Latest Influencer News in 2025
YouTubers Rhett & Link Scares Fans With Latest Video
Witnessing the retirement of their favorite YouTubers made this year tough for many avid fans. Among those who quit their full-time YouTube career as we entered 2024 are The Game Theorist MatPat and English YouTuber Tom Scott.A day ago, notable YouTubers Rhett & Link scared their loyal viewers with their most recent video, "We're Done." The iconic duo is known for their comedic content and is loved by over 5 million subscribers. In classic Rhett & Link style, they successfully made their viewers' hearts sink to their stomachs through the video.Given the number of YouTubers who just recently quit YouTube, their fans didn't get scared for nothing. Thankfully, the video is just a creative way for the content creators to announce a new segment on their channel.For the past few years, the duo has exerted much effort into writing shows, developing TV series, and pitching themselves into multiple projects, but they got turned down many times. They find that they have been constantly asking for permission to do or make something, and they are done doing so; hence, the video's title.Rhett & Link claimed that the intent of their title wasn't to make viewers panic into thinking they're retiring from making YouTube content, although many Reddit users see what they did as a classic clickbait style.While the duo respects the autonomy of every YouTube creator and their respective decisions to leave the platform for good, they are doing the exact opposite. They are crafting more ways to lean forward and foster a more meaningful connection with their audience through their content.After all the years of doing what others want them to do, Rhett & Link have finally decided to start creating content, not to please other people, but to showcase what they truly want. Doing so entails putting a halt to asking permission to be their authentic selves.In an effort to go in this direction, the duo announced the creation of a new segment on their namesake YouTube channel. The segment has no network notes or external inputs besides its team and audience.Producing videos and content is the outpouring of the creators' passion and heart, and they are stepping toward making things out of their creativity without rejections from "big networks."Their YouTube segment "Good Mythical Morning" is a massive hit and will fund their new show. The creators are already in the process of outlining the new show and will start shooting next week. They will save and collect all episodes to release it as one big show with weekly releases. The estimated premier is early fall this year to achieve their goal of releasing an episode weekly.Aside from the new show, the duo has much in store for their supporters, including a cookbook and summer tour. There is much to look forward to in the Rhett & Link channel, and fans can hardly wait!While the new show is still in the works, check out Rhett & Link's other videos and the renowned Good Mythical Morning.
Makeup Guru NikkieTutorials Gets Genuine with SKKN by Kim Kardashian
Nikkie De Jager, popular online as NikkieTutorials, is a YouTube makeup and skincare influencer and professional makeup artist from the Netherlands. She earned internet fame in 2015 following her YouTube video "The Power of Makeup," which inspired many others to film themselves with and without makeup. The makeup guru tends to land on trending spots all over the internet, especially after her coming out video. And today, Nikki is trending 47th on YouTube with her honest first impression and review of the SKKN makeup line by the one and only Kim Kardashian. After letting go of her former KKW Beauty brand, Kim Kardashian re-emerged with her dedicated skincare and beauty brand SKKN. Rumors have it that the star dropped her former brand years after divorcing her estranged husband Kanye West, as KKW stands for Kim Kardashian West.The brand then sent a PR package to NikkieTutorials to review on YouTube, and the influencer bore it all to her followers. NikkieTutorials Verdict Unlike other vloggers, NikkieTutorials is professional and a woman of integrity who likes to keep it genuine with her followers. Regardless of a package's sender, Nikkie tries to give her viewers an honest perspective on various products, saving them from what's not worth their hard-earned money. Her latest YouTube video shows an in-depth and critical review of Kim K's SKKN, revealing each product's quality, performance, and price. So what does Nikkie say? Is it worth it, or are people better off with other makeup brands? In true professional makeup artist fashion, Nikkie tried on each product before giving her final verdict. She started with the 12-shade, matte eyeshadow palette. According to the influencer, matte shadows are the cheapest to make. SKKN has a good-performing formula that turns buttery when applied on the eyelids, but with the shades that it offers, $50 is a bit too much, especially given the fact that the colors are generic and present in many other brands. Next is the lipliner pencils. NikkieTutorials claims that out of everything the brand offers, the lipliners are her ultimate favorite. The liners have impressive quality and very diverse colors, suitable for anyone who wants to wear it. But $22 for a lipliner? Kim K totally went over the top. SKKN lipliner's quality and texture are comparable to the one from Moira Beauty, but with the latter offering it for a fraction of the price. Finally are the lipsticks. SKKN has the classic lipstick type that's not transfer-proof. So, it's expected to transfer when eating or drinking, but Nikkie finds it beautiful and moisturizing. However, the lipsticks retail for $32, and Nikkie, with her fortune, wouldn't recommend spending that much for SKKN's lipstick. Price-wise, the lipstick is already in the range of luxury brands like La Mer or Charlotte Tilbury. NikkieTutorials acknowledges that her viewers have the autonomy to choose for themselves and spend their hard-earned money on whatever brand they want to support. But if it were up to her, she just doesn't find SKKN worth her money. What about you? Do you think you can spend that much on a SKKN makeup product?
