Lately Review 2024: Software Features & Pricing

What is Lately?

Lately is a social media management application that helps brands create, publish, manage, track, and scale content for social media. It features an AI-generator tool that creates organic social media content tailored to your audiences. Whether you’re uploading images, audio, text, or videos, the software allows users to pre-test each social media post on different platforms to magnify high engagements.

Moreover, Lately helps individuals and businesses curate consistent, engaging content that will drive awareness, sales, and more customers to their brands. You can schedule your social media posts based on times when your audiences are most active on each channel for optimal engagement and reach. The software also suggests phrases, keywords, and values that will enhance your brand message.

To make the most of your social media campaigns, Lately will provide useful analytics and reports showing your overall social media performance. It will reveal which of your keywords and social media posts have gained the highest engagements and impressions. You can also export any analytics reports for additional customization.

Benefits of Lately


Lately’s automated publishing across multiple social media platforms helps individuals and businesses maintain a consistent presence online regardless of time zone differences. Your team can also work more efficiently by bulk uploading and batch scheduling posts at the most convenient time while still hitting the peak times when your audiences are most active on social media.

Increased brand awareness

With AI-powered features, you can better strategize for your content marketing and hit the right audience. Your chances of being discovered also increase significantly through content optimization, keyword suggestion, and viewing your audiences’ peak social media usage times across different channels.

Faster response times

Reacting and responding to your customers’ comments on social media are important to retain your customers and give them a good impression of your brand. With Lately, you can manage your engagements, comments, and mentions regardless of how many social media pages you handle. And there’s no need to switch between apps, you can do everything at once in a single platform.

Lately Software Features

  • Content management
  • Social media monitoring and analytics
  • Auto publishing and post scheduling
  • Brand tracking
  • Customer engagement
  • Multi-account management
  • Campaign management
  • SEO management

Lately Integrations

  • HubSpot Social
  • Hootsuite
  • UpContent
  • LinkedIn
  • Twitter
  • Facebook
  • Instagram
  • YouTube

Lately Software Pricing

Free trial: Available


  • Download posts to CSV only – No publishing
  • A.I. Text Generator – Multilanguage
  • Up to 100 posts per month
  • Help Center support


  • Everything in Exportly, plus:
  • Publish direct to HubSpot Social or Hootsuite only
  • AI-recommended keywords
  • Up to 500 posts per month
  • Email support


    • Everything in Litely, plus:
    • Publish direct to HubSpot Social or Hootsuite only
    • AI Audio and Video Generator
    • AI-recommended keyword organization tools
    • Unlimited posts
    • Priority support
    • Collaboration tools
  • Add-Ons (Editing & Video Features—$50/account/month):
    • Transcript Editing
    • Video Captioning
    • Add video intros/outros
    • Multilanguage video generation
  • Additional Users & Approval Tools—$30/user/month:
    • Includes initial training

Enterprisely—Contact provider

    • Everything in Professionally, plus:
    • Full on-premise publishing to Twitter, LinkedIn, Facebook, Instagram, and YouTube
    • Employee advocacy syndication suite
    • Advanced AI keyword analysis
    • Employee training and onboarding support
  • Add-Ons (Parent Accounts):
  • Employee advocacy syndication

Lately Devices Supported
(Operating System)

  • Windows
  • IoS
  • Android
  • Mac
  • Web-based
  • Linux

Lately Prominent Customers

  • Amerifirst Home Mortgage
  • Husky Technologies
  • DHL
  • Google Cloud
  • StreamYard
  • VaynerMedia
  • SAP
  • PricewaterhouseCoopers
  • Supporting Strategies

Problems That Lately Solves

Lately Deployment

  • Cloud Hosted

Lately Languages Supported

  • English
  • Chinese
  • German

Lately Social Media Links

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