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TikTok appeals to young audience.

TikTok Expands Premium Advertising Products Amid US Ban Crisis

TikTok is introducing a range of new advertising options, a strategic move to boost ad revenue in the face of a potential TikTok ban in the United States. Despite the uncertain future, the platform harnesses generative AI to curate trending, brand-safe content. This enhances user experience and expands opportunities for advertisers to align their ads

Ukraine AI

Ukraine Launches World’s First AI Spokesperson Patterned After Donetsk Influencer

Ukraine’s Ministry of Foreign Affairs has introduced a cutting-edge method to disseminate consular updates. This involves a virtual artificial intelligence (AI) spokesperson named Victoriya Shi, who is designed to provide timely and verified updates on behalf of the ministry. This innovative Ukraine AI spokesperson approach ensures that the public and stakeholders are always well-informed and

Hershey's chocolate

Hershey To Start Review Of Its US Media Lineup

The Hershey Company has announced plans to conduct a formal agency review for its entire U.S. media portfolio, covering the candy, mint, gum, salty, and protein business units. The review process will be by invitation-only, as stated by the company. In 2021, Hershey appointed Horizon Media as its U.S. media agency of record for its

Gen Z

Gen Z Has New Social Media Slang; Acronyms Being Used Less: Research

social media acronyms” Generation Z is revolutionizing language, bidding adieu to traditional acronyms like “LOL” and “GR8” in favor of fresher Gen Z slang words. As millennials and Xillennials embrace terms like “LMAO” and “G2G,” today’s teens and twenty-somethings are blazing a new linguistic trail with Gen Z acronyms. Experts warn that clinging to outdated

TikTok ban

TikTok Ban In US Could Also Affect CapCut

The future of short-form video creation faces uncertainty not only due to the potential TikTok ban but also because of its associated editing app, CapCut. Owned by TikTok’s parent company, ByteDance. In a TikTok ban update, CapCut is under threat due to the same U.S. legislation targeting the popular platform with significant implications for video

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