American Singer Ice Spice Tops YouTube Trending for Music
Trending Latest Music Video Up-and-coming American rapper Ice Spice tops YouTube trending charts as she released the official music video of her latest single, "Think U The Sh*t (Fart)." The singer is known for her controversial song titles and liberated music videos. Nonetheless, she landed the third spot on YouTube's trending for music. Internet users are divided on how they view Ice Spice's music video and song lyrics as the song has sexual themes, and the music video features a whole lot of bum. Regardless of critics, the singer's fans continue to show their support in the comment section of her recently uploaded music video. The 2-minute music video premiered on January 27, 2024, accumulating over 2.2 million views and 12,000 comments, a clear testament to the singer's popularity and a solid basis for landing a spot in YouTube trending. Her music video just tails behind Megan Thee Stallion's "HISS Official Video and Tom Macdonald and Ben Shapiro's "Facts." Get To Know Ice Spice But who is Ice Spice? Isis Naija Gaston, professionally known by her screen name Ice Space, is a singer and rapper from the US. She already worked on her career in music after meeting the producer RiotUSA while still studying in college. She gained major prominence in 2022 when her song "Munch (Feelin' U)" became viral on TikTok. She released two more songs before her debut EP, "Like...?" in 2023, which contained her first song that got featured on the US Billboard Hot 100. As her music career flourished, Ice Spice rose to international prominence as a result of her collaborations with some of the biggest artists in the industry, including Taylor Swift and Nicki Minaj. All the products of her collaborations made it to the top 10 of the Hot 100, making her the first artist to achieve four Hot 100 top 10 singles last year. While she only has over a million subscribers on YouTube, Ice Spice's notable prominence is unquestionable. Time (magazine) described the rapper as the "breakout star" in 2023, while Billboard and the New York Times labeled her as "rap's new princess." Furthermore, going trending on YouTube is only one of her many feats, as she had four Grammy Awards nominations (including the Best New Artist nomination), the MTV Video Music Award for Best New Artist, and the BMI R&B/Hip-Hop Awards' Impact Award. The singer shows that the length of time you spend doing your career doesn't guarantee anything. Despite having started her career in 2021, Ice Spice has already reached great heights. And despite her young age, she shows the world that she can reach the stars if she puts her heart into what she does. Because of her prominence in the music industry, she has already established a solid fan base, rallying behind her and supporting every music she releases. A bright future in her career awaits her, and we can't wait to see her achieve more. It's also good to note that she isn't, in any way, affiliated with the pop girl group Spice Girls, just in case you want to be clear on this one.
