Latest Influencer News in 2025

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Cannes Launches Festival For Content Creators In June: What Is Lions Creators?

The Cannes Lions International Festival of Creativity has announced the launch of LIONS Creators, a pioneering event set to take place from June 18 to 20, coinciding with the renowned Cannes Lions week. This innovative festival is dedicated to influencers and those involved in the broader creator economy, offering an array of exclusive learning and networking opportunities tailored specifically for content creators.The influencer festival of Cannes will feature a curated mix of events designed to foster collaboration and knowledge sharing among creators, platforms, brands, and agencies. With the creator economy valued at approximately $250 billion in 2023 and projected to soar to $480 billion by 2027, the timing for this festival couldn't be more pertinent. Simon Cook, CEO of LIONS, emphasized the importance of this gathering, stating, "With potential growth of this scale, it’s crucial that the Festival plays a role in bringing together the platforms, the brands, the creators and the agencies, and a wider cross-section of the industry to have the most pressing conversations around how we co-create, collaborate and unlock greater value and progress for the wider industry in this space."The significance of creators in the marketing landscape has been steadily increasing, and their presence at the Cannes Lions Festival has grown correspondingly. Thea Skelton, VP of Events at LIONS, highlighted the collaborative nature of LIONS Creators, noting that it has been established with input from creators worldwide who recognize the value of such a convergence. "Creators are an increasingly important part of the marketing mix, and their presence at Cannes Lions has been steadily growing for many years," Skelton remarked.For its inaugural year, the LIONS Creators festival has partnered with Viral Nation, a leader in social-first transformation. This collaboration promises to leverage Viral Nation’s expertise in AI-driven social marketing to enhance the festival's offerings. Joe Gagliese, Co-CEO and Co-Founder of Viral Nation, expressed his enthusiasm: "Creators are at the heart of everything we do at Viral Nation. By collaborating with Cannes Lions, we are not only amplifying the voices of creators but also solidifying influencer marketing's position as a cornerstone of social-first transformation globally."The festival will feature the LIONS xChange Roundtables, a series of exclusive discussions filmed in front of a live audience, bringing together key players in the creator economy to tackle the industry's most pressing challenges. This dynamic lineup of events will culminate in the Social & Influencer Lions Awards Show on Wednesday, celebrating the best in influencer marketing.As the Cannes Film Festival 2024 approaches, the addition of the LIONS Creators festival underscores Cannes' commitment to embracing the evolving landscape of content creation and influencer marketing. For those interested in participating in this groundbreaking event, further information is available on the official Cannes Lions website.

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Valeria Márquez Murder Twist: Delivery Driver a Decoy? Friends Now at Center of Investigation

The case of Valeria Márquez, a 23-year-old beauty influencer gunned down mid-livestream, has taken a chilling turn. Mexican investigators now believe the killer may not have acted alone—and that someone from her own circle could have helped set the stage. Once viewed as a straightforward femicide, the murder is now being treated as a potential betrayal. A person Valeria trusted may have not only known about the attack but deliberately kept her at the scene while a gunman approached.The Final Minutes Márquez was live on TikTok, interacting with her thousands of followers, when a man entered the salon she owned. He posed as a delivery driver and asked her to confirm her name. What followed was captured on camera: three shots—two to the head, one to the chest. The man walked out, leaving chaos behind. That footage has since disappeared, but its impact hasn’t. What was first seen as a brutal public execution is now raising deeper questions about who knew what—and when.Roses and Regret This week, new attention turned to an item left outside the salon shortly after the murder: a bouquet of red roses placed in a glass vase. It wasn’t just the flowers that caught police attention—it was the black wrapping paper, the green ribbon, and the single haunting word written on it: Perdón ("Sorry"). Photos of the bouquet went viral, with many speculating that it could be more than a mourning gesture. Forensic teams have since taken the bouquet in for analysis, trying to determine if it may have been left by someone involved in planning the attack or someone carrying the weight of guilt.A Friend’s Suspicious Role One woman who’s come under online fire is Erika Vega. Identified as someone who was in the salon with Valeria that day, Vega was reportedly seen in the livestream moments before it ended. After the gunshots, she was the one who quickly ended the video. Social media detectives questioned why Vega appeared so calm and composed following the murder. Some even claimed she didn’t look scared at all. Under mounting pressure, Vega released a public statement denying any connection to Valeria or the crime. “I respectfully ask to be excluded from the case,” she wrote, adding that she wasn’t even part of Valeria’s inner circle. Still, the public remains skeptical.A Carefully Laid Trap? Adding to the mystery are claims Valeria didn’t plan to stay at the salon that day. According to online reports, she had intended to leave early, but someone convinced her to wait—a friend who allegedly said a luxury gift was on its way. That same friend reportedly gave her a drink and a stuffed toy, creating just enough of a delay for the “delivery” to arrive. Now, there’s a working theory that the man with the gun may not have been the mastermind at all. Instead, some believe he was just a distraction, meant to draw Valeria's attention while someone else pulled the trigger. A visitor who dropped by the salon around the time of the shooting allegedly told police they saw someone acting suspiciously inside—raising the possibility that the killer was already in the room.A Case That Won’t Go Quiet The murder of Valeria Márquez has gripped the public—not just for its brutality, but for its betrayal. The idea that a young woman was set up by people she trusted has ignited outrage across Mexico and far beyond. Fans continue to post tributes under her final videos. Activists are calling for stronger protections for women. And the influencer community, shaken by how quickly things unfolded, is demanding answers. Police have not yet confirmed any arrests or identified a prime suspect. But the investigation now appears focused less on a lone gunman—and more on a chilling question: Who helped him? 

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Vitaly Zdorovetskiy Faces Jail in the Philippines as Russia and U.S. Refuse to Take Him Back

