Lefty Review 2024: Software Features & Pricing

What is Lefty?

Lefty is an end-to-end platform that guides brands through the influencer marketing process—from influencer discovery, through campaign management, until reporting. That's how straight forward it is. Type in a keyword when prospecting, reach out to influencers, hold the product brief, and so forth. With influencer marketing campaigns' demand for time and close supervision, it is crucial to utilize a one-stop platform like Lefty.

Founded in 2015 in the city of love, this marketing tool caters to brands and agencies of all sizes. It allows you to identify and collaborate with individuals, personalities, or professionals who can help you evangelize your product and service offering across social media platforms through creative and informative content. That sounds easy, yet truth be told, there are lots of things to put together. Worry no more because this powerful marketing tool will aid you with all the "behind the scenes." With its vast database, the app will introduce you to over six million trusted influencers from different genres with niche followers. It permits you to filter your search so you can find the best match for your specifications. For instance, you can narrow down your prospecting based on the country, specific location, and content that an influencer is best known for.

Furthermore, what really makes Lefty a brilliant choice is its feature that allows you to benchmark your performance. It equips you with strategic and actionable insights so you can be aware of your current stand in the influencer marketing landscape.  It even provides you with an entire list of influencers contributing to your competitors' Earned Media Value, as well as a full history of their posts. Finally, the app will help you identify your key brand ambassadors and those who need improvement. 

Benefits of Lefty

Optimized influencer discovery

With Lefty, you can have all the time you need to strategize your game plan. The app lets you analyze and rank your prospects based on their audience size, engagement, and relevance. Carefully determine if your influencers are the right fit for your brand by looking into their engagement metrics for both organic and sponsored posts, post frequency, their most used keywords, and their previous brand collaborations. Not satisfied yet with your initial list? The tool uses machine learning algorithms to help you find similar influencer profiles. 

Influencer management

After discovering the right influencers for your campaign, the next step would be the tedious task of influencer outreach. Cold email? Uh, that sounds old.  To seamlessly communicate with your prospects, Lefty lets you utilize its built-in easy-to-use messaging tool. With this kind of convenience, brands can now effectively build their own influencer community through the tool's discovery engine. Brands can also invite their prospects to participate in their campaign using a powerful invitation system, including campaign landing page creation and a default invitation message.

Benchmark your performance

The timeless saying, "your best competitor is yourself" seems to apply to Lefty. This comprehensive app empowers you to gain strategic and actionable insights about where you stand in the influencer marketing landscape. You can accurately measure where your brand ranks against your competitors. Yes, lots of thanks to robust KPIs, which are broken-down by influencers type, (micro, macro, and top)  EMV, the share of voice, number of brand ambassadors, number of publications, post frequency, etc.

Lefty Software Features

  • Campaign analytics
  • Influencer discovery
  • Influencer management
  • Search filter tool
  • Content management
  • Market targeting

Lefty Integrations

  • Instagram

Lefty Software Pricing

The vendor does not publicly disclose pricing details. You must contact the vendor and ask for a quote.

Lefty Devices Supported
(Operating System)

  • Windows
  • IoS
  • Android
  • Mac
  • Web-based

Lefty Prominent Customers

  • Dior
  • Lacoste
  • H&M
  • Sephora
  • Yves Rocher

Problems That Lefty Solves

Lefty Deployment

  • Cloud Hosted

Lefty Languages Supported

  • English

Lefty Social Media Links

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