Looking to learn more about influencers? Check out our latest news from the most talked about influencers today!
Baylee Littrell, the 22-year-old son of Backstreet Boys member Brian Littrell, is set to make his mark on the upcoming season of “American Idol.” The announcement has garnered attention, highlighting the musical lineage and the supportive bond between father and son. Brian Littrell, renowned as a member of the iconic boy band Backstreet Boys, […]
The fate of TikTok in the United States remains uncertain following a recent Supreme Court decision to uphold a ban on the popular video-sharing platform. The ban, which could take effect as early as Sunday, January 19, has left millions of users wondering about the app’s future. Despite the ruling, questions linger about enforcement, political
Former child influencer Shari Franke recently opened up about the dark side of family vlogging, shedding light on the trauma she endured growing up on her mother’s popular YouTube channel, “8 Passengers.” Her mother, Ruby Franke, who ran the channel from 2015, was sentenced to 30 years in prison for aggravated child abuse after pleading
In Carlow, Ireland, a new academic path is opening doors for aspiring influencers, with South East Technological University (SETU) offering a groundbreaking bachelor’s degree in “Content Creation and Social Media.” This four-year program aims to teach students how to turn their online presence on platforms like Instagram, TikTok, and YouTube into viable revenue streams, addressing
Liam Payne’s untimely death on October 16, 2024, sent shockwaves through the entertainment world. The former One Direction member was found dead outside a hotel in Buenos Aires, Argentina, after reportedly falling from a third-floor balcony. Authorities revealed that emergency services responded to reports of an “aggressive man possibly under the influence” at the hotel,
If you’ve heard of Temu, you’re not alone. The online marketplace has gained attention for its wide range of low-priced products, with some people cautioning against getting lured in by its seemingly unbelievable deals. However, Temu’s growing popularity, backed by major marketing efforts like Super Bowl ads, has led to the launch of an affiliate
The concept of the traditional wife, or “tradwife,” has taken social media by storm, with women presenting themselves as the epitome of domestic bliss while upholding what they claim are biblically-rooted gender roles. Behind these viral women, however, stand the “trad-husbands“—men who occupy a central yet often overlooked role in this movement. While their wives
Several influencers decided to ride out Hurricane Milton rather than evacuate, and among the most notable was Caroline Calloway, often referred to as the “world’s worst influencer.” Despite dire warnings, the 32-year-old shared a series of dramatic Instagram posts as the storm bore down on Florida. “So if you’ve been following Hurricane Milton, I’m going
Liv Schmidt, a 22-year-old influencer recently banned from TikTok for promoting unhealthy lifestyle choices, is once again under fire, this time for her controversial money-saving hack: purchasing clothing from the children’s section. Schmidt’s online presence has been criticized for glamorizing disordered eating and perpetuating harmful body image ideals. Schmidt was removed from TikTok in late
The tragic death of Chinese influencer Shi Gao Pro Max, known for her daring motorcycle stunts, has ignited a heated discussion on the lengths some influencers go for online attention. Shi, who had garnered a large following for her thrill-seeking content, lost her life in a motorcycle accident while live-streaming a high-speed ride. Her sudden
Two agencies under the Plus Company umbrella, Citizen Relations and Mekanism, are enhancing their influencer marketing offerings with a new model called Performfluence. This innovative solution merges brand-building strategies with performance marketing, making it a comprehensive tool for clients looking to optimize their influencer campaigns. Citizen Relations, a global communications agency, and Mekanism, a full-service
In a troubling trend within the influencer marketing world, several small businesses have come forward, alleging they were duped into paying for social media promotion that never materialized. Jonathan Davis, the man behind the once-popular Denver Foodie Instagram and TikTok accounts, has been accused of taking money from local restaurants, promising to feature their establishments,
A new report from Kolsquare, a leading influencer marketing platform, reveals significant trends in the UK influencer marketing landscape for 2025. As influencer marketing continues to thrive, UK brands are adjusting their strategies due to a saturated market, which has resulted in decreased fees for influencers. Despite this, brands are set to maintain high spending,
Filipino influencer Emmanuelle “Emman” Atienza is facing criticism for flaunting wealth in a now-deleted TikTok video where she and her friends spent ₱133,000 (£1,777) on a dinner. The video featured a “guess the bill” game, where participants, including singer Rhaila Tomakin and Miss World Philippines Krishnah Gravidez, took guesses at the total cost of their
At Meta’s Connect event, CEO Mark Zuckerberg unveiled ambitious plans to leverage artificial intelligence to revolutionize content creation. Two standout demos showcased how AI could transform the way influencers and creators engage with their audiences. The first demo introduced an AI persona based on a real influencer, capable of mimicking their appearance, voice, and mannerisms
The “Goodbye Meta AI” trend on Instagram has recently gained widespread attention, with many users posting a message on their stories in an attempt to opt out of Meta’s updated privacy policies. The trend falsely claims that users can prevent Meta from using their personal information by sharing a copied and pasted statement. The message
British influencer Sam Pepper’s recent experience in India turned into a nightmare after consuming “bhang,” a cannabis-infused drink, during his travels. Pepper, known for documenting his adventures on Instagram and YouTube, ended up in the hospital after suffering severe digestive issues. His health rapidly deteriorated after drinking what he referred to as “Indian street milk,”
Cards Against Humanity (CAH), the company behind the popular adult party game, has filed a $15 million civil lawsuit against Elon Musk’s SpaceX, accusing the aerospace company of trespassing on its property in Cameron County, Texas. The lawsuit, filed on Thursday, alleges that SpaceX has encroached on land owned by CAH, which is located just
A lawsuit has been filed against YouTuber MrBeast (Jimmy Donaldson) and Amazon by five unnamed contestants from the reality competition show “Beast Games,” which was produced for Prime Video. The lawsuit, filed in Los Angeles Superior Court on September 16, 2024, alleges that the participants were subjected to “chronic mistreatment,” sexual harassment, and unsafe working
A 40-year-old lorry driver, B Sathiskumar, has been sentenced to 12 months in jail after pleading guilty to charges related to the tragic death of TikTok influencer A Rajeswary, known as Esha, who was found dead in July, allegedly due to online harassment. The Kuala Lumpur sessions court handed down the sentence after Sathiskumar changed
Donald Trump and Ohio Senator JD Vance have been on a months-long media campaign targeting young male voters through appearances on popular podcasts and social media platforms, most of which have predominantly male audiences. Their tour of influencers and podcasters, including figures like Logan Paul and Theo Von, offers a more personal and casual look
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