Maropost Marketing Cloud Review 2024: Software Features & Pricing

What is Maropost Marketing Cloud?

Maropost is a unique web-based digital marketing platform that revolutionizes how you connect with prospects and customers across various channels like websites, mobile apps, email, and social media. Businesses and marketers in e-commerce, media, entertainment, tourism, and travel leverage Maropost to drive customer acquisition, conversion, and retention.

With Maropost's robust email marketing automation tools, you can effortlessly create and send targeted and personalized messages for unique email campaigns. This empowers businesses to segment their target markets based on specific interests and buying habits, ensuring that emails and promotions are tailored to each segment. The platform also tracks email open rates and suggests optimal sending schedules for subsequent batches, enhancing the effectiveness of your campaigns. Additionally, Maropost provides valuable tools to improve email deliverability, such as its Spam Checker and Deliverability Score, ensuring that your messages reach the intended recipients.

Maropost's mobile marketing solutions complement its email marketing functionality by enabling you to segment your market and send scheduled messages for SMS campaigns. The software offers extensive segmentation options, considering customer demographic data, website actions, and mobile app engagement metrics. You can even set up personalized in-app messages for targeted deals and discounts and in-app events that trigger push notifications, enhancing engagement and driving conversions.

To streamline your entire digital marketing process, Maropost offers an integrated journey builder. This powerful feature allows you to create custom email and mobile marketing workflows, incorporating a wide range of triggers such as clicked links, subscription details, and total revenue. With Maropost's drag-and-drop interface and automation features, mapping out every stage of a customer's journey becomes a breeze. You'll experience increased productivity as activities can be scheduled, ensuring your marketing efforts are optimized while saving you time.

Maropost is your all-in-one solution for effective and streamlined digital marketing. Its comprehensive features, user-friendly interface, and automation capabilities empower businesses to engage with their audience more effectively, drive conversions, and achieve remarkable results.

Benefits of Maropost Marketing Cloud

Optimized Email Campaign

The Maropost Marketing Cloud empowers you to run targeted and personalized email marketing campaigns. With its intuitive drag-and-drop tool, you can effortlessly create unique email campaigns without needing HTML coding knowledge. It's a hassle-free way to bring your creative ideas to life.

One of the app's standout features is its scheduling and automation capabilities. You can schedule and automatically send emails to specific audience segments or those previously engaged with your brand. This ensures the right message reaches the right people at the right time. Even better, you can customize your emails based on the date and time your audience viewed the email, allowing you to provide them with tailored offers, content, or CTAs.

Maropost also provides monitoring and reporting tools to ensure the deliverability of your emails. No one wants their carefully crafted emails to end up in spam folders. With Maropost, you can monitor the performance of your email campaigns and make necessary adjustments to ensure that your messages land in your audience's inboxes. Plus, you have access to a team of email deliverability experts who can guide you in applying the best practices for sending emails, maximizing the chances of successful delivery. With the app's user-friendly features and expert support, you can confidently run your email marketing campaigns, knowing that your messages will reach your audience and make a positive impact.

Automated Workflows

With Maropost, you have the power to create a seamless customer journey across the sales and marketing pipelines using the integrated journey builder. It's like having a personalized roadmap for each customer's experience. The best part is you don't need any coding skills to bring your vision to life.

Maropost allows you to account for the entire operational process, from the initial contact to the final conversion, all in one place. Automating every stage of the journey can streamline your marketing efforts and ensure a consistent and cohesive customer experience. It's like having a reliable assistant working behind the scenes, making sure everything runs smoothly.

Powerful Integrations

Maropost offers an extensive library of over 500 integrations covering various industries and specializations. This means there's a great chance you can effortlessly connect it with the other tools you use in your office, significantly boosting your overall efficiency.

Whether you rely on utility apps like Shopify, Salesforce, or Zoho, or you're looking to integrate with popular social media platforms and a vast app repository like Zapier, Maropost has you covered. With such diverse integration options, you can seamlessly bring together all the tools and platforms you need to run your business smoothly.

Comprehensive Reports

Maropost's reporting tools keep you in the loop with real-time tracking of a wealth of information. With just a glance, managers can access crucial data such as revenue, total orders, response rates, and even details like when and where emails were opened. This comprehensive insight allows you to stay on top of your campaigns and make timely adjustments to maximize your business's potential for returns.

Gone are the days of guesswork when it comes to sending schedules. Maropost takes the lead by providing intelligent suggestions on the best times to send your emails for each campaign. With this valuable guidance, you can optimize your email delivery and ensure that your messages reach your audience at the most opportune moments.

Dedicated Customer Support 24/7

If you encounter any difficulties during installation or while using the software, rest assured that Maropost is here to assist you every step. Whether you have questions about functionality or need technical support, their friendly team is ready to help. You can contact them through chat, email, phone, or by using the ticketing system on their website. No matter which channels you prefer, they are committed to providing prompt and reliable assistance to address your concerns.

For customers who choose the Professional and Enterprise plans, Maropost goes the extra mile to ensure your satisfaction. They offer the added benefit of a dedicated customer success manager working closely with you to understand your unique requirements and help you get the most out of the software. A dedicated deliverability manager is also provided to ensure that your emails reach their intended recipients and maximize your campaign's effectiveness.

Maropost Marketing Cloud Software Pricing

Essentials – Starts at $500/month

• Marketing emails
• SMS messages
• Unlimited contacts
• In-app push notifications
• Transactional emails
• Customer journeys
• Dynamic content
• Landing pages
• Email templates
• Audience builder
• Web surveys
• Advanced reporting
• A/B Testing
• Training and Onboarding

Professional – by quote

• All features in the Essentials Plan
• Website activity tracking
• Conversion time optimization
• Abandon cart
• Content feeds
• Live content
• Coupons
• Brand management
• Product and revenue monitoring
• Dedicated customer success manager

Enterprise – by quote

• All features in the Professional Plan
• Journey maps
• Product and content recommendations
• Pivot table reporting
• Acquisition builder
• Bulk messaging

Problems That Maropost Marketing Cloud Solves

Maropost Marketing Cloud Social Media Links