What is Onalytica?

Onalytica is an influencer marketing platform that aims to help brands connect with influencer communities. Its goal is to allow brands to scale and structure their marketing platforms globally and integrate social advocacy into their campaigns. The company provides software, professional services, and consultancy to influencer marketing programs. Its mission is to empower organizations to enhance the role of organic influencer marketing in their wider marketing and communications strategies. Guided by this mission, Onalytica has five mechanics to help brands succeed–(1) discover relevant social media influencers, (2) generate helpful insights, (3) activate key influencer targets, (4) manage relationships at scale, and (5) measure the impact of a brand’s influencer marketing efforts. Since 2009, Onalytica has been partnering with the largest brands around, including tech, finance, energy, healthcare, and FMCG. Among these names are Coca Cola, IBM, SAP, Cisco, Amazon, HP, and Google.

Benefits of Onalytica

Gain Visibility Through The Help of Influencers

Improving brand awareness and perception is possible with the help of influencers. Onalytica helps clients remain in front of mind among their target audience and associated with topics that matter to the client’s brand. Additionally, clients will have an increase in brand mentions in their influencer generated content compared to their competitors.

Account-Based Marketing (ABM) and Influencer Marketing Targeting

With ABM and Influencer Marketing targeting strategy, brands can drive more awareness and engagement with the message and quality of their content. Onalytica’s team can shorten a product’s sales cycle by introducing relevant influencers/creators to a brand and amplifying posts in different social media platforms. 

Mobilize Influencers to Manage Brand Reputation

Improve brand reputation by using influencers as a catalyst to change the way a client’s brand is perceived. Influencers can also mitigate negative responses or conversations towards a client’s brand or product. 

Increase Events Engagement

Events can really drive social engagements and awareness of a product or brand. Inviting influencers will empower not only social media connections but personal relationships with a client’s brand as well.

Onalytica Software Features

  • ROI Tracking
  • Influencer Discovery
  • Social Media Monitoring
  • Social Marketing
  • Categorization/Grouping
  • Brand Management
  • Audience Targeting
  • Content/Blogging Platform
  • Data Blends
  • High Volume Processing
  • Data Mining

Onalytica Integrations

Onalytica Software Pricing

Onalytica’s pricing plans are not publicly disclosed. You have to directly contact the vendor and ask for pricing details.

Onalytica Devices Supported
(Operating System)

  • Windows
  • IoS
  • Android
  • Mac
  • Web-based
  • Linux

Onalytica Prominent Customers

  • Cisco
  • Amazon
  • Dell Technologies
  • Microsoft
  • Accenture

Problems That Onalytica Solves

Onalytica Deployment

  • Cloud Hosted
  • On Premise
  • API

Onalytica Languages Supported

  • English

Onalytica Social Media Links

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