  Choose the Facebook page that you’d love to associate with your brand.  Choose several ad formats from the Format section. You can choose from the carousel, single video, single image, slideshow, or collection formats. Then, go to the Media section to choose a media, and enter the text for your ad.  Don’t forget to verify your offline event set.  Confirm to place your order, then you’re ready to go.  Once you’ve done the steps above, you might ask “how long do Facebook ads take to optimize?” Typically, it takes the platform 24 hours to adjust your ad's performance after every edit. Every time a substantial change is performed on your campaigns, you must wait for at least 24-48 hours before drawing your conclusions.  Check this Socialfluence review to manage your social media campaigns.  Are Facebook Ads Good Sales? No matter how much we’re convinced of Facebook's power over business and social ventures, it’s reasonable to ask whether Facebook Ads produce good sales. And the answer? Heck yes! Facebook advertising performs incredibly well and drives good sales.  Facebook is a social media platform with a global audience of roughly 1.5 billion. With that number, no other platform comes close to its penetration and its user base is growing nonstop. Imagine the number of people who could see your ad on Facebook! Additionally, Facebook continues to align itself with the ever-changing media consumption habits. This means that its demise is nowhere near yet, so users would continue to patronize the platform. How Do Facebook Ads Work? [caption id="attachment_5167" align="aligncenter" width="1024"] You know your Facebook ads are working well when you get visitors, engagements, and purchases.[/caption] There are now several varieties to a Facebook ad, and every advertisement is targeted at users based on their profile information, location, and demographic. A lot of these ad choices are available on Facebook only. Furthermore, you may optimize your ad based on your chosen campaign, e.g., Facebook catalog sales optimization or Facebook store sales optimization.  After creating your ad, you may set a budget and bid for every thousand impressions or clicks that your ad would receive. Facebook users would then see your advertisement on the sidebar or in their newsfeed.  Who is Best to Advertise on Facebook? If you’ve heard of businesses that failed in Facebook advertising, it’s because they’re not suitable for the platform. Hence, you must always test novel marketing channels and consider whether your business model is a perfect fit for Facebook. To help you out, here are a few business models that are most likely to succeed in Facebook advertising: Business with Low-friction Conversions Most businesses that succeed in Facebook ads don’t ask users to buy—they ask users to sign up or lead them to a website where they’ll have more time to think. Users are fickle and are most likely to back down when asked for a huge commitment, i.e., purchase upfront. Business with a Long Sales cycle or Small Purchases You would eventually earn money from the users if your ads are profitable, regardless if you'd only be initially asking for an email address. Contrary to popular belief, the best business model that’s suitable for Facebook ads earns revenue from their users gradually.  True, a user might have given you their email address, but you'll have to work on building more trust before they’d finally purchase your product. Plenty of small purchases are more ideal than depending on one big purchase.  Grow with Facebook ad optimization [caption id="attachment_5170" align="aligncenter" width="1024"] As shown in the data above, Facebook engagement for influencers is quite high. If you can't get more conversions through direct retailing, you may collaborate with influencers. | Source: Digital Marketing Community [/caption]   FAQ: What is Facebook Store Sales Optimization, and why is it important for businesses? Facebook Store Sales Optimization refers to strategies and techniques aimed at maximizing sales and revenue for businesses selling products through their Facebook stores, offering opportunities to reach a broader audience and drive conversions on the platform. What strategies can businesses employ to optimize their Facebook stores for sales and revenue? Businesses can optimize their Facebook stores by implementing strategies such as product listing optimization, audience targeting, ad campaigns, and post-purchase engagement, enhancing the shopping experience and driving conversions on the platform. What are some best practices for product listing optimization on Facebook stores? Best practices for product listing optimization on Facebook stores include using high-quality product images, providing detailed descriptions, offering competitive pricing, and showcasing customer reviews to build trust and credibility with potential buyers. How do features like Facebook Ads Manager, Shops, and Checkout contribute to Facebook Store Sales Optimization? Features like Facebook Ads Manager, Shops, and Checkout enable businesses to reach a broader audience, streamline the purchasing process, and track sales performance, empowering them to make data-driven decisions and optimize their marketing efforts effectively. What are the potential outcomes of adopting a holistic approach to Facebook Store Sales Optimization for businesses? By adopting a holistic approach to Facebook Store Sales Optimization, businesses can increase sales, build customer loyalty, and grow their online presence on the world's largest