What is Octoly?
Who would not agree that we now live in a fast-paced era? I mean, can you still remember when puffed sleeves and exaggeratedly gelled hair were a craze? (Don't worry, age is no biggie here.) These only prove that trends, even as they come and go, play a vital role in our lives. How much more in businesses and marketing, right?
As a business owner, you should conform to the current trends to better communicate with the market. With Octoly, you can make it happen. Get a chance to collaborate with online trendsetters themselves and seamlessly engage with their followers. This Europe-based platform was founded in 2013 primarily to empower influencers and those who aspire to become one and to be an online advocate for trusted brands.
Its core value focuses on authenticity, making sure that their partners will pay and will be paid accordingly. It serves as a digital marketplace that enables thousands of YouTube and Instagram opinion leaders to get free products from the best and most innovative brands in exchange for honest reviews.
Octoly specializes in the beauty, fashion, and fitness industries, providing users with access to over 30,000 vetted influencers and photographers who create creative content and informative reviews at scale. It has already worked with some of the world's premier brands like Estée Lauder, L'Oréal Group, and Sephora. This marketing solution doesn't just have the influence but also the efficient tools needed to run and maintain effective campaigns online.
Octoly Software Features
- Influencer discovery
- Influencer metrics
- Brand events
Octoly Integrations
- Youtube
- Twitch
Benefits of Octoly
Increase brand awareness
Social media platforms provided new ad spaces for businesses. Unfortunately, not everyone knows how to utilize them properly. Fret no more, with Octoly, you can work with the internet mavens. Reach up to 3 billion new consumers by collaborating with its nano, micro, and macro-influencers who will evangelize your brand and products on Instagram and YouTube.
Build your influencer community
As much as it empowers micro-influencers, Octoly believes in small and starting dreams, too. Discover hundreds of thousands of online opinion leaders in their niche fields and followers. This powerful marketing tool allows you to engage with your chosen influencers to ensure well-communicated briefs and campaign goals.
Optimize your outreach
Generate buzz about your product launches, pop-up shops, and getaways by inviting influencers to attend your brand events. Optimize your efforts in engaging and converting consumers with the platform's technology, which can create and share promotional codes to influencers' network. This encourages site traffic and enables you to track which influencers are crucial to your growth.
Octoly Devices Supported
(Operating System)
- Windows
- IoS
- Android
- Mac
- Web-based
Octoly Prominent Customers
- Lalalab
- Scentbird
- Clarins
- Suncoo
Octoly Software Pricing
Octoly did not disclose pricing details on its website. You can request a quotation through email.
By quote
Octoly Deployment
- Cloud Hosted
Octoly Languages Supported
- English
Octoly Social Media Links
Octoly User Reviews
A Great Platform for Product Collaborations! [5.0 out of 5.0 stars ] - Mar 2, 2025
"Octoly makes it incredibly easy for influencers to receive free products in exchange for honest reviews. The process is smooth, and the brand collaborations are high quality. Highly recommended!" - Celine A.
Perfect for Beauty and Lifestyle Influencers [5.0 out of 5.0 stars ] - Mar 2, 2025
"I love how Octoly focuses on beauty and fashion brands. As an influencer, I’ve received amazing PR packages and built strong relationships with brands I genuinely love." - Maureen W.
Solid Platform, But Needs More Brand Variety [4.0 out of 5.0 stars ] - Mar 2, 2025
"Octoly works well, but most campaigns focus on beauty and skincare. More tech, wellness, and fitness brands would make the platform even better." - Winnie C.
Best for Micro-Influencers, Harder for Larger Creators [3.0 out of 5.0 stars ] - Mar 2, 2025
"If you’re a micro-influencer, this platform is fantastic! However, larger influencers might not find as many high-value campaigns. A mix of paid and gifted collaborations would be ideal." - Corinne S.
Super Easy to Use & Great for Product Reviews! [5.0 out of 5.0 stars ] - Mar 2, 2025
"I love how simple the platform is. I apply for campaigns, get products shipped to me, and review them—it’s that easy! The brands are reputable, and the experience is seamless." - Kai S.
User-Friendly, But Lacks Paid Collaborations [4.0 out of 5.0 stars ] - Mar 2, 2025
"The interface is smooth, and the brand selection is great, but most deals are based on gifted products. Adding more paid sponsorships would make it a go-to influencer platform." - Thea B.
Not Ideal for Influencers Looking for Cash Payments [2.0 out of 5.0 stars ] - Mar 2, 2025
"Octoly is great for free product exchanges, but if you’re looking for paid collaborations, this might not be the best platform. It would be great if they expanded their payment options." - Ysabel A.
Exceptional Customer Support! [5.0 out of 5.0 stars ] - Mar 2, 2025
"Octoly’s support team is fantastic! They resolved my issue quickly and provided helpful tips on how to increase my chances of getting selected for campaigns." - Ravi M.
Needs More Transparency in Brand Selection Process [3.0 out of 5.0 stars ] - Mar 2, 2025
"I’ve applied to multiple campaigns and never got feedback. A clearer selection process would help influencers understand how brands choose creators for their products." - Harrold T.
One of the Best Platforms for Beauty & Skincare Influencers! [5.0 out of 5.0 stars ] - Mar 2, 2025
"Octoly has helped me grow my content while receiving high-quality products. The brands are amazing, and the platform makes influencer collaborations stress-free. Highly recommend!" - Irwin C.