Vitaly Zdorovetskiy, once a YouTube sensation known for outrageous stunts and viral “prank” videos, is now facing the sobering reality of possible jail time in the Philippines—with no country willing to take him in. The Russian-American content creator, who rose to fame with his channel VitalyzdTv, has officially been rejected for deportation by both the United States and Russia after his arrest in Metro Manila. Now, Philippine authorities say the 33-year-old will be prosecuted locally and could spend up to one year behind bars.A Prankster Turned Persona Non Grata Zdorovetskiy was arrested on April 2 in Pasay City after releasing a video that sparked outrage across the Philippines. Filmed in various spots around Metro Manila, the footage featured a string of antics that many labeled abusive and harassing. Among the stunts: pulling a security guard’s hat off his head, entering a hotel lobby with an electric fan stolen from a restaurant, shouting profanities at a woman, and filming passersby without their consent. While some past stunts earned him clicks, this one earned him a swift arrest. Philippine authorities described his behavior as “unjust vexation,” a legal charge referring to actions that deliberately annoy or distress others. He now faces three counts under this charge, with his trial set to begin next week.“We Don’t Know Where to Send Him” After Zdorovetskiy’s arrest, there were initial discussions about deporting him. But according to Interior and Local Government Secretary Jonvic Remulla, neither of his countries of affiliation want him back. “We don’t know where to send him home to,” Remulla said during a press briefing. “We will service his sentence. Sinigurado ko po ’yun.” Zdorovetskiy, born in Russia and raised in the U.S., holds American permanent residency but not citizenship. Russia reportedly declined repatriation, and U.S. authorities followed suit—leaving him in limbo.History of Legal Run-Ins This isn’t Zdorovetskiy’s first brush with law enforcement. His brand of brash public behavior has brought him notoriety—and criminal charges—multiple times over the past decade. In 2016, he was detained for climbing the iconic Hollywood sign in Los Angeles. In 2020, he made international headlines after illegally scaling one of the Pyramids of Giza in Egypt, leading to his arrest. That same year, he faced charges in Florida for allegedly assaulting a female jogger. While his early videos built a fanbase of over 10 million subscribers, critics argue his content has only become more reckless as the spotlight faded. His attempts to revive online fame have shifted toward more controversial, confrontational stunts—pushing both ethical and legal boundaries.Public Backlash—and Support for Legal Action Authorities say the backlash to his Manila prank video made it clear that what Zdorovetskiy calls comedy, the public sees as intimidation. “We have read the online outrage and we coordinated with other authorities for proper actions,” said Major General Nicolas Torre III of the Philippine National Police. “We cannot just let this incident pass.” Many online creators echoed the sentiment. Ethan Klein of the H3 Podcast Highlights called the video “disgusting,” saying on-air, “He should definitely go to jail.” Even as Zdorovetskiy pleads for leniency, citing mental health struggles, officials appear unmoved. His appeal to have the charges dismissed has so far been denied, with authorities emphasizing that justice must be served locally—especially since there’s nowhere else for him to go.No Way Out With his trial approaching and no country stepping in to intervene, Zdorovetskiy appears to have run out of options. The same provocateur who once took pride in pushing boundaries now faces the very real possibility of spending the next year confined—not for clicks, but for consequences. The YouTuber remains in custody, awaiting his court date in Manila. For once, the camera isn’t rolling—and the spotlight has turned into a courtroom glare.

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Mount Etna’s Latest Eruption Went Viral — But What Did We Actually Learn From It?

On June 2, 2025, Mount Etna once again reminded Sicily—and the world—of its raw, untamed power. A powerful eruption sent ash into the sky, lava down its slopes, and thousands of tourists and locals into a flurry of panic and fascination. But in 2025, even nature’s fury isn’t just a local event—it’s a global digital experience. In a matter of minutes, footage of the eruption hit TikTok, Instagram, and X (formerly Twitter), making Mount Etna’s seismic display one of the most-watched natural events of the year. As ash rained down on nearby towns, millions scrolled, liked, commented, and shared.Etna Erupts—And So Does the Internet At around 11:24 AM local time, the southeastern crater of Mount Etna experienced a partial collapse, triggering a violent eruption, according to Italy’s National Institute of Geophysics and Volcanology (INGV). Lava cascaded from the summit while explosions echoed across Sicily. Ash plumes rose more than 6.5 kilometers into the air, and the skies over eastern Sicily darkened. Tourists in the area, many hiking or touring the slopes, caught the moment on their phones. Within hours, social media platforms were flooded with jaw-dropping clips: people running from falling ash, panoramic shots of fiery skies, and dramatic voiceovers that made it feel like an apocalyptic movie scene. Despite the intensity, local authorities reported no casualties. The lava remained within designated zones, and Catania Airport continued operations with only slight delays. Still, the eruption’s digital footprint was massive—and in some cases, misleading.The Power and Peril of Viral Volcanos Social media’s role in covering disasters is nothing new, but Mount Etna’s eruption showed how platforms can both inform and misinform at lightning speed. Some videos served a clear public good—alerting others in the area and offering a first-person view of what was happening. Others, however, featured dangerous behavior: people standing far too close to lava flows, ignoring safety warnings in pursuit of views. “This is not a movie set,” one volcanologist wrote on X in response to a viral TikTok. “It’s an active eruption site. Stop treating it like an influencer backdrop.” Experts raised concerns that these sensational posts overshadowed the real story—one about geology, public safety, and environmental impact. As dramatic as the eruption looked, the rush to go viral sometimes came at the cost of context.When Disaster Becomes Content The Mount Etna eruption is part of a growing trend: natural disasters as viral content. In a world where everyone carries a camera and has access to global platforms, the line between journalism, entertainment, and recklessness blurs quickly. For emergency responders and scientists, this poses a challenge. They now have to compete with flashy, unverified clips for public attention. Important updates from official agencies may be drowned out by the latest trending video, even if it's misleading or outdated. Yet, there’s also a silver lining. Viral moments can bring awareness to regions and issues often overlooked. Interest in volcanology spiked following the eruption, and educational pages saw a surge in traffic. Sicily, too, found itself back in global headlines—not just for danger, but also for its dramatic natural beauty.A New Era of Storytelling Mount Etna’s eruption wasn’t just another geological event—it was a case study in how we consume and share the world around us. The mountain spoke, but so did millions of users online. Whether their responses helped or hindered the situation depends on what we do next. Moving forward, there’s a call for greater digital responsibility. Viewers must question the content they see. Creators, especially those in disaster zones, must weigh the risks and ethics of their posts. And platforms need to amplify accurate information when it matters most. In the end, Mount Etna’s fiery moment became more than just a natural event. It was a mirror reflecting how quickly information—and misinformation—travels in our digital age. One thing is clear: the next time the earth rumbles, we’ll see it first on our screens. But how we choose to react? That part is still in our hands.