social media platform, driving long-term success and profitability in the digital marketplace. Facebook continues to be a robust platform for businesses to expand their reach and drive sales. With the latest updates and tools introduced in 2024, optimizing your Facebook store has never been more crucial. By leveraging advanced targeting, personalized ad experiences, and comprehensive analytics, businesses can create a seamless shopping experience that not only attracts but also retains customers. To stay ahead in the competitive digital marketplace, it’s essential to continuously adapt and implement the best practices and features Facebook offers. The integration of AI-driven product recommendations, mobile optimization, and interactive content can significantly enhance engagement and conversion rates. If you notice a decline in your in-store sales or aim to boost your online revenue, investing in Facebook ads and optimizing your store should be a priority. Make sure you are up-to-date with the latest strategies and tools to maximize your marketing efforts. Facebook might not be the best platform for all business models, but it has been tested and proven to give the best results and drive mad traffic. Hence, if you see a drop in your in-store sales or merely want to see the sales soar, opting to advertise on Facebook and have your ads optimized would go a long way. Just always make sure that you're doing it the right way!  To maximize your sales and marketing on Facebook, read our post—”Facebook Shops for Business: Setting Up Your Online Store.” 

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Social Media Marketing Agencies: List of the 8 Best Companies

One of the most effective strategies any budding novice could take is to work with an expert until they get the hang of whatever they are doing. The same holds true for social media marketing. If you can, go for the best social media marketing agencies. You’ll not only learn the tricks of the trade, but you’ll also improve your social media marketing in one convenient fell swoop. Key Takeaways Rising Costs for Micro-Influencers: Over the past two years, the rates for TikTok micro-influencers (5,000 to 20,000 followers) have increased from $1,000 to $3,000 per post to $3,000 to $5,000. This rise is attributed to the maturation of influencer marketing and greater demand for their services. Increased Fee Transparency: Influencers are more aware of their value and usage rights, leading to increased transparency about their rates. This has contributed to higher fees across the board. Expanded Influencer Roles: Modern influencer partnerships often include additional responsibilities beyond social media posts, such as event appearances, brainstorming sessions, and content creation rights, which drive up costs. Varied Impact on Different Influencer Tiers: While micro-influencers have seen a significant increase in rates, costs for celebrity and macro-influencers (100,000 to one million followers) have remained relatively stable, largely due to their established pricing structures. Market Growth: U.S. marketers are expected to spend $7.14 billion on influencer marketing by the end of 2024, reflecting a nearly 16% increase from the previous year. This growth indicates a strong and expanding market for influencer partnerships. Cost-Offsetting Strategies: To manage rising costs, brands are exploring strategies such as long-term contracts, brand ambassador programs, and repurposing influencer content across various channels. Top Social Media Marketing Agencies in 2021 Yes, marketing agencies might cost you at first. Cost is always a big issue for startups. But think of it this way–you’re investing your money on something that will earn back manifold times. [caption id="attachment_3824" align="aligncenter" width="1200"] Social media marketing involves a lot of strategy-making, including choosing the best marketing agency for your brand.[/caption] Novices and established brands alike can benefit from working with a top social media marketing firm. This is especially true if the brand is familiar with traditional marketing but wants to break into online advertising. After all, social media marketing could be the future of marketing itself.  You may ask: what does a social media marketing agency do? Scroll through our list of the best social media marketing companies and find the one that perfectly suits your brand’s goals and values. Sociallyin Sociallyin is an agency that offers various services; hence, a lot of bang for your buck. Its services cover the gamut of everything you’d want and expect in a social media marketing agency. Sociallyin is a good option for those who are just starting and want a wide range of options on their hands.  Having many options is good, especially when you’re just starting. It’s a common problem for newbies not to know what they exactly need for their marketing. So, when an agency offers you a service you didn’t even know you needed, that’s when you know it’s good.  What are the services that Sociallyin offers? The company provides clients the opportunity to build their brands through creative content tailored to their image and goals. If you find your brand growth stagnating, Sociallyin can help you generate new leads to boost your engagement.  What if you need a social media marketing strategy and don’t know how to start? Sociallyin can help you with this, too. It offers budget-friendly services, proving that you don’t have to spend a lot to get good and optimal service.  