Tribe Dynamics

What is Tribe Dynamics?

Businesses spend top dollar on marketing and advertising, in fact, studies found out that five to ten percent of a company’s revenue is spent on marketing and advertising campaigns. That’s a pretty large amount of money to put at risk, considering that some promotional activities sometimes fail. Hence, if you're planning to spend your marketing funds, you might as well choose the most efficient means to reach your target audience, and that is through the use of influencer marketing software. 

One such solution is Tribe Dynamics, an influencer marketing platform that is designed to help beauty, fashion, and lifestyle brands track and measure which influencers, publications, and outlets are generating impressions for marketing purposes. It is known for its proprietary metric tool that measures the value of third-party digital content created for a particular business, the Earned Media Value (EMV). Later on, this Tribe Dynamics’ feature became the standard for brands that need assistance in tracking whether their influencer marketing efforts are paying off.

Basically, this solution helps you scale and optimize influencer programs by tracking, measuring, and managing your brand's earned media performance


Benefits of Tribe Dynamics

Advanced influencer marketing tools 

To help your brand score more social interactions and deliver outstanding results, Tribe Dynamics' proprietary technology provides data-driven influencer discovery, intuitive campaign management, and powerful analytics. This software’s suite of data offerings gives you holistic assessments of your brand’s' recent earned media performance, trajectory, and potential. 

Influencer vetting

Protect your brand’s credibility by selecting creators and influencers yourself. Get access to Tribe Dynamics’ vast network of trusted brand ambassadors. The solution has pre-handpicked influencers who are willing to work for brands and capable of creating content to turn their followers into your customers. 

Moreover, to ensure seamless collaboration, Tribe Dynamics will assist you in brand briefings and help you to maintain an excellent professional relationship with your chosen influencers. 

Competitive benchmarking

The point of benchmarking is to identify internal opportunities for improvement. And you can’t possibly do that by being unaware of your competitors and their schemes. With Tribe Dynamics, you can benchmark your brand's performance. It also provides you with reliable information and competitive insights about which influencers are creating content for other businesses. Through this software, you can discover which brands are your closest competitors, the most influential creators, and their top engaging content. 

Real-time reports and realistic projections

The platform allows you to measure how much progress your marketing campaign is doing. Relevant data such as reach, engagement, and EMV are readily available on this solution’s analytics. After the data gathering process, the Tribe Dynamics’ expert team will help you interpret and determine your current position. From there, you can start to revamp or curate more effective marketing activities.

Tribe Dynamics Software Features

  • Ambassador Relationship Management
    • Brand Buzz
    • Ambassadors
    • Campaigns
    • Competitors
    • Campaign management
  • Campaign analytics
  • Influencer discovery
  • Influencer tracking
  • Influencer scoring
  • Benchmarking
  • Data importing and exporting tools
  • Audience analysis

Tribe Dynamics Integrations

  • Linkedin
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Tribe Dynamics Software Pricing

Micro - $1,500/month

Community Management

  • up to 750 influencers
  • Relationship management
  • Tagging and custom Fields
  • Posting history

Content Tracking

  • Brand mention feed
  • Initiative and campaign tracking
  • New influencer discovery

Market Insights

  • Competitive brand monitoring: 1 competitor
  • Access to Tribe research and industry reports


  • Implementation and training
  • In-app product support
  • Client partner: as needed

Established- $2,750/month

  • Same Micro features 
  • Up to 2,500 influencers
  • Client partner: proactive

Powerhouse- $4,000/month

  • Same Micro features
  • Up to 5,000 influencers

Add ons: 

  • Additional competitive monitoring
  • Industry insights reports
  • Additional influencer tracking
  • Ephemeral content tracking
  • Additional and customized data
  • Influencer search

Tribe Dynamics Devices Supported
(Operating System)

  • Windows
  • IoS
  • Android
  • Mac
  • Web-based

Tribe Dynamics Prominent Customers

  • Tatcha
  • Gucci
  • Benefit
  • Milk Makeup
  • Fashion Nova

Problems That Tribe Dynamics Solves

Tribe Dynamics Deployment

  • Cloud Hosted

Tribe Dynamics Languages Supported

  • English

Tribe Dynamics Social Media Links

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