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Facebook Accused of Tracking Teen Girls’ Deleted Selfies to Serve Beauty Ads

Facebook is facing renewed scrutiny following allegations that the social media giant tracked teen girls' emotional behavior—specifically when they deleted selfies—in order to serve them targeted beauty advertisements. The disturbing claim comes from Careless People, a new book by former Facebook executive Sarah Wynn-Williams, who worked at the company between 2011 and 2017. Wynn-Williams alleges that Facebook (now Meta) developed tools to monitor and exploit moments of emotional vulnerability in young users. In particular, she claims the company detected when teenage girls deleted selfies they had just posted, and then used that behavioral data to trigger beauty ads aimed at their insecurities. “This is the business, Sarah. We’re proud of this,” one Meta executive reportedly told Wynn-Williams. “This is what puts money in all our pockets. And these statements make it look like it’s something nefarious.” The tactic, if true, underscores the dark side of what many now call "surveillance capitalism"—a system in which personal data is not just collected, but weaponized to manipulate consumer behavior, particularly among the most vulnerable populations. Teenagers, especially girls, are already prone to anxiety, self-esteem issues, and pressure from social media. Critics argue that Meta’s practices deepen those problems for profit. Back in 2017, an internal Facebook pitch deck obtained by The Australian suggested the company had already developed techniques to analyze the emotional states of users aged 13 to 17. The deck boasted that Facebook could identify when teens felt “worthless,” “anxious,” “stressed,” or “defeated” — and that such data could be used to deliver targeted ads at just the right (or wrong) moment. Wynn-Williams adds that internal discussions revealed the company was also developing tools to help advertisers do this themselves—bypassing any need for Meta’s direct involvement. A deputy chief privacy officer reportedly confirmed that product teams were building systems to allow outside advertisers to access this kind of behavioral data on demand. Though Meta denies offering tools to target users based on emotional vulnerability, its history suggests otherwise. Facebook has long resisted full transparency about how its algorithms operate, often citing proprietary technology or "anonymous and aggregated data" in its defenses. In response to questions about the book, Meta pointed to a 2017 blog post that dismissed the allegations as misleading. “Facebook does not offer tools to target people based on their emotional state,” the post claimed. “The analysis done by an Australian researcher was intended to help marketers understand how people express themselves on Facebook. It was never used to target ads.” But many experts and former employees remain unconvinced. “The targeting of emotional moments—especially among kids—isn’t just unethical, it’s dangerous,” said one former Meta engineer who spoke on condition of anonymity. “They don’t see teens as people; they see them as revenue.” The revelations have reignited debate about how far surveillance capitalism has gone. Once limited to tracking clicks and page views, modern advertising now leans heavily on psychographics: mining data about users' feelings, mental health, and even fleeting moments of self-doubt to influence what they buy, click, or view. “This is beyond manipulative,” said Dr. Angela Pritchard, a child psychologist. “We're talking about using a young person’s private emotional experience—like deleting a photo they felt insecure about—as a trigger to show them an ad that reinforces the very insecurity that made them delete it. That’s predatory.” Meta has also been accused of racially and demographically targeting emotional states, including a so-called "Hispanic and African American Feeling Fantastic Over-index," suggesting the company mapped emotional behavior along racial lines for advertisers. Despite growing backlash, there’s little regulation in place to curb such practices. Data privacy laws in the U.S. remain fragmented and weak compared to the EU’s stricter GDPR rules. And while tech executives often promise reforms, critics say these are usually cosmetic at best. “Meta’s business model thrives on this kind of surveillance,” Wynn-Williams writes. “You can’t tweak it out of existence. You have to rethink the whole system.” As public awareness of these tactics grows, pressure is mounting for lawmakers to act. But until then, every click, every selfie, and every moment of insecurity could continue to feed a machine designed not to protect—but to profit.

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What Is Neurodivergent? Jamie Oliver Opens Up About Raising a Neurodiverse Family

Celebrity chef Jamie Oliver is speaking openly about life as a father in a neurodivergent household, revealing that several of his five children have been diagnosed with conditions such as ADHD, autism spectrum disorder (ASD), and dyslexia. In a heartfelt interview ahead of his new Channel 4 documentary Jamie’s Dyslexia Revolution, the 50-year-old described how these diagnoses have changed the way he and his wife, Jools, approach parenting — and how the experience has made them more understanding and supportive of their children’s unique perspectives. “What is neurodivergent?” Jamie asked, reflecting on how much he’s learned in recent years. “It means their brains just work differently — and once you get that, once you really understand that, it changes everything. You stop trying to force them into a mold and start meeting them where they are.” Jamie and Jools are parents to daughters Poppy (23), Daisy (22), Petal (16), and sons Buddy (14) and River (8). While Jamie didn’t name which children had received specific diagnoses, he shared that the process has been eye-opening. “Jools and I lie in bed at night and talk about the kids,” he said. “We’ve learned that their behavior isn’t about being difficult — it’s about seeing the world differently. Once we accepted that, we became better parents.” The phrase “neurodivergent” has gained wider recognition in recent years. It describes individuals whose brain development or functioning diverges from what is considered typical, often including conditions like autism, ADHD, and dyslexia. These differences can impact communication, attention, learning, and behavior — but many who are neurodivergent also have unique strengths in creativity, problem-solving, and focus. Jamie knows this personally. Diagnosed with dyslexia, he has previously spoken about how school was a painful and confusing time for him. In his new documentary, he reflects on being labeled a “stupid dunce” and feeling “worthless, stupid and thick” — feelings that lingered well into adulthood. “I thought I’d dealt with all of it, but making the documentary really hit a nerve,” he said. “There were no strategies for dyslexia back then. No extra time in exams, no real understanding — just a bit of tutoring and a lot of frustration.” Now, Jamie wants to help other kids avoid that pain. He’s using his platform to push for earlier dyslexia screening in schools, better teacher training, and more awareness of neurodivergent needs. “I’ve got huge respect for teachers. But they need more support — they want to help, they just need the right tools,” he said. “If we can catch these things earlier, we can stop children from falling through the cracks like I did.” At home, the Olivers have embraced their unique family dynamic. Jamie joked about the chaos of their household, saying, “Imagine four neurodiverse people at the dinner table trying to get their point across. It’s bonkers — but also amazing.” He also pushed back against the idea that neurodivergent diagnoses are just a modern trend. “People say, ‘We never had all these labels when I was young,’ but that’s just because we didn’t know,” Jamie explained. “We understand more about our brains now, and that’s a good thing.” Despite the challenges, Jamie says he wouldn’t trade their family life for anything. “Neurodiversity isn’t something to fix. It’s something to understand and celebrate,” he said. And for Jamie, the kitchen remains a place of refuge and purpose — the place that helped him shine when the classroom couldn’t. “I knew I had something to offer,” he said. “I wasn’t broken. I just needed the right environment. That’s what we’re trying to give our kids — the space to be themselves, not who the world expects them to be.”