The Travel Coaches: Emerging Travel YouTube Channel in 2024
Traveling is beneficial for multiple reasons, including personal growth, cultural understanding, and overall well-being. Experiencing new places and meeting new people exposes us to different traditions and perspectives, fostering a greater appreciation for diversity and inclusivity.However, it is imperative to note that traveling isn't as simple as moving from one place to another. Traveling requires us to get accustomed to different airport rules, tips, and hacks and be well-informed about the country we plan to visit. There is so much to learn and remember, and we may not know where to start.Fortunately, travel influencers and gurus like The Travel Coaches on YouTube publish helpful travel content and information, allowing their viewers to learn relevant things one video at a time.The Travel Coaches YouTube channel consists of married influencer couple Ian and Meg, who are committed to helping their viewers arrange itineraries, learn how to travel on a budget, and other travel tips. We can find food, culture, nature, and fitness content on their YouTube channel.The Travel Coaches is YouTube's rising creator this week. With over 24K subscribers, 2 million views, and 150 creatively made informative videos, Ian and Meg deserve their spotlight on YouTube.The channel's most popular video helps new travelers pack effectively by showing 11 things savvy travelers no longer pack in their bags. The video has a relatively stable engagement rate, as it has 420K views and over a thousand comments.Like every other content creator and influencer, The Travel Coaches receives negative and positive comments on their videos, which is fine. As long as they keep creating engaging, informative, and entertaining content, they will always have fans rallying behind them.Two of our favorite The Travel Coaches videos show sick travel hacks to source for the cheapest flights on Google Flights and tips on surviving delayed and canceled flights. Who doesn't like to save bucks on plane tickets and wouldn't want to get through the horror of canceled or delayed flights?The channel also gives honest reviews of different airbuses and lays down their overall experience, helping us know what to expect from a certain airline company and their planes. Content like this helps us save money and choose the best airline for a seamless travel experience.Furthermore, The Travel Coaches publish travel vlogs, showcasing a country's tourist spots, culture, food or delicacies, and beauty. According to their published YouTube videos, some of the places they have explored include Italy, Thailand, Dubai, Indonesia, Spain, Ireland, Vietnam, Cambodia, and Singapore, to name a few.The Travel Coaches have sufficient travel experience to share legitimate and first-hand experiences and information with their viewers, so we can be sure the jet-setter duo isn't misleading us.Therefore, if you are looking for reliable and valuable information, tips, and travel hacks, check out The Travel Coaches and see why YouTube dubbed them as among its creators to watch out for this year.Creators like The Travel Coaches make traveling less stressful and horrifying.
MrBeast Gives Hope To Guatemalan Town
Part of the bitter pill we must swallow is that life isn't the same for everyone. Some enjoy the luxury of sleeping in a comfortable home and eating three meals a day without worries. In contrast, others suffer the harsh reality of toiling on the ground 24/7 without earning enough to make ends meet, let alone live in a decent place.While Guatemala is a megadiverse country, rich in natural resources and biodiversity, it is a third-world and underdeveloped country with many impoverished areas.MrBeast, a widely popular influencer and philanthropist, saw a tiny Guatemalan community's need for rebuilding, restoration, and hope. The community is located in the middle of the country's jungle. Many of the houses in the community are immensely tiny and poorly constructed, so they cannot withstand the brutal tropical storms that visit the jungle every summer.Because of their living conditions, the community's residents must rebuild their homes every so often to protect their families, especially the children.The city of Guatemala is in stark contrast to the jungle community in terms of living opportunities and infrastructure.To bridge this gap, MrBeast reached out to Techo, a non-profit organization they partnered with before, to rebuild ten homes in another impoverished area in Costa Rica to save and restore the remote Guatemalan town. A week later, MrBeast's partner Darren arrived in Guatemala to check the location. He was met with the poor and harsh realities of the remote town.He experienced how hard it was to reach the location as he had to charter a plane to a nearby town and tread the thick jungle terrain for miles before arriving at the remote jungle town. Unfortunately, walking for miles to and from the remote town is a daily practice for locals to generate an income.Darren met with Alberto, a local who rears eight children and travels for hours every single day to reach the city nearest to their town, where he sells fabrics and makes a meager income of $2 a day. And if their suffering isn't enough, Alberto's entire family stays in a single bedroom in an almost dilapidated house.This isn't just Alberto's ordeals; it is the ordeal of every other settler in the town. The locals live in rough abodes with floors made of dirt and zero electricity, causing them to make fires inside their homes to cook and keep them warm during cold nights. To make things worse, the community has little water supply from wells, barely enough for everyone to get their share.In partnership with Techo, MrBeast and his team are constructing 15 new homes with solar panels for basic electricity, concrete flooring, a sanitation system, a wood-burning stove, and a rain harvesting system with storage and filtration.Techo sent 50 volunteers to build the homes and be a beacon of light to the town's less fortunate settlers. MrBeast, Darren, and Techo gave hope to Alberto and the rest of the community.
