Influenster is a product discovery tool that offers users more than 42 million product reviews written by over six million members. The community’s members ask and answer product-related questions, upload photos, and post articles about new products. Influencer marketing platforms continue to grow in popularity because they help companies connect their brand to highly engaged consumers. Influenster, in particular, allows you to target your ideal customer through the use of various data points, including demographics, platform activity, and social media presence. This web-based solution ensures that the right products can be accessed by the right people at the right time by providing consumers with honest and relevant recommendations. Influenster also aims to revolutionize the way shoppers discover, purchase, and recommend new products by taking advantage of word-of-mouth marketing.
Efficient Data Analysis
Influenster’s Insights feature analyzes a comprehensive data set composed of more than 42 million reviews, allowing marketers to identify the products, brands, and formats that will be leading tomorrow’s brand landscape. New consumer insights and product trends can also be uncovered by examining reviews by volume, growth, and customer sentiment at the retail, category, sub-category, and brand level.
Optimizing Creative Performance
The platform’s ReviewAds feature makes it easier for brands to convert their top reviews and user-generated content into highly-targeted digital and social advertising units. Designed to enhance businesses’ creative performance, this feature also allows companies to repurpose online reviews into effective marketing and promotional materials.
Boosting Online Presence through Organic Reviews
The software’s ReviewSource feature is a subscription service that provides non-incentivized product reviews for syndication to various product pages. The effectiveness of this feature can be largely attributed to the huge impact of online reviews on purchasing decisions. ReviewSource helps brands increase their online sales by boosting their presence on the digital shelf and by encouraging customers to share their experiences.
Comprehensive and Easy-to-Use Tool
Influenster’s straightforward and easy-to-navigate interface allows all users, including beginners, to search for different types of products and access relevant blog posts. Reviewing products has never been easier, thanks to the platform’s simple layout.
- Influencer recruitment
- Audience analysis
- Influencer segmentation
- Influencer scoring
- User-generated content management
- Influencer analytics
- Influencer collaboration
- Reporting and dashboards
Influenster pricing plans are not publicly available. You have to contact the vendor and request for a quote.
- The Hershey Company
- Dunkin’ Donuts
- Procter & Gamble
- Mondelez International