Later


What is Later?

Later is a social media management solution designed specifically for social media marketers. It is an all-in-one social media marketing platform that assists brands in sharing content, driving traffic, and tracking leads.

In addition, the platform also excels as an Instagram marketing platform integrated with other social networks, such as Pinterest, Facebook, Twitter, LinkedIn, and Tiktok. Later comes with a centralized dashboard where social media managers can drag and drop content to social networks.

Later allows its users to plan, schedule, and publish engaging content to grow business through social media presence seamlessly. It also analyzes metrics and content performance to provide actionable insights to marketers and companies.

Benefits of Later

Generates sales through social media content

Later is an excellent platform for businesses that desire to generate more leads and sales through social media posts. The platform allows users to post Instagram stories and content with product links or pages and direct audiences to them in just one click. In this way, the number of prospects can grow, and audience reach gets a boost. Hence, it generates more sales.

Later also drives more views and traffic through Linkin.bio where brands can convert their followers into customers. It highlights the most-viewed content and turns posts into attractive ads for brands. It tracks the clicks and interests of a brand’s followers to provide content strategies. In addition, Linkin.bio allows Later users to trace sales by adding links to Instagram posts and through its Shopify integration that can seamlessly generate conversions.

Focuses on content management

Later is designed to help businesses plan, share, publish, and optimize content in a single interface. With the Later’s Visual Planner feature, social media managers can quickly strategize and design content posted on each platform. It also comes with a  calendar that is shareable with others, where teams can leave notes for collaboration. 

In addition, users can easily visualize their Instagram feed using Later. With the platform’s drag and drop interface, brands can seamlessly plan and optimize Instagram feeds to attract audiences. Social media managers can also store unlimited media assets, schedule Instagram stories, post unlimited photos across multiple platforms, and curate user-generated content. 

Later also suggests the best hashtags and time to post to help brands maximize engagement with their audience.

Provides comprehensive analytics

Later also provides complete analytics to help brands arrive at informed decisions. It comes with features that enable businesses to measure performance through its analytics dashboards. Later analyzes performance metrics, traffic and sales, hashtags, stories, and audience engagement. 

The platform also allows teams to download these reports to CSV files and be shared with other members to collaborate for more actionable content strategies.

Later Software Features

  • Social accounts content management
  • Customizable Instagram feed
  • Unlimited media storage
  • Drives traffic through Linkin.bio
  • Instagram, Twitter, Pinterest analytics
  • Instagram stories scheduler
  • Best time to post suggestions
  • Suggest trending hashtags
  • Unlimited postings across social platforms
  • Content calendar scheduler
  • Chrome extension
  • URL shorteners
  • Tracks tags and mentions
  • Connects to top content creators
  • Schedules multiple posts
  • User and location tagging
  • Hashtags analytics
  • Analytics and performance reports
  • Collaboration features for teams

Later Integrations

  • Google
  • Dropbox
  • Adobe
  • Shopify
  • Unsplash
  • Facebook
  • Instagram
  • Pinterest
  • LinkedIn

Later Software Pricing

Free- $0

  • 1 account per social platform (Instagram, Facebook, Twitter, Pinterest, TikTok, LinkedIn)
  • 1 user per social account
  • 30 scheduled posts per month in each platform
  • Visual Instagram Planner 
  • Draft and save hashtags and text 
  • Chrome extension
  • Schedule and upload photos and videos
  • Upload unlimited media assets in the library
  • Lite version of Linkin.bio 
  • Lite version of Instagram Analytics
  • Help Center customer support
  • 1 Access Group for team collaboration

Starter- $12.50 per user/month (billed annually)

                  $ 15 per user/month

  • 1 account per social platform (Instagram, Facebook, Twitter, Pinterest, TikTok, LinkedIn)
  • 1 user per social account
  • 60 scheduled posts per month in each platform
  • Visual Instagram Planner feature
  • Draft and save hashtags and text 
  • Chrome extension
  • Schedule and upload photos and videos
  • Instagram stories scheduler
  • Multiple photos scheduler
  • Location for Instagram photos and videos
  • Upload unlimited media assets in the library
  • Lite version of Linkin.bio 
  • Lite version of Instagram Analytics
  • Analytics for Pinterest
  • Analytics for Twitter
  • Schedule Instagram stories
  • Instagram posting time suggestion
  • Hashtag Suggestions
  • Email and Help Center customer support
  • 1 Access Group for team collaboration

Growth- $20.83 per user/month (billed annually)

                   $25 per user/month

  • 1 account per social platform (Instagram, Facebook, Twitter, Pinterest, TikTok, LinkedIn)
  • 3 users per social account
  • 150 scheduled posts per month in each platform
  • Visual Instagram Planner
  • Draft and save hashtags and text 
  • Shareable Instagram calendar with notes 
  • Chrome extension
  • Schedule and upload photos and videos
  • Instagram stories scheduler
  • Multiple photos scheduler
  • Location and user tagging for Instagram photos and videos
  • Upload unlimited media assets in the library
  • Standard version of Linkin.bio 
  • Gallery for Linkin.bio
  • Respond to Instagram comments
  • Standard version of Instagram Analytics
  • Analytics for Pinterest
  • Analytics for Twitter
  • URL shortener for Twitter and Pinterest
  • CSV files for Instagram analytics report
  • Schedule Instagram stories
  • Instagram posting time suggestion
  • Hashtag Suggestions features
  • Email and Help Center customer support
  • Unlimited Access Groups for team collaboration

Advanced-$33.33 per user/month (billed annually)

                      $40 per user/month

  • 1 account per social platform (Instagram, Facebook, Twitter, Pinterest, TikTok, LinkedIn)
  • 6 users per social account
  • Unlimited scheduling of posts per month in each platform
  • Visual Instagram Planner
  • Draft and save hashtags and text 
  • Shareable Instagram calendar with notes 
  • Chrome extension
  • Schedule and upload photos and videos
  • Instagram stories scheduler
  • Multiple photos scheduler
  • Location and user tagging for Instagram photos and videos
  • Upload unlimited media assets in the library
  • Standard version of Linkin.bio 
  • Gallery for Linkin.bio
  • Respond to Instagram comments
  • Standard version of Instagram Analytics
  • Analytics for Pinterest
  • Analytics for Twitter
  • URL shortener for Twitter and Pinterest
  • CSV files for Instagram analytics report
  • Schedule Instagram stories
  • Instagram posting time suggestion
  • Hashtag Suggestions features
  • Email, help center, and live chat customer support
  • Unlimited Access Groups for team collaboration

Later Devices Supported
(Operating System)

  • IoS
  • Android
  • Web-based

Later Prominent Customers

  • MeUndies
  • Patagonia
  • Showtime
  • Hippeas
  • Mr. Porter

Problems That Later Solves

Later Deployment

  • Cloud Hosted
  • API

Later Languages Supported

  • English

Later Social Media Links

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