ActiveCampaign Review 2024: Software Features & Pricing

What is ActiveCampaign?

ActiveCampaign combines various elements of small business marketing in one integrated and user-friendly platform. This powerful tool allows you to effortlessly create stunning and captivating emails, leverage social media marketing, gain valuable insights about your contacts, and harness the power of marketing automation technology previously out of reach for small businesses. With over 130,000 users worldwide trusting ActiveCampaign, it has become a go-to solution for companies looking to fuel their growth.

Setting up ActiveCampaign is a breeze; you don't need a credit card to get started. With an instant setup, you can benefit from the platform immediately. Additionally, ActiveCampaign offers seamless connectivity with over 850 apps and integrations, ensuring you can easily connect with the services you already love and rely on.

One of the things that set ActiveCampaign apart is its exceptional support. People from all around the globe appreciate the tool's quick, friendly, and helpful customer support, ensuring that you'll have assistance whenever needed.

Discover the comprehensive marketing power of ActiveCampaign and join the community of satisfied users who have witnessed its impact on growing their businesses.

Benefits of ActiveCampaign

Site Tracking

With Site Tracking, ActiveCampaign bridges the gap between your marketing efforts and a contact's behavior, enabling you to respond and adapt your strategies based on their specific interests. This powerful feature allows ActiveCampaign to gain insights into a contact's actions on your website, providing a comprehensive view of their page view history within their contact record. This data gives you valuable information and opens up actionable possibilities.

You can leverage this page view information to segment your contacts effectively. For example, you can create a targeted list of contacts interested in your pricing information. Additionally, you can dynamically adjust your marketing approach based on their interactions. For instance, if a contact views a specific product page, you can automatically send them a personalized invitation for a product demo. This level of customization and responsiveness allows you to engage with your contacts more meaningfully and positively.

Email Split Testing

ActiveCampaign offers an advanced split testing feature that enables you to experiment with different sender information, subject lines, and email content variations to determine what resonates best with your audience. This powerful tool allows you to define the distribution of each test version to your contacts and then automatically sends the winning version to the remaining audience.

With ActiveCampaign's split testing, you can fine-tune your email campaigns and discover the most effective elements that drive engagement and conversions. By gaining insights into what works and what doesn't, you can optimize your email strategy and ensure you deliver the most impactful messages to your contacts.

User-Friendly API

ActiveCampaign receives numerous compliments on the user-friendly nature of its API, which is a significant advantage. This is crucial because, despite having built-in integrations for various popular services, it ensures that ActiveCampaign seamlessly and fully integrates with the existing ecosystem of apps you already utilize. Moreover, this flexibility allows you to extend its capabilities as per your requirements in the future. With ActiveCampaign, you can effortlessly connect and enhance your existing app stack, making your workflow even more efficient and productive.

Event Tracking

With Event Tracking, you have the power to capture and communicate specific actions taken by your contacts to ActiveCampaign, enabling you to create highly personalized marketing experiences. This remarkable feature allows you to notify ActiveCampaign whenever a user logs into your website or completes a transaction, among other actions, and then triggers tailored follow-up campaigns based on these events.

By leveraging Event Tracking, you can gather valuable insights into your contacts' behaviors and preferences, allowing you to deliver targeted and relevant messages that resonate with them on a deeper level. Whether acknowledging a user's login activity or celebrating a completed transaction, you can seamlessly automate customized campaigns that engage and delight your audience.

Sales CRM

ActiveCampaign's automation tools seamlessly integrate with CRM, ensuring a smooth transition from marketing to sales. This means the same powerful marketing automation tools you rely on can also automate various tasks throughout the sales process.

With ActiveCampaign, you can maintain consistency and efficiency as you move from marketing to sales. You can automate critical sales-related activities by leveraging the familiar automation features, streamlining your workflows and enhancing productivity. This integrated approach allows you to optimize your customer journey, from initial marketing interactions to closing deals.

ActiveCampaign Software Pricing

ActiveCampaign provides you with a range of four pricing plans to choose from. The best part is, there are no setup fees involved. The prices listed below are specifically tailored for a contact count of 500, making it easier for you to compare and decide which plan suits your needs best. Take advantage of their free trial before you commit to a pricing plan.

Lite Plan – $15/mo (monthly) or $9/mo (yearly)

Up to 3 Users
Unlimited Sending
Chat & Email Support
Email Marketing
Marketing Automation
Send Newsletters

Plus Plan – $70/mo (monthly) or $55/mo (yearly)

Includes everything from Lite Plan, plus:

Up to 25 Users
Unlimited Sending
Contact & Lead Scoring
CRM w/ Sales Automation
Custom Branding
Custom Domain
Custom User Permissions
Deep Data Integrations
One on One Training
SMS Marketing

Professional Plan – $159/mo (monthly) or $129/mo (yearly)

Includes everything from Plus Plan, plus:

Up to 50 Users
Unlimited Sending
Attribution
Site Messaging

Enterprise Plan – $279/mo (monthly) or $229/mo (yearly)

Includes everything from Professional Plan, plus:

Unlimited Users
Unlimited Sending
Uptime SLA
Phone Support
In-depth Onboarding
Free Social Data
Free Design Services
Dedicated Account Rep
Custom Mailserver Domain

Problems That ActiveCampaign Solves

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