What is video marketing software

What is Video Marketing Software? Features, Pricing & Benefits

In today’s rapidly evolving digital landscape, businesses and marketers are constantly seeking innovative ways to capture the attention of their target audiences. One approach that has gained substantial traction in recent years is video marketing. Businesses can leverage the power of visuals to communicate their messages more effectively and engage with their customers more deeply. But what truly amplifies the impact of video marketing is the use of video marketing software.

Video marketing software has become more popular among businesses as video has evolved to become a relevant marketing tool. But to fully appreciate what video marketing software can do for your business, you must first understand what this piece of software is all about. Read on to learn more about it.

Understanding Video Marketing Software

A professional video editor at work
A professional video editor at work (Image by DCStudio on Freepik)

What is video marketing software? Video marketing software is a game-changer for businesses and marketers looking to harness the power of video to reach and engage their target audiences. It is a suite of tools that can help companies create high-quality video content, distribute it across multiple channels, and track its performance.

One of the key benefits of video marketing software is its ability to streamline the video creation process. Many software platforms offer a variety of video editing tools, ranging from basic trimming and cropping to more advanced features like transitions, effects, and overlays. This makes it easy for businesses to create professional-looking videos without investing in expensive video editing software or hiring a professional editor.

In addition to video editing tools, video marketing software provides various features for distributing and tracking video content. Many platforms offer video hosting services, allowing businesses to upload their videos to the platform’s servers and embed them on their websites, social media pages, and other marketing materials. 

Video marketing software also typically includes analytics tools that track video performance metrics such as views, watch time, and engagement. This data can be used to optimize video marketing strategies and improve the performance of future video campaigns.

Benefits of Using Video Marketing Software

Video marketing software benefits
(Image by Freepik)

Now, you might be wondering, “Is video the best marketing tool?” The answer is a resounding yes, as one study found that 91% of businesses use video as a marketing tool in 2023. How we can do video marketing? Video marketing software plays a pivotal role in this regard. Video marketing software is a powerful tool that can help businesses achieve a variety of marketing goals, including:

Increased engagement and interactivity

Video is a highly engaging medium that captures and retains viewers’ attention better than text or static images. Video marketing software enables businesses to create interactive and engaging video content, such as product demos, customer testimonials, and educational videos. This type of content can keep viewers interested and involved, leading to increased brand awareness, conversions, and sales.

Enhanced brand awareness and recognition

Video marketing is a great way to tell your brand’s story and connect with your target audience on a deeper level. For 2023, Statista estimates that businesses will spend $92.25 billion on video marketing.

You can showcase your brand’s personality, values, and culture through video. Video marketing software can help you create high-quality content consistent with your brand identity.

Improved conversion rates and sales

Videos are effective at influencing purchasing decisions. When viewers see a video of a product or service, they are more likely to understand its benefits and make a purchase. Video marketing software can help you track the customer journey and understand how your videos impact conversions. This data can be used to optimize your video content and improve the performance of your marketing campaigns.

Cost-effectiveness and time efficiency

Video marketing software can make video creation more efficient and cost-effective. Many platforms offer tools and templates that can be used to create high-quality videos without the need for specialized video editing skills. This can save businesses time and money and allow them to produce more video content regularly.

In addition to these benefits, video marketing software can also help businesses to:

Reach a wider audience

Video can be shared across multiple channels, including websites, social media, and email. This allows businesses to reach a wider audience and promote their products or services to a more diverse group of potential customers.

Improve SEO

Video content can help to improve a website’s search engine rankings. When businesses embed videos on their websites, Google and other search engines can index the video content, which can help to improve the website’s visibility in search results.

Boost social media engagement

Video content is highly engaging on social media. When businesses share videos on their social media pages, they are more likely to see increased engagement, such as likes, shares, and comments. This can help to increase brand awareness and reach a wider audience.

Popular Video Marketing Software Solutions

What is the most popular video marketing? You’re in luck if you’re looking for the most popular video marketing solutions. There are many options, ranging from comprehensive paid solutions to video marketing software free tools. Let’s take a look at the best video marketing software in the market:


Movavi homepage

Movavi is a versatile video editing software designed for both beginners and professionals. Considered among the best video marketing software, It offers a wide range of editing tools and effects to create compelling video content.