Budding Lifestyle Creator Brooke Ann Takes YouTube Centerstage
YouTube is quite known for its "Creators on The Rise" feature, putting budding creators on centerstage by dedicating a space for them on the platform's Trending page. YouTube's Creators on The Rise recognizes micro and nano influencers with increasing views and followers, regardless of when they launched their channel. The up-and-coming creators are featured for 24 hours.Today, the YouTube spotlight focuses on Brooke Ann, a home, DIY, and lifestyle content creator with 18K subscribers, 217 videos, and over 2 million views. She launched her YouTube channel on 7 June 2019.It's no novel news that lifestyle, home decorating, DIYs, hauls, and cleaning content are gaining significant traction on social media, primarily due to their relatability and aspirational nature. Viewers find lifestyle content relatable, as it gives them a glimpse into how content creators live their lives (or seemingly so), showcasing how they manage their daily tasks, organize their spaces, and decorate their homes.On top of that, lifestyle and home content often present compelling aesthetics and living standards, inspiring the audience to adopt particular lifestyles or upgrade their own spaces. These videos' well-curated and visually pleasing nature offers viewers a short break from their routines as they immerse in the content creators' curated world (whether real or reel).Brooke Ann is among the thousands of content creators who curate visually aesthetic content in the home and lifestyle niches. Only little is revealed about Brooke on the internet, so she lets her way of life and personality shine through her YouTube content.With YouTube thumbnails in beautiful and softly-hued filters, it can be difficult for lifestyle vlog fans not to click on the creator's content.You can find almost anything related to home and lifestyle on Brooke Ann's channel. Her top three most-viewed videos are the 2022 Christmas decoration video with over 150K views, a one-hour fall cleaning and decorating marathon with 93K views, and the sneak peek of her hospital bag for labor and delivery in 2021 with 60K views.Brooke Ann provides her viewers with practical tips on how to keep their things and spaces well-organized and gives them different ideas on how to decorate for holidays and seasons and stay on top of various home decoration trends.Our personal favorite is her three-hour-long cleaning motivation that keeps us thrilled and inspired to keep our personal spaces neat and tidy for maximum productivity.Brooke Ann has a healthy and supportive YouTube community. You can often find her viewers engaging with her in the comment section, showing their gratitude for keeping them motivated to maintain a squeaky-clean household and spice up their home's ambiance according to the holiday seasons.The influencer knows that sharing is caring, especially if affiliate links are involved, blessing her viewers with links to the different devices, decorations, and basically, just any other item she uses regularly or features on her vlogs.Brooke Ann has so much potential as a content creator and influencer in her chosen niche, and we can't wait to see her rise to full prominence in the future. She is indeed a Creator on The Rise!
