If you’re a business owner looking to expand your brand’s reach through the help of an external platform, you must choose a solutions provider that understands one of the most critical aspects of marketing–influence.
Traackr is an influencer marketing platform that can be the driving force for brands to “cross the chasm.” It provides access to a global database of over 6 million profiles, insights for each influencer, customizable workflows, and advanced performance measurement. Whether your campaign is organic or paid, Traackr will support you in your transition from employing old marketing methods to utilizing newer and more effective ones that will drive success to your advertising efforts.
Making more impact by doing minimal work is attainable, and Traackr’s comprehensive influencer marketing platform makes that possible. Read on to find out what makes this platform an excellent choice.
Powerful Global Influencer Discovery
The first step to successful influencer marketing is making the right selection. Get the tedious guesswork out of the picture by utilizing Traackr’s powerful discovery tool. The platform allows you to access data showing the content and performance of influencers’ old posts. You may also set search filters based on influencers’ follower count or engagement rate on each platform, their location, bio, and profile data. If you don’t have the luxury of time to do thorough research, you may use Traackr’s automated influencer suggestions to speed up your selection process.
Data-driven Influencer Vetting
Create a shortlist of the best possible influencers for your brand with the help of Traackr’s data-driven insights. Learn more about your influencers’ audience by gaining insight into their followers’ age, gender, location, interests, brand affinity, etc. The most reliable influencers for your brand are those who maintain a strong alignment with your values and can protect your company’s reputation. Traackr has automated safety checks, so you can rest easy knowing that your brand is never put at risk.
Streamlined Campaign Management
Whether organic or paid, you can find your campaigns all in one place. Traackr’s custom workflows allow you to manage ambassadors, events, sponsorships, sends, and more with processes that keep your team on the same page. You can also send emails to your influencers in one go and track ongoing conversations for visibility across your organization.
Centralized Database for Managing Influencer Relationships
No matter how big your team is, you can still work together efficiently with Traackr’s centralized database. The platform’s collaboration-friendly characteristic allows you to monitor your relationships and communications with influencers and coordinate with colleagues and agencies at the same time to ensure that everyone across the group is updated. To automate workflow and streamline processes, you can add notes and assign tasks to make sure that your team knows what the next steps are for your campaigns.
Safe Influencer Marketing
Don’t put your brand at risk by practicing safe influencer marketing. Traackr allows you to explore an influencer’s complete content history so you can spot potentially controversial or sensitive subjects that can be detrimental to your brand image. You can set your own tolerance thresholds for specific topics and receive notifications if an influencer exceeds them.
Comprehensive reports and Analytics
Evaluate your influencer campaign performance more effectively with Traackr’s comprehensive reporting and analytics. All your results are consolidated in one place, so it will be easier for you and your team to evaluate metrics that matter, such as the number of posts, likes and comments, video views, and engagement rates. Since every data point is fully clickable and transparent, you can gain a more in-depth look into each metric and pinpoint the factors that drive your success.
Access to Competitive Insights
Want to see how you’re faring among your competitors? Traackr provides a market benchmark that allows you to determine your ranking in the market based on a rich set of metrics. You can also measure your campaign performance on key social platforms, so you know where to concentrate your efforts to yield optimum results.
- Automated influencer suggestions
- Automated safety checks to safeguard brand reputation
- Simplified influencer campaign management
- Tolerance thresholds for content
- Fraud analysis
- Brand and industry benchmarking
Traackr integrates seamlessly with the following third-party apps:
- Forbes Brandvoice
Nissan, Sanofi, Garmin, 3M, Microsoft, L’Oreal, Google, Coca-Cola