Attention Experts Reading the name of Attention Experts alone gives you the confidence that it knows what it's doing. Attention Experts claim to be social media experts on its website, and it’s not hard to see why. It specializes mostly in brand growth and offers a variety of services such as the following:  Social media strategy campaigns Social media advertising and consulting Training and workshops  Content management and strategy  Community management  Social media policy design End-to-end digital marketing  Website optimization  Attention Experts’ reviews are all written in glowing terms, praising the agency for its transparency and campaign implementation. The company’s campaign implementation has been called "unparalleled" by many of its clients. Attention Experts focuses mostly on the B2B and B2C sectors, and their clients come from all over the world—Asia, Australia, the United States, and Europe.  Moreover, this marketing agency has won a slew of awards during its existence. These include the Facebook Preferred Partner Award and Best NSW Social Media Marketing Campaign. If these data don’t convince you to do business with them, we don’t know what will. [caption id="attachment_3825" align="aligncenter" width="1200"] Good connections and a dedicated team are essential to your social media marketing's success.[/caption] Social Hire Some agencies cater specifically to small businesses. A startup or small business is usually the one that needs a social media marketing agency but can’t afford the bigger firms. Luckily, Social Hire is one of those that specialize in small business for a reasonable price. And what’s best about this marketing agency is it doesn’t offer lesser service quality despite its affordable price rates.  Social Hire promises satisfactory results to its customers, and as the reviews show, it sticks to its promises. The company’s focus is on generating leads and sales for its clients–a good idea if you notice that your sales and leads are tanking.  Price points are divided into packages. The cheapest starts at $899 per month, while the most expensive goes for around $1,500 per month. While this might not sound cheap, this is actually cheaper than current market rates.  Bad Rhino Don’t get fooled by the name. Bad Rhino is actually good for you. It’s another social media marketing agency that presents itself as a full-service digital marketing firm.  Just like the preceding company, Bad Rhino is a social media marketing agency for small businesses that are just starting and trying to find their footing. The agency itself had experience with being a small business. It’s a firm of fewer than 10 people, but that doesn’t mean that the results are lesser.  Here are some services offered by Bad Rhino for their clientele:  Social advertising  Social media management and content creation Community growth Promotions and contests  Consulting and training You may find yourself opting for online marketing platforms like Rakuten Advertising to grow your connections and engagements, but having a dedicated agency tracking all these metrics couldn’t be a better option.  We Are The New If you have problems with branding, We Are The New can help you. On its page, the company describes itself as a marketing agency that will help you identify your purpose and message. It will help you figure out who you are as a brand, which is beneficial if you’re new to the market. Small businesses will profit from a clear and coherent branding message.  Sure, there are available platforms online like Brandbassador that will help you grow your brand on social media, but marketing agencies work their own wonders. We Are The New helps its clients build a reputable branding image. It’s a full-service brand-building agency that offers site development, email distribution, social media marketing, among others. [caption id="attachment_3826" align="aligncenter" width="1200"] Online brand positioning is a vital factor for every business. And getting the best agency will help you stand out in your industry.[/caption] Pan Up Productions If you need video productions for your social media accounts, Pan Up Productions is the best choice. On its page, the company describes itself as a full-service agency that focuses on content creation.  Video is an incredibly powerful tool for social media. It can boost your engagement, followers, and sales. Most social media sites support video posts, and it’s not surprising how this type of content has been embraced positively in the social media marketing world. How can you produce excellent videos on your social media pages? Pan Up Productions is the answer to your needs. it has worked with many big names in the industry, and if the trend is any indication, it'll be working with bigger names in the future.  Do Ford, Netflix, and Tinder sound familiar to you? Of course, they do! These giant firms have all worked with Pan Up Productions for their social media video productions.  With the agency’s popularity, it’s clear that Pan Up Productions will require a large budget–larger than what most small businesses have for their video productions. If your brand can afford it, we highly recommend Pan Up Productions for your video content.  There’s nothing like working with the best–as we mentioned earlier, it’s an investment. You’re bound to get the returns you expect.  Joseph Studios Joseph Studios specializes in organic marketing, helping brands reach their full potential. The company focuses on Search Engine Optimization (SEO), Digital Marketing, Public Relations, and Advanced Social Media. With these tools, they help brands generate more sales.  