Tribe Group Review 2024: Software Features & Pricing

What is Tribe Group?

Tribe Group is a marketplace that aims to connect brands with micro-influencers so that they can create marketing content and campaigns. The company was founded by Jules Lund, a TV and radio host who is based in Australia. Back in 2014, he realized the power of social media when he helped build a Facebook page that garnered a lot of engagement. Lund discovered that instead of getting one sponsored post from a famous celebrity, fashion blogger, or Youtube star, he can get his money’s worth and more if he fills a campaign with 50 micro-influencers. Using micro-influencers can get him more engagement, not to mention a lot more repurposed content. To manage his concept, he then designed an app with a mission to unlock the world’s creativity. And thus, Tribe Group was launched. Tribe makes it easy for brands and agencies to create campaigns and reach out to creators and micro-influencers.

 

Benefits of Tribe Group

Have the power to choose the best content for your brand

The Tribe Group’s business model operates to generate branded content that converts to ROI. Choosing to work with Tribe will enable a brand to choose from a variety of campaigns created from its own marketing brief. Marketers will have the power to choose if they will buy the content or decline.

Choose from Content Campaign or Influencer Campaign

Marketers can access Tribe’s database of content creators and choose what kind of content they want to license to use on their own advertising channels. On the other hand, marketers can also tap influencers and choose from their photos and videos that celebrate brands to post to their followers.

Get branded content at a fraction of the cost

Tribe will help send or sell products to creators to promote your brand. It also guarantees that influencers with fake followers or engagement cannot submit to ensure brand safety. Payment for this service is easy and transactions can be done via the app using credit cards.

Tribe Group Software Pricing

Self-serve

For one-off campaigns

$0 Annual fee

($299 Activation Fee per campaign)

• Basic Platform Features
• Highest Rate Marketplace Fees
• Basic Support

Semi-Pro

For small business

$3,999 Annual Fee

($0 Activation Fee per campaign)

• Mid Platform Features
• Moderate Rate Marketplace Fees
• Basic Support

Pro

For those who run multiple campaigns per year

$4,999 Annual Fee

($0 Activation Fee per campaign)

• Advanced Platform Features
• Low Rate Marketplace Fees
• Advanced Support

Custom

For large agencies or global brands

Custom Annual Fee

($0 Activation Fee per campaign)

• Advanced Platform Features
• Lowest Rate Marketplace Fees
• Advanced Support

Problems That Tribe Group Solves

Tribe Group Social Media Links