Elisabeth Wheatley: YouTube’s Creator on The Rise
From books to vlogs, Elisabeth Wheatley shows she is a force to be reckoned with. The high fantasy and epic romance author treads new waters as she enters the world of YouTube, landing on the platform's trending Creator On The Rise spot this week. Many influencers today ventured into authoring books after becoming prominent internet stars. Elisabeth, on the other hand, penned books before filming vlogs. So, she established her name as an author before publishing social media content. Although Elisabeth's YouTube channel is over three years old already, she is only starting to gain recognition this year. Elisabeth Wheatley As Author Growing up, Elisabeth was compelled by her cousin to watch the first release of The Chronicles of Narnia film series The Lion, The Witch, and The Wardrobe, igniting her passion for reading books, writing fanfictions, and, eventually, authoring her very own Argetallam Saga. She published her first book, The Key of Amatahns, on 30 June 2011, when she was only 15. However, it was also the time she first experienced her mental health issues (which lasted until college). Her book characters' curses, Amira and Daindreth in Daindreth's Assassin, are reflections of what she went through with her post-traumatic stress disorder illness or PTSD. The author was diagnosed with PTSD when her younger sister, Abigail, passed away in 2000. With the help of her therapist, Elisabeth conquered her illness, finished her studies, and landed a scholarship at Concordia University Texas. The primary settings of her books and stories are inspired by central Texas and the Pacific Northwest forests, where she jogs and hikes and imagines leading a battle charge. Elisabeth Wheatley now lives happily ever after with her husband Christian, who she claims to be the zenith and culmination of all her book boyfriends in breathing, human form. Elisabeth Wheatley As Creator The author joined YouTube on 8 March 2017, with 802 videos, over 26 million views, and 67K subscribers as of this writing. In the early years of her stint as a YouTube creator, Elisabeth Wheatley often posted audio versions of her novellas and series, as well as other informative videos like the Top Five Fantasy Romance Books for Fall and Five Things Bookworms Collect Besides Books. Just recently, Elisabeth started uploading viral YouTube shorts and other video content. She posts different content types, from discussing why women in Historical Romance couldn't get jobs to going over other fiction books and showcasing her books. Elisabeth has so much potential in her niche; a relatively huge audience has already seen and appreciated this potential. We can see why YouTube has dubbed Elisabeth their Rising Creator today, and it is safe to say that she deserves it. Book enthusiasts on social media are thrilled to read her books and see what she has to offer as a book influencer or content creator. Her YouTube audience, mostly book and writing enthusiasts, frequently engages in some of her latest content, indicating her potential to become a YouTube superstar in the writing and book niche. Elisabeth Wheatley has achieved what many couldn't at such a young age, and there's no doubt she could someday become among YouTube's most prominent creators.
Heartwarming Gesture: Mat Armstrong Gifts Dad With Rebuilt Ferrari
In a heart-warming display of love and appreciation, YouTube supercar influencer Mat Armstrong recently gave his dad a surprise. Gift-giving took on a whole new meaning as the influencer presented his dad with a meticulously rebuilt Ferrari. Who is Mat Armstrong Born in England, Mat Armstrong is a car enthusiast who developed a passion for automotive at an early age, especially having been raised by a skilled mechanic. The influencer learned the art of repairing cars when he was younger, igniting a passion that later fueled his worldwide fame. Mat launched his eponym YouTube channel primarily for his BMX prowess. However, he shifted his passion for cars and took center stage after he suffered a dislocated shoulder during the BMX World Championships qualification round. The injury compelled him to retire from his BMX hobby and career and transition into a life of full-time automotive repair. In his recent video, Mat Armstrong showcased a profound gesture of his love and appreciation to his dad, who helped him achieve his goals by gifting him a fully restored supercar. A Gesture of Love Like he usually does, Mat bought an ex-rental, non-running rare Ferrari F430 that was abandoned after experiencing an engine and gearbox failure. He and his dad worked on the car, dismantling it and looking for every function, part, and gear that needed saving. Mat, his dad, and the team worked on fixing the gear stick, bumper, brakes, cables, and all parts that needed fixing. Their expertise and knowledge in giving different cars the overhaul they need generated an almost seamless result because, at the end of the video, the rare Ferrari F430 was up and running, ready to hit the road. Although some minor bits still needed touch-ups, the car had everything it needed for driving.The fact that Mat Armstrong went through the efforts of rebuilding a whole car, giving it a fresh restart, and making it look like a brand new Ferrari all for his dad, who has helped him fix every other supercar on his channel, including his dream cars. And it is about time the influencer gives back to the hard work his dad poured for him. For the influencer, the least he could do for his dad, who always supported him in his passion and YouTube channel, is to let him have the Ferrari F430. Mat Armstrong showed that rebuilding a wrecked Ferrari F430 and making it look fresh from the oven for his dad indicates his love for his dad and his passion for rebuilding cars. The influencer truly knows how to give back to the people who have helped him become the person he is today, and everything he has, especially his passion for cars and expertise in fixing him, he owes to his dad. If you are a car enthusiast, you can check out Mat Armstrong's YouTube channel and watch the full video while it's still at #29 on YouTube. You can definitely learn so much about cars from Mat and his dad.