Social Media

Stay updated on the latest trends, updates, and controversies in the world of social media. From new features and app updates to emerging platforms and policy changes, we cover everything you need to know to stay connected and informed in social media.

Social Media image
Latest Resources in Social Media
social media ROI

Measuring Social Media ROI: A Comprehensive Guide

Did you know that businesses spend money on social media and get back about $2.80 for every dollar? But, many companies find it hard to figure out the return on investment (ROI) of their social media. As a professional copywriting journalist, I aim to explain why social media ROI is key. I’ll also guide you […]

social media traffic

Analyzing Social Media Traffic and Conversions

Did you know over 4.9 billion people, or 60% of the world, use social media? This shows how big a role social media plays in driving website traffic and conversions. As a professional copywriting journalist, I aim to share insights on social media traffic. I’ll help you use this powerful tool to grow your business.

social media native advertising

Social Media Native Advertising: Your Basic Guide

Did you know that by 2023, native ads on social media will make up over 70% of all digital ad spending? This shows how big and important native advertising is in the world of social media. As a professional copywriter, I’m excited to dive into social media native advertising. I’ll show you how it can

Social Media Advertising Privacy and Data Use A Basic Guide Featured Image

Social Media Advertising Privacy and Data Use: A Basic Guide

Did you know that 78% of marketers see social media ads as their top digital strategy? But, worries about social media advertising data privacy have made us look closely at how social media uses our data for ads. As a marketing pro, I aim to make campaigns work well while keeping our audience’s privacy safe.

social media ad campaigns

Using Social Media Ad Campaigns for Event Promotion

Did you know that nearly a quarter of all traffic to event pages comes from social media? This fact shows how powerful social media can be for promoting events. Brands use social media to connect with people and make their events popular. It gives them a big audience, lets them target their ads well, and

paid ads

Paid Ads and The Profound Impact of Social Media Algorithms

Did you know over 90% of marketers use paid social media ads to reach their audience? The algorithms that power these platforms can greatly affect the success of these ads. As a paid ads specialist, I’ve seen how these algorithms can change the game for businesses. Social media is key for modern business. Platforms like

story ads

Story Ads: Captivating Short-Form Content

Did you know over 3.5 billion people use social media worldwide? These platforms keep changing, and “story” ads are now a big hit. They are full-screen images and videos that fill the screen in apps like Facebook, Instagram, and Snapchat. They last for 24 hours. As a business owner, you can use story ads to

social media ad compliance

Social Media Ad Compliance: Avoiding Common Pitfalls

Did you know that over 50% of businesses don’t check their social media ads closely? This can lead to big fines and harm their reputation. With more industries using social media to reach customers, having strong compliance plans is key. This article will cover social media ad compliance. We’ll talk about the main rules, how

social media analytics

Introduction to Social Media Analytics: Top Things You Need To Know

Did you know that over 4.62 billion people, or nearly 60% of the world, use social media? In today’s digital world, knowing how your social media works with your audience is key for all businesses. This is where social media analytics helps. Social media analytics is about collecting data from platforms like Instagram, TikTok, YouTube,

social media analytics and measurement

Social Media Analytics and Measurement

Did you know over 4.59 billion people use social media worldwide? This shows how big social media is and why it’s key for businesses. They need to use social media analytics and measurement tools to make the most of it. It helps them understand their marketing, engage with customers, and make smart choices. This article

social media community

The Future of Social Media Community: A Comprehensive Guide

Did you know that by 2023, over 3.43 billion people will use social media? Social media has changed how we connect and share with others. The future looks set for more exciting changes in social media communities. Social media has grown a lot from old online forums. Now, these platforms are lively places where people

diversity and inclusion

Fostering Diversity and Inclusion in Online Communities

Did you know that 75% of online communities are mostly one type of person? This leaves 25% fighting for a place to be seen and heard. We need to tackle these issues to make online spaces welcoming for everyone. Online communities are where people from different backgrounds come together. They connect, share, and work together.

community content planning

Social Media Community Content Planning

Did you know that 54% of social media users check these platforms before buying something? This shows how big of an impact social media has on what people buy. As someone who creates content, I know how important it is to use social media to get people involved, make them loyal, and meet my goals.

social media algorithms impact

Social Media Algorithms Impact on Communities: Top Things You Must Know

Did you know the average person spends over 2 hours daily on social media? These platforms, powered by complex algorithms, shape our lives, opinions, and mental health. It’s vital to grasp their deep impact on our communities. Social media algorithms use artificial intelligence to sort through user data. They aim to make content more personal

community reward

Social Media Community Reward System

Did you know that over 80% of businesses with an online community see a big jump in keeping customers and loyalty? Giving rewards to your community members is a smart way to get more people involved. It also makes them feel like they belong and boosts your social media’s value. Key Takeaways Rewarding active community

online community crisis

Online Community Crisis Management: Best Strategies To Follow

Did you know 86% of consumers will avoid a brand after just one negative interaction? This fact shows how crucial crisis management is online. Crises can strike any brand, from bad reviews to social media backlash. How you handle it can either save or ruin your reputation. This article will cover how to manage an

Top Instagram Influencers

Top Instagram Influencers: 20 Instagram Stars to Follow

Instagram is, by far, every marketer’s favorite digital hub. With over 1 billion active users in 2020, it’s no wonder it’s the best online platform to acquire new customers and increase sales. Statistics revealed that more than 130 million users engage with Instagram shopping posts monthly, and 79% of users search the platform for product

lead generation ads

Lead Generation Ads on Social Media

Social media is now a key tool for finding new leads. With 4.89 billion people using it worldwide in 2023, businesses can reach a huge audience. This lets them grow their reach and get more people involved. Using social media for lead generation helps companies target the right customers. They can also save money on

paid social media campaigns

Paid Social Media Campaigns: What You Need To Know

Paid social media ads are set to hit $47.9 billion in 2021. This is almost 20% of all ad spending by North American businesses. This shows how big a deal paid social media campaigns are in today’s marketing plans. They let businesses quickly get their message out there, keep their campaigns going, and say more

Scroll to Top