Email Marketing

Did you know that email marketing can bring back an average of $36 for every dollar you spend? The secret to making your email campaigns work better is in segmentation. By segmenting email list, you can send messages that really speak to your audience. This approach boosts engagement and increases conversions. This guide will take […]

Did you know over 320 billion emails are sent daily around the world? But, a huge 45% of these emails don’t even reach their intended inboxes. Improving email deliverability is more than just fixing technical issues. It’s about having a complete strategy that focuses on keeping subscribers engaged and building a good sender reputation. By

Do you keep an eye on what your customers do after they buy from you? Their actions tell you a lot, and knowing what they do is key to making your marketing better and keeping customers for the long haul. But what is post-purchase behavior, and how can you use it to make your email

Did you know the global email marketing market is set to hit $17.9 billion by 2027? It’s growing at a rate of 19.6% annually from 2020 to 2027. This shows how vital email marketing is in today’s digital marketing plans. At the core of successful campaigns is the email marketing dashboard. It’s a tool that

By 2025, there will be 4.6 billion email accounts worldwide. Right now, 5.04 billion people use social media. Email and social media serve different needs but can work together well. This article shows how tracking emails and linking them to social conversions can boost your business. Key Takeaways Understand the importance of integrating email marketing

Email marketing is key for businesses to reach their audience today. But with more data, it gets harder to use it well. What if I told you there’s a way to boost your email marketing? Email marketing predictive analytics and AI are changing how we use email marketing. Ever noticed how some ads seem to

In today’s world, mobile phones play a huge role in our daily lives. This has changed how we read and interact with emails. The impact of mobile on email marketing is evident. Now, making email marketing work well on mobile is a must, not just a choice. But how big of an effect does mobile

Did you know that nearly 85% of companies use Net Promoter Score (NPS) surveys to measure customer loyalty and satisfaction? This simple yet powerful metric has become a worldwide standard. It helps businesses across industries understand their customer experience better. As a professional copywriting journalist, I’m excited to explore email NPS surveys and how they

In 2022, keeping customers is a big deal for marketers. It’s way more expensive to get new customers than to keep the ones you have. Customer cohort analysis looks at how well marketing works and helps predict future trends with data. Knowing your customers well helps pick the best marketing strategies. Just looking at one

Did you know the average email open rate is only 21.33% across all industries? This shows how crucial it is to check your email marketing against industry standards. As a professional copywriting journalist, I’ll show you how to use these benchmarks to boost your email strategy and beat the competition. Email marketing benchmarks are key

Did you know email marketing can bring in an ROI of up to 4400%? That means you get $44 back for every $1 you spend on your email campaign. As a professional copywriting journalist, I’m excited to explore email marketing ROI with you. I’ll share tips on how to figure out your investment’s return. Return

Did you know a single click in your email can tell you a lot about what your audience likes? Email heatmaps are changing how marketers check and improve their email campaigns. They show you, in real time, what parts of your email get the most attention. This gives you a clear view of what content

Did you know that personalized email campaigns can lead to a 6 times higher transaction rate? Finding the right mix of creativity and clarity in emails is tough for many marketers. This article will cover why both are key, share inspiring examples, and offer tips to boost your marketing email content. Key Takeaways Email marketing

Did you know the global email marketing software market is set to hit $1.6 billion by 2027? This shows how big email marketing workflows are getting. As a professional copywriting journalist, I’m excited to show you how these workflows can change your email marketing game. Key Takeaways Email marketing workflows make communication smoother and make

Did you know people send and receive over 120 emails daily? That’s a whopping 44,000 emails yearly! With so many emails, how can your brand stand out? The key is in your email footer – often ignored but crucial. Email footers keep your message tidy, appearing at the end of your emails. They should include

Did you know that 43% of all emails worldwide have their images blocked? This shows how big the problem is for email marketers and businesses. But, there’s good news: you can beat email image blocking. We’ll share tips to make sure your emails look great and get through to your audience. Key Takeaways Email image

Did you know personalized email campaigns can boost revenue by a whopping 17%? Yet, many businesses find it hard to maintain subscriber interest. The secret is in understanding why people lose interest and using smart strategies to win them back. Content relevance is key to keeping subscribers hooked on your emails. Knowing why people stop

Did you know that companies that link their email with CRM software see a 451% jump in qualified leads? This shows how powerful it is to match your email with CRM data. As an email marketing pro, I’ve seen how this combo changes your targeting and boosts results. Want to get more people to open,

Internet service providers (ISPs) are stepping up to fight spam. This helps users by keeping their inboxes clean. But, it makes it harder for senders to get their messages through. This guide will cover the basics of email deliverability and optimization. It will help make sure your emails get to where they need to go.

Have you ever wondered if your email designs really connect with your readers? Do you think some things could be better for your email campaigns to perform well? We’re here to help. This article dives into split testing email designs. It will show you how to make your marketing efforts way more effective. Get ready

Custom email campaign design illustrations can boost how much your audience interacts with your emails by up to 73%. This means using eye-catching visuals can really make a difference. We will see how using special images in your emails can make your message shine. We’ll go deeper into why visual engagement is key in email