What is Hootsuite?
Hootsuite is a social media marketing and management application that provides comprehensive and detailed marketing metrics and analytics. It enables advertisers, enterprises, and business organizations to produce marketing campaigns across different social media networks.
Hootsuite is likewise an effective management tool that helps social media managers build brand awareness, expand target audience or consumers, track marketing campaign results, and produce engaging content in a single effort using different social media channels.
Moreover, this platform can strategically cultivate a brand and potential consumers using the distinctive features that make it different from other social media dashboards.
Benefits of Hootsuite
Saves time in creating and posting content
Hootsuite is known for its multitasking features. Hootsuite account users can post and schedule posts or even messages across different social accounts. Through this, the target audience or potential consumers who are active in one site or another can be reached seamlessly through one or more engaging content.
Comprehensive and detailed social media analytics
Hootsuite also offers real-time marketing and social analytics to its users. These data reports can improve the campaign performance and use customer’s feedbacks, conversations, or interactions about the brand. It is a strategic way where more engaging content or campaigns using the analysis report will be produced.
One-time social media management
It is undeniable that handling multiple social media accounts can be time-consuming. However, by using Hootsuite, the content, messages, or public interactions can be done as quickly as managing one account only. In this manner, advertisers can spend more time improving the digital marketing strategy instead of working each social account one by one.
Hootsuite Software Features
- Integrations with various social networks
- Schedules posts and sharing of contents or messages
- Inclusive social analytics
- Campaign performance, trends, and competitors monitoring
- Social media engagement post-performance tracking
- Potential consumers and influencers identification
- Social media and campaign marketing campaigns optimization
Hootsuite Integrations
- YouTube
Hootsuite Software Pricing
Professional- $19 per month
- One user account
- Caters up to 10 social accounts
- Schedule limitless postings in advance
- One-time schedule of multiple posts
- Accessibility to messages in just one inbox.
- Free 30-day trial
Team- $99 per month
- Three user accounts
- Caters up to 20 social accounts
- Schedule limitless postings in advance
- One-time schedule of multiple posts
- Access to messages in just one inbox.
- Assignment of posts and feedback to team members
- Free 30-day trial
Business- $599 per month
- Five user accounts
- Manage up to 35 social accounts
- Schedule limitless postings in advance
- One-time schedule of multiple posts
- Accessibility to messages in just one inbox.
- Designates posts and feedback to team members
- Integration with premium apps
- Priority support
Enterprise- by quote
- Unlimited user accounts
- Manage up to 50 social accounts
- Schedule limitless postings in advance
- One-time schedule of multiple posts
- Accessibility to messages in just one inbox
- Automatic team assignments
- Integration with premium apps
- Priority support
- Access to business review
- Available team performance report
- Customized features
Hootsuite Devices Supported
(Operating System)
- IoS
- Android
- Mac
- Web-based
Hootsuite Prominent Customers
- The American Red Cross
- Penguin Random House LLC
- TerraCycle Inc.
Problems That Hootsuite Solves
Hootsuite Deployment
- Cloud Hosted
Hootsuite Languages Supported
- English