Ortto Review 2024: Software Features & Pricing

What is Ortto?

Ortto, formerly known as Autopilot, is an all-in-one marketing automation platform designed to simplify and optimize your marketing workflows. Its comprehensive features allow you to seamlessly integrate and unify your data from various platforms, ensuring a holistic view of each customer. By automating omnichannel customer journeys, Ortto enables you to deliver personalized and timely interactions across multiple channels.

To empower your teams with data-driven insights, Ortto provides valuable information on marketing and sales performance. This allows you to make informed business decisions and optimize your strategies for better results.

One of the standout features of Ortto is its ability to effectively organize and unify customer data. By integrating with different platforms, such as marketing, customer support, finance, and sales, Ortto creates a centralized hub of up-to-date customer information. You can track and analyze customer behavior, including activities and transactions, to gain valuable context for your interactions. With this wealth of information, your marketing teams can create dynamic segments based on a wide range of customer data, including transaction history.

Benefits of Ortto

Powerful Customer Data

Ortto is a customer-centric platform that aims to bring all your valuable customer data together from various sources like customer support, finance, and sales into a single unified platform. By consolidating this data, Ortto provides a comprehensive view of your customers, enabling you to understand their preferences and behaviors.

With Ortto's advanced tracking capabilities, you can monitor customer behavior and activity, including their past transactions. This valuable information allows marketing professionals like you to add context to your customer interactions, ensuring personalized and meaningful engagements.

Automated Customer Journeys

Ortto simplifies marketing by offering automated customer journeys that take the guesswork out of your marketing campaigns. With Ortto's user-friendly visual journey builder, you can effortlessly map out and design customer journeys that align with your business goals.

The platform provides powerful customization options, allowing you to tailor each journey based on specific segments. By setting conditions and filters, you can ensure that your messaging and interactions are highly targeted and relevant to each customer group.

To optimize your marketing efforts, Ortto offers a range of valuable tools. With A/B testing, you can experiment with different variations of your messaging and identify the most effective approach. Additionally, Ortto's AI-powered suggestions provide intelligent insights to help you fine-tune your campaigns and achieve maximum impact.

Intuitive Marketing Dashboards

Ortto offers a wide range of convenient dashboard templates that cater to your business needs. These templates include insightful analytics for your website and in-depth analysis of your campaigns. They provide a comprehensive overview of your marketing performance and allow you to monitor key metrics effortlessly.

But that's not all – Ortto goes the extra mile to empower you with complete customization options. You have the freedom to build your own personalized dashboards and reports tailored specifically to your organization's unique requirements. This flexibility ensures you can track the metrics that matter most to you and find answers to the questions that drive your business forward.

Precise Website Activity Tracking

Ortto understands the importance of tracking audience behavior on your website, and it offers a safe and reliable solution for this purpose. Using its advanced tracking capabilities, Ortto accurately records and analyzes visitor interactions and engagement with your marketing content.

With this valuable data, marketing professionals can take real-time action and interact with website visitors in a personalized and meaningful way. Whether through targeted messaging or tailored offers, Ortto enables you to deliver the right message to the right person at the right time. By leveraging website activity tracking, you can create impactful customer experiences and foster stronger connections with your audience.

Numerous Marketing Options

Ortto is a versatile and powerful tool that can assist you in various marketing scenarios. Whether you're engaged in SaaS marketing, product-led growth marketing, e-commerce marketing, nonprofit marketing, or AI marketing, Ortto has got you covered.

With its seamless integration with Facebook, Ortto provides an additional advantage by enabling users to effectively retarget their audience through Facebook ads. This feature allows you to maximize the impact of your marketing campaigns and reach your target audience with precision.

No matter the specific marketing use case you're focused on, Ortto offers the functionality and flexibility to support your goals. By harnessing its capabilities, you can enhance your marketing efforts and achieve success in your chosen field.


Ortto Software Features

  • Customer data platform
  • Audience segmentation
  • Website tracking
  • Visual customer journey builder
  • A/B testing
  • AI marketing recommendations
  • Marketing automation
  • Revenue attribution
  • Lead generation
  • Lead capture
  • Lead scoring
  • SMS marketing
  • Email marketing
  • SaaS marketing
  • PLG marketing
  • Ecommerce marketing
  • Facebook retargeting
  • Nonprofit marketing
  • AI marketing
  • Marketing dashboards
  • Sales dashboards
  • BI reporting
  • Marketing analytics

Ortto Integrations

Ortto integrates with the following:

  • Shopify
  • Facebook
  • Pipedrive
  • Stripe
  • Zapier
  • WooCommerce
  • Zendesk
  • Google Ads
  • Gorgias

Ortto Software Pricing

Ortto provides one free plan and four paid plans to suit their needs and budget:


Email marketing
1 playbook
2,000 contacts
Contact profiles
Engagement score
3 engagement activities
Activity tracking
15 audiences
Audience analytics
Dashboard Builder
1 dashboard
Reports builder
Snapshot reports
20 dynamic reports
Revenue attribution
2 capture widgets
Email marketing drag-and-drop builder
Preference center
Send from a custom email domain
8,000 emails per month
User and website tracking session
Product event tracking
1 custom activity
1 user seat
Two-factor authentication
GSuite integration
Knowledge base
Custom activities

Campaign – $29/month

All Free plan features, plus
3 playbooks
Audience retargeting
5 capture widgets
2 user seats
Email support

Professional – $99/month

All Campaign plan features, plus
15 journeys
15 playbooks
Playbook actions
SMS (add-on)
A/B testing
Timezone-based delivery
5,000 included contacts
5 engagement activities
20 audiences
3 dashboards
60 dynamic reports
20 capture widgets
20,000 emails per month
5 custom activities
3 user seats
Customized default footer

Business – $299/month

All Campaign features, plus
30 journeys
30 playbooks
20,000 included contacts
8 engagement activities
Data retention (+90 days) – add-on
30 audiences
5 dashboards
120 dynamic reports
50 widgets
Custom email IP (add-on)
80,000 emails per month
1 outbound activity stream
5 user seats
Roles and permissions
Custom roles and permissions
Priority support
Advanced address lookup (.01c per request)
Sandbox account

Custom – by quote

Ortto Devices Supported
(Operating System)

  • Windows
  • IoS
  • Android
  • Mac
  • Web-based

Ortto Prominent Customers

Problems That Ortto Solves

Ortto Deployment

  • Cloud Hosted

Ortto Languages Supported

  • English

Ortto Social Media Links

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