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‘Lilo & Stitch’ Is a Smash Hit, But Disney May Struggle to Repeat the Magic

Disney’s latest live-action release, Lilo & Stitch, proved that the Mouse House still has magic left in its vault. The remake stunned industry insiders with its record-breaking Memorial Day weekend box office performance, bringing in a wave of nostalgic fans and curious newcomers. But while the film’s success is a major win, analysts warn it may not be so easy for Disney to replicate the formula.A Standout in a Crowded Field The live-action Lilo & Stitch, starring Maia Kealoha as Lilo and Sydney Agudong as Nani, struck a chord with audiences, thanks in part to its emotional depth, cultural relevance, and a decades-long legacy of love for the original 2002 animated classic. With merchandise sales and a string of sequels and spin-offs already under its belt, the franchise had a solid foundation. According to Comscore analyst Paul Dergarabedian, the film “will provide a blueprint for future success,” citing its blend of nostalgia and quality storytelling. However, he also pointed out the obvious challenge: “There’s only so much gold left in the vault.”Not Every Classic Strikes Gold Disney has leaned heavily on remakes over the past decade, with hits like Beauty and the Beast, Aladdin, and The Lion King pulling in huge profits. But not every project has been a winner. Earlier this year, the studio’s live-action Snow White faltered, with critics and fans alike calling it tone-deaf and out of touch. That failure highlighted the growing risk Disney faces as it continues to adapt beloved animated films. Film critic Scott Mantz said Lilo & Stitch succeeded in part because the character Stitch has become “a modern mascot for Disney,” even surpassing Mickey Mouse in popularity among younger fans. Still, he cautioned against assuming that similar IPs will automatically succeed. “Lilo & Stitch was a sleeping giant,” Mantz said. “It’s not just about nostalgia. The film was well-made, cast with care, and resonated emotionally. That’s not guaranteed with every remake.”What’s Next on Disney’s Remake List? Despite the risks, Disney shows no signs of slowing down. A live-action Moana is already in the works for 2026, with Dwayne “The Rock” Johnson returning as Maui and Catherine Laga'aia stepping into the title role. The studio is also reportedly exploring other adaptations from both its traditional animation and Pixar libraries. Some contenders include Frozen, The Incredibles, and Up—all blockbuster hits with broad fanbases. “A live-action Incredibles? That sounds like money in the bank,” said Mantz. Frozen, perhaps the most obvious choice, has yet to be confirmed, but fans are already speculating about casting and visual effects. Pixar titles like WALL-E and Cars may be harder to translate due to their heavy reliance on non-human characters, though Disney’s photorealistic Lion King shows it’s not out of the realm of possibility. Dergarabedian noted that a hybrid approach—mixing live-action with high-end CGI—could make such remakes feasible.A Warning Against Oversaturation As Disney continues its remake streak, analysts warn that audiences may start to lose interest if the studio prioritizes quantity over quality. Dergarabedian emphasized that not every animated film is ripe for a live-action adaptation. “If they try and do this in an inorganic way to just capitalize on Lilo & Stitch, that won’t work,” he said. The key, experts say, lies in choosing projects that not only have fan love but also lend themselves to meaningful updates. Simply slapping a live-action label on a beloved film isn’t enough in today’s critical and crowded entertainment market.Disney’s Balancing Act With the success of Lilo & Stitch, Disney has shown it can still deliver fresh hits with old favorites. But as its most iconic properties are slowly checked off the remake list, the studio must tread carefully. The challenge now is to avoid fatigue while continuing to capture hearts. In the words of Mantz: “They got this one right. The question is, can they keep it up?”

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Meta Sees Rise in Online Harassment but Fewer False Flags After Moderation Overhaul

Meta, the parent company of Facebook, Instagram, and Threads, has reported a modest increase in online harassment and graphic content during the first quarter of 2025. The uptick follows sweeping changes to its content moderation policies earlier this year—changes designed to reduce enforcement mistakes and allow for more open political discussion across its platforms. In its Q1 2025 Community Standards Enforcement Report released Thursday, Meta revealed that bullying and harassment content on Facebook rose from 0.06–0.07% in Q4 2024 to 0.07–0.08% in Q1 2025. The company attributed the rise to a spike in the sharing of policy-violating content in March. The prevalence of violent and graphic content also climbed slightly—from 0.06–0.07% to approximately 0.09%. Meta said the increase was partly due to users sharing more violating content and partly due to its efforts to cut down on enforcement errors. In a statement to Business Insider, Meta spokesperson Erica Sackin clarified that while the percentage change may seem minor, it represents a real difference in user experience: "What 0.06% to 0.07% actually means is that prevalence of that type of content went from 6 views out of every 10,000 to 7 views out of every 10,000."Policy Shift: Less Strict, More Political Speech Much of the change can be traced back to January, when Meta implemented a major overhaul of its content moderation strategy. The company relaxed restrictions on several politically sensitive topics—including immigration and gender identity—and narrowed its definition of hate speech. Instead of policing a broad range of inflammatory statements, Meta now focuses on "direct attacks" and "dehumanizing speech." Previously, content could be flagged for expressing contempt or disgust, using curse words, or calling for exclusion. Those criteria have largely been removed, with Meta arguing that such content may be distasteful but is also a legitimate part of political discourse. The biggest structural shift came when Meta eliminated third-party fact-checkers and introduced a crowd-sourced “Community Notes” feature similar to the one used on X (formerly Twitter). These community-driven annotations aim to provide context on questionable posts, but some experts have warned that relying on user-generated corrections could open the door to bias and manipulation.Lower Error Rates, But Not Without Tradeoffs Despite the rise in problematic content, Meta emphasized that its new approach is working as intended—at least in some areas. Under its previous moderation model, the company removed millions of posts daily, but estimated that 10% to 20% of those takedowns were mistakes. Since revamping its policies, Meta claims to have cut those false positives in half. “Our Q1 2025 report is the first quarter where these changes are reflected in the data,” said Sackin. “Across a range of policy areas, we saw a decrease in the amount of content actioned and a decrease in the percent of content we took action on before a user reported it.” The company says it’s now aiming to “strike the right balance” between over-policing its platforms and allowing harmful content to spread. That sentiment was echoed by cybersecurity expert Theresa Payton, who told Business Insider that while crowd-sourced fact-checking represents a “democratization of content moderation,” it also carries risk. “You have to end up having both technology monitoring community notes to make sure you don't have bots or people who don't have pure intentions,” Payton said, “and there could be an opportunity for bias or misinformation there as well.”Historical Context and What Comes Next The recent rise in violations may raise eyebrows, but it's consistent with historical trends. Meta’s own data shows that harassment and graphic content often peak in the second quarter of the year before tapering off. In both 2023 and 2024, harassment violations hovered around 0.07% in Q4 but hit 0.08%–0.09% in Q2. Whether the increase in Q1 2025 is part of a familiar cycle or an early indicator of deeper problems remains to be seen. For now, Meta is signaling that it’s willing to accept a modest rise in harmful content if it means fewer errors and more space for debate. Still, the company will be closely watched in the months ahead as it tries to maintain user trust while walking a tightrope between free expression and online safety.