Key Features

  • Intuitive interface with drag-and-drop functionality
  • Extensive library of filters, transitions, and animations
  • Chroma key and green screen capabilities
  • Audio editing tools for precise sound adjustments
  • Support for various video formats and resolutions


Movavi offers a free trial with limited features. The full version is available for a one-time purchase starting at $39.95, making it a budget-friendly option for users.


  • User-friendly interface suitable for beginners
  • Rich selection of editing tools and effects
  • Affordable pricing for the full version
  • Quick export and sharing options


  • Limited advanced features compared to professional-grade software
  • Customer support may be slower for free trial users


Promo.com is an online video creation platform tailored for businesses and marketers. It provides access to a vast library of stock footage, customizable templates, and royalty-free music.

Key Features

  • Extensive library of pre-designed templates for various industries
  • User-friendly editor with drag-and-drop functionality
  • Collaboration features for team projects
  • High-quality stock footage and music tracks
  • Social media integration for seamless sharing


Promo.com offers a variety of pricing plans, starting at $49 per month. Pricing varies based on the level of access to features, including the number of premium clips and the resolution of exports.


  • Abundant selection of professionally designed templates
  • Easy customization of templates to match brand identity
  • Collaboration features enhance teamwork and productivity
  • High-quality stock media assets


  • Cost may be higher for businesses with limited marketing budgets
  • Some templates might lack extensive customization options


Filmora is a user-friendly video editing software suitable for beginners and casual users. It offers various creative tools and effects to enhance videos for social media, YouTube, and other platforms.

Key Features

  • Intuitive drag-and-drop interface for easy video editing
  • Rich library of transitions, filters, and motion elements
  • Built-in music and sound effects library
  • 4K video support for high-quality editing
  • Green screen and split-screen capabilities


Filmora provides a free trial version with watermarking. The full version is available for an annual subscription starting at $39.99 per year, making it an affordable choice for individuals and small businesses.


  • Beginner-friendly interface with a short learning curve
  • Comprehensive library of creative elements
  • Regular updates with new features and effects
  • Affordable pricing plans for different user needs


  • Limited advanced features for professional video editing
  • Watermark on the free trial version may affect video quality


Biteable homepage

Biteable is an online video maker that creates engaging and animated videos for marketing, social media, and presentations. It offers a wide array of templates and animations to suit various purposes.

Key Features

  • Access to a vast collection of customizable video templates
  • Drag-and-drop editor for easy customization
  • Animation and infographic tools for dynamic content
  • Royalty-free music library and sound effects
  • Integration with social media platforms for direct sharing


Biteable offers a free version with limited features and watermarked videos. Paid plans start at $19 per month, providing unlimited exports, access to premium content, and removal of watermarks.


  • Extensive library of professional-grade templates
  • Easy customization for quick video creation
  • Regularly updated content library
  • Seamless integration with social media platforms


  • Limited animation and customization options in the free version
  • Higher subscription plans may be expensive for individual users


VideoPad is a professional video editing software suitable for beginners and experienced editors. It offers various features and tools for creating high-quality videos for various purposes.

Key Features

  • Intuitive interface with drag-and-drop editing
  • Extensive library of transitions, effects, and overlays
  • 3D video editing and stereoscopic 2D-to-3D conversion
  • Export videos in various formats, including 4K and HD
  • Audio editing tools and sound effects library


VideoPad provides a free version for non-commercial use with limited features. The full version is available for a one-time purchase starting at $39.95, making it a cost-effective choice for professional video editing.


  • Comprehensive editing tools suitable for professionals
  • Wide range of export options for different platforms
  • Regular updates with new effects and features
  • Non-commercial free version available for personal use


  • Limited advanced features compared to high-end professional software
  • Steeper learning curve for beginners compared to other user-friendly options


Powtoon is a cloud-based animation software designed for creating animated videos and presentations. It offers a user-friendly interface and a library of pre-designed templates, making it an ideal choice for businesses, educators, and marketers.

