Omnisend Review 2025: Software Features & Pricing

What is Omnisend?

Omnisend is an incredible e-commerce marketing automation platform that combines multiple channels to create a comprehensive omnichannel marketing strategy for businesses. With this all-in-one solution, marketers can effectively reach more customers and boost their revenue.

Omnisend offers a range of features designed to streamline and optimize your marketing efforts, regardless of the channels you use. The software provides ready-to-use templates that can be personalized to create stunning emails. You can also take advantage of automation features that make it effortless to segment and send targeted emails to specific groups of recipients. Furthermore, Omnisend goes beyond email by offering SMS marketing and Facebook Messenger capabilities. These additional channels make it even easier for marketers to connect with and engage their customers.

Moreover, Omnisend understands the importance of capturing leads effectively. The platform empowers you to create captivating and powerful lead forms that significantly improve your lead capture rates. Whether it's using Signup Boxes, Popups, or interactive Wheels of Fortune, you have various types of forms at your disposal to collect email addresses. Like emails and SMS messages, these forms and landing pages seamlessly integrate into your marketing campaigns, ensuring a cohesive and effective approach.

With Omnisend, you have a versatile marketing automation platform that combines multiple channels into a unified solution. It enables you to create personalized emails, reach customers through SMS and Facebook Messenger, and capture leads effectively with engaging forms. This friendly and intuitive platform makes it easier than ever to connect with your audience and achieve remarkable marketing success.

Benefits of Omnisend

Robust Email Marketing Capabilities

Omnisend is a fantastic platform that makes designing eye-catching email templates a breeze. With its intuitive drag-and-drop interface and handy Product Picker feature, users can easily create stunning emails without any technical know-how. Furthermore, Omnisend goes above and beyond by offering exciting CTR-boosting features like scratch cards and dynamic discount codes. These engaging elements help capture recipients' attention and drive higher click-through rates. With Omnisend's advanced email marketing capabilities, you'll save valuable time that would otherwise be spent on designing emails for automation and campaigns.

Contact Segmentation Made Easy

Omnisend's intelligent segmentation features allow you to create multiple lists within your email contact database. This opens up a world of possibilities for marketers to send highly personalized messages, leading to increased customer engagement. Even better, you can create auto-renewed segments that categorize customers based on various factors such as channels, shopping behavior, and campaign activity. These segments enable you to craft tailored messages and promotions that resonate with each specific audience. By doing so, you ensure that the right messages reach the right people at the right time.

Marketing Made More Effective than Ever

Omnisend simplifies the process of determining the optimal number of emails to include in your workflows. Thanks to its innovative Smart Send Solution, the software eliminates any guesswork. It ensures that emails are only sent to subscribers who haven't purchased yet, avoiding redundancy. For example, Cart Recovery emails specifically target customers already purchased on your website. With the Smart Send Solution, you can rest assured that your customers won't receive any irrelevant messages. This smart approach helps you maintain a more personalized and meaningful connection with your audience.

Top of the Line Customer Engagement Tools

Omnisend offers a variety of helpful tools to foster strong relationships with your customers. For example, you can use the Welcome automation workflow to convert newsletter subscribers into actual buyers seamlessly. This automated process streamlines the journey from subscriber to customer, boosting your sales and engagement. Additionally, Omnisend simplifies the process of setting up discount and shipping codes, making it effortless to incentivize shoppers and encourage them to click that coveted 'Buy' button. By offering these enticing promotions, you can drive conversions and increase customer satisfaction.

To further optimize your sales opportunities, Omnisend provides automated emails for cart recovery, among other features designed to enhance click-through rates. These powerful tools ensure you seize every chance to connect with your customers and turn those interactions into successful sales. Omnisend's comprehensive set of features gives you everything you need to build lasting relationships with your customers, increase conversions, and maximize your sales potential.

Create the Most Effective News Letters

Omnisend makes creating beautiful newsletters a breeze with its user-friendly Content Editor. Within minutes, you can design visually appealing newsletters that grab your audience's attention. The Content Editor offers convenient drag-and-drop functionality, allowing you to effortlessly arrange and customize elements to your liking. It's a time-saving feature that ensures you can assemble impressive newsletters without technical hurdles. In addition to the intuitive design tools, the Content Editor includes handy features like the Product Picker. This nifty tool helps you save even more time by easily selecting and adding products to your newsletters. With just a few clicks, you can showcase your latest offerings and entice your audience with compelling visuals.

But that's not all—Omnisend takes your newsletters to the next level by offering exciting extras. You can enhance engagement and boost open rates and click-through rates by incorporating elements like gift boxes, scratch cards, or coupon codes. These delightful additions create a sense of excitement and urgency, encouraging recipients to interact with your newsletter and take action. With Omnisend's intuitive Content Editor and its range of features, creating engaging newsletters has never been easier. Your email marketing campaigns will save time, captivate your audience, and achieve impressive results.

 

Omnisend Software Pricing

Choose from 3 pricing plans to suit your needs and budget:

Free

• 500 emails/month
• Up to 60 international SMS
• Up to 500 Web Push
• Professional Looking Email Templates
• Pre-built Automations & Workflows
• Popups & Signup Forms
• Segmentation & Customer Analytics
• Sales & Performance Reports
• A/B Testing
• Customer Support Via Email

Standard (starts at $16/month)

• All Free plan features, plus:
• Unlimited Web Push
• Customer Success Manager (from 60K contacts)
• 24/7 Chat and Live support

Pro (starts at $59/month)

• Includes EVERYTHING in Standard, plus:
• unlimited emails and Web Push
• Advanced Reporting
• Customer Success Manager (from 27K contacts)
• 24/7 Priority Support

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