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Tom Hiddleston Tipped to Play Voldemort in HBO’s ‘Harry Potter’ Reboot, As Cast Takes Shape

As HBO’s Harry Potter reboot moves forward with a 2026 release, speculation is heating up over who will take on one of the most iconic villain roles in literary and cinematic history: Lord Voldemort. While the series’ trio of young leads has already been confirmed, a new wave of casting buzz surrounds British actor Tom Hiddleston, who has emerged as the odds-on favorite to play the Dark Lord.Hiddleston Leads the Race for Voldemort According to entertainment betting analysts, Hiddleston currently sits at 1/1 odds (or a 50% implied probability) to land the coveted role of Voldemort. Known for his chilling performance as Loki in the Marvel Cinematic Universe, Hiddleston brings both star power and a flair for villainy — two elements that fans and bookmakers believe make him a top contender. Following close behind is Oppenheimer star Cillian Murphy at 6/4 odds (40%), whose intense performances and chameleonic acting style could also make him a formidable Voldemort. Other names floated include Paul Bettany (3/1), Benedict Cumberbatch (6/1), and even original Voldemort actor Ralph Fiennes (5/1), though the latter seems unlikely to return in a reboot aiming to carve a new path. Entertainment betting expert Jake Ashton noted, “The race to play Voldemort has really narrowed. Hiddleston’s stage gravitas and familiarity with dark, complex characters put him in pole position. But don’t sleep on Murphy — his past interest in fantasy roles could bring a surprise twist.”Who’s Already Cast? While the Voldemort mystery lingers, HBO has confirmed several major castings for key roles in the wizarding world. Newcomers Dominic McLaughlin, Alastair Stout, and Arabella Stanton will play Harry Potter, Ron Weasley, and Hermione Granger, respectively — all relatively fresh faces chosen to anchor the series across its seven planned seasons. In supporting roles, HBO has brought in some notable talent: Paapa Essiedu as Severus Snape Janet McTeer as Minerva McGonagall Nick Frost as Rubeus HagridThese casting choices suggest a desire to blend respected dramatic actors with a few familiar comedic faces — and give the reboot a darker, more mature tone that more closely mirrors J.K. Rowling’s original books.What Makes This Reboot Different? Unlike the original film series, which occasionally compressed or skipped over book content, HBO is planning one full season per novel. This ambitious format gives room to explore subplots, side characters, and deeper emotional arcs that fans felt were shortchanged in the movies. Showrunners have confirmed that this series will dive more deeply into the politics, trauma, and interpersonal dynamics of the wizarding world. The longer format and streaming platform also allow for a darker, grittier tone — a shift that may lend itself to a more menacing Voldemort portrayal than previously seen.Could the Show Break Records? HBO clearly has high hopes. Theoretically, betting experts peg the show at even odds (1/1) to break viewership records on HBO Max with its premiere. There’s also growing interest in whether original cast members might make cameo appearances. Though Daniel Radcliffe has previously said he’s not interested in returning, fans are already speculating about surprise walk-ons by alumni like Rupert Grint or Emma Watson. Here’s a breakdown of entertainment betting market predictions: Most-watched HBO Max premiere: 1/1 (50%) Original cast member cameo: 6/4 (40%) Season 1 to win Best Drama at Emmys: 2/1 (33.3%) Show cancellation odds: 5/1 (16.7%) Daniel Radcliffe appearance: 10/1 (9.1%)While these odds are speculative and not officially listed on major sportsbooks, betting markets on entertainment often heat up closer to release dates — especially for franchises with passionate fanbases like Harry Potter.Release Timeline HBO’s Harry Potter series is slated for a 2026 debut. Production is expected to begin later this year, with each subsequent season focusing on a single book in Rowling’s original seven-part saga. With casting nearly complete and pre-production underway, the reboot is shaping up to be one of the most ambitious TV adaptations in recent memory. Whether Tom Hiddleston ultimately steps into the robes of the Dark Lord or another surprise candidate emerges, one thing is certain: expectations for the new Harry Potter are sky-high — and the magic is already building.

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Elon Musk’s Washington Exit Comes with a Bang: DOGE Cuts, Political Friction, and a Return to Work

Elon Musk may be stepping away from Washington, D.C., but he isn’t going quietly. The Tesla and SpaceX CEO confirmed on Wednesday night via his social media platform X that his time serving as a special government employee is officially ending. Musk had been working with the Department of Government Efficiency (DOGE), a Trump administration initiative aimed at cutting wasteful federal spending. "I would like to thank President [Trump] for the opportunity to reduce wasteful spending," Musk posted, signaling the close of a controversial chapter in his recent political engagements.Musk Pushes Back Against Trump’s New Spending Bill Musk’s exit comes amid fresh criticism of former President Donald Trump’s proposed “big, beautiful bill,” a sweeping package that could add more than $3 trillion to the national deficit if passed. In an interview with CBS set to air in full this weekend, Musk said the bill "undermines" the progress DOGE has made in trying to rein in government costs. “The bill increases the budget deficit and undermines the work that the DOGE team is doing,” Musk said. White House adviser Stephen Miller quickly countered Musk’s claims on X, arguing that the bill will reduce the deficit and that specific DOGE cuts would be formalized later in follow-up legislation. But Musk’s discontent with Washington’s spending habits appears to have reached a tipping point.From Political Power Broker to Business Re-Focus Though his tenure with DOGE yielded limited tangible savings — and even coincided with a slight uptick in overall government spending, according to Brookings Institution data — Musk’s political footprint has grown significantly over the past year. But now, he says he’s pulling back. Speaking to Bloomberg last week, Musk admitted he planned to step away from political funding and advocacy, saying, “I think I’ve done enough.” He also told Ars Technica that he had “probably spent too much time on politics.” His rivalry with OpenAI CEO Sam Altman also spilled into Washington recently. Musk reportedly pushed for his company, xAI, to be included in a major AI data center deal announced in Abu Dhabi — a deal that ultimately moved forward without him.“Back to 24/7 Work Mode” With politics taking a back seat, Musk is returning to the companies that made him a household name. On Tuesday, he posted: “Back to spending 24/7 at work and sleeping in conference/server/factory rooms,” citing the need to focus on major projects at Tesla, X, and xAI. Among those projects is Tesla’s robotaxi initiative in Austin, Texas, with trial runs expected to begin at the end of July. Tesla’s much-anticipated Cybercab, a fully autonomous vehicle, is still on track for a 2026 debut. Musk is also promising to unveil Tesla’s lower-cost electric vehicles later this year — a move expected to reshape the EV market. SpaceX is also preparing for another Starship launch, as the company continues its long-term Mars colonization vision. And xAI is rumored to be rolling out new tools this summer to compete directly with ChatGPT and Gemini.“DOGE Is Becoming the Whipping Boy” Reflecting on his rocky D.C. stint, Musk voiced frustration in an interview with the Washington Post, saying: “DOGE is just becoming the whipping boy for everything.” Despite initial promises to cut at least $2 trillion from the federal budget, many of DOGE’s proposed reductions have stalled. Musk’s efforts to target smaller agencies like USAID drew criticism from both Democrats and some Republicans who saw the cuts as politically motivated and ineffective. Still, Musk seems hopeful about DOGE’s legacy. “Its mission will only strengthen over time as it becomes a way of life throughout the government,” he wrote on X. As for his parting shot on Trump’s latest bill: “I think a bill can be big or it can be beautiful,” Musk quipped during the CBS interview, “but I don’t know if it can be both.”What’s Next? Musk's departure from Washington doesn't mean he's vanishing from the spotlight. With Tesla’s critical product launches ahead, an ongoing arms race in AI, and SpaceX pushing toward Mars, his attention is simply shifting — back to the fast-paced world of innovation, factories, and rocket launches. But if history is any indication, the world’s richest man won’t be out of politics for long.

