Looking to learn more about influencers? Check out our latest news from the most talked about influencers today!
With the Olympic Games set to begin in Paris in late July 2024, major brands like Powerade, Reese’s, and Old El Paso are ramping up their marketing efforts and influencer marketing strategy through strategic influencer partnerships with Olympians and Paralympians. Despite the International Olympic Committee’s strict advertising regulations, these companies are finding innovative ways to […]
IZEA Worldwide, Inc., a leader in influencer marketing technology, data, and services, announced today its success at the 30th annual Communicator Awards, securing three prestigious accolades for its innovative advertising campaigns. The company’s creative endeavors with TECNO Mobile and Sublue were recognized for their impact and creativity in digital marketing and influencer marketing strategy. IZEA’s
Smith Micro Software, Inc., a leading developer of software designed to enhance the mobile experience, has announced the rollout of two innovative marketing programs aimed at boosting the adoption of its SafePath-based solutions among mobile subscribers. The May 8, 2024 announcement emphasized the company’s strategic push towards expanding its digital footprint in family safety solutions.
In a significant and game-changing move into digital advertising, Walmart has announced a new and pivotal partnership with streaming giants Disney Plus and Hulu. This collaboration will see Walmart leveraging its extensive customer data to enhance targeted advertising on these platforms, aiming to deliver more personalized ad experiences to viewers. Under this new agreement, Walmart
Former President Donald Trump’s Super Pac or Super Political Action Committee, MAGA Inc, has officially joined TikTok under the handle @MAGA, marking the first Trump-affiliated entity to engage on the platform, despite controversies surrounding its Chinese ownership. The move is seen as a strategic push to leverage the social media giant’s vast user base to
Texting habits, a seemingly mundane daily activity, may reveal more about a person’s age than previously thought, according to tech influencer Tyler Morgan. With over 2.7 million views on his recent TikTok trends video, Morgan explains that the way people type messages on their smartphones serves as a digital fingerprint indicative of their generational identity.
Meta’s new social platform, Threads, is now globally testing a feature that allows users to cross-post content directly from Instagram. This Threads-Instagram development, aimed at enhancing user experience and integration between the two platforms, represents a significant step in Meta’s strategy to streamline social media interactions and boost engagement across its network of services. Launched
On Tuesday, The New York Times Games announced the launch of a comprehensive NYT Wordle archive, accessible to its “Games” and “All Access” subscribers. This NYTimes Games new feature, introduced on mobile and desktop platforms, will eventually be integrated into the NYT Games app in the coming weeks. The archive offers subscribers the opportunity to
In the buildup to their upcoming fight on July 20, YouTube sensation Jake Paul has taken a humorous jab at boxing legend Mike Tyson by releasing a spoof video of himself mimicking Tyson’s training regimen. The video, which shows Paul hitting the pads with exaggeratedly light taps and a deliberately slow pace, aims to poke
In a strategic move to increase awareness about financial aid available to freelancers and gig workers, SETC-Assistance.org has launched a new initiative enlisting YouTube and TikTok influencers. This effort aims to inform self-employed individuals affected by the COVID-19 pandemic about the Self-Employed Tax Credit (SETC) tax credit program, which offers up to $32,220 in tax
The fashion world is in a state of uproar as Camille Charrière, a prominent fashion blogger from London, has accused Kim Kardashian’s fashion line of design copying. This accusation has not only sparked a debate but also raised questions about originality and creativity in the industry. Charrière shared her side-by-side comparison of her ‘Baby Tee’
Amanda Mulligan was recently hired as the new McDonald’s Social Media Director, following her role as Director of Brand Social at Walmart. Mulligan expressed her excitement for the new position on LinkedIn, describing it as a “dream role” due to the brand’s commitment to excellence and meaningful customer connections. She highlighted McDonald’s dedication to understanding
Because of the Bangladesh weather today, social media influencers are calling for tree planting to help alleviate record-high temperatures, particularly in Dhaka. The city has seen temperatures reach up to 43 degrees Celsius (109 degrees Fahrenheit), resulting in heat-related deaths and causing roads to melt. This has prompted desperate people to seek relief in mosques
The Pennsylvania House passed a bill on Wednesday aiming to increase parental oversight of children’s social media usage with a 105-95 vote. Sponsored by Representative Brian Munroe (D-Bucks), the Pennsylvania social media bill requires social media platforms to verify the age of new users and obtain parental consent for users under 16. It also prohibits
A recent social media engagement research by Hearsay, a digital client engagement platform, found that social media engagement for financial services firms declined in 2023 despite individuals consuming more content overall, suggesting that current social media marketing strategies are becoming less effective. The study analyzed data from over 100 leading global financial services firms and
TikTok, alongside its parent company ByteDance, has initiated a lawsuit against a new U.S. law that could result in a ban of the social media platform unless it is sold to a U.S.-approved buyer. The company argues that the law discriminates uniquely against TikTok and represents an unprecedented infringement on free speech rights. Filed in
Gap Inc. has made a significant stride in its marketing strategy and global reach with the appointment of Fabiola Torres as Gap’s new global Chief Marketing Officer. This move, first reported by Women’s Wear Daily, heralds a promising future for the brand. Fabiola Torres, a seasoned executive based in Los Angeles, brings a wealth of
The Met Gala 2024 witnessed a shift in the spotlight as influencers overshadowed A-list celebrities with their captivating fashion statements. Traditionally dominated by Hollywood’s elite, the event saw social media stars turning heads and setting trends on this year’s red carpet. YouTube star Emma Chamberlain, a veteran of Met Gala appearances, embraced the event’s theme,
JoJo Siwa expressed delight over Chloe Fineman’s recent Jojo Siwa SNL skit during a “Saturday Night Live” segment. The young singer and dancer, known for her vibrant persona, took to Instagram to share her reaction after Fineman’s portrayal in the show’s “Weekend Update.” Describing the sketch as “ICONIC,” Siwa was surprised and entertained by the
In the dynamic field of influencer marketing, understanding the financial dynamics is beneficial and crucial for brands looking to engage. A recent study by SproutSocial provides a detailed breakdown of how much influencers typically charge per sponsored post, revealing varied pricing strategies catering to different engagement and content complexity levels. Understanding sponsored post rates can
Former Trump campaign manager Brad Parscale has launched a new artificial intelligence platform, Campaign Nucleus, to enhance digital strategies for conservative political campaigns. Parscale, who played a pivotal role in Donald Trump’s 2016 digital campaign strategy through targeted Facebook ads, introduced his latest venture, which proposes to use AI to revolutionize how political campaigns assess
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