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The Best Time to Post on Instagram 2024


Posting on Instagram can be a great way to keep your followers engaged and build relationships with your customers. However, there’s more to it than just randomly posting throughout the day—when you post matters, too! This article will provide insight into what is the best time to post on Instagram 2024.

The world of social media marketing is constantly evolving and one of the key components to success is understanding when the best time to post on Instagram is. In this article, we’ll help you discover the best times to post on Instagram in 2024.

We’ll provide research-backed strategies and tactics that can help you optimize your posting schedule for maximum visibility and engagement. With this information, you can ensure your posts are seen by as many people as possible.

Key Takeaways

  • There are specific time slots throughout the week when Instagram users are most active and likely to interact with content, maximizing the reach and impact of posts.
  • The recommended posting times take into account different time zones and regional variations to ensure content reaches a global audience effectively.
  • Understanding the optimal posting times enables Instagram users, influencers, and businesses to plan and schedule their content calendar more strategically, improving visibility and engagement metrics.
  • While the suggested posting times provide valuable insights, it's essential for Instagram users to monitor their own audience analytics and adjust their posting schedule based on real-time performance data and audience behavior changes.

Why Posting Timing Matters

Posting content on Instagram can be key to the success of businesses and influencers looking to grow their following. But when it comes to the timing of posts, why does it matter?

The timing for posting your content is more important than one might think. Posting during peak hours allows your content to reach the most people possible in a short amount of time. It’s also important to consider the type of audience you’re trying to reach.

Research shows that different demographics are active at different times, so if you know who you want to target, this could influence when you post.

By posting at peak times, you can maximize engagement with your account and increase your chances of gaining followers. This could mean there are more opportunities for partnerships or collaborations with other brands.

Breaking Down the Best Time to Post on Instagram 2022

Every social media platform has its own unique set of rules, strategies, and techniques for getting the most out of your posts. To help you stay ahead of the curve, here’s a breakdown of the best time to post on Instagram 2024 so you can maximize your reach and engagement.


Cyber Monday sale
Mondays are often an overlooked day when it comes to social media, but they can be a great opportunity to make an impact.

You may ask: is Monday a bad time to post on Instagram? Mondays can be a difficult day to motivate yourself and your social media followers. But with the right strategy and timing, you can make this day more successful for your business.

Research shows that there are two ideal times for posting on Instagram for maximum engagement—between 8 A.M. and 9 A.M., as well as around 5 P.M. This gives your followers time to check their feeds before they head off to work or school in the morning, as well as when they're winding down from their day. This also allows you enough time before the end of the week so that your posts have a greater chance of being seen by more people.


Tuesdays may be the most underrated weekday to post on Instagram. But with just a bit of strategizing, you can make the most of your Tuesday posts in 2022.

The best time to post is between 10 A.M. and 11 A.M. when your followers are likely to be online and eager for content. According to data compiled by expert social media marketers, this is the optimal window for maximum engagement that results in likes, shares, comments, and other interactions.

So if you’re looking for the best time to post on Instagram for likes, try this timeframe on Tuesdays.


This day of the week usually has more engagement than any other day, making it an ideal choice for businesses looking to increase their followers and engagement rate.

Studies have shown that when someone posts between 10 A.M. and 11 A.M. EST on Wednesday, they get more engagement than posting at any other time. Additionally, 3 P.M. to 4 P.M. EST on Wednesdays has been found to be advantageous for gaining attention from viewers.

So,if you want to take advantage of the best time to post on Instagram EST, make sure to follow these schedules.


Research shows that the best time to post on Instagram 2022 on Thursdays is between 11 A.M. and 1 P.M. EST. This timeframe gives businesses access to larger audiences during their lunch break or when they’re taking breaks from work.

Another great window for businesses is 9 P.M. to 11 P.M. EST as most people are winding down from their day and are likely looking for something entertaining or informative. During this time of day, it’s important not to overload your followers with too much content as they may have already seen enough during working hours earlier in the day.


Black Friday sale
Friday is the start of the weekend, and with it comes an influx of Instagram users posting interesting content to their accounts.

Friday is a popular day for sharing content on Instagram due to its high traffic rates. Research suggests that posting between 11 A.M. and 1 P.M. EST yields higher engagement than any other time of day.

Additionally, it's important to keep track of your audience’s location since time zones vary and will affect when they view your post. Try posting during peak times if possible—this would be 8 A.M. to 10 A.M. EST for cities like NYC and LA. Posting later at night around 9 P.M. EST may also be beneficial as people tend to check their phones before going to bed.

If you want to schedule and publish your posts in different time zones, you can try using the tool in this Publer review.


Studies suggest that the best time to post on Instagram 2022 on Saturdays is typically after 9 A.M. and before 3 P.M. EST to maximize engagement with followers. This gives you six hours of prime posting, but keep in mind that these times may vary depending on audience location and industry type.

It’s also important to note that while the early morning might not be ideal, most users tend to browse their feeds throughout the day. So, try not to miss out by posting too late either!


If you're looking for the best time to post on Instagram 2024, Sunday can be a great day for your posts. This day is typically less crowded than other days of the week and presents an excellent opportunity for businesses to share their posts with fewer competitors vying for attention.

On Sundays, popular post times fall between 11 A.M. and 2 P.M. EST, as well as 4 P.M. and 5 P.M. EST. This is when users take advantage of their day off by using social media more often—especially during the late afternoon hours when people have some downtime before heading back into work mode on Monday morning.

Best Time to Post on Instagram Reels

Posting content on Instagram reels at the right time can be a great way to get more views and engagement from your audience. While there are no definitive rules, research suggests that in general, posting during peak hours is when most people browse their feeds.

This means that timing posts for 9 A.M. to 10 A.M. EST or 7 P.M. to 9 P.M. EST generally yields higher engagement rates than other times of the day. Additionally, posts made after midnight have been found to have a better chance of making it into Instagram’s Explore feed placements due to lower competition from other users during this period.

Best Time to Post on Instagram Stories

Research suggests that the best time to post on Instagram Stories is during off-peak times, such as early morning or late night hours. This may be a good option if you don't want to compete with other content.

However, research also indicates that posts placed around lunchtime (12 P.M. EST) tend to have high levels of engagement, indicating that this could be a great time for posting stories as well.

Best Time to Go Live on Instagram

Understanding when the best time to go live on Instagram can help increase the visibility of your posts and maximize viewership.

The first step in determining when to broadcast is to look at your followers’ activity patterns. Analyze your past post performance and track which times have yielded the highest levels of engagement. Since user behavior varies by industry, it's important to consider times that are optimal for your specific audience.

For example, if you’re targeting a younger audience, late afternoon or evening hours may be ideal as this is typically when they’re online. Additionally, it may be beneficial to consider weekly trends, such as days off from school or work, that could yield higher viewership during certain points throughout the week.

What to Post on Instagram in 2024

Whether you’re running a business account or just want to grow your personal following, understanding what to post on Instagram can make all the difference. Here’s a list of the top content ideas for 2022 that’ll help you stay ahead of the game and keep your followers engaged:

User-Generated Content

User-generated content (UGC) refers to any type of content created by consumers that are shared on social media platforms. It’s highly trusted by customers as they see it as more authentic than traditional advertising.

As such, posting UGC offers many benefits for businesses on Instagram. It provides valuable insights into what resonates with customers while giving them a platform to engage with the brand and show appreciation for products or services they’ve enjoyed.

Interactive Content

Interactive content can include questions, polls, surveys, and quizzes—essentially anything that encourages user interaction. This type of content can help you increase engagement on your posts, attract more followers to your profile, and even generate leads.

Interactive posts also have the potential to go viral as people share their responses with their friends and family. Questions are a great way to start incorporating interactive content as they’re easy to create and respond to.

To get started, consider asking questions about topics related to your business or industry. This will show that you’re knowledgeable about what you offer and attract people who may be interested in learning more about it from you.

Stories and Reels

Stories are short videos or photos that can be posted on Instagram and are visible on your profile for 24 hours before disappearing. Reels, on the other hand, allow you to create fun 15-second videos that can be shared across all of Instagram’s platforms.

Both features provide an opportunity for businesses to engage with their customers by providing content that captures their attention and encourages them to interact with the business’ profile. By using stories and reels in creative ways, you can increase brand awareness and engagement from potential customers.

Shoppable Posts

Influencer posting fashion and shoppable posts on social media
From improved user experience to increased sales, shoppable posts can revolutionize your business.

Posting shoppable posts on Instagram can be a great way to take advantage of the app’s platform and reach new customers. With shoppable posts, you can leverage the social network’s vast audience to conduct eCommerce activities.

You can add product tags directly to your Instagram posts, making it easier for users to purchase items from you. Furthermore, these shoppable posts allow you to gain valuable insights into what your customers like and how they interact with your products in real-time.

To make your shoppable posts more effective, you can use the software in this Vendasta review.

Live Videos

Live videos provide more interactive content than other forms of posts. They allow users to make comments in real-time, and for the video poster to respond accordingly. They also allow for longer engagement times as viewers are more likely to watch a full-length live video rather than a short post or story.

Posting a live video is also great for sparking conversations between influencers and their followers. They can showcase products, answer questions, give advice, or simply talk about what's been happening in their day-to-day lives.

Overall, posting live videos on Instagram is an effective way of engaging with your audience and making the most out of the platform.

Maximize Your Impact on Instagram

The best time to post on Instagram 2024 will be contingent on the type of content you’re sharing and the goals you want to accomplish. After analyzing your data and experimenting with different posting times, you can quickly determine when is most advantageous for your brand or business.


  • How can I find the best time to post on Instagram for my specific audience?
    You can use Instagram Insights or third-party analytics tools to analyze your audience demographics, engagement patterns, and online activity. Experiment with posting at different times and days of the week, monitor the performance metrics of your posts, and adjust your posting schedule accordingly to identify the optimal times for reaching your audience.
  • Does the best time to post on Instagram vary depending on the type of content or industry niche?
    Yes, the optimal posting times may vary based on factors such as the type of content you share (e.g., photos, videos, stories), your target audience demographics, industry trends, and audience engagement habits. It's important to conduct audience research and test different posting times to determine what works best for your specific content and niche.
    Are there any general trends or patterns in Instagram engagement that influence the best posting times?
    Yes, certain trends and patterns in Instagram e`ngagement can influence the best posting times, such as peak usage hours during evenings and weekends, higher engagement rates during lunch breaks or commutes, and audience behavior shifts during holidays or special events. Monitoring platform updates and algorithm changes can also provide valuable insights into shifting engagement trends.
  • Can scheduling posts in advance help optimize Instagram engagement?
    Yes, scheduling posts in advance using social media management tools allows you to plan your content calendar strategically and ensure consistent posting at optimal times, even if you're not actively online. This approach helps maintain a regular posting schedule, stay organized, and maximize engagement opportunities without requiring real-time manual posting.
  • How frequently should I post on Instagram to maintain engagement and reach?
    The optimal posting frequency depends on your audience preferences, content quality, and engagement goals. While some Instagram users may benefit from posting multiple times a day to stay top-of-mind and maintain visibility, others may find success with fewer, high-quality posts per week. Experiment with different posting frequencies and monitor engagement metrics to find the right balance for your account.

Just remember that it’s important to keep testing until you find the ideal combination of time and content that results in the desired outcome. So, start planning now and maximize your presence on the platform!

For more Instagram posting tips, read this guide: “How to Post On Instagram 2022 for Beginners.”

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