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Sydney Sweeney’s Limited-Edition Soap Made with Her Bathwater Is Real — And People Have Thoughts

Sydney Sweeney, known for her roles in Euphoria and Anyone But You, is diving headfirst into a bizarre new product collaboration that’s making the internet do a double take — and maybe a double cleanse. The actress has teamed up once again with natural soap brand Dr. Squatch, this time to launch a limited-edition bar called “Sydney’s Bathwater Bliss.” As shocking as it sounds, the soap reportedly contains Sweeney’s actual bathwater. Yes, really. In an Instagram post shared on May 29 by both Sweeney and Dr. Squatch, the brand announced the launch with an unapologetically cheeky caption: “You kept asking about my bathwater after the @drsquatch ad… so we kept it.” The product is set to drop on June 6, exclusively on the Dr. Squatch website, with bars retailing for just $8 each. It’s an unusual blend of celebrity branding and internet meme culture — and fans are both amused and bewildered.A Viral Marketing Moment Sweeney first raised eyebrows last October when she appeared in a steamy ad campaign for Dr. Squatch’s Natural Body Wash, lounging in a bathtub while cheekily addressing “dirty little boys.” The spot went viral, spurring a deluge of internet jokes, thirst tweets, and requests from fans jokingly asking for her bathwater. Apparently, the brand took those comments seriously. The result is “Sydney’s Bathwater Bliss,” a medium-grit bar soap that the company describes as a “perfect combination of the two best places on the planet: The outdoors and Sydney Sweeney’s bathtub.” The scent profile reportedly includes notes of pine, Douglas fir, earthy moss — and, of course, that mysterious ingredient: Sydney’s own bathwater.Limited Edition and Adults Only As part of the launch, Dr. Squatch is running a giveaway for 100 lucky winners to receive a free bar of the soap. There’s one catch: entrants must be over the age of 18, likely due to the provocative nature of the campaign. The brand clearly leans into the humor and absurdity of the concept. In one Instagram post, they answered the obvious question of “Why?” with a simple reply: “Because y’all wouldn’t stop asking. And Sydney said, ‘Let’s do it.’ (what a legend).” Whether it’s genius marketing or just plain weird, the soap has already generated major buzz — and possibly record-breaking engagement for Dr. Squatch.The Internet Reacts Unsurprisingly, reactions online have ranged from excitement to secondhand embarrassment. Some fans are racing to sign up for the giveaway or planning to snag the soap as soon as it drops, while others are side-eyeing the whole thing. “Peak capitalism,” one Twitter user wrote. “Sydney Sweeney monetizing bathwater is the 2025 energy I wasn’t ready for.” Others are calling it “hilarious,” “gross,” or “brilliant,” depending on their level of irony tolerance. The campaign appears to toe the line between playful and provocative — a mix that seems to resonate with Sweeney’s fan base and Gen Z’s taste for surreal internet humor.A Trend in Celebrity Merch? The idea of celebrities selling highly personalized products isn’t exactly new. From Gwyneth Paltrow’s infamous candle to Grimes selling her soul (sort of), stars have increasingly leaned into offbeat merch ideas that double as viral moments. Sweeney’s bathwater soap feels like the next logical — if slightly unhinged — step. The question remains: is this an actual hygiene product, a collector’s item, or just a glorified gag gift? Dr. Squatch insists it’s the real deal — a usable bar of soap made with natural ingredients and a hint of tongue-in-cheek celebrity DNA.Available June 6 If you're curious — or simply can't resist the sheer novelty of it — Sydney’s Bathwater Bliss will be available starting June 6 at drsquatch.com for $8. Whether you plan to use it or keep it sealed in your bathroom cabinet as a conversation piece, one thing is certain: no one’s scrubbing up quite like Sydney Sweeney fans this summer.

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Brazilian Nun’s Beatboxing Goes Viral, Drawing “Sister Act” Comparisons and Worldwide Cheers

A Brazilian nun has captured the hearts of viewers worldwide after a surprise musical performance that no one saw coming. Sister Marizele, dressed in her traditional blue skirt and white habit, stunned audiences when she showcased her beatboxing skills during a May 20 broadcast on a Catholic television program. The moment, which has since gone viral, features Sister Marizele first singing before seamlessly transitioning into beatboxing — using only her mouth and tongue to create a rhythm that filled the room with energy. Her unexpected talent immediately sparked joy among her fellow clergy, with another nun joining in to dance, followed closely by a priest in full black robes busting a move alongside them. The video, shared widely online and featured by NBC News, quickly became a viral sensation, drawing comparisons to the iconic Sister Act movies starring Whoopi Goldberg. In the hit film series, Goldberg’s character, a lounge singer hiding out in a convent, breathes new life into a group of nuns by transforming them into a soulful choir. The similarities were not lost on fans. “I know Sister Act when I see it,” one viewer commented, clearly impressed by the joyful spontaneity of the moment. Another quipped, “They really dropping a Sister Act remake in 2025, huh?” https://vt.tiktok.com/ZSkeL272o/ The video also inspired thoughtful responses from fans who pointed out that clergy members often bring with them a rich variety of personal interests and talents. “People forget that nuns and priests were once teens with a love of music,” one person wrote. “I love seeing them share their amazing talents.” The mood was summed up perfectly by a fan who simply said, “Fun is not a sin.” The lighthearted moment even made it onto U.S. television. On the May 27 episode of the TODAY show, Jenna Bush Hager highlighted the clip during the “Morning Boost” segment, a part of the show reserved for stories that uplift viewers. Carson Daly couldn’t resist giving Sister Marizele a fitting nickname: “Nun-D.M.C.,” a play on the famous hip-hop group Run-D.M.C. Fellow co-host Craig Melvin appeared incredulous as he watched the clip. “Is this real?” he asked. “It’s real,” Jenna confirmed. “Live from Catholic TV, it’s a beatboxing nun and her holy backup dancer.” The viral video is more than just a fun clip; it’s a reminder of the human side of religious life. In a world where clergy are often viewed through a lens of solemnity and ritual, Sister Marizele’s moment in the spotlight offered a refreshing and joyful look at the personal expression that still thrives within religious communities. Her performance also opens the door to reimagining how modern faith can engage with contemporary culture. The mix of spiritual setting and hip-hop energy created a rare but welcome collision of tradition and modernity. And in doing so, it reminded millions that joy, rhythm, and dance have a place even in the most unexpected of settings. Whether or not this spawns more musical moments from the clergy, Sister Marizele’s beatboxing debut has already made its mark. With fans around the world applauding her bold and joyful expression, one thing is certain: this nun knows how to bring the beat — and she’s not afraid to share it.

