It doesn’t matter whether or not you believe in reputation management, the point is, people are talking about you so you must know exactly what they are saying and know the conversations and views they hold about you. Therefore, you must always have a guide to monitoring and improving your brand reputation.  Failure to have […]

Your brand logo, website, and other social media accounts aren’t your brand. Your brand is what people experience with your company and how they perceive it. However, company logos, websites, and fully functional social media accounts are all relevant in building your brand.   A Guide to Designing Your Brand Logo  Brand logos, if you haven’t

One of the lesser-known facets of marketing is the brand community. But the fact that you rarely hear about this doesn’t mean that it’s not effective. On the contrary, it’s responsible for the enduring legacy of some of the most well-known brands these days. A brand community’s basic definition is that it’s a group of