Joseph Studios’ organic marketing specialization is particularly interesting. It prefers working on human interaction to generate a customer base rather than an advertising blitz like some agencies do.  If you believe your brand will benefit from this, working with Joseph Studios may be a good idea. No need to worry if you have a small budget or just starting. Joseph Studios works with small and large businesses alike and can cater to your needs, no matter how big or small your company is.  [caption id="attachment_3827" align="aligncenter" width="1200"] Whether you run a small or large business, the top social media marketing agencies can cater to your advertising needs.[/caption] Social Media 55 Niche brands can be tough to work on. This is especially true if your business requires advanced know-how and specific needs. Social Media 55 is perfect if you have a niche brand that requires a tailor-made social media marketing agency. On its site, the agency lists down the different niches it caters to and offers brands the opportunity to work on their specific niche.  Possessing a niche can be risky for most brands. If you overdo your marketing, there’s a chance that customers won’t respond to it, and you won’t be able to engage in a meaningful manner. On the other hand, if you find a niche that people respond to, it might pay off for you well.  Some of the niches that Social Media 55 caters to include:  Real estate Beauty Healthcare Book launches Trade shows Hotel Fashion Life coaching Ecommerce Airbnb marketing With such a wide range of niches, Social Media 55 can surely cater to your needs. Besides catering and making tailor-made marketing campaigns for niche brands, the agency also offers full-service to its clients. It’s a one-stop-shop for niche brands. It can’t get any better than that, can it?  [caption id="attachment_3821" align="aligncenter" width="800"] Before looking for the best agency, establish your social media marketing goals and objectives first. | Image Source: Engage Bay[/caption] FAQ 1. Why have micro-influencer rates increased so much? The increase is due to several factors, including the growing importance of influencer marketing, higher demand for their services, improved transparency regarding rates, and expanded roles and responsibilities in influencer partnerships. 2. How can brands manage the rising costs of influencer marketing? Brands can offset costs by negotiating long-term contracts, using brand ambassador programs, and repurposing influencer content for different platforms. This approach can provide more value and control over marketing expenses. 3. What role do usage rights play in influencer marketing costs? Usage rights allow brands to use influencer content across various media and platforms. Influencers are increasingly charging for these rights, contributing to higher overall costs for campaigns. 4. How has influencer marketing evolved in recent years? Influencer marketing has become more integrated into marketing strategies, with agencies and brands demanding more from influencer partnerships. This includes additional tasks like event appearances and content creation beyond social media posts. 5. Are larger influencers’ rates also increasing? While micro-influencer rates have seen a significant rise, the rates for celebrity and macro-influencers have remained relatively stable. This is due to established pricing models and the high value associated with their larger followings. 6. What should brands consider when choosing an influencer marketing agency? Brands should consider the agency’s experience, service offerings, and how well they align with the brand’s goals. It's important to evaluate the agency's ability to provide strategic insights, manage content creation, and ensure effective campaign execution. Are social media marketing agencies worth it? Having a social media marketing agency is a huge plus for your brand. Yes, there may be doubts about agencies—many people tend to ask if they’re worth the investment when you can search everything online. But there’s nothing like having a professional on the case. Investing in social media marketing tools also helps. Investing in a social media marketing agency can significantly enhance your brand’s online presence. Agencies offer expertise and strategic insights that DIY approaches may lack. Establish your marketing goals and explore options to find an agency that meets your needs. Whether you're a small business or a larger enterprise, working with a professional can streamline your social media efforts and yield impressive results. For more tips and ideas, check out our blog on the latest social media trends and strategies. Starting a business is always a learning curve, but the curve becomes easier when you’re helped by an agency that knows what it’s doing. Advertising firms take care of your social media marketing instead of you doing all the grunt work.  You may ask: how do I find a social media marketing agency? You can search through mutual friends or read handy guides like this one. Also, social media marketing agency pricing is competitive, and many cater to small businesses. Lastly, you may be wondering: how do I start a social media marketing agency? If you’re curious about how to start a social media marketing agency, learn from the best, and take your cue from there.  For more social media marketing ideas, read our blog posts on “8 Social Media Trends Every Marketer Should Watch in 2020.”