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Freddie Mercury’s Alleged ‘Secret’ Daughter Revealed in New Biography

More than three decades after Freddie Mercury’s death, a stunning new claim has emerged: the legendary Queen frontman may have had a secret daughter. In the upcoming biography Love, Freddie: Freddie Mercury’s Secret Life and Love, author Lesley-Ann Jones alleges that the rock icon fathered a daughter in 1976 during a brief relationship. The woman, now 48 years old and identified only as “B,” reportedly grew up away from the public eye, her true paternity known only to a very select group within Mercury’s inner circle. According to Jones, the arrangement to keep B’s identity private was made by Mercury, the child's mother, and the man who raised her — the mother’s husband, who acted as the girl’s stepfather. The trio reportedly agreed that the child would be raised by the couple, while Mercury remained involved in the background. “It was decided between the three adults that the child would live with her mother and her husband – the child’s stepfather,” Jones writes in the book. “Freddie visited and stayed with them frequently.” Despite Mercury’s active presence in their lives, the arrangement was shrouded in secrecy. Even some members of Mercury’s own household reportedly had no idea that he had fathered a child. The level of discretion maintained around the alleged daughter is described as extraordinary — a private life kept entirely separate from the public persona of one of rock music’s most flamboyant performers. The biography’s claims are rooted in what Jones says is a deeply personal archive of material: private notebooks allegedly kept by Mercury himself and later handed down to his daughter before his death in 1991. “He entrusted his collection of private notebooks to me, his only child and his next of kin,” B is quoted as saying in the book. “The written record of his private thoughts, memories and feelings about everything he had experienced.” According to Jones, B came forward with the diaries in 2021 and approached her with the idea of turning their contents into a book. After three and a half years of working closely with her, Jones says she has no doubt about the woman’s authenticity. “My instinct was to doubt everything,” Jones admits. “But I am absolutely sure she is not a fantasist. No one could have faked all this. Why would she have worked with me for three-and-a-half years, never demanding anything?” The revelation is sure to ignite debate among Queen fans and music historians alike. Mercury, known for his larger-than-life stage presence and deeply private nature offstage, never publicly acknowledged having children. His romantic relationships — including a lifelong bond with Mary Austin and several male partners — have been widely documented, but no mention of a child has ever surfaced until now. Love, Freddie may also offer rare insight into the personal reflections of the singer, who rarely shared his inner life outside of a tight circle of friends. If authentic, the diaries could represent one of the most intimate glimpses yet into the mind of a man who shaped rock history. The book's release comes at a time when interest in Freddie Mercury remains strong, following the massive success of the 2018 biopic Bohemian Rhapsody. With the new claims surfacing, fans may be eager to learn more — not just about his music, but about the private man behind the legend. Whether the world embraces this new chapter of Mercury’s life or approaches it with skepticism, one thing is clear: the legacy of Freddie Mercury continues to evolve, revealing new stories long after the final curtain fell.

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Andrew and Tristan Tate Face 21 Charges in UK, Including Rape and Human Trafficking

Influencer brothers Andrew and Tristan Tate are facing a total of 21 criminal charges in the United Kingdom, prosecutors confirmed, marking a major development in their ongoing legal battles across two countries. The Crown Prosecution Service (CPS) publicly revealed that it authorized the charges back in 2024 following an investigation by Bedfordshire Police. The charges — which include rape, human trafficking, actual bodily harm, and controlling prostitution for financial gain — relate to alleged offenses committed between 2012 and 2015. These revelations come amid the brothers’ continued legal entanglements in Romania, where they remain under criminal investigation. According to the CPS, Andrew Tate, 38, is accused of 10 offenses involving three women. His younger brother Tristan, 36, faces 11 charges involving one alleged victim. The pair, who hold both British and American citizenship, were born in the United States but grew up in Luton, UK, after their parents divorced. Despite the CPS authorizing the charges last year, the UK cannot proceed with the extradition and prosecution of the Tate brothers until Romanian legal proceedings against them are concluded. The CPS clarified, “The domestic criminal matters in Romania must be settled first.” The Romanian legal saga began in December 2022, when the brothers were arrested on suspicion of human trafficking and rape. Andrew Tate was specifically accused of rape and human trafficking, while Tristan was suspected of trafficking-related offenses. Both men have consistently denied any wrongdoing. Following their initial arrest, the brothers were held in custody and later placed under house arrest. In August 2024, Romanian prosecutors brought fresh allegations against them, including engaging in sex acts with a minor and trafficking underage girls. Again, they denied the accusations. In a separate but related move, Bedfordshire Police secured an arrest warrant in March 2024, prompting Romanian authorities to detain the brothers again. The charges in the UK stem from claims made by alleged victims who say they were abused while the brothers were living in the UK over a decade ago. Andrew and Tristan Tate have firmly denied all allegations. In previous statements, they insisted they were “very innocent men” and accused authorities of targeting them unjustly. “We categorically reject all charges,” the brothers said after their March 2024 detention. Despite facing multiple charges in two jurisdictions, the brothers were released from Romanian custody after a court ruled they could only be extradited to the UK once their Romanian cases concluded. In a surprising twist earlier this year, a two-year travel ban on the Tates was lifted. They immediately flew to Florida by private jet in February 2025 before returning to Romania a month later. Upon their return, Andrew Tate told reporters, “Innocent men don’t run from anything,” insisting he would remain cooperative with Romanian authorities and continue to fight to clear his name in both countries. The brothers also registered with local authorities in Bucharest as part of a legal formality tied to their ongoing investigation. Andrew Tate has gained global notoriety in recent years for his controversial online persona, often boasting about luxury cars, private jets, and yachts. His self-described misogynistic views have earned him millions of followers on social media platforms, including more than 10 million on X (formerly Twitter). While their flamboyant lifestyles continue to attract attention online, the mounting legal troubles they face in both Romania and the UK paint a much darker picture. If extradited and convicted in Britain, the charges they face could result in lengthy prison sentences. For now, both the UK and Romanian justice systems are navigating the complex legal path ahead — and the Tate brothers’ fate remains uncertain.

