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Video Keyword Research: Best Practices and Techniques


Every minute, people upload over 500 hours of video content to YouTube. With so much out there, how can your videos get noticed? The key is using the right keywords.

Keyword research on YouTube means finding the words your audience uses to search. By using these words, your videos can show up more in searches. This can lead to more views and people checking out your channel.


In this guide, you’ll learn how to do powerful keyword research for your videos. This will help your videos do better on YouTube and reach more people.

Key Takeaways

  • Video keyword research is the process of identifying the search terms people use to find video content on YouTube.
  • Optimizing your videos around these keywords can significantly improve their visibility and performance in YouTube search results.
  • By understanding your target audience’s search intent, you can create videos that truly resonate with their needs and preferences.
  • Organizing and prioritizing your keyword findings through a comprehensive keyword map can help you avoid content duplication and maximize your video’s impact.
  • Leveraging a variety of video keyword research techniques, from tool-based analysis to competitor research, can give you a competitive edge in the crowded YouTube landscape.

Understanding Video Keyword Research

Google search results
Using the right keywords optimizes your content for search. 

Video keyword research is about finding the words people use to search for videos. It mainly focuses on YouTube. YouTube is huge and the second biggest search engine in the world. Millions use it to see new videos every day. Knowing what words your audience uses helps your videos show up more in searches. This can make your channel grow with more views and fans.

What is Video Keyword Research?

Video keyword research checks what words people in your field use to find videos. It looks at the popularity, competition, and relevance of each word. By finding the best words, you can make videos that show up first for your target viewers. This can help bring in new people to watch your videos and subscribe.

Importance of Video Keyword Research

Video keyword research is key to making your videos stand out on YouTube. It makes your videos easier to find and more popular. This results in more views, fans, and possibly more visitors to your site. It also helps make your brand more known. Not doing this research could mean your videos get lost among the many others on YouTube. This would make it hard for your audience to discover your content.

Video Keyword Research Techniques

Video keyword research is key to finding the best words for your YouTube channel. Here’s how you can find them.

Use YouTube Keyword Research Tools

Keywords Everywhere Hashtag Research Tool
Sample dashboard of a keyword research tool.

Start by using YouTube-focused keyword tools. The Keyword Analytics for YouTube app is a great choice. These tools show you how often people search for certain keywords. They also help you see how tough the competition is. This lets you pick the right keywords for your videos.

Don’t miss out on this HubSpot review and check if you can use it for keyword research.

Check YouTube Analytics Research Report

Don’t forget to look at your YouTube Analytics Research Report. It lists the search terms people use to find your videos. By looking at these terms, you can find more keyword ideas. You’ll also see what your viewers like. Using this info can make your videos more popular.

Leverage YouTube’s Autocomplete Feature

YouTube features 2023
Both YouTube and Google have autocomplete features.

YouTube’s autocomplete is also useful for keyword research. Simply start typing a keyword, and you’ll see suggestions. These can give you hints about related keywords. This way, you can find more keywords to use in your videos.

Use all these techniques together. This will help you understand what your audience looks for. With the right keywords, you can make videos that draw in more viewers. More viewers mean more people interested in what you do.

Video Keyword Research Best Practices

When you look at your competitors’ videos, you can learn a lot. Pay attention to the words they include in their titles and descriptions. Also, check out the tags they use. This can tell you which keywords are popular for them. It can help you pick the best words for your own videos.

Analyze Competitors’ Videos and Tags

Looking at your competitors’ tags is helpful. You can do this by checking the source code of their videos. Search for the “keywords” meta tag to see what they use. By analyzing competitors’ videos and analyzing competitors’ tags, you’ll get a better grasp of the YouTube world. This helps to find new keywords you can use to get your videos seen more.

Determine Search Intent

Finding out why users search for certain keywords is key to making successful videos. Search intent means the reason behind a search. It falls into four categories: learning (about a product), interested in something specific, finding info about buying, and wanting to purchase right away.

Understand Search Intent

When you understand why people search, you can make videos they’ll like. This makes your videos show up more in searches that matter. Say your keyword is all about learning something. You might make a video that teaches about your product or service. But if the keyword shows they’re ready to buy, your video should try to seal the deal by urging them to act.

Map Keywords to the Marketing Funnel

marketing funnel
The Marketing Funnel. Source: SEMRush

Knowing when to use different keywords is crucial too. Start with teaching or inspiring for those just learning. Then, move to convincing or promoting for the step just before buying. If your videos match what users need, they’re more likely to choose your product.

Organize and Prioritize Keywords

After your in-depth research on video keywords, it’s time to sort and rank them. This step helps focus your content on top keywords. These are the ones that will drive the most views and engagement.

Create a Keyword Map

person looking at a map
A keyword map helps you avoid cannibalization.

Make a detailed keyword map to track your target keywords in videos. It also shows where you need to fill in content gaps. With this map, you avoid repeating the same efforts. You can then ensure your videos cover a wide set of search terms used by your viewers.

Avoid Keyword Cannibalization

Keyword cannibalization happens when too many videos try to rank for the same keyword. This can weaken all your videos’ search rankings. So, you should keep your keyword map updated and choose different keywords for new videos. This strategy makes all your videos more searchable and successful.

SEMrush is an excellent tool for keyword research. This SEMrush review can show you everything you need to know about the tool.


Video keyword research is key in making a YouTube strategy work. I use special YouTube tools and check my rivals’ content. This helps me find the right keywords for my videos.

By following top video keyword research methods, I boost my channel’s visibility, helping me reach more people on YouTube. So, for anyone who makes videos, this step is a must.

I plan to keep getting better at picking video keywords and learning the newest trends. This way, my videos stay interesting and easy to find. It’s how I aim to connect with viewers who are important to me.


  • What is video keyword research?
    Video keyword research is about finding what people type to search for videos online. It focuses mainly on YouTube.
  • Why is video keyword research important?
    It lets you know what your audience wants. This way, you can make videos that meet their needs. Doing this can also help more people see your content when they search.
  • What are the techniques for conducting effective video keyword research?
    Some effective ways to do video keyword research are using tools made for YouTube. Also, look at the YouTube Analytics Research Report. Using YouTube’s autocomplete and looking at what your rivals are doing can be helpful too.
  • How can I analyze my competitors’ videos and tags?
    Look at the page source code of your competitors’ videos. Search for the “keywords” meta tag in it. This will show the keywords they use to help their videos be found.
  • Why is understanding search intent important for video keyword research?
    Knowing what people mean when they search is key for good video optimization. It helps create content that matches what the audience is looking for. This can make your videos show up more in searches that fit.
  • How can I organize and prioritize my video keywords?
    Making a keyword map is a good way to keep track of the keywords you’re using. It shows which you have used and which you still plan to. This also helps avoid using the same keyword too much.

Boost your mobile campaigns with search ads. Learn more about it in this “Mobile Search Ads and Their Effectiveness: What You Need To Know” article. 

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