Social Media

Did you know that over 90% of consumers read online reviews before buying something? Social media’s growing power makes customer feedback key to a brand’s success. As a business owner, using positive reviews and testimonials on social media can help build trust. It can also attract new customers and increase your sales. Key Takeaways Over […]

A recent study found that over 90% of businesses faced a social media ads crisis last year. This crisis cost them an average of $50,000. With the digital world changing fast, knowing how to handle a social media ads crisis is key. We’ll look at strategies and best practices to help you deal with these

Did you know the US social e-commerce market jumped by almost 38% to $26.77 billion in 2020? It’s expected to hit over $50 billion by 2023. This shows how powerful social commerce is. It lets merchants sell products right through social media platforms. Social commerce is different from traditional social media marketing. It lets customers

Did you know the average person spends nearly 2 hours daily on social media? This fact shows the huge potential for businesses looking to understand their audience better. Social media is like a treasure trove of data. To make the most of this, setting up a good data ingestion system is key. This article looks

By 2024, chatbots could handle an impressive 85% of all customer talks. This bold figure shows how AI has changed the game for businesses. It lets them better reach and serve their customers, especially in digital marketing and customer service. One key player in this field is the chatbot. These are computer programs that can

Did you know that over 80% of businesses faced a social media crisis last year? Social media offers great ways for brands to connect with customers. But it also brings risks. Unexpected problems on social media can harm a company’s image really fast. A strong social media crisis management plan is vital in today’s digital

Did you know that 85% of businesses use video in their marketing? But, only 33% track how well their videos do. As a video marketer, you’re missing out on key insights that could change your strategy and increase engagement. Social media video content analytics is the way to find these insights.   Key Takeaways Social

Did you know the global social media analytics market is set to hit $9.5 billion by 2027? It’s growing at a fast pace of 19.6% each year from 2022. This shows how crucial social media analytics are in today’s digital world. The world of social media is changing fast. It’s being shaped by artificial intelligence,

Did you know over 80% of online sales are influenced by several touchpoints across different digital channels? This fact shows how crucial it is to understand the complex journey of today’s buyers. As a professional copywriting journalist, I’m thrilled to explore the strength of multi-channel funnel analysis. It can greatly improve your social media marketing

A recent report shows that 94% of business leaders believe social media helps build their brand’s loyalty and reputation. This fact highlights how big of an impact social media has on making customers loyal to brands today. As a journalist who writes about copywriting, I’m eager to dive into how social media marketing (SMM) and

Did you know that over 4.62 billion people worldwide use social media platforms? That’s a huge number, making up 58.4% of the global population! This huge audience is a big chance for businesses and groups to connect with their audience. To win in the fast-changing world of social media, we need to mix social media

In today’s fast-paced social media world, videos are the top choice. With 2 billion YouTube users and Facebook seeing 8 billion video views every day, it’s clear that videos grab people’s attention. For business owners, using social media video creation tools can change the game. It lets you make content that pops and stands out

93% of businesses now use social media in their marketing. This shows how important it is to keep up with social media’s changes. As a content marketer, I need to follow the latest trends to keep my audience interested. Finding the right content marketing trends can make your brand stand out. It helps improve the

Did you know that 67% of consumers today check social media for customer service needs? Social media’s impact on brand reputation and relationships stands out. Businesses are using social media more for marketing and engaging with customers. This makes having a strong social media customer support team vital. Social media is chosen by many because

Did you know that over 3.96 billion people use social media? This number is more than half of the world’s population. Such a massive group makes social media a key place for brands to be. However, getting noticed is hard work. You need to know your audience well, create smart content, and talk to your

Did you know that Instagram users post over 95 million photos and videos every day? Most of them use hashtags to get more views and likes. Hashtags are key in social media marketing. They help brands and people connect with their audience and see how well their posts do. I’m a social media fan and

Did you know 95% of marketers see content resonance as key to their social media success? In today’s digital world, knowing how your content connects with your audience is vital. It’s key for boosting engagement and hitting your marketing targets. As a pro copywriting journalist, I’ll guide you through the world of content resonance and

Social media has changed how we talk and connect. But, it can also lead to big problems. In fact, 75% of businesses faced a social media crisis last year. This hurt their reputation and finances a lot. These crises can start from just one bad tweet or a viral video. They can get worse fast,

Did you know 82% of small businesses use social media for marketing? With the digital world changing fast, knowing how to analyze social media performance is key. By using social media analytics tools, you can make your content and strategies better. This helps increase engagement and return on investment (ROI). This article will show you

In our digital world, social media is key for many businesses’ marketing plans. But did you know that more than 70% of companies have not fully linked their social media to other marketing? This gap is a big chance for brands to make a strong impression on customers. Social media integration means using it in

Did you know that over 4.8 billion people use social media worldwide? This makes it a vast, varied space for businesses. Yet standing out is tough with so much data and competition. That’s where social media content analytics can help. At Techsharks, we see the big role social media content analytics plays in marketing. It