IMAgency
IMAgency Review
What is IMAgency?
The Influencer Marketing Agency (IMA), popularly known as “IMAgency,” is a leading full-service digital influencer marketing agency based in Amsterdam, The Netherlands. It was founded in 2010 and has earned its reputation as an expert in online marketing, content creation, and social media engagement.
Specifically, the agency offers the following services:
- Influencer Search
- Talent Relations
- Content Guidelines
- On-Site Event Management
- Paid Social Promotions
- Reporting and Analytics
- Compliance
- Contracting
- Production
- Quality Assurance
- Content Management
IMAgency helps international brands tell their story, build online authority, and reach the right audiences. Moreover, it’s connected with over 20,000 global influencers across different niches, such as food, fashion, lifestyle, sports, and other categories. The agency was also the first to create a digital platform for brand-and-influencer matchmaking and campaign optimization.
To provide insights and relevant data, IMAgency works with daily dashboards, measuring all aspects of an influencer marketing campaign. If you’re looking to improve your overall online presence and create content that engage, IMAgency is the right solution for your brand.
IMAgency Prominent Clients
The agency has developed and managed influencer marketing campaigns for leading companies and brands all over the world, such as:
- Deckers Brands
- Diesel
- Microsoft Corporation
- Moncler
- PepsiCo
- Pernod Ricard
- Samsonite
- Samsung Electronics
- Philips
- Levi Strauss & Co.
- Marshall Amplification
- Swarovski
- Swatch
- Starbucks
- TomTom
- Hewlett-Packard (HP) Development Company, L.P.
- LinkedIn Corporation
- Under Armour
- Heineken
- Paramount Pictures
IMAgency Awards and Recognitions
The agency’s excellence in digital and influencer marketing can be attested through the following awards:
- International Performance Marketing Awards 2019
- Influencer Marketing Awards
- The Lovie Awards
- M&M Global Awards
- Forbes 30 Under 30: Media List 2017
- “Brand Microsite”: Hilfiger Island 2017
- “Best Use of an Influencer”: #Noisymayinfluenced 2017
- NIVEA Men: #PreparewithNIVEAMEN 2018
- Philips Hair Care Saudi Arabia: #PhilipsStraighteningBrush 2019
- HelloFresh: #RefreshWithHelloFresh 2020
IMAgency Client Testimonials
“Hands down the best full-service influencer agency we have worked with. In addition to an all-around professional team in Amsterdam, they have deep US market knowledge through the team in New York. IMA gave us a far better reach and content than we could have hoped for. Highly recommend—keep up the good work!”
–Jonne de Leeuw, (review via Google)
“The service is amazing, great team, and creative ideas.”
–Laura C., (review via Google)
“Fantastic agency with great strategic and creative minds! Highly recommended for your influencer marketing strategy.”
–Dany van den Berg, (review via Google)
IMAgency Certifications
IMAgency News/Media Recognition
IMAgency Major Campaigns
IMAgency has developed, managed, and optimized influencer marketing campaigns for numerous international brands. Its major projects include creating digital content and advertising strategies for Johnson & Johnson’s, HelloFresh, and Philips.
J&J #CareWithPride
Johnson & Johnson established a “Care With Pride” program, highlighting the LGBTQIA+ community. This program sought to donate $5 to the non-profit organization Family Equity for every purchase of Listerine and Neutrogena limited edition pride-themed products. J&J then partnered with IMAGency to boost sales and online awareness of the #CareWithPride campaign.
To achieve the company’s goal, IMAgency worked with 42 charismatic influencers who shared inspiring and empowering messages on Instagram. As a result, J&J gained 107% more exposure, 2.5x more engagement, 143% more content, and over 30,000 link clicks. The campaign also received the following awards:
- Influencer Marketing Awards 2021: Silver Winner in the “Best Social Commerce Campaign” category
- PRO Awards 2021: Silver Winner in the “Best Influencer Campaign” category; Bronze Winner in the “Best Social Media Campaign” category.
HelloFresh #RefreshWithHelloFresh
The company launched a 21-day ReFresh program to inspire home cooks and show them how fun and simple cooking from scratch can be. To make the campaign successful, IMAgency and HelloFresh collaborated with Davina McCall and 15 other dynamic influencers from the United Kingdom. They produced professional influencer productions and hosted public events.
As a result, the company acquired 274% more impressions, 325% extra content, and a lesser cost-per-impression (CPM) of 5£. The campaign also earned the following awards:
- Winner of the 2020 Influencer Marketing Awards: Silver for Best Food & Drink Campaign; Silver for Most Effective Collaboration or Partnership
Philips #PhilipsStraighteningBrush
The company sought to promote a hairstyling product in Saudi Arabia. However, it’s quite challenging because the women in this country are required to wear an abaya, hijab, or niqab. To realize the campaign, IMAgency tapped two types of influencers: the styling devotees and the local socialite.
The styling devotees are YouTube influencers already residing outside Saudi Arabia but are still interested in the Kingdom’s lifestyle and beauty. Meanwhile, the local socialites are Instagram and Snapchat influencers still living in the country but showed interest in using the product without showing their hair on their social media accounts.
Philips’ campaign was hugely successful, achieving a 4.2 million reach, 16% more conversions, and a total KPI of 323%. Moreover, it was recognized as an award-winning campaign, obtaining the International Performance Marketing Awards 2019.