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Storytelling with Social Media Videos: Captivating Audiences Through Cinematic Narratives

Did you know nearly 8 in 10 people watch online videos every week? This fact shows how powerful video content is today. Using social media videos can help your brand grab attention and make lasting connections. This article will dive into the art of telling stories with social media videos. We'll look at strategies and techniques to make your online presence stand out. By using visual stories, you can connect with your audience, create emotional bonds, and boost your brand. Key Takeaways Discover the transformative power of cinematic storytelling in social media videos. Learn how to leverage video content to engage your audience and build brand awareness. Understand the psychology behind compelling stories and their impact on viewers. Explore best practices for crafting captivating social media videos that resonate with your target audience. Uncover the secrets to creating authentic and emotionally-driven brand narratives. The Power of Visual Storytelling in the Digital Age [caption id="attachment_22003" align="aligncenter" width="1024"] 3 archetypes of social media storytelling. Source: SocialPilot[/caption] In today's digital world, visual storytelling is key for brands to stand out. Videos are a top way to grab viewers and make them remember the brand. By using visual stories, companies can make content that really speaks to their audience and deepens their connection to the brand. Leveraging Video to Engage Audiences and Build Brand Awareness Videos can make viewers feel like they're part of the story. They use sights, sounds, and stories to touch emotions and make a mark. Videos let brands share their story, show off what they offer, or tell customer stories in a way that sticks. Understanding the Psychology Behind Compelling Stories Storytelling's psychology is key to making visual content work. Stories that hit on common human feelings and emotions hit harder. By knowing what makes people connect with stories, brands can make social media videos that really speak to their audience and build a strong bond with their brand. Visual storytelling lets businesses boost their brand, get more engagement, and build strong relationships with their audience in the digital age. Crafting Compelling Social Media Videos Making social media videos that grab attention needs a smart plan. It's about telling stories well and making them fit the platform. A strong message and story will keep viewers hooked. Also, making your videos fit different social media platforms is key to getting noticed. Developing a Clear Message and Narrative Structure Start with a simple yet strong message for your social media video. Know what you want to say and tell it in a way that grabs people. Use stories with characters, conflicts, and endings to connect with your audience. The aim is to touch feelings and leave a lasting impression, not just share facts. Optimizing Video Content for Different Social Platforms Every social media site has its own style and what users like. To make your videos hit the mark, tailor them to each platform. Think about video length, shape, and style to match what your audience likes on Facebook, Instagram, Twitter, and TikTok. Knowing the video storytelling techniques and social media video best practices for each site helps you make the most of your video content optimization and social media video production. Telling Authentic Brand Stories Through Personal Narratives In today's digital world, people want real connections with brands. One great way to make these connections is by sharing personal stories from your company's employees. This approach makes your brand more relatable and emotional, creating a strong bond with your audience. Showcasing Employee Experiences and Brand Values Using stories from your employees can make your brand feel more alive. Share their stories, like their passions and how they connect with your brand's mission. This makes your audience trust and relate to your brand more deeply. Creating Emotional Connections with Your Audience [caption id="attachment_22675" align="aligncenter" width="1024"] Establishing an emotional connection with your audience deepens your relationship.