Key Features

  • Library of customizable templates for various purposes
  • Drag-and-drop interface for easy animation creation
  • Animation and transition effects for dynamic storytelling
  • Voiceover recording and sound effects integration
  • Export options for HD video quality


Powtoon offers a free version with limited features and watermarked videos. Paid plans start at $19 per month, providing access to premium templates, higher resolution exports, and removal of watermarks.


  • Intuitive interface suitable for beginners
  • Extensive library of professionally designed templates
  • Collaboration features for team projects
  • Regularly updated template library


  • Watermarks on videos in the free version may affect professional use
  • Limited customization options in some templates


Lightworks is a professional-grade video editing software used by filmmakers, video editors, and content creators. It provides advanced editing tools, industry-standard effects, and support for various video formats, making it a powerful choice for high-quality video production.

Key Features

  • Advanced video editing tools, including real-time effects and transitions
  • High-quality video exports in up to 4K resolution
  • Multicam editing for synchronizing and editing multiple camera angles
  • Support for a wide range of video formats, including ProRes and DNxHD
  • Access to a royalty-free audio and video content library


Lightworks offers a free version with limited export options and watermarked videos. The Pro version is available for a monthly subscription of $24.99, providing access to all features, including 4K video export and collaboration tools.


  • Professional-grade editing tools suitable for film and broadcast production
  • Flexible and customizable interface for efficient workflow
  • Regularly updated with new features and improvements
  • Access to a royalty-free multimedia library


  • Steeper learning curve for beginners due to the advanced features
  • Limited export options in the free version may restrict usage for some projects

Choosing the Right Video Marketing Software for Your Business

Choosing the right video marketing software is important for businesses of all sizes. By following these steps, you can select the best platform for your needs and budget.

Identify Your Needs

The first step in choosing the right video marketing software is to identify your specific needs. What type of videos do you need to create? How often do you need to create videos? What features are most important to you? Consider your budget, team size, and skill level when deciding.

Research Available Solutions

Once you know what you need, research available video marketing software solutions. Compare features, pricing, and reviews to find the best platform for your business.

Evaluate Your Options

Once you have a list of potential solutions, narrow it down by evaluating each option carefully. Consider the following factors:

  • Features: Does the platform offer all the features you need?
  • Pricing: Is the platform affordable for your budget?
  • Ease of use: Is the platform easy to use for you and your team?
  • Scalability: Will the platform grow with your business?
  • Integration capabilities: Does the platform integrate with your existing marketing tools?

Make a Decision

Once you have evaluated your options, make a decision and choose the video marketing software that is right for your business.

Measuring ROI and Effectiveness

Measuring video marketing ROI
(Source: Wyzowl)

Measuring the return on investment (ROI) is essential to gauge the effectiveness of your video marketing efforts. One study found that video marketing provides a positive ROI for 92% of marketers.

Video marketing software provides valuable analytics data to help you assess campaign performance. By using these insights, you can optimize your future campaigns. These video marketing tools free your marketing team to make informed decisions and maximize the return on your video marketing investments.

Video Marketing Software: A Secret Weapon for Modern Businesses

So, What is video marketing software? In conclusion, video marketing software is not just a passing trend; it’s a fundamental component of modern marketing strategies. The question isn’t “Is video the best marketing tool?”—the real question is, “How can we do video marketing without the right software?” With the right software, you’ll be well-equipped to create, distribute, and analyze video content effectively, ultimately elevating your marketing efforts to new heights.

For a deeper dive into the latest trends, insights, and in-depth reviews of video marketing platforms, we invite you to read our comprehensive review of “BuzzGuru.” Discover how the right video marketing software can elevate your digital marketing strategies, engage your audience like never before, and drive tangible results for your business.

Don’t miss out on unlocking the full potential of video marketing! Read our post on BuzzGuru today to stay ahead in the ever-evolving world of digital marketing. Your business’s success awaits, and we’re here to guide you every step of the way.