What is Adly?
With the continuous boom in online marketing campaigns, perhaps, one of the most debated matters among marketers today is whether brands should partner with social media influencers or celebrities. Some say, collaborating with influencers translates to huge savings and increases engagement rates. On the other hand, celebrities, as famous as they are, are more capable of raising brand awareness. But look, no matter what our perspectives may be, these potential brand ambassadors are indeed both conducive for businesses' marketing needs.
I can imagine Adly's founders shrugging and saying "why not collaborate with both?" while developing this comprehensive software. This United States-based online marketing tool was founded in 2009 by Brian Nogard, Dan Gould, and Sean Rad. It's designed to help brands and agencies partner up with influencers and celebrities to reach out to their niche markets, increase engagement rates, and drive leads and sales. Since its founding, Adly has already delivered over 300,000 campaigns and content. Its vast network of notable celebrities and top-tier influencers makes it easy for brands to cherrypick their brand ambassadors and produce creative and engaging online promotional campaigns.
The software features an intelligent matching platform that can collect multiple data points from influencers and celebrities, creating optimized collaborations. It lets you create influencer-driven social campaigns in one unified approach by its campaign builder tools and gives insights on how you should do prospecting through Audience IQ. Furthermore, aside from being a powerful marketing tool, Adly's expert team will also help you manage your campaign—from strategic planning to campaign execution and monitoring.
Finally, the app provides real-time reports and data, allowing you to review and analyze what aspects of your campaign worked and which didn't. Fret not, you will not be alone figuring things out; its data-driven analytics tools and experienced analysts will help you continually improve your current market positioning efforts.
Benefits of Adly
Diverse network
Why grab hamburger alone if you can also have potato wedges? With Adly, you can seamlessly search, contact, and collaborate with online influencers and celebrities. The app enables brands to engage with their niche market in a more personal way through its network of responsive and inspiring opinion leaders. Adly's vetted influencers will deliver your promotional content to their followers to increase conversion rates and promote customer loyalty. And with tons of celebrity fans out there, you can optimize raising brand awareness and visibility.
Sophisticated technology
Leave all the tedious tasks to technology. After all, marketing campaigns shouldn't be that exhausting. Learn how to prospect, retarget, and conquer with Adly's Q-score. It lets you discover which celebrities can help your brand to successfully hit on all your marketing objectives by determining thousands of campaigns and crunching enormous amounts of data in the cloud. The software also has a Celebrity Intelligence Layer that analyzes digital relationships and connections formed by musicians, actors, athletes, TV personalities, and other celebrities that fans choose to follow.
Outstanding all-in-one service
If the idea of developing and executing online marketing campaigns overwhelms you, then, you might as well choose a marketing solution that will support all your marketing needs. Adly helps brands to strategize and make data-driven decisions to ensure the optimal performance of their campaigns. Its expert marketers and technology savvy team will provide you with in-depth insights, allowing you to come up with faith stretching yet realistic campaign goals.
Moreover, the app features a database of legitimate and trusted brand ambassador profiles, making your prospecting and outreaching fast and easy. It also gives you performance insights, real-time data, and analytics for you to monitor your campaigns properly and point out who among your brand ambassadors are effective and not.
Adly Software Features
- Influencer discovery
- Campaign management
- Real-time analytics
- Campaign Builder
- Audience IQ
Adly Integrations
- Youtube
Adly Software Pricing
Adly's pricing details are available upon request. You can reach the vendor directly through email.
Adly Devices Supported
(Operating System)
- Windows
- IoS
- Android
- Mac
- Web-based
- Linux
Adly Prominent Customers
- Toyota
- General Electric
- American Airlines
- Microsoft
- Coca-Cola
Problems That Adly Solves
Adly Deployment
- Cloud Hosted
Adly Languages Supported
- English