[/caption] Creating videos that touch people's hearts is crucial for building strong customer relationships. By using the stories of your employees, you can make people feel understood and connected. This approach builds loyalty and turns your customers into passionate supporters of your brand. Sharing Customer Stories As a savvy marketer, you know how powerful social media videos can be. They help engage your audience and boost brand awareness. But have you thought about how sharing customer stories through your videos can change the game? Adding customer stories and video testimonials to your social media video marketing can really make a difference. Customers today look for realness and proof that a product works. They want to see how your products or services have helped others. By sharing your customers' personal stories, you show your brand's true value. This builds a stronger emotional bond with your audience. Sites like YouTube, Instagram, and TikTok are great for sharing these stories. You can post a short, cinematic video or a series of testimonials. These can be very powerful in building trust and credibility. They can also help increase sales. Putting customer stories and video testimonials at the heart of your social media video marketing can tap into the power of social proof. It makes your brand more meaningful and engaging. Let your customers' stories inspire and captivate your audience. Embracing Fictional Video Series and Scripted Content Brands are always looking for new ways to grab their audience's attention. Using fictional video series and scripted content is a great way to do this. It helps brands entertain and connect with their viewers. Engaging Your Audience Through Storytelling [caption id="attachment_23895" align="aligncenter" width="1024"] A good story hooks a listener or viewer's attention.[/caption] Creating fun fictional stories lets brands connect with people in a creative way. This kind of brand storytelling entertainment shows off products or services in a fun, memorable way. It helps build loyalty and interest in what they offer. Scripted fictional video series take viewers on exciting journeys. They touch on emotions and create a bond. This type of scripted social media content is great for making brands more known and memorable. Benefits of Fictional Video Series Advantages of Scripted Content Captivates the audience through storytelling Enhances brand personality and identity Fosters emotional connections with the viewer Allows for precise control over the narrative Enables consistent brand messaging and tone Facilitates the integration of products or services Using fictional video series and scripted social media content helps brands stand out. It builds stronger connections with the audience and leaves a lasting impression online. The Art of Documentary-Style Social Media Videos Brands are always looking for new ways to grab their audience's attention. One method that's becoming popular is using documentary-style videos. This style helps brands show off their values, explore important themes, and use influencers to spread their message. Exploring Themes and Influencers Relevant to Your Brand Documentary-style videos let you dive into topics that matter to your audience. You can talk about the latest trends, feature thought leaders, or focus on issues that match your brand's mission. This way, you make content that's both informative and engaging, boosting your brand's trust and realness. Using experts, influencers, or your own team, you can make documentary-style videos that really speak to your audience. This influencer-driven content shares valuable insights and makes your brand a go-to source for info in your social media video themes. You can source the best influencer using the tool being reviewed in this VAMP review. What makes documentary-style videos so strong is their ability to share real stories that hit home with viewers. By using this method, you can stand out, build stronger bonds, and increase engagement and loyalty in your social media world. Giving Your Audience a Glimpse into Your Brand In today's digital world, it's crucial to build trust and connect with your audience. A great way to do this is by showing them what goes on behind the scenes of your brand. By sharing how your business works, its culture, and the people who make it, you make your brand more relatable. Sharing behind-the-scenes videos is a smart move. It lets you show off your brand's values and the skills of your team. It also makes your brand seem more open and honest. People love seeing the real people and processes that make a brand successful. This employee-driven content helps build trust with your audience. It lets them feel closer to your brand. This can lead to more loyal customers and a bigger following. Using brand transparency through behind-the-scenes content can change the game for your social media. By showing what goes on behind the scenes, you show you're real and open. This can make people more engaged and loyal to your brand. Behind-the-scenes content has a big impact. It makes your brand feel more human and builds a stronger connection with your audience. By sharing stories from the people behind your brand, you build trust and a loyal community. This can help your business grow. Leveraging Interviews and Podcasts for Engaging Content [caption id="attachment_24923" align="aligncenter" width="1024"] Podcasting is great. It helps builds relationships with hard-to-reach people.