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India’s Rachel Gupta Stripped of Miss Grand International 2024 Title Over Alleged Breach of Duties

The Miss Grand International (MGI) Organization has officially revoked the crown of Rachel Gupta, Miss Grand International 2024, citing multiple breaches of her responsibilities as the reigning queen. The decision, announced via the pageant's social media platforms, marks a historic and controversial shake-up in the global beauty pageant circuit. Gupta, who made history as the first Indian woman to win the MGI title during the grand coronation night held in October 2024 in Bangkok, Thailand, has now become the first winner in the pageant's history to be publicly stripped of her crown. According to the official statement released by the MGI Organization, Gupta's removal was due to a “failure to fulfill her assigned duties, engagement in external projects without prior approval from the organization, and her refusal to participate in the scheduled trip to Guatemala.” These actions, the organization claims, were in direct violation of the contract she signed upon winning the title. “The Miss Grand International Organization hereby announces the termination of Miss Rachel Gupta’s title as Miss Grand International 2024, effective immediately,” the statement read. “She is no longer authorized to represent or use the title in any capacity and is requested to return the crown within 30 days.” While details remain limited, insiders say Gupta’s absence from official MGI events had caused concern among organizers and fans in recent months. Her reported refusal to join the organization’s international activities, especially the planned goodwill mission in Guatemala, appeared to be the tipping point. The pageant world is now abuzz with speculation over who will assume the prestigious crown. During the 2024 competition, Philippines' candidate Christine Juliane “CJ” Opiaza finished as first runner-up. With Gupta officially dethroned, pageant followers eagerly await confirmation on whether Opiaza will be elevated to the top title — a move that would mark the Philippines’ first-ever Miss Grand International victory. Fans and supporters of Opiaza have taken to social media, expressing pride in her performance and voicing hope that justice will be served in light of Gupta’s disqualification. Opiaza had impressed both judges and audiences with her strong presence, eloquent answers during the Q&A portion, and advocacy work. The Miss Grand International pageant, founded in 2013, is known for its “Stop the War and Violence” campaign and has rapidly grown in popularity, especially in Asia and Latin America. It emphasizes global goodwill, cultural ambassadorship, and humanitarian work — responsibilities that, according to the organization, every titleholder must take seriously. Gupta’s fall from grace has sparked mixed reactions in India, where many had celebrated her win as a landmark achievement for the country’s pageant community. Some fans expressed disappointment and confusion over the decision, calling for more transparency from the MGI Organization. Others criticized Gupta for allegedly neglecting her commitments so soon after winning an international crown. As of writing, Gupta has not issued a public response to the announcement. The MGI Organization has also not clarified if it has been in direct communication with her regarding the return of the crown or her reasons for missing official engagements. If CJ Opiaza is formally declared the new Miss Grand International 2024, it would be a momentous victory for the Philippines, which has consistently placed high in the competition but has yet to claim the top title. Her promotion could also open doors for more visibility and influence in future editions of the pageant. For now, the international pageant community watches closely as one reign ends in controversy — and possibly, another begins in triumph.

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From Sitcom Babies to Social Media Stars: Twins Who Played Emma on Friends Surprise Fans With New Careers

They stole hearts as baby Emma Geller-Greene on Friends, and now, more than two decades later, identical twins Alexandra and Athena Conley are all grown up — and taking social media by storm. The 23-year-old sisters, who played the daughter of iconic couple Ross Geller (David Schwimmer) and Rachel Greene (Jennifer Aniston) on the beloved '90s sitcom, have resurfaced as rising TikTok influencers, much to the delight — and surprise — of longtime Friends fans. Over the weekend, the twins reminded the internet of their once-famous baby role by sharing a nostalgic post on TikTok. The video began with a present-day photo of one of the sisters, captioned, "told him I was on TV as a baby." The clip then cut to a throwback image from the episode The One Where Rachel Goes Back To Work, showing one of the girls as baby Emma, held by Schwimmer, with Aniston standing beside them. The TikTok quickly went viral, with fans flooding the comments to express shock, curiosity, and excitement. Some even chimed in with classic Friends references. One user asked, “Soooooooo do you think they were on a break? Or not?” — referencing the infamous Ross-and-Rachel relationship debate. Another asked, “Is Baby Got Back your favorite song?” nodding to the hilarious moment Ross used the song to make baby Emma laugh on the show. The twins also revealed that they’ve heard from multiple fans named Emma who were reportedly named after their character. According to IMDb, Alexandra and Athena appeared as baby Emma from January to March 2003, though several other twins — including Noelle and Cami Sheldon, and Genevieve and Elizabeth Davidson — also took turns portraying the character. Now college graduates, Alexandra and Athena are embracing their next chapter in life, which includes cheerleading, social media influencing, and living it up at music festivals. Athena recently made headlines of her own when she became a cheerleader for the NFL’s Denver Broncos. Her sister Alexandra is her biggest cheerleader — literally — sharing supportive snaps from the sidelines with the caption, “@athena.conley’s #1 fan.” The twins’ online presence continues to grow, with TikTok and Instagram accounts filled with matching outfits, twin skits, and influencer content. They recently attended the Stagecoach Festival together, posting several twinning moments in cowboy hats and coordinated outfits. In one notable video, Alexandra shared a plug for Kim Kardashian’s popular shapewear line, SKIMS. Modeling pieces from the sheer cotton collection, she captioned the clip: “Will be wearing this all summer @SKIMS #skimspartner #skims #summerinspo #summerstyle.” It’s clear the sisters are just beginning to explore their careers in digital entertainment and brand partnerships. The resurgence of interest in baby Emma’s portrayers adds another fun chapter to the legacy of Friends, which continues to captivate audiences more than 20 years after the show wrapped. The role of Emma was introduced during the two-part finale of Season 8 in 2002, the result of a one-night stand between Ross and Rachel that eventually developed into a complex and enduring love story. The twins’ rise to TikTok fame mirrors the journeys of several other child actors who got their start on Friends. Cole Sprouse, for example, famously played Ross’s son Ben and has gone on to a successful acting career. Dakota Fanning and Daryl Sabara also made memorable appearances on the show as kids before launching into bigger roles. As for Alexandra and Athena Conley, they may have been cast as babies, but they’re now making very adult moves — proving once again that Friends stars, no matter how small, never really leave the spotlight.