Email Marketing

Nine in 10 marketing leaders now focus more on business goals than five years ago. This shows how important setting goals is in today’s marketing world. Yet, only one in four marketing leaders set their marketing goals before planning. This gap shows we need a better way to set email marketing objectives. In this article, […]

In today’s digital world, making things personal is key. A huge 71% of customers want companies to talk to them in a personal way. Personalization can really help, like making more sales and getting customers to come back. But, if done wrong, it can hurt trust and make people unsubscribe. The answer is honesty and

Did you know 3.1 billion email accounts were hacked in 2016? This shows how vital secure email practices are. They protect your business’s sensitive info and your subscribers’ data. As a business owner, keeping your emails safe is key to your data privacy. Secure email practices are crucial to keep your company safe from cyber

Email has changed how we communicate, but tracking and read receipts have raised big privacy and ethics questions. Studies show over 80% of emails are tracked, with read receipts being very common. They help businesses see if emails are read, but they also make people worry about privacy. This article will look into the ethics

Did you know 59% of consumers have unsubscribed from a brand’s email list in the past year? This shows how key it is to have an opt-out process that respects your subscribers. Today, with privacy concerns soaring, it’s vital to have a clear and easy opt-out system. This keeps your customers happy and ensures you

In today’s world, personal data is very valuable. Governments are making new rules to keep our data safe. The ePrivacy Regulation is a big change coming in 2024. It will change how businesses, especially email marketers, handle data. A study found that not following the ePrivacy rules can cost a lot. Companies could face fines

Did you know over 285 million people worldwide live with visual impairments? Many of them use screen readers to access digital content. Email marketing accessibility is key to reaching all subscribers, including those with disabilities. By following best practices, you can make your emails more inclusive and easier to use for everyone. Key Takeaways Email

Did you know over 300 billion emails are sent and received every day? This shows how big email marketing is today. But, using AI and automation in email marketing raises big ethical questions. Email marketing has changed a lot with AI and automation. These tools help marketers send better emails faster and target them more

Did you know the average person gets 121 emails every day? With so many emails out there, it’s key for marketers to follow global rules. Breaking these rules can lead to fines of up to $46,517 in the US. For email marketing pros, keeping up with international email marketing rules can seem tough. But don’t

Did you know over 4.1 billion records were exposed in data breaches in the first half of 2019? As an email marketer, you face a big threat. A data breach could hurt your business, damage your reputation, and lose customer trust. It’s key to respond well to a data security issue to lessen the harm

Did you know over 4 billion people worldwide use email? And 99% of them check their inboxes daily? This shows how powerful email marketing can be. But, it’s also important to respect your customers’ privacy and get their consent. This is key for building trust and making your email campaigns successful. In this article, we’ll

Did you know emails with video can boost click-through rates by up to 300%? This shows how powerful interactive videos are in email marketing. They grab your audience’s attention, leading to better brand awareness and more sales. In this article, I’ll show you how to add interactive videos for email marketing. We’ll look at examples

Did you know that over 306 billion emails are sent and received each day worldwide? This shows how powerful email marketing is. But, it also shows the challenge of avoiding deceptive practices. It’s important for businesses to know about these practices and how to avoid them. This ensures your email campaigns are successful and honest.

Every day, a huge 306.4 billion emails fly through the air. As an email marketer, you have access to a lot of subscriber data. This data is very valuable for making campaigns that really speak to people. But, handling this data right is super important. It’s all about keeping things private and following the rules.

Did you know that over 306 billion emails were sent and received daily in 2020? This number is expected to grow to over 361 billion by 2024. Email is a big part of digital marketing, making it key to build an ethical and engaged email list. But, it’s hard to balance promoting products and keeping

Did you know that 49% of consumers say they would likely become repeat buyers after a personalized shopping experience? This shows how key transparency is in email marketing practices. In today’s world, trust and being real are crucial. Email marketers must focus on being open to build strong bonds with their audience and make their

Did you know that the Canadian Anti-Spam Law (CASL) has led to over $13 million in penalties since 2014? For email marketers, CASL compliance is key to avoiding big fines and being blocked. This guide will help you understand CASL and keep your email marketing legal and effective. Key Takeaways CASL is a strict anti-spam

Did you know breaking the CAN-SPAM Act can cost up to $51,744 per email? This makes it very important for marketers to follow the law. The CAN-SPAM Act is a federal law that rules over commercial emails. It sets clear rules for email content, how to unsubscribe, and what senders must do. Key Takeaways The

Over 90% of companies worldwide have found it hard to fully follow the General Data Protection Regulation (GDPR). As a professional copywriting journalist, I know how vital it is to understand this complex law. This is especially true for email marketers who deal with a lot of personal data. We’ll look into the basics of

Email marketing is key for businesses to reach out to customers today. But, it’s important to know the legal and ethical rules it follows. Many ask, “Is it legal to send marketing emails?” and “Do you need consent for marketing emails?” These questions are important and need careful answers. Email marketing has many laws and

Did you know that when you send your emails can really affect how well they do? Studies show that finding the best time can boost open rates by up to 22% and click-through rates by as much as 34%. With so much competition for people’s attention, getting your timing right can really help your brand