[/caption] In today's digital world, grabbing attention is tough. But using video interviews and podcast-style content can help. These formats can make your social media more engaging and informative. By bringing in experts, influencers, or brand ambassadors, you share valuable insights and show your brand's trustworthiness. Video interviews let you dive deep into your guests' thoughts and experiences. These chats help your audience feel closer to the people behind the brand. This builds trust and makes your content more engaging and memorable. You improve your video interview outputs using an editing tool discussed in this Adobe Premiere Pro review. Podcast-style videos offer a cozy, chat-like way to share your brand's voice. They let you cover complex topics in detail, showing off your brand's expertise. With audio and visuals together, you create a story that sticks with your audience. The secret to doing well with interviews and podcasts is making sure your content is truly valuable and relevant. Sharing unique insights and thought-provoking talks helps you build a strong connection with your audience. This makes your brand a leader in your field. Optimizing Social Media Video for Different Platforms [caption id="attachment_12417" align="aligncenter" width="1024"] Optimizing for various platforms increases your reach and boosts brand visibility.[/caption] The digital world is always changing. To make your social media videos work, you need to know what each platform likes. Tailor your videos for YouTube, Facebook, Instagram, and LinkedIn to reach your audience better. This way, you'll get more views, likes, and followers. YouTube is huge for videos. To get noticed, use catchy thumbnails and keywords in your titles and descriptions. Also, use playlists and end screens to keep viewers coming back. Interacting with your viewers can also make your brand more relatable. Facebook is all about short, snappy videos for mobile users. Make sure your videos start playing automatically and use captions that grab attention. Use Facebook's tools to see what your viewers like, which can help you get more people to watch and share your videos. Instagram is all about visuals. Use the vertical format and hashtags to make your videos pop. Don't forget about Instagram Stories and Reels to catch your audience's eye. LinkedIn is for professionals. Use it to show off your brand's expertise with videos that teach and engage. This can help you build trust and connections in your field. Being good at making videos for social media is key today. Customize your approach for each platform to get the most out of your videos. This will help your brand shine online. Conclusion Cinematic storytelling in social media videos can change how brands connect with their audience. It helps create emotional bonds and boosts their online presence. By using visual storytelling and high-quality production, brands can make their videos memorable and engaging. To master "cinematic social media videos," know your audience well and have a strong video marketing plan. Use personal stories, documentary-style content, and behind-the-scenes looks to build trust. This approach helps brands stand out and connect deeply with their customers. When using cinematic storytelling to boost your brand, focus on making content that moves people emotionally. Keep up with the latest in social media video trends and practices. This way, your brand's stories will always leave a strong mark on your audience. FAQ What is the power of visual storytelling in the digital age? Visual storytelling is key for brands to stand out and connect with people today. Videos are a top way to grab viewers and build brand awareness. How can brands craft compelling social media videos? To make social media videos that grab attention, mix storytelling with platform-specific tips. Create a clear message and adjust your video for each social media site. How can brands tell authentic stories through personal narratives? Real stories from people and employees can deeply connect with audiences. Sharing these stories shows your brand's values and builds loyalty. How can sharing customer stories be a powerful marketing tool? Sharing customer stories shows the real value of your products or services. It builds trust and a strong emotional bond with your audience. What are the benefits of giving your audience a behind-the-scenes look into your brand? Showing what goes on behind the scenes builds trust and transparency. It makes your brand feel more personal and unique. How can leveraging interviews and podcasts be beneficial for social media video content? Interviews and podcasts offer engaging content that shares valuable insights. Featuring experts or brand ambassadors makes your brand a trusted source in your field. How can brands optimize their social media videos for different platforms? Knowing each social media platform's unique traits is key to video success. Tailoring your videos for YouTube, Facebook, Instagram, and LinkedIn maximizes reach and impact. Discover more about the power of storytelling in this "Brand Storytelling and Influencer Marketing: A Comprehensive Guide" article. 

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