Whatever social platform you use, you’ll always find hashtags on posts, stories, and even on advertising materials. Hashtags are proven to increase brand awareness and deliver your content to a more targeted audience, especially on Twitter. However, the challenge is finding the best Twitter hashtags.
Hashtags have long been proved as a significant tool on the ever-popular social media platform—Twitter. Twitter hashtags aid users in organizing and sorting their tweets. They show that particular content is relevant to a certain topic. Hashtags also deliver your tweets to an interested audience and maximize your online visibility.
There are different ways to look for trending Twitter hashtags and increase your post engagements. We’ll go into them one by one and help you create your own catchy hashtags. But before laying down the juicy details, let’s first look at the concept of Twitter marketing.
Twitter is a widely-used social media platform with over 330 million users around the world. It’s a micro-blogging platform that allows users to receive and send short posts called ‘tweets.’ Unlike other social networks, Twitter post lengths are very limited. The platform only allows tweets of 140 characters and images aren’t really a thing for Twitter marketing.
Twitter users can automatically follow public accounts and see their posts in their timeline. You may also set your account to private, especially if it’s for personal use. Users may write their own tweets or retweet posts from others. Retweeting is one way of speedily spreading information to a large number of people.
The ultimate goal of Twitter marketing is to drive sales, boost clicks, generate leads, and increase downloads. To achieve these things, you need to create engaging content and use powerful hashtags.
Why are Twitter Hashtags Important?
Are Twitter hashtags really important on your tweets or are they just mere symbols? From a user’s perspective, hashtags allow you to locate posts that are relevant to your interests and interact with other users on a certain topic. From a brand owner’s perspective, hashtags increase their chances of getting noticed and establishing their opinion on trending issues.
Twitter hashtags do their job, and they do it well. They help improve your presence on the platform by making your content viewable to others and increasing your audience beyond your followers. Hashtags could help build your brand, especially if you participate in high-traffic inducing conversations and discover the hottest trending topics.
How Do You Search Twitter Hashtags?
Utilizing hashtags is a waste if no one goes looking for it. Here are some tools to easily find the best Twitter hashtags.
Of course, the first place to check for trending Twitter hashtags is on the platform itself. To find popular hashtags, look at the left-hand sidebar under your profile. There’s a list of the top 10 trends and topics on the platform. You may check for more trending hashtags and hot topics by clicking on ‘Show More.’
The next platform that could help in your hashtag quest is Hashtagify. It’s an excellent tool for finding popular and trending hashtags. The tool enables you to discover some of the best hashtags that would help you reach your audience, find influencers and competitors, and get custom suggestions.
The app provides users with statistical data on a particular hashtag’s popularity and the top influencers related to it. It also includes the top languages and countries utilizing the hashtag. To top it off, Hashtagify has a Tweet Wall with a little snapshot of tweets using the hashtag.
Another well-performing tool for discovering trending hashtags is RiteTag. It shows two lists: green and blue colored hashtags. The green hashtags are pressed if you want to be seen instantly, while the blue ones must be pressed if you want to get seen over time.
The tool also provides a word map showing the connection and statistics of your chosen hashtags. By utilizing RiteTag, you’ll get a better viewpoint of the whole picture for each of the hashtags. To use this tool, you must first download the RiteTag extension for your web explorer.
This is a tool that shows you anything that’s trending on Twitter internationally. If you click on a certain word or hashtag on the map, you’ll automatically see the results for that location. By using Trendsmap, you can see how various locations react and respond to a trending topic. These data will help you easily formulate messages that your target audience will more likely read.
Hashtags.Org is one of the most widely-used sites in finding Twitter hashtags. All you have to do is to go to the website, enter a keyword on the search box, then you’d see lists of information related to that keyword.
The 24-Hour Trend Graph shows your selected hashtag’s popularity based on days and times. It also provides a complete list of recent tweets and accounts that used that hashtag. With this, you can determine your possible target audience and work on an interesting topic to attract them.
Twubs has long been known to be a community of Twitter users following a specific hashtag. For example, when you make a blog about fashion and health, you may search for hashtags related to your blog niche and join the fashion and health Twubs group. Group members aren’t isolated among themselves; they also communicate and interact with each other via Twitter.
To use this tool, you have to visit the Twubs website and then enter a keyword on the search box. You’ll see a flowing and updated stream of tweets utilizing that particular hashtag and a snapshot of the Twubs members connected to that hashtag. If ever a group related to your chosen hashtag hasn’t been formed yet, you may sign up and join Twubs to register the hashtag and start your own group. You can also find a hashtag directory showing an alphabetical list of all existing hashtags on the platform.
Tweet Archivist is a hashtag-monitoring tool that’s free for the public. Rather than providing collective information about a particular hashtag, Tweet Archivist shows real-time data on the day and time of searching. The tool also reveals a hashtag’s number of tweets and impressions daily.
On top of that, the platform allows you to generate free reports containing the trending words associated with your hashtag, sources of top tweets, top used and mentioned languages, and an influencer index. Most importantly, the tool archives your tweets. Tweets disappear over time, that’s just how the system functions. But with Tweet Archivist, you can save and archive your tweets before they go missing.
How Do I Make a Catchy Hashtag?
Now that you already know the importance of hashtags and how you could find one, the next area of concern is making a catchy hashtag. How do you exactly make one? It isn’t as easy as it looks. If you ask “what hashtags get the most likes on twitter?” the answer would be the ones that are catchy. Generating a catchy hashtag requires excellent wit and an effective list of dos and don’ts. To create a hashtag that converts, it’s imperative to know the basics of hashtag making.
Make it easy to spell and remember.
Don’t generate a complicated hashtag. Make it as easy as it could be in terms of spelling and memory. Users wouldn’t want hashtags to hassle them, and you wouldn’t want them to scratch their heads for a minute before typing down the hashtag.
Be very realistic.
Think about your target users and generate a hashtag that would fit them naturally. Remember, you shouldn’t expect users to utilize your hashtags if it doesn’t fit and if there aren’t any incentives for them to do so.
Research, Research, Research!
Always do your research. Regularly check hashtags that people use when talking about your brand and products and capitalize on those hashtags.
Collaborate with influencers.
The amount of help that influencers could give in terms of hashtag exposure and visibility is tremendous. Make sure to collaborate with them if you want your hashtag to reach tons of people. Check our Brandbassador review and discover how this influencer tool can link your brand to social media trendsetters.
Give users a good reason to use your hashtag.
Humans, in general, are wired for reason and purpose. Often, we want to know why we do the things we do, and this too is applicable in hashtag use. Your desired audience will give a better response when they know that they’d benefit from your hashtag.
Elicit emotional reactions from the users if you want to leave a lasting impression. Tug at their heartstrings. Sometimes, this is already enough reason for them to use and share your hashtag.
Be clever and incorporate humor.
A little humor won’t hurt. Clever and humorous hashtags are more likely to spread like wildfire. A witty and clever play on words would make it easy for users to latch onto the hashtag.
Be over the board.
Don’t literally fill your tweets with hashtags! Using at least 1-2 Twitter hashtags per post would make the cut. Remember that Twitter limits users to only 140 characters, and it would be plain wrong to consume the 140-limit with your hashtags alone.
Forget to educate users about the hashtag.
Make sure that you’re precise in communicating with others about your hashtag, how they’re going to use it, and why they would want to include it in their tweets.
Expect users to use it without any reason or incentive.
The best and most popular hashtags are those that draw users. Like any social media content, the most effective way to attract potential customers is through special offers and incentives.
Use all caps.
Caps lock is often considered as online shouting and is highly irrelevant in generating hashtags. Unless your hashtag is an acronym, you could do away with all caps.
Expect a thousand shares on your first time.
Although it sometimes happens to beginners, your first hashtag won’t generate as many shares and usage as you envision it to. And that’s completely acceptable. Hashtags, like every other marketing strategy, are meant to be tried and tested until the right one fits.
You may track your hashtag campaign’s behavior through various online software. Read our Keepface review to start checking real-time analytics.
What are Popular Hashtags on Twitter?
Before generating your own hashtag, it would be beneficial to know the popular hashtags that are getting high engagement on Twitter. Researching trending Twitter hashtags is an effective prerequisite to making a catchy hashtag. Just Google “popular twitter hashtags 2020” and you might just get lucky.
To get you started, we’ve gathered a brief list of popular Twitter hashtags in 2020:
- #COVID19 – the first most tweeted hashtag in 2020.
There are still a lot more to this list, but they fall under the general list of widely-used hashtags before 2020. The long-term popular hashtags include #tbt, #throwbackthursday, #mondaymotivation, #internationalwomensday, #blessed, #fitness, and more.
Create the perfect hashtag everytime
Twitter hashtags are crucial and necessary in categorizing your content, driving mass engagement, and boosting brand recognition. They play a critical role in giving people an avenue to participate in global conversations, rally communities, kickstart trends, and relevant topics. Hence, always remember to find and use the best hashtags on Twitter and generate one that would make an impact.
If you’re interested in growing your brand across social media platforms, read our post about “Influencing By Social Media: How to Use Influencer Marketing in Social Media Strategy.”