image ofapp screenshots

Utilizing App Screenshots and Videos: Best Practices


Research shows users make quick decisions about apps. They decide to explore more, download, or leave within 3-6 seconds. This means app screenshots are vital in grabbing attention. These images display your app's purpose and functions quickly and effectively. It's crucial to make these marketing visuals stand out. They need to pull potential users in and make them want to learn more. Your app's story should shine through these images with its best features presented clearly. Otherwise, even with the greatest app, you might lose users. So, it is important to focus on what your app store page shows. Making sure your visuals are eye-catching will help you reach more people. It's all about attracting users' interest right from the start. smartphones

Key Takeaways

  • App screenshots are a crucial marketing asset that can make or break your app's success.
  • Visually compelling screenshots can capture user attention and drive more downloads.
  • Paying close attention to the details of your app store page, including screenshots, is essential for maximizing visibility and conversions.
  • Utilizing creative visuals and storytelling in your screenshots can help engage potential users and showcase your app's unique features.
  • Even the best app with exceptional features can be overlooked if the screenshots fail to effectively communicate its value proposition.

Why App Screenshots and Videos Are Crucial

Your app is getting a lot of views thanks to your marketing work. But, if you don't get visitors to download it, all your hard work could be for nothing. Not focusing on making great screenshots for your app can slow down your success. It might also make your costs higher and your profits lower. The pictures you show in the app store let you highlight what makes your app great. Photos, icons, and videos can tell a lot more about your app than just the name or a short description. This is why, in the world of getting noticed in the app stores, images are as important as words.

First Impression Matters

When people look at apps, they decide fast if they're interested or not, in about 3-6 seconds. That's why having eye-catching screenshots is vital. They not only tell people what your app does but also do it in a visually appealing way. This makes users more likely to explore further or download it right away.

Visuals Speak Louder Than Words

mobile phone
Engaging visuals attract people.
Important messages in marketing should grab users' attention and make them want to download your app. With creative visuals, your app's story becomes more interesting and easier to understand. This way, you can communicate what makes your app stand out clearly. Even the best app won't attract users if its presentation is boring. You can create great visuals using editing tools like this in my Adobe Premiere Pro review.

Best Practices for Creating Compelling App Screenshots

It's crucial to highlight your app's top features and tell a story with your screenshots. Follow these best practices to make visuals that show off your app well. This helps users see what your app does and why they should use it.

Choose the Right Orientation

How you show your app's features can matter a lot. Make sure your screenshots look good and make sense on the device they're viewed on, like a phone or a tablet. This means they should fit well whether they're up and down or side to side.

Use Contrasting Colors and Bold Fonts

taking photo of wall
Colors can make or break your emails. Choose them wisely!
Big, bold words can grab people's attention. They’re easy to read, especially on small screens. Also, mixing bright colors with dark ones can make your images more attractive and easy on the eyes. This combo catches the eye and keeps the reader interested.

Highlight Key Features and Benefits

Show off what makes your app great. Point out its most helpful parts and why they matter to users. Use short, clear labels to help people see how your app solves their needs. Show a bit of what the app looks like, but also let people imagine using it themselves.

App Screenshot Optimization for App Stores

Making engaging app screenshots is key in app store optimization (ASO). The Apple App Store and Google Play Store have rules developers must follow. These rules help make app screenshots that grab people's attention and get them to download the app.

Apple App Store Guidelines

Twitter app store
Twitter is available on the App Store and Play Store.
For the Apple App Store, apps can show 3 to 10 screenshots on their page. These screenshots need to fit different screen sizes. The App Store doesn't allow images of violence, sex, or illegal activities. It also bans images with strong language or nudity.

Google Play Store Guidelines

Google Play Store
Google Play Store
The Google Play Store has its own rules for app screenshots. Apps must have at least 4 screenshots, following a 16:9 or 9:16 ratio. Games must show at least 3 screenshots of actual gameplay. These rules aim to show the real app or game experience without misleading text or overpowering backgrounds. Following the app store screenshot guidelines is vital. By optimizing app screenshots for app stores and meeting the app screenshot requirements, developers can make screenshots that stand out. This can help users see what the app offers, leading to more downloads and better user interaction.

Crafting a Consistent Brand Experience

Localizing your app is key to ranking higher and attracting more users. The app stores let you change the branding in each language. Use this to understand your audience better and pick images that match their preferences. If you're looking at markets with different alphabets, use those in your pictures too. Also, think about cultural differences. You might need to tweak your images to match your target users' language and culture. For instance, using local languages and showing familiar places in Google Maps' screenshots made people more interested in the app.

Align with Brand Identity

Keeping your app screenshots in line with your brand is vital. It helps create a strong look and trust among your users. Make sure your screenshots follow your brand's colors, fonts, and design style. This will make your app visually memorable.

Maintain Visual Consistency

To create a strong brand presence, aim for similar looks in all your screenshots. Use the same design elements and layout. This way, your app will be easy to spot and your brand will be more memorable. Creating app screenshots for any app store needs big, bold fonts. This is a key part of making a design that catches people's eyes. Big, bold fonts are easier to read on small screens. They quickly show your app's best features. This makes your app stand out in a busy store and draws people in.

Showcase App in Real-Life Settings

It’s important to show an app's UI clearly but leave room for imagination. Real-life app screenshots let users see your app fitting into their lives. This makes your app seem more relatable and attractive. Showing it in real settings highlights how the app can improve their daily experiences.

Highlight Unique Features

Showing your app in real settings is great. But it's also important to focus on its unique features and capabilities. Use bold graphics and clear captions to spotlight what makes your app special. This helps users see the unique value of your app. It also encourages them to explore more about your app, leading to more downloads.

Leveraging App Preview Videos

Relevant ASO statistics
Relevant app search statistics. Source: HeyTony
Beyond static app screenshots, app preview videos have become a powerful tool. They catch user attention and show off your app's features. These videos are short and engaging, making a big impact on your marketing. App preview videos let you show your app in action. They highlight the app's look, features, and user experience. This can truly help users understand your app better before they download it. You can create stunning videos using a tool like VEGAS Pro. Check out this VEGAS Pro review to learn more.

Capture User Attention

In app stores full of options, getting noticed is key. App preview videos can stop a user from scrolling past your app. With an eye-catching video, you can draw people in to learn more about what your app offers.

Demonstrate Key Functionalities

App preview videos do what screenshots can’t - they show your app in motion. You can display features, how it works, and give a quick look at the user experience. This is very helpful for apps that might be a bit complex, as it shows off what makes your app special. By making the most of app preview videos, you can boost downloads and user interest. Whether it’s your app's design, features, or how it helps, a well-made video can improve your app's marketing. It's a good way to stand out.


Crafting great app store screenshots is like art, not a science. You need to show people how your app works before they download it. This prevents them from uninstalling it later on. Follow these key steps to make your screenshots shine. First, pick images that tell the right story. Second, make your visuals local and global. Third, always test different versions. Lastly, use the correct sizes and shapes. By following these tips, you can make screenshots that grab people's attention. Make sure your screenshots not only show off your app but also help users understand what it does. With careful planning and constant improvement, your screenshots can make a big impact. Don't forget, your screenshots play a huge role in your app's success. They help you stand out in the app store. By taking the time to make them beautiful and helpful, you open doors to more downloads and happier users.


  • How important are app screenshots for app stores? When people scroll through app stores, they quickly decide to stay, leave, or download in just 3-6 seconds. This makes having catchy app screenshots very important. They should draw the user in with great visuals and show what your app does. This way, your screenshots become a powerful tool for getting people to check out your app.
  • What makes effective app store screenshots? Your app's highlights, a good narrative in the screenshots, and the right message are key. To grab attention, use big fonts and bright colors. It's also important to clearly show the main features and benefits of your app.
  • What are the guidelines for app screenshots in different app stores? |The Apple App Store and Google Play Store each have their own rules for app screenshots. The App Store lets apps have 3-10 screenshots on their page. Google Play needs at least 4 with specific sizes. Make sure your screenshots show what using the app is like. Avoid using hard-to-read text.
  • Why is localizing app screenshots important? Localizing your app by translating app screenshots can boost your visibility and downloads. You can upload different screenshots for each language. This helps your app connect with different cultures better. It could mean using local languages or showing familiar sights.
  • How can A/B testing help optimize app screenshots? Trying A/B testing can greatly improve your app's click rates. By comparing different app screenshots, you'll see what attracts people more. You'll figure out the best design, colors, and messages to encourage downloads. A/B testing helps find the most effective app screenshots for your audience.
If you want to venture into video marketing, you can take a look back and learn from this "114 Video Marketing Statistics 2021: What Marketers Should